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Brewers Association Releases 2018 Top 50 Brewing Companies By Sales Volume

Discussion in 'Beer News & Releases' started by Todd, Mar 12, 2019.

  1. Todd

    Todd Founder (5,647) Aug 23, 1996 California
    Staff

    Boulder, Colo.—The Brewers Association (BA)—the not-for-profit trade group representing small and independent craft brewers—today released its annual lists of the top 50 producing craft brewing companies and overall brewing companies in the U.S., based on beer sales volume. Of the top 50 overall brewing companies, 40 were small and independent craft brewing companies.1

    “Although the market has grown more competitive, particularly for regional craft breweries with the widest distribution, these 50 small and independent brewing companies continue to lead the craft brewing market in sales through strong brands, quality, and innovation,” said Bart Watson, chief economist, Brewers Association.

    https://www.brewersassociation.org/...018-top-50-brewing-companies-by-sales-volume/

    [​IMG]

    A comprehensive State of the Industry report will be delivered during the 2019 Craft Brewers Conference & BrewExpo America, held from April 8-11 in Denver, Colorado. The association’s full 2018 industry analysis, which shows regional trends and sales by individual breweries, will be published in the May/June issue of The New Brewer, available in May 2019.

    1 Figure based on companies that met the craft brewer definition for all or part of 2018. An American craft brewer is a small and independent brewer. Small: Annual production of 6 million barrels of beer or less (approximately 3 percent of U.S. annual sales). Beer production is attributed to the rules of alternating proprietorships. Independent: Less than 25 percent of the craft brewery is owned or controlled (or equivalent economic interest) by an alcoholic beverage industry member that is not itself a craft brewer. Brewer: Has a TTB Brewer’s Notice and makes beer.

    ###
     
    meefmoff, eppCOS, thebeers and 2 others like this.
  2. Amendm

    Amendm Devotee (451) Jun 7, 2018 Rhode Island
    Society

    Alright, finally, 2x top 50 lists that DO NOT include Treehouse and Hill Farmstead.
     
    Samlover55 and GetMeAnIPA like this.
  3. jesskidden

    jesskidden Meyvn (1,412) Aug 10, 2005 New Jersey

    Wonder why the map's "brown dot" = multiple brewery locations weren't used for companies like Yuengling (Tampa), Boston (Cincinnati, Allentown PA), Harpoon (VT), Sierra Nevada, New Belgium and CANarchy (NC).
     
  4. GetMeAnIPA

    GetMeAnIPA Zealot (561) Mar 28, 2009 California

    Those Wisconsinites love their New Glarus. Ranked 17 and their distro is limited to Wisconsin only. That’s impressive. Are they the only brewery on the list that sells within only one state?
     
  5. zid

    zid Savant (969) Feb 15, 2010 New York
    Trader

    I know why they're doing it, but I still wonder why Duvel Moortgat is in a list of "U.S. craft brewing companies."
     
  6. jmdrpi

    jmdrpi Poo-Bah (5,865) Dec 11, 2008 Pennsylvania
    Society

    Because the BA wants to count the volume/sales in their numbers. Same reason they changed their definition to include Yuengling.
     
    Norica, jesskidden and Squire like this.
  7. jmdrpi

    jmdrpi Poo-Bah (5,865) Dec 11, 2008 Pennsylvania
    Society

    And the overall list:

    Top 50 Overall Brewing Companies

    Rank Brewery Name City State

    Bold = small and independent craft brewery

    1 Anheuser-Busch Inc. (a) St. Louis MO
    2 MillerCoors (b) Chicago IL
    3 Constellation (c) Chicago IL
    4 Heineken (d) White Plains NY
    5 Pabst Brewing Co. (e) Los Angeles CA
    6 D. G. Yuengling & Son Inc. Pottsville PA
    7 Diageo (f) Norwalk CT
    8 FIFCO USA (g) Rochester NY
    9 Boston Beer Co. (h) Boston MA
    10 Sierra Nevada Brewing Co. Chico CA
    11 New Belgium Brewing Co. (i) Fort Collins CO
    12 Craft Brew Alliance (j) Portland OR
    13 Duvel Moortgat (k) Paso Robles, Kansas City, Cooperstown CA, MO, NY
    14 Founders Brewing Co. (l) Grand Rapids MI
    15 Gambrinus (m) San Antonio, Berkeley, Portland TX, CA, OR
    16 Bell’s Brewery Inc. (n) Comstock MI
    17 CANarchy (o) Longmont, Tampa, Salt Lake City, Comstock, Inglewood, Dallas CO, FL, UT, MI, CA, TX
    18 Stone Brewing Co. Escondido CA
    19 Deschutes Brewery Bend OR
    20 Artisanal Brewing Ventures (p) Downingtown, Lakewood, Brooklyn PA, NY, NY
    21 Brooklyn Brewery Brooklyn NY
    22 Dogfish Head Craft Brewery Milton DE
    23 SweetWater Brewing Co. Atlanta GA
    24 Minhas Craft Brewery (q) Monroe WI
    25 New Glarus Brewing Co. New Glarus WI
    26 Matt Brewing Co. (r) Utica NY
    27 Sapporo USA (s) La Crosse, San Francisco WI, CA
    28 Harpoon Brewery Boston MA
    29 Alaskan Brewing Co. Juneau AK
    30 Great Lakes Brewing Co. Cleveland OH
    31 Abita Brewing Co. Abita Springs LA
    32 Stevens Point Brewery (t) Stevens Point WI
    33 Odell Brewing Co. Fort Collins CO
    34 Summit Brewing Co. St. Paul MN
    35 August Schell Brewing Co. (u) New Ulm MN
    36 21st Amendment Brewery Bay Area CA
    37 Troëgs Brewing Co. Hershey PA
    38 Rhinegeist Brewery Cincinnati OH
    39 Shipyard Brewing Co. (v) Portland ME
    40 Allagash Brewing Co. Portland ME
    41 Long Trail Brewing Co. Bridgewater Corners VT
    42 Narragansett Brewing Co. Providence RI
    43 Flying Dog Brewery Frederick MD
    44 Surly Brewing Company Minneapolis MN
    45 Ninkasi Brewing Co. Eugene OR
    46 Rogue Ales Newport OR
    47 Gordon Biersch Brewing Co. San Jose CA
    48 Revolution Brewing Chicago IL
    49 Three Floyds Brewing Co. Munster IN
    50 Karl Strauss Brewing Co. San Diego CA

    and the footnotes:
    (a) Anheuser-Busch, Inc. includes 10 Barrel, Bass, Beck’s, Blue Point, Bud Light, Budweiser, Breckenridge, Busch, Devils Backbone, Elysian, Four Peaks, Golden Road, Goose Island, Karbach, King Cobra, Landshark, Michelob, Natural, Rolling Rock, Shock Top, Wicked Weed, and Wild Series brands and Ziegenbock brands. Does not include partially owned Craft Brew Alliance, Kona, Omission, Red Hook, and Widmer Brothers brands as well as other brand families and imported brands;
    (b) MillerCoors includes A.C. Golden, Batch 19, Blue Moon, Colorado Native, Coors, Hamms, Hop Valley, Icehouse, Keystone, Killian’s, Leinenkugel’s, Mickey’s, Milwaukee’s Best, Miller, Olde English, Revolver, Saint Archer, Steel Reserve, Tenth & Blake, and Terrapin brands as well as other brand families and imported brands;
    (c) Constellation Brands includes domestic brands Ballast Point, Four Corners, Funky Buddha, and Tocayo Brands; it also includes imported brands Corona, Modelo, Pacifico, and Victoria;
    (d) Heineken N.V. includes domestic brand Lagunitas Brewing Co as well as imported brands Dos Equis and Tecate;
    (e) Pabst Brewing Co includes Ballantine, Lone Star, National Bohemian, Pabst, Pearl, Primo, Rainier, Schlitz, Small Town and Stroh’s brands as well as other brand families;
    (f) Diageo includes both domestically produced and imported Guinness brands;
    (g) FIFCO USA includes Dundee, Genesee, Labatt Lime, Mactarnahan’s, Magic Hat, Portland and Pyramid brands as well as import volume;
    (h) Boston Beer Co includes Alchemy & Science, Angel City, Concrete Beach, Coney Island and Sam Adams brands. Does not include Truly, Twisted Tea or Angry Orchard brands;
    (i) New Belgium Brewing Co. includes Magnolia Brewing Brands;
    (j) Craft Brew Alliance includes Appalachian Mountain, Cisco, Kona, Omission, Red Hook, Widmer Brothers and Wynwood brands;
    (k) Duvel Moortgat includes Boulevard, Firestone Walker, and Ommegang brands;
    (l) Founders ownership stake by Mahou San Miguel; Does not include Avery Brewing volume, which also has ownership by Mahou San Miguel;
    (m) Gambrinus includes BridgePort, Shiner and Trumer brands;
    (n) Bell’s Brewery, Inc. includes Bell’s and Upper Hand brands;
    (o) CANarchy includes Cigar City, Deep Ellum, Oskar Blues Brewing Co, Perrin, Three Weavers, and Utah Brewers Cooperative brands;
    (p) Artisanal Brewing Ventures includes Sixpoint, Southern Tier and Victory brands;
    (q) Minhas Craft Brewery includes Huber, Mountain Crest and Rhinelander brands as well as export volume;
    (r) Matt Brewing Co. includes Flying Bison, Saranac and Utica Club brands;
    (s) Sapporo USA includes Anchor Brewing Co, Sapporo and Sleeman brands as well as export volume;
    (t) Stevens Point Brewery includes James Page and Point brands;
    (u) August Schell Brewing Co. includes Grain Belt and Schell’s brands;
    (v) Shipyard Brewing Co. includes Sea Dog and Shipyard brands;
     
    meefmoff, eppCOS, FBarber and 2 others like this.
  8. JeremyDanner

    JeremyDanner Aspirant (212) Dec 20, 2005 Missouri
    Industry

    With the purchase of Boulevard back in 2014, Duvel formed a new US-based company named Duvel USA. Yes, we’re a company owned by Duvel Moortgat, but DUSA has a separate board and is headquartered in Kansas City, Missouri.
     
  9. jesskidden

    jesskidden Meyvn (1,412) Aug 10, 2005 New Jersey

    And, at this point, every other US brewing not over 6 million bbl/yr - which a few notable exceptions (below) - since the third part of the B.A.'s criteria (formerly always some convoluted attempt at defining "craft" by ingredients) is now down to:
    But that doesn't explain why US-owned, "under 6M bbl." Pabst isn't on the "Craft" list, nor is the US-subsidiary of FIFCO, the former "North American Breweries", now known as FIFCO USA - made up of Genesee, Magic Magic Hat, Portland and Pyramid (as well as being the Labatt US importer/label owner).
     
  10. JeremyDanner

    JeremyDanner Aspirant (212) Dec 20, 2005 Missouri
    Industry

    I don’t work for the BA and don’t have any influence over their definitions, but Julia Herz was quick to give a quote stating that BLVD would maintain its craft designation following the sale as Duvel satisfied the BA definition of a “craft brewer.”

    "Julia Herz, craft beer program director at the Brewers Association, has ruled on the matter: “Yes, Boulevard is still a craft brewer meeting all three pillars of our definition even with new parent company Duvel ownership.” New York brewer Ommegang has retained its cred after being acquired by Duvel, which is a good sign."

    http://www.bloomberg.com/news/artic...fts-a-strategy-to-keep-its-cred-in-duvel-deal
     
    chrismattlin and FBarber like this.
  11. jesskidden

    jesskidden Meyvn (1,412) Aug 10, 2005 New Jersey

    Hey, I've got no problems with you guys being listed as "craft" - only using your situation as an example in relationship to those other brewers and the Brewers Association long running policy of having constantly tweaked "Craft Brewer" definitions and then still making exceptions. (A similar thing existed back in the era of Spoetzl/Gambrinus' flagship Shiner Bock being an exception back when the criteria was no adjuncts.)

    At this point, it should be, on the domestic level at least, just the "[Small] Brewers Association" including everyone except the AB, MC, Constellation and Heineken-owned breweries.
     
    chrismattlin and FBarber like this.
  12. zid

    zid Savant (969) Feb 15, 2010 New York
    Trader

    Thanks. I was wondering exactly that. I'm always surprised by how fast you are in these forums even when you aren't tagged. Now I wonder why the BA isn't listing the company that way then (Duvel USA, Kansas City vs. Duvel Moortgat and the cities of the 3 various breweries). It seems inconsistent both in name and location with "Anheuser-Busch Inc., St. Louis" or listing Heineken as only being "White Plains, NY." Either I'm ignorant or the proofreader side of me is too picky. Probably both.

    @jesskidden - I noticed in the footnotes that they are not including imported brands for Anheuser-Busch but they are including them for all the other big players. Any idea why?
     
    JeremyDanner likes this.
  13. IPAExpert69

    IPAExpert69 Initiate (178) Aug 2, 2017 Pennsylvania
    Trader

    Us proud Philadelphian's reject the existence of a Yuengling facility in Tampa. It's like Wawa's in Florida, they aren't real!
     
    JackHorzempa and eppCOS like this.
  14. jesskidden

    jesskidden Meyvn (1,412) Aug 10, 2005 New Jersey

    I was just in Florida - and agree. Plus they had Tastykakes, too (but I didn't find any Tastykake pies - WTF! - I'm supposed to eat Little Debbies?).

    And I stopped in a Wawa for some Half and Half (for coffee, not the beer or soda mixer) and they carried Borden's, not the fresh non-ultra-pasteurized Wawa brand.

    But, yeah, I think I even checked the Yuengling labels down there and even those don't mention Tampa in the state - altho' it was a common draught choice and I think (?)I saw promo signs and such that implied it was a Florida brew.

    Yeah, noticed that, too. Wonder how/whose stats they use for that? I always wonder the same thing, since AB in the US has lost market share (most?) every year since the InBev buyout AND Stella Artois, in particular, has become one of their few "growth" brands (2.7M bbl in '17), implying that their domestic brewed production is even lower than their total barrelage listed in other sources.

    I guess we'll see when The New Brewer May/June issue comes out.
     
    #14 jesskidden, Mar 13, 2019
    Last edited: Mar 13, 2019
    chrismattlin, zid and FBarber like this.
  15. Todd

    Todd Founder (5,647) Aug 23, 1996 California
    Staff

    Here's the up/down vs. 2017...

     
    Patches826, jmdrpi, eppCOS and 2 others like this.
  16. zid

    zid Savant (969) Feb 15, 2010 New York
    Trader

    Full Sail - Yikes! Encore Consumer Capital must be thrilled. :dizzy_face:
     
    pjeagles likes this.
  17. jmdrpi

    jmdrpi Poo-Bah (5,865) Dec 11, 2008 Pennsylvania
    Society

    Yeah, the circular definition of "Less than 25 percent of the craft brewery is owned or controlled (or equivalent economic interest) by a beverage alcohol industry member that is not itself a craft brewer." further breaks down when you remove the quality/adjunct part of the definition.

    If all Pabst does is own breweries that produce under 6 million barrels, I don't see how they aren't a "craft brewer" under the BA's definition. They don't own any non-beer brands, right?

    And at what point does Boston Beer become a "beverage alcohol industry member" that is really focused on non-beer?
     
    Foyle likes this.
  18. jesskidden

    jesskidden Meyvn (1,412) Aug 10, 2005 New Jersey

    Checked 2017's B.A. Top 50 Overall's footnotes and no mention of Stella Artois or AB's other imported brands, either way (save for the ex-imports of Bass and Beck's :wink:):
     
    zid likes this.
  19. IPAExpert69

    IPAExpert69 Initiate (178) Aug 2, 2017 Pennsylvania
    Trader

    HECK NO I'D RATHER STARVE
     
    jmdrpi likes this.
  20. JeremyDanner

    JeremyDanner Aspirant (212) Dec 20, 2005 Missouri
    Industry

    Oh, man. Zero offense taken, just noting that I'm only able to share what I've seen the BA say and I avoid trying to interpret their stances on things. It's messy for sure.
     
    chrismattlin likes this.
  21. jmdrpi

    jmdrpi Poo-Bah (5,865) Dec 11, 2008 Pennsylvania
    Society

    It's conceivable (but not likely) that their raw numbers aren't as bad. Since the up/down is based on relative ranking, not compared against their own 2017 sales.
     
    zid likes this.
  22. jesskidden

    jesskidden Meyvn (1,412) Aug 10, 2005 New Jersey

    Well, they don't own ANY breweries anymore (save for the tiny unit they opened recently in a former Milwaukee Pabst building) - other than the small amount of beer coming out of that facility, it's all contract-brewed by mostly MillerCoors, along with City, CBA (ended, I guess) or a few other, "craft" breweries (Cold Spring, that Michigan brewer making the newish Stroh Bohemian Style, etc).

    Well there's the FMB's of the "Not Your Father/Mother's" line-up, they import Tsingtao and were in partnership with Vermont/Woodchuck cider for a while but, along with BBC's non-beer production approaching over 50% of their total barrelage, pretty sure the B.A. dropped that requirement with the new "Has a TTB Brewer’s Notice and makes beer" part of the Craft Brewer definition, didn't it?
     
    #22 jesskidden, Mar 13, 2019
    Last edited: Mar 13, 2019
    jmdrpi likes this.
  23. jmdrpi

    jmdrpi Poo-Bah (5,865) Dec 11, 2008 Pennsylvania
    Society

    Probably Google Alerts. I've noticed the same thing with a couple other "industry" members when their company is mentioned in a random thread.
     
    zid likes this.
  24. jmdrpi

    jmdrpi Poo-Bah (5,865) Dec 11, 2008 Pennsylvania
    Society

    There were no footnotes for Stone in the BA release. Anyone know if their totals include what is produced under the Arrogant Consortia company name? And I assume what is produced in Germany is excluded?

    On their own website, they claim 388K barrels for 2017 and an increase to 400K barrels in 2018.

    So CANarchy must have had a larger increase for the two companies to flip flop at #8 and #9.
     
    zid likes this.
  25. JeremyDanner

    JeremyDanner Aspirant (212) Dec 20, 2005 Missouri
    Industry

    I search for Boulevard on here a few times a week just to read folks' thoughts, but if there's a chance to answer a question or chime in, I do. I always appreciate the honest feedback I can read in forums.
     
  26. jesskidden

    jesskidden Meyvn (1,412) Aug 10, 2005 New Jersey

    Typically such barrelage lists are based on US tax paid barrels brewed and removed from the brewery (rather than actually sold at retail) but you gotta check the "fine print" since sources vary. The B.A. uses self-reporting barrelage figures from many of its member breweries and their fine print says "Totals, in many cases, are estimates reported to the Brewers Association and may not reflect exact tax paid amounts."

    As such, Stone's German production wouldn't count, other than the small amount the export to the US (like their White Ghost Berliner Weisse). Also, the standard convention is to count a beer under the company that sells it (rather than, say, a contract-brewed beer being listed under the contractor brewery) even if they use a 'dba' name - so stuff like Shock Top and Landshark are counted under AB, Blue Moon under MillerCoors, etc.

    There's often a question on Minhas' barrelage figures, lately around a quarter of million barrels, since they're known for shipping a lot of the beer they brew to Canada (where the firm originated and operates other facilities). Do they really sell that much beer (as much as Dogfish Head or Sweetwater or FX Matt) in the US?
     
    jmdrpi and zid like this.
  27. pjeagles

    pjeagles Initiate (140) May 29, 2005 New Mexico
    Trader

    Is Minhas still the brewer of the Trader Joe's Simpler Times line of beers? That probably accounts for a large chunk of their sales.
     
  28. JeremyDanner

    JeremyDanner Aspirant (212) Dec 20, 2005 Missouri
    Industry

    There's usually a "year in review" version of The New Brewer that publishes a list of all breweries that submitted production numbers. This issue includes bbls produced.
     
  29. meefmoff

    meefmoff Zealot (566) Jul 6, 2014 Massachusetts
    Society Trader

    Just a perhaps interesting factoid to throw in here in terms of how these volume measures compare with overall sales (as in amount of money) numbers. Hopefully I'm not inadvertently making a wrong comparison here.

    Harpoon is listed as #18 here and is #2 in volume for the state of Massachusetts. However, as posted by one of their owners a while back, Night Shift was recently #2 (behind Boston Beer) in sales in MA. So even though they're too small to even make the top 50 volume list, Night Shift has higher sales numbers than the the 17th ranked brewery by volume in the whole US.

    I guess that's what selling $14 four packs instead of $14 twelve packs can do for you.

    "As reported in an industry newsletter last month: According to IRI scan data for MA Liquor in the last 13 weeks (ending 6/24), Night Shift is the no.2 craft brand in the state behind Sam Adams <based on dollars>. - Craft Beer Daily - July 18, 2018"

    Edit: Ah crap, I think I did make a wrong comparison. I don't think those sales figures include Harpoon's sales in other states besides MA. I'm guessing MA makes up a hefty chunk, but Harpoon distributes to many other states. Night Shift is #6 in MA for volume, so the general point about the benefit of selling expensive beers still holds to some extent. Sorry for the confusion.
     
    #29 meefmoff, Mar 15, 2019
    Last edited: Mar 15, 2019