Brewery Ommegang re-branding

They look great in person, they were around at BCTC. I also like what they are doing with their limited releases and seasonals, more consistent branding all around. I also think these labels will sell better in stores.

 

Yeah those labels catch the eye a lot better than the old ones, but I do like the classic ones a bit better.
Probably will get used to these quick though, as long as the inside stays the same!

 

Still classy.

 

As I said when this came up a couple months ago, I hate 'em. Just too hip and faddish for my tastes. The old branding would have looked good a hundred years ago, would look good a hundred years from now and look good now. These will become very tiresome very quickly and just blend in with all the other visual noise.

 

I like the old ones better too. Those kinda look like great divide designs, each one of their beers has a figure design just like those to go with it.

 

I like the new ones better. They look great in person.

 

Very eye catching, but still classy. I didn't think there was anything wrong with their current labels, but these ones look good too.

 

I liked the old labels although the one for rare vos could've been made more consistent with the other labels like three philosophers. And abbey ale. I see what they're trying to do, but even as a designr I didn't like em at first glance. Hope it works out for them.

 

I really don't give a shit what a beer label looks like. I buy a beer based upon the quality of the contents in the bottle. I've never thought, "OOOOHHHHHH, that's a pretty label!!!! I WANT THAT ONE!!!!!!!!!!"

a pretty label might get you a single sale but solid beer gains you a repeat customer.

 

To be honest I prefer these labels over the "mock Belgian" theme they had going, including their glasses. Looks like they're going a bit more Americana on this, and I don't see why not. Good American breweries should be proud of their identity and not try to be something they're not. Plus, I don't think these look too gawdy at all.

My favorite American labels are still Goose Island and the Bruery. The confidence in their beer shines through beautifully and most of their bottles fit in any fine wine department.

 

Ive met people who thought Ommegang was Belgian until i told them "Dude, its from New York".

 

Really? I think these new labels are way more classic/clean/timeless than the old ones. Look at the hennepin label:

Old:


New:


The new one oozes class and sophistication. If I were walking through a beer store, wearing a popped collar polo with an argyle sweater over it, I'd buy the new beer. It looks classy.

 

From a branding perspective, there was little or nothing tying the various styles together on the old lables.. The new ones provide nice targets for the eye when seeking the pertinent information. The artwork is clean and formal, yet fanciful and fun, which I think really expresses the brand identity very well.

Label collectors, get your old school Ommegang while you can.

 

Seriously dude !?! You have to be kidding me...

You would be shocked by how many people by beer based on how cool it looks. We are beer geeks. We don't really care. But if you are a new start-up, you have to catch the eye of the general audience so that they buy your beer instead of the competitor's beer. The beer geek population is miniscule compared to the beer buying public at large. For Ommegang it seems to be mainly about the "average joe" consumer who wants something "special" for an occasion and buys their bottle because it looks nice. Or something like that. I guess I'm just saying that at 13.99 a bottle, it's a hard sale. And a good way to expand sales is to class it up a bit. Make it clean/timeless/high class. With the new labels, I feel like they have done just that, and will sell more beer.

 

He's right. Most people do judge a book by its cover. We get a lot of folks in the store who pick their beer based on what looks or sounds cool. Gotta admit what draws you to a beer. In design school we''re taught this psychological evaluation. That's the basis of design and packaging. You want the consumer to pick you out of all others and how do you do that.... pretty package.

 

I liked the old labels ok, but the new ones are really classy, fanciful but up-scale, etc as said above. I REALLY like the new Hennepin and Rare Vos over the older models. The 3 Phils is the only one I'm not sure about, but overall, I like the change. And (as someone who knows NOTHING about design) I assume that while the high quality of the contents keeps people loyal to a brand, if you want to GROW said brand, attractive packaging helps oodles.

 

I bought Trois Pistoles and Lost Abbey the first time based on its label. It was a good decision all around.

 

Personally, I find the new labels to be a bit tacky...but it is just not an artistic style that I like.... I know plenty of people who would love the new label. Good for Ommegang for trying out something new.

 

Very true. What got me into craft beer to begin with was buying Arrogant Bastard because the name and the paragraph on the back of the label intrigued me. Initial exploration was also a lot more label-based, though nowadays its different. I remember I ignored Kern River's JO for a while because I thought the label looked weird (which was regrettable because that beer is awesome)

The labels arent made with the beer geek in mind, its to gain curiosity and interest from the average person who doesn't know the differences between many of the beers right in front of them (which can be overwhelming in a place that has a huge beer selection)