Welcome to BeerAdvocate!

Looking to talk, rate or trade beer? Join today by creating your free account.

Dismiss Notice
Curious about recent updates to the site and app? Check the Announcements forum for updates.
Dismiss Notice
Love Belgian Beer?

Join us Sep 17 in Portland, Maine for Return of the Belgian Beer Fest, featuring hundreds of authentic Belgian beers and Belgian-inspired offerings.

Tickets + more: beeradvocate.com/belgian

Brewery Ommegang re-branding

Discussion in 'Beer News' started by Cinderbike, Aug 14, 2012.

  1. beertunes

    Beer Trader

    Joined:
    Sep 24, 2007
    Posts:
    7,981
    Likes Received:
    20,044
    Location:
    Washington
    Neither. If I were judging a beer by it's label (which I don't) I wouldn't even pick either of them up. They are both that unattractive visually. You can be bold and noticeable without being cartoonish and garish.
     
  2. drocpsu

    Joined:
    Dec 25, 2006
    Posts:
    268
    Likes Received:
    120
    Location:
    New Hampshire
    $13.99/bottle? Wow, you're getting ripped off. I think most ommegang beers are like 9 or 10 here. Either way, they're fantastic.
     
  3. Lutter

    Joined:
    Jun 30, 2010
    Posts:
    5,321
    Likes Received:
    5,425
    Location:
    Texas
    I saw the first of these in Texas... Sunrise Mini-Mart got a new shipment of Hennepin with the new labels.
     
  4. nicholasofcusa

    Joined:
    Jan 14, 2006
    Posts:
    638
    Likes Received:
    576
    Location:
    Pennsylvania

    I don't know how old the article you copied that from is, but Ommegang has been brewed in Belgium somewhat recently. I remember seeing bottles of Hennepin and something else within the past 6 months which read PRODUCT OF BELGIUM.
     
  5. Sam21

    Joined:
    Dec 14, 2009
    Posts:
    124
    Likes Received:
    175
    Location:
    Connecticut
    I have the dubbel and Hennepin from Belgian. From June I believe.
     
  6. mltobin

    Beer Trader

    Joined:
    Apr 1, 2007
    Posts:
    288
    Likes Received:
    500
    Location:
    Connecticut
    Although some of the older labels were a bit drab. I prefer them to these new ones, these animal and human outlines on the new ones come across as cartoonish to me. Aphrodite is an example of a label from them that I really like.
     
  7. Dweedlebug

    Joined:
    Feb 28, 2012
    Posts:
    472
    Likes Received:
    358
    Location:
    Pennsylvania
    Yeah, that's the point I was trying to make to refute points like this "Ive met people who thought Ommegang was Belgian until i told them "Dude, its from New York".
     
  8. 12owls

    Joined:
    Jan 8, 2012
    Posts:
    28
    Likes Received:
    5
    Location:
    California
    since becoming the beer go-to-guy at stone liquor im noticing a trend with what people see and what they crave...for example, ive stocked many a case of left coast's voo-doo based soley on the " i like the purty picture on the bottle" uniform labeling creates an easily recognizable product, so being a beer geek, and a fan ommegang i say..good job gentlemen! i look forward to stocking your newly labeled products on my shelves.
     
    DanE likes this.
  9. bramsdell

    Joined:
    May 27, 2011
    Posts:
    577
    Likes Received:
    859
    Location:
    North Carolina
    No one else thinks that these are a direct reference to Cantillon? The silhouettes and all? Maybe it's just me. Either way, I like them and I totally fux with Ommegang (Hennepin especially).
     
    luwak likes this.
  10. imbrue001

    Joined:
    Aug 6, 2010
    Posts:
    831
    Likes Received:
    1,077
    Location:
    Pennsylvania
    Oh yeah, its totally is. It's smart too because Cantillon beers are both highly respected and expensive. It makes Ommegang appear better by association.
     
  11. mschofield

    Subscriber

    Joined:
    Oct 16, 2002
    Posts:
    434
    Likes Received:
    321
    Location:
    Massachusetts
    I halfway agree, because I loved the old Hennepin label, I also really like the new unified scheme
     
  12. Etan

    Joined:
    Jul 11, 2011
    Posts:
    1,946
    Likes Received:
    3,268
    Location:
    Wisconsin
    I think they look pretty good. Honestly, the old Hennepin label is one of the worst I've seen, and the uniformity they're introducing is pretty cool.
     
    fujindemon74, LarryAppleton and luwak like this.
  13. bigflatsbeerman

    Subscriber

    Joined:
    Nov 2, 2005
    Posts:
    156
    Likes Received:
    74
    Location:
    New York
    Hi All, I saw the first new packaging in the Corning, NY Wegmans last night. A 4 pack of Witte. I like the old and the new packing. They are both classy, but I think it was time for a change. The new packaging looks like it was all done at same time with same theme (coordinated), the old packing looks like it was done individually. Ommegang is awesome all around.
     
  14. bigflatsbeerman

    Subscriber

    Joined:
    Nov 2, 2005
    Posts:
    156
    Likes Received:
    74
    Location:
    New York
    I agree, I think this label could have been the inspiration for the neww ommegang packing. Good eye leedorham.
     
  15. BigPlay1824

    Joined:
    Oct 13, 2010
    Posts:
    130
    Likes Received:
    100
    Location:
    New York
    I love the new labels on the bottles but they've also changed their tap handles, their old ones were extremely unique checkerboard pattern and they changed them to more of a generic across the board look. The bottles pop and the taps blend.
     
  16. luwak

    Beer Trader

    Joined:
    Mar 2, 2010
    Posts:
    1,045
    Likes Received:
    712
    Location:
    Arizona
    Yeah exactly! As soon as i saw them i thought...somebody knows that ppl go gonzo for Cantillion....

     
  17. EdH

    EdH

    Joined:
    Jul 27, 2005
    Posts:
    216
    Likes Received:
    112
    Location:
    Utah
    The new ones will probably look better on the shelf; but they're giving up what seems like a pretty iconic Hennepin label. That probably won't make much difference, though--existing "fans" will keep buying it regardless.
     
  18. Domingo

    Subscriber Beer Trader

    Joined:
    Apr 23, 2005
    Posts:
    6,339
    Likes Received:
    8,697
    Location:
    Colorado
    I like the new labels. Something about the older ones made them get lost in a crowd for me. The new ones remind me a lot of Great Divide's theme of having unique characters with a silhouette on the bottle.
    While the label art might not change the beer inside, it can make people notice them more. A lot of the CO breweries did some rebranding in 2007-2009 and I think that helped several really turn a corner.
     
  19. garbercury

    Joined:
    Jul 6, 2007
    Posts:
    39
    Likes Received:
    18
    Location:
    Pennsylvania
    Listen its beer, so I won't get a lot of butt hurt either way, but that old Hennepin bottle is DOPE. Just as long as the product continues being high quality, its all good with me...
     
  20. LeRose

    Subscriber

    Joined:
    Nov 24, 2011
    Posts:
    2,336
    Likes Received:
    5,933
    Location:
    Massachusetts
    It is the unified look theory as someone said. It would be great in a store that shelves by brewery...get this big block of Ommegang. It might help where product is shelved by style too, easier identify once people know Ommegang is using the same label design across their product line.

    I like them. I thought the old Hennepin label screamed out, but their other stuff go lost. You do have to catch the eye.
     
  21. flayedandskinned

    Beer Trader

    Joined:
    Jan 1, 2011
    Posts:
    828
    Likes Received:
    516
    Location:
    California
    They look pretty slick to me.
     
  22. AxesandAnchors

    Joined:
    Nov 21, 2012
    Posts:
    239
    Likes Received:
    262
    Location:
    Oregon
    I think this was intentional, whether they would admit it or not.
     
  23. denver10

    Joined:
    Nov 17, 2010
    Posts:
    4,520
    Likes Received:
    14,468
    Location:
    New Mexico
    Really like these new labels.
     
  24. fujindemon74

    Joined:
    Nov 7, 2012
    Posts:
    3,120
    Likes Received:
    10,118
    Location:
    Pennsylvania
    Ommegang's new labels look good.
    Weyerbacher's...not so much.

    Now Great Divide's labels...some of the best around.
    Iconic, informative, sharp looking, great design.
     
  25. fmccormi

    Beer Trader

    Joined:
    Oct 24, 2010
    Posts:
    3,390
    Likes Received:
    5,257
    Location:
    Florida
    Intentional because they want people to make the association between Cantillon and Ommegang subconsciously, or intentional because they think Cantillon has a really snazzy logo and are emulating what they see as a good idea?
     
    LambicPentameter likes this.
  26. CelticAleMan

    Joined:
    Dec 11, 2010
    Posts:
    271
    Likes Received:
    155
    Location:
    California
    The new labels are cool, but I never thought about the old ones in any way until this thread. I have liked many Ommegang beers since 1999 or 2000, and think that the quality to price ratio is very nice (although the price used to be much better, relative to beers of similar quality). I can see how new craft beer enthusiasts could be swayed into buying these based on appearance (as some have mentioned), but I have liked their beers for many many a year, so it really doesn't matter to me at all. I can definitively say that the old labels did not bother me, even slightly.
     
  27. DubbelTrubbel

    Joined:
    Nov 19, 2012
    Posts:
    80
    Likes Received:
    90
    Location:
    Georgia
    A few months ago I went into a beer store and asked one of the employees to recommend some good Belgian beers for me. One of the bottles he picked out was Three Philosophers. Ommegang knows how to wear its Belgian camoflage.
     
  28. HipsterBrewfus

    Joined:
    Jun 3, 2012
    Posts:
    457
    Likes Received:
    416
    Location:
    Maryland
    Ive bought more Ommegang post re-branding, than I ever have. So theres that.
     
    fmccormi likes this.
  29. frazbri

    Joined:
    Oct 29, 2003
    Posts:
    825
    Likes Received:
    1,118
    Location:
    Ohio
    I like the continuity of the new packaging, although I'm not blown away by the individual labels.
     
  30. RoninTK3

    Beer Trader

    Joined:
    Nov 12, 2012
    Posts:
    155
    Likes Received:
    872
    Location:
    New Hampshire
    [​IMG]

    Nice, looks like they're working with what they did for Scythe and Sickle.
     
    luwak likes this.
  31. jmmy3

    Joined:
    Nov 30, 2010
    Posts:
    150
    Likes Received:
    207
    Location:
    Massachusetts
    The new branding looks clean as hell, most of their old labels were kind of a confused mess. Hennepin anyone?
     
    LambicPentameter, luwak and vurt like this.
  32. Apom

    Beer Trader

    Joined:
    Mar 30, 2013
    Posts:
    50
    Likes Received:
    10
    Location:
    South Carolina
    Just had my first ommegang and loved the beer And the labels.
     
    JxExM likes this.
  33. sketchpunx

    Joined:
    Sep 4, 2008
    Posts:
    17
    Likes Received:
    18
    Location:
    New York
    While I agree that the re-brand has product consistency beyond the old line, I will always, always prefer the look of the old hennepin.....it was just so visually striking. The rest of (outside of maybe Rare Vos) were designs i could take or leave. If you are listening Ommegang, Bring back the old Henepin logo!
     
    tzieser likes this.
  34. Cinephile

    Beer Trader

    Joined:
    Sep 25, 2012
    Posts:
    36
    Likes Received:
    41
    Location:
    Michigan
    Three Philosophers still tastes good.
     
  35. Mediczod

    Joined:
    Aug 2, 2012
    Posts:
    87
    Likes Received:
    124
    Location:
    New York
    If labels didn't matter, every beer would look like this.


    [​IMG]
     
  36. olfolxholme

    Joined:
    Feb 13, 2011
    Posts:
    102
    Likes Received:
    57
    Location:
    California
    I liked the old ones better. The new ones strike me as too slick. But, if I'd never seen the old labels... who knows.
     
  37. kell50

    Joined:
    Jul 25, 2007
    Posts:
    661
    Likes Received:
    3,634
    Location:
    North Carolina
    Brewery Ommegang puts out amazing beers! Regardless of label design I will continue to buy it often.

    Hennepin is the stuff!!!
     
  38. emannths

    Joined:
    Sep 21, 2007
    Posts:
    1,454
    Likes Received:
    1,523
    Location:
    Massachusetts
    I kinda like the labels. They need more argyle though--I wish they had used the old taphandles as inspiration. The new taphandles are boooooooring.

    [​IMG]
    [​IMG]
     
    tzieser and fmccormi like this.
  39. gpcollen1

    Joined:
    Jul 16, 2005
    Posts:
    242
    Likes Received:
    183
    Location:
    Connecticut
    Boring? The reason they probably changed is so bars can actually use their tap handles instead of having clunky handles banging into one another...
     
  40. WassailWilly

    Joined:
    Sep 8, 2007
    Posts:
    1,544
    Likes Received:
    908
    Location:
    New York
    I always liked the argyle style taps .
    However the new ones look more regal in a way to me ...
    Does appear harder to tell what beer it is for tho
     
  • About Us

    Your go-to website for beer (since 1996), publishers of BeerAdvocate magazine (since 2006) and hosts of world-class beer events (since 2003). Respect Beer.
  • Return of the Belgian Beer Fest

    BeerAdvocate Brings its All-Belgian Fest to Portland, Maine on September 17, 2016. Tickets are on sale now.

    Learn More
  • Get the Mag

    Become a BeerAdvocate magazine print subscriber today.

    Subscribe