News Bud sold 500,000 barrels of Lime-A-Rita in the first 8 months

Discussion in 'Beer News & Releases' started by sandiego67, Apr 25, 2013.

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  1. BradtheGreat7

    BradtheGreat7 Defender (621) Jul 22, 2011 Ohio

    And we care about this why? Exactly why are we even talking about this? You have to come to terms with the 'other' side of this industry and it's bigger than what we seek out. My wife's friend always buy bud lime or whatever it is, but you don't see me worried about it lol. The way I are it is the more people who buy crap the more good stuff I can get my hands on. I'm not worried about the craft beer industry anymore. There's enough of us spending money to keep the quality stuff on the shelves and I'm in a small populated area. The only time Bud should be mentioned on this site is when discussing Goose Island, and that's only if they leave the product quality alone. Everything that company has achieved has been on the shoulders of someone else's hard work. Budweiser doesn't make Goose Island good. It was a few men from Chicago and the people of Chicago. Now AB benefits from their long history and rep? Anyone who claims to love craft beer and give AB any sort of props need to reconsider. I'm just sick of seeing the name Bud/Budweiser/InBev/AB so on.
  2. sandiego67

    sandiego67 Initiate (0) Feb 25, 2008 California

    I think you may be more interested in the Craft Beer Advocate website.
    aderousseau and MyIronLung like this.
  3. savagewhisky

    savagewhisky Initiate (0) Aug 8, 2007 Virginia

    This is "Beer Advocate" not "Only beer snobs love Advocate". Whether you love or hate a brew/brewery it's fair game for discussion on this site. If you don't want to talk about it don't click on the thread. If you don't even want to see the name, disconnect your computer from the Internet and stay at home surrounded by only the beer you think is worthy of encountering.
    aderousseau, MyIronLung and crosamich like this.
  4. beerindaglass

    beerindaglass Aspirant (217) Feb 20, 2013 Florida
    Beer Trader

    Sadly, I'm not sure Lennon would win that fight. It would be interesting to see for sure.
  5. fox227

    fox227 Initiate (0) Nov 19, 2010 California

    Also in the news, people with no taste like things that suck. :slight_smile:
    BierGartenok and pcsnyder like this.
  6. pcsnyder

    pcsnyder Initiate (0) May 2, 2011 Pennsylvania

    I had some of the lime-a-ritas when they first came out. I remember thinking it was basically adult lime-ade. If you expect it to be beer, you'll be disappointed. Same for expecting margarita. As with most things in life, if you have no expectations going in, you can't be disappointed.
  7. John_M

    John_M Moderator (6,054) Oct 25, 2003 Oregon
    Premium Member Beer Trader

    Your math is probably OK, but I agree your thinking is maybe a bit fuzzy on this one.

    "like only one beer?"

    I guess that depends. A bottle or can of Bud select 55 clocks in at 2.4%, while the end of history clocks in at 55% abv. Both come in a 12 ounce container (end of history comes in a 12 ounce dead squirrel), but I think that's fairly irrelevant in terms of the effect the two beers will have on you.

    It's the same with the new strawberry flavored swill from AB-InBev. The fact it somes in an 8 ounce serving size doesn't make it any less potent. Maybe that's the suggested serving size, but of course that doesn't mean consumers are going to stop at just one or drink the "beer" any more slowly.

    That being said, I think I get the point you're trying to make, and I tend to agree. It seems a bit odd that anyone would suggest there's anything particularly extreme about an 8% beer, when craft breweries are making IPA's, DIPA's, barleywines and DIPA's that routinely exceed that abv. level, and often by quite a lot. Whether it's this new swill from AB-InBev or PtE from RR. If you knock back one or two 8 ounce serviings, that's probably not going to be much of a problem (unless you're topping off an already fairly lengthy evening of drinking). However, if you knock back 10 or 15 of those 8 ounce servings, I think the results are fairly predictable.

    PLOTHIKENS Initiate (0) Apr 29, 2013 California

    well said....
  9. SirBottlecap

    SirBottlecap Initiate (0) Jan 28, 2013 California

    Ford likes this.
  10. stillbo_baggins

    stillbo_baggins Initiate (0) Dec 23, 2012 New York

    I heard an advertisement for this broadcasted over the loud speaker at the grocery store this morning. I can't imagine a strawberry margherita flavored malt beverage tasting good.

    In other news why have K-cups risen 15%?!
  11. bomberdawg

    bomberdawg Initiate (0) Mar 25, 2012 Oklahoma

    I can attest to seeing it happen to my friends.
  12. Brad007

    Brad007 Poo-Bah (3,422) Mar 28, 2007 Vermont
    Premium Member

    Is this the basis of trolling or are you genuinely impressed?

    All it does to me is prove P.T Barnum's thoughts on suckers.
  13. mudbug

    mudbug Defender (624) Mar 27, 2009 Oregon

    This is why I have almost no enthusiasm for the future of mankind. Cockroaches wouldn't touch this swill.
    Haydn-Juby likes this.
  14. John_M

    John_M Moderator (6,054) Oct 25, 2003 Oregon
    Premium Member Beer Trader

    Not that I expect any sort of integrity from the folks who make and market this swill at AB, but I would be curious as to why they even include the word "lite" on the label. At 8% per abv., and a whopping 200 calories per 8 ounce serving, there's nothing "lite" about this beer. Even if bud lite is the base beer for this swill, there's nothing lite whatsoever about the end product.
  15. JackHorzempa

    JackHorzempa Poo-Bah (3,545) Dec 15, 2005 Pennsylvania
    Premium Member

    I am 99.99% sure I know why the word “Light” is used in the naming/packaging of the –rita beverages: because it sells!

    The fact that an 8 ounce beverage has 200 calories is not going to stop the AB InBev marketing folks from attempting to sell a product.


    P.S. FWIW, Bud Light Platinum has 137 calories vs. 'regular' Bud Light having 110 calories.
  16. sandiego67

    sandiego67 Initiate (0) Feb 25, 2008 California

    I'm very impressed. It has taken 20+ years for 3 different craft brewers to crack 500,000 barrels (Boston Beer Company, Sierra Nevada and New Belgium). They produce dozens of beers each to get to these numbers.

    It takes 8 months for ABInBev to produce and sell 500,000 barrels of a single-label, offshoot beer.
  17. John_M

    John_M Moderator (6,054) Oct 25, 2003 Oregon
    Premium Member Beer Trader

    Of that, I have no doubt.

    If Sam C. were making beer at InBev-AB, I'm sure the CEO would insist that he either rebrand the 120 IPA as a light beer, or insist that Sam make a "lite" variant.

    As your example of bud light platinum indicates I think, there is pretty much no rhyme or reason for why AB designates a beer as a "light" product, other than the effect the expression will (hopefully) have on buyers.
  18. RangnaR

    RangnaR Initiate (0) Dec 17, 2012 California

    Apparently, you can skirt such issues with labeling as long as you mispell the word (lite instead of light)...
  19. JackHorzempa

    JackHorzempa Poo-Bah (3,545) Dec 15, 2005 Pennsylvania
    Premium Member

    Can you see the "light"?
  20. FlyingBull

    FlyingBull Initiate (0) Sep 3, 2012 California

    This cracks me up. I have a 12 (actually it's an "11" now...) in the kegarator. Wifey loves 'em... (Along with every other female between 13 and 75.)
    ryhayes likes this.
  21. RummyRedbeard

    RummyRedbeard Devotee (465) Mar 8, 2013 Colorado

    No... Four Loko lost its crown as soon as it lost the caffeine!
    PumaSaysRawrr likes this.
  22. Blueribbon666

    Blueribbon666 Zealot (596) Jul 4, 2008 Ohio

    EXACTLY, women are the biggest demo for the big guys when it comes to light or flavored beers. For that matter any one who "doesn't like the taste of beer" or what they know is beer from the mass marketed BMC stuff that's out there. Good for the big guys, keep on, keeping on another job well done...and another wasted thread on this stuff, not that I mind, it is BEER advocate. Just that it's always the same tired pile on session...and here I am adding to it :rolling_eyes:
  23. DelMontiac

    DelMontiac Defender (699) Oct 22, 2010 Oklahoma

    Amazing. How do they do it? I tasted that shit and I figured it would go down like Titanic.
    codasnap52 likes this.
  24. zac16125

    zac16125 Poo-Bah (1,805) Jan 26, 2010 South Carolina
    Beer Trader

    If they did, I would honestly but them at least once.
    royhalladay likes this.
  25. chiefojibwa

    chiefojibwa Initiate (0) May 19, 2009 Washington my wife doesn't like this shit.
  26. Brad007

    Brad007 Poo-Bah (3,422) Mar 28, 2007 Vermont
    Premium Member

    And it amazes me that people want to buy this product in the first place.
  27. beergurujr

    beergurujr Aspirant (230) Oct 27, 2003 Illinois

    jimmah120 and mychalg9 like this.
  28. bigdaddyjerry

    bigdaddyjerry Initiate (0) May 6, 2013 Maryland

    i get one every night after work...kawinkiedink i work at a liqueur store:grimacing:
    beergurujr likes this.
  29. HugeBulge

    HugeBulge Initiate (0) Dec 31, 2012 New York
    Beer Trader

    more great beer on the shelf for us
  30. PieOhMy

    PieOhMy Devotee (419) Feb 23, 2013 Minnesota

    Honestly, this is what they should be doing. People like it. And their beer sucks. Why not?
    beergurujr likes this.
  31. Ispeakforthetrees

    Ispeakforthetrees Disciple (369) Apr 2, 2012 Colorado

    One time, I went on vacation with the father in law.
    He wanted to buy me a six-pack and asked if I liked Bud Lite Lime?

    This whole conversation reminds of my response.
  32. Uncleserg

    Uncleserg Initiate (0) Sep 19, 2009 California

    Ha! Love that response. I think pee was aged in those barrels. That's were they get the sourness out of the uric acid.
  33. Retail1LO

    Retail1LO Initiate (0) May 4, 2011 Pennsylvania

    3 pages, and 113 responses talking about Bud Lime-a-Rita.
    4 pages, and 135 responses talking abut Budweiser's bow tie shaped cans

    We need some better news posted in this joint. lol
    Ford likes this.
  34. Shogun730

    Shogun730 Initiate (0) May 17, 2013 California

    I wouldn't drink it if they were giving it out for free....
  35. terrapinfan88

    terrapinfan88 Initiate (0) Nov 15, 2009 Virginia distributors who give them away to warehouse employees or discount the shit out of them to get em on the shelf when they go out of code.
  36. jcb7472

    jcb7472 Zealot (557) Jul 13, 2011 Florida
    Beer Trader

    Walked into the Winn-Dixie grocery store near my house in Florida today and sitting in the bins where they put BOGO and cheap specials were a bunch of small cans, priced at $1 each I think. At first I thought it was V8 juice, then I noticed it was this Bud-a-rita stuff. I guess the same people that buy wine coolers/Bartles & James, JD Tennessee Tea, etc will buy these. LOL, I probably would have drank this in high school too.
  37. Gespenst

    Gespenst Initiate (0) May 18, 2013 Texas

    I decided to try the lime-a-rita to see what all the hype was about when it first came out. I could literally only take one sip. I'm surprised I didn't get diabetes from that one sip. It's sad people are that damn lazy to make an actual margarita.
  38. ohiobeer29

    ohiobeer29 Defender (687) Feb 2, 2013 Ohio
    Beer Trader

    I got some of this for free from a friend wasn't bad not something I'd pay for
  39. lic217

    lic217 Champion (892) Aug 10, 2010 Connecticut
    Beer Trader

    First she brings in tons of clothes and shoes. I can handle it.
    Then she brings in tampons. I can handle it.
    Now she brings in strawberry lime a rita. I cant handle it.
    She is great, but I think she needs to go. if only divorces weren't so expensive.

    Glad I have a separate beer fridge. I would be embarrassed to put those things next to my glorious beer.

    The kicker is I took a sip and it tastes like chemicals.

    Not that it matters, but my wife hated it too. Looks like we are bringing lime a ritas to the next party we attend....
  40. JackHorzempa

    JackHorzempa Poo-Bah (3,545) Dec 15, 2005 Pennsylvania
    Premium Member

    “Looks like we are bringing lime a ritas to the next party we attend....”

    I am glad that I am not your friend!:wink:

    lic217 likes this.
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