News Bud sold 500,000 barrels of Lime-A-Rita in the first 8 months

Discussion in 'Beer News & Releases' started by sandiego67, Apr 25, 2013.

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  1. sandiego67

    sandiego67 Initiate (0) Feb 25, 2008 California

    Read more:
    Sarlacc83 likes this.
  2. Marty91

    Marty91 Initiate (0) Feb 27, 2012 Pennsylvania

    Wow.. maybe they'll come in margarita glass shaped cans.
  3. sixerofelixir

    sixerofelixir Initiate (0) Oct 27, 2009 Ohio

    8%? The forecast calls for lots of puking..
    SMITHAND, DemoniChris, sarro and 17 others like this.
  4. Danielbt

    Danielbt Initiate (0) May 4, 2012 Texas

    I would have been all over this as a teenager.
  5. heatwaves

    heatwaves Aspirant (269) Oct 17, 2009 California
    Beer Trader

    I hate to think what chemical concoction they're using to create the flavors.
  6. Premo88

    Premo88 Meyvn (1,430) Jun 6, 2010 Texas

    Is it Mr. Bernstein or Charles Foster K. who says it best in Citizen Kane?

    "It's no big deal to make a lot of money if all you want to do is make a lot of money."
  7. Danielbt

    Danielbt Initiate (0) May 4, 2012 Texas

    Limes and strawberries? It's not always cheaper to use artificial ingredients over natural.
  8. SerialTicker

    SerialTicker Poo-Bah (1,760) Jun 18, 2012 Michigan

    My friend had one of these lying around awhile back and I had one ...

    I enjoy a good margarita, but these "Can-a-ritas" taste absolutely awful.
    UnclePatches likes this.
  9. olfolxholme

    olfolxholme Initiate (0) Feb 13, 2011 California

    I was horrified how many people were drinking green metal bottles of heineken at the giants game the other night... until i realized it was BUD LIGHT LIME-ARITA!!!!!!!!!!!!!!!!!!!

    Lime-Arita sounds like a stomach problem to me.
    Ford and backbaybrewer like this.
  10. thecommish101831

    thecommish101831 Initiate (0) Jun 29, 2010 District of Columbia

    Straw ber rita has been out for almost 2 months here.

    Odd timing for this article
    tarawho likes this.
  11. heatwaves

    heatwaves Aspirant (269) Oct 17, 2009 California
    Beer Trader

    Yes, it is always cheaper. If it wasn't, every food company would use real fruit. "100% lime flavor" does not equal "100% lime juice".
  12. GetMeAnIPA

    GetMeAnIPA Zealot (580) Mar 28, 2009 California
    Beer Trader

    According to the article:

    "But the straw-beery drink got pretty high marks from RateBeer, an independent review board for craft beer enthusiasts.

    But when I reviewed the ratings on RateBeer it got a 6....ahaha I love the schwed marketing.
    Shogun730 and Kyrojack like this.
  13. Luv2Brew422

    Luv2Brew422 Initiate (46) Jan 7, 2012 California
    Beer Trader

    I would agree, except for the fact that there is 0% Tequila!
  14. CelticAleMan

    CelticAleMan Initiate (0) Dec 11, 2010 California

    And some seriously bad hangovers. :wink:
  15. beercanman

    beercanman Initiate (0) Dec 17, 2012 Ohio

    Reading this gave me a migraine.
  16. squirrely2005

    squirrely2005 Initiate (0) Aug 26, 2011 Texas

    I had the strawberry one the other night. I don't remember what it tasted like because I was already drunk and kept getting told "it'll fuck you up." I think it was like an 8oz can which would be something like only one beer. I'm bad at math so that's probably wrong but still. People don't know what they're talking about.
    ian1976 and BedetheVenerable like this.
  17. sandiego67

    sandiego67 Initiate (0) Feb 25, 2008 California

    I was more impressed that Lime-A-Rita outsold every craft beer in the US. It still appears that the big brewers can throw anything together and it still sells in big numbers.
    Rutager, LaneMeyer and tarawho like this.
  18. SaCkErZ9

    SaCkErZ9 Poo-Bah (2,207) Feb 27, 2005 South Carolina
    Beer Trader

    Call me when they come out with "Sex on the beach-a-rita". I can just imagine the marketing on that one...
    JaysUncle likes this.
  19. FriarTuckInLuck

    FriarTuckInLuck Initiate (0) Dec 15, 2011 Arizona

    This shit is classic. I need to start saving these for posterity...
  20. TacoHugs

    TacoHugs Initiate (0) Jun 29, 2011 Illinois

    4Loko is still the king
  21. MusicaleMike

    MusicaleMike Initiate (0) Mar 17, 2008 Pennsylvania

    Maybe they think the 6 is out of 10...
  22. RichardMNixon

    RichardMNixon Zealot (515) Jun 24, 2012 Pennsylvania
    Beer Trader

    It looks like they read the copy-pasted marketing blurb from AB-InBev above the reviews
    and called that a favorable review by Rate Beer. Pretty well in line with the journalistic standards over at Fox.
  23. benbking

    benbking Disciple (308) Dec 11, 2009 Rhode Island
    Beer Trader

    Well I didn't buy any.
  24. Frankinstiener

    Frankinstiener Aspirant (233) Jul 28, 2009 Illinois
    Beer Trader

    So what? This isn't
  25. Brokentalontsi

    Brokentalontsi Initiate (0) Nov 10, 2012 Texas

    I have a picture floating around of what is does to concrete if left there over time... The cans would burst in our warehouse just sitting on the pallet, liquid would reach the concrete then strip the clear coat off the floor then start deteriorating the concrete itself. After seeing that I decided I'd be staying away from then on out. Previously they had been a decent alternative to $9 dollar bud lights at a concert, now I guess the only option is pregaming...
  26. RangnaR

    RangnaR Initiate (0) Dec 17, 2012 California

    Ummm... Cinco de Mayo, maybe?
    frazbri likes this.
  27. otispdriftwood

    otispdriftwood Defender (637) Dec 9, 2011 Colorado
    Beer Trader

    Just goes to show what marketing can do. Hell, it seems that if they brought out something called "this stuff sucks and will make you puke" and marketed it using their existing techniques, there would be people who would buy it.
  28. BlowstotheBody

    BlowstotheBody Initiate (0) Oct 22, 2012 Florida

    Stuff's awful. Took some with me for Hunahpu's Day so that the non craft-inclined friends I was going with (none of my friends are into craft beer) could pregame or whatever. I had one and thought it was awful, then my buddies hated it too. I was tempted to bring some for the event to see if i could offer it up as a trade for some Darkness or BCBS with people in line, but figured I may just provoke a fight. Left the stuff in the hotel.

    On the plus, Hunahpu's was a blast and one of my non-craft friends really enjoyed Short's Key lime Pie and hunahpu's, among others. He bought 2 bottles of hunahpu's to sell later on, but so far he's already consumed one.
  29. beergurujr

    beergurujr Aspirant (230) Oct 27, 2003 Illinois

    The important 25-54 demographic ladies LOVE this 8% stuff. Same with all the A-B "Wilds", also 8%.
    Blueribbon666 likes this.
  30. Brokentalontsi

    Brokentalontsi Initiate (0) Nov 10, 2012 Texas

    I'd say the predominantly low income, African American areas have seen the best sustained sales since its release. The demand was through the roof for limearita early on but has fallen off considerably since then except for in the aforementioned parts of town. After 4 Loko was pulled from the shelves the first time, the only areas it really gained a following again was in the same areas.
  31. Prh27

    Prh27 Initiate (0) Apr 24, 2012 Virginia

    I don't think its quite that serious.
  32. beergurujr

    beergurujr Aspirant (230) Oct 27, 2003 Illinois

    Dude, my customer base is like 90% caucasian, suburban, and we continue to sell a shit ton of Lime-a-rita. And now Straw-be-rita. No slowdown at all. YMMV
  33. Thads324

    Thads324 Initiate (0) Jan 21, 2010 Connecticut

    I can't wait for the rum barrel aged blood orange a Rita. Sources who are familiar with bud operations say that it will be 11.8% abv and will be released in mid September. I think the Rita series is the best yet by bud, such awesome stuff. Can't wait for strawberry, I'll be buying out the whole state!
  34. thecommish101831

    thecommish101831 Initiate (0) Jun 29, 2010 District of Columbia

    But why treat like it Lime a Rita is new, and straw ber rita is coming down the line?

    They're both out. Lime has been out for a year and change.
    beergurujr likes this.
  35. Louis_Toschner

    Louis_Toschner Initiate (0) Dec 30, 2012 South Carolina

    Chugging Listerine tastes far better!
    stella77artois and tjosborne like this.
  36. DLDlulz

    DLDlulz Aspirant (221) Feb 15, 2012 Illinois
    Beer Trader

    I for one kind like the Lime-a-rita. After an evening at a Mexican restaurant, sometimes you want to keep the fiesta going. And who has time to juice limes at home?
    jjanega08 likes this.
  37. Brokentalontsi

    Brokentalontsi Initiate (0) Nov 10, 2012 Texas

    Interesting indeed, around here it was on fire for about 2 months and now it sits on shelves everywhere except low income areas and large grocery stores that sell damn near everything at a decent rate. In general convinience stores around here are the primary BMC movers for the city, and it's there where limearita has died off.
  38. RangnaR

    RangnaR Initiate (0) Dec 17, 2012 California

    I do. I juice some lime every morning when I make my kale smoothie...
    SnowFlowMfg likes this.
  39. RobertColianni

    RobertColianni Zealot (527) Nov 4, 2008 Pennsylvania

    Crazy that they sold 500,000 barrels, but a fairly large craft brewer in DFH only produces a total of about 80,000 barrels per year. Mind blowing facts.
    Rizalini and AnotherImperial like this.
  40. papaholmz

    papaholmz Initiate (0) Nov 7, 2012 South Carolina
    Beer Trader

    :astonished: how did that happen?
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