News Budweiser Makes Limited-Edition Sampler Pack to Woo Craft Beer Crowd

Discussion in 'Beer News & Releases' started by bpd2001, Sep 20, 2012.

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  1. bpd2001

    bpd2001 Initiate (127) Jun 14, 2012 New York

  2. Naterobsnyk4

    Naterobsnyk4 Initiate (175) Jan 25, 2012 New York

    It sounds decent actually but based on principle alone and not advocating monopolies I won't touch it, although I can not say the same for goose island, I'm just pretending that doesn't count.
  3. Bitterbill

    Bitterbill Poo-Bah (5,789) Sep 14, 2002 Wyoming
    Premium Member Beer Trader

    mlhyatt, Centennial, jmw and 2 others like this.
  4. mondegreen

    mondegreen Devotee (423) Nov 4, 2009 Georgia

    At least they put the Budwieser branding on it instead of trying to hide behind some "crafty" sounding name. Either way, I'll be leaving these on the shelf.
  5. LostTraveler

    LostTraveler Initiate (0) Oct 28, 2011 Maine

    So it will contain 312 beer that is actually brewed in the 315.
    bosshop and Mohican88 like this.
  6. denver10

    denver10 Poo-Bah (2,319) Nov 17, 2010 New Mexico

    Trying to attract the craft crowd through a mixed sixer of lager based beers sounds like a fail to me.
  7. acevenom

    acevenom Initiate (0) Oct 7, 2011 Louisiana

    I'm interested and will likely pick it up.
    kojevergas, beertunes and RyanBeer13 like this.
  8. KYGunner

    KYGunner Initiate (0) Sep 16, 2012 Kentucky

    Michelob did something similar with a sampler pack. It contained several non-typical choices for a macro-brew. I enjoyed it, for the price and will probably try this.
  9. tjensen3618

    tjensen3618 Initiate (0) Mar 23, 2008 California

    Sounds good to me, I'll try 'em.
    No adjunct, all malt lagers brewed by a company with impeccable quality control standards and I don't have to wait for them to be shipped halfway around the world in green bottles.
  10. silentjay

    silentjay Initiate (0) Nov 25, 2008 Massachusetts

    "I'll have principles when they are convenient for me."
  11. jivex5k

    jivex5k Initiate (0) Apr 13, 2011 Florida

    I'd like to try them...sadly they are owned by InBev...
    SammyJaxxxx likes this.
  12. FarmerTed

    FarmerTed Aspirant (286) May 31, 2011 Colorado

    I'll only get it if there's a bourbon barrel aged rice wine in there.
  13. Melomanemusher

    Melomanemusher Initiate (0) Aug 7, 2012 Quebec (Canada)

    Why not , if it taste good ok if not ... down the drain ... whats to loose.
    doppletheGOAT and kelvarnsen like this.
  14. drgarage

    drgarage Initiate (0) Aug 19, 2008 California

    The fact that two out of the three "creative beers" they came up with were an amber lager and a pilsner, I don't have high hopes for this series.
  15. mjryan

    mjryan Zealot (581) Dec 22, 2007 Minnesota

    Well now, too loose? That's a question for the ages.
    Melomanemusher and meanmutt like this.
  16. ChadQuest

    ChadQuest Initiate (0) Mar 4, 2009 Illinois

    You are doing it wrong. This is actually positive and probably going to hurt BMC.

    While this is unlikely to attract craft fans, i am sure this will attract BMC drinkers who want to try something "fancy", and maybe it will break down inhibitions for trying new things, maybe leading them into craft someday. I think that is much more likely to occur then attracting craft fans.

    So, this is a good thing.
  17. mjryan

    mjryan Zealot (581) Dec 22, 2007 Minnesota

    Creative for the venerable Budwiser brand anyway.
  18. n2185

    n2185 Poo-Bah (1,932) Apr 14, 2008 North Carolina
    Beer Trader

    Those don't sound appealing at all and I wouldn't buy them if they did. I'm not going to support a company that does everything it can to keep the beers I love off the shelves.
  19. maketheheartglad

    maketheheartglad Aspirant (263) Mar 26, 2012 North Carolina

    Amen to that. It doesn't sound all that special, which is actually good news because I wouldn't give them business anyway. Sounds win-win. Not tempting, and I wouldn't buy it if I was tempted.
  20. JediMatt

    JediMatt Initiate (82) Jun 18, 2010 Iowa

    Absolutely this.
    happy4hoppybeer likes this.
  21. CheezyBlaster

    CheezyBlaster Initiate (0) Sep 16, 2011 Massachusetts

    How about I fill twelve beers with urine from different days. Call it a mix. Maybe use my cat to help fill a few. Kitty surprise pils!

    Seriously, though, NO. I'll not send a doo-doo covered shekel to these unethical liars who dedicate resources to damaging the craft industry I love.
  22. smutty33

    smutty33 Defender (631) Jun 12, 2009 Connecticut
    Beer Trader

    +1 Amen to that!

    MagillaGriller likes this.
  23. boilermakerbrew

    boilermakerbrew Meyvn (1,293) Aug 13, 2010 Indiana
    Beer Trader

    Having had 2 of these, and assuming the price point is right around $10-12....I'll get it.
    The bourbon cask lager has little to no bourbon flavor, but it is surprisingly well balanced and sweet with vanilla. A decent beer that that drinks like a sweet, lighter porter. Like a sweet amber beer.
  24. dennis3951

    dennis3951 Champion (833) Mar 6, 2008 New Jersey
    Beer Trader

    That might be because they had to use Budwiser lager yeast. I will try a 12 pack.
  25. evilcatfish

    evilcatfish Defender (629) May 11, 2012 Missouri
    Beer Trader

    I always find it funny when people say they won't buy anything AB/Inbev but would jump at the chance to buy some BCBS
  26. otispdriftwood

    otispdriftwood Defender (637) Dec 9, 2011 Colorado
    Beer Trader

    It's a conspiracy! With this release, Budweiser is 'testing' the branding of Budweiser 'craft beers'. If successful, they will either start a line of their own craft beers or continue to take over current craft breweries. Either way, as a previous post stated, it shouldn't hurt the current craft brewers since most current craft beer drinkers aren't likely to try an Budweiser product, if you follow these forums. It may steer many current macro drinkers to a 'craft beer' option since it's made by one of the 'trusted' few and that will further decrease macro sales and may open some eyes for current macro drinkers who think they will turn into beer snobs if they even tasted a craft beer.
  27. randal

    randal Initiate (81) Apr 21, 2004 Colorado

    The styles may be a little narrow since the article says it was a competition to make different beers with the original Budweiser yeast. Too bad they didn't include a Classic American Pilsner since it would be nifty to taste a recreation of pre-prohibition Budweiser from the company that actually made it in the first place.

    Another interesting point; the article specifically calls out the bourbon vanilla beer as "all malt" - does that mean the other two are adjunct?
  28. Dennoman

    Dennoman Initiate (0) Aug 20, 2011 Belgium

    Is it just me or does the idea of a bourbon cask lager loaded with pilsner malt sound pretty vile?
    kemoarps and Mavajo like this.
  29. billandsuz

    billandsuz Disciple (333) Sep 1, 2004 New York

    "Project 12 used Budweiser's Brewmasters to create a new lineup of beers."

    No, doubtful. Project 12 like every other new product AB-Inbev brings to market, uses AB-Inbev Marketing to create a new lineup of beers. If by "used" they are implying that the brewmasters actually controlled the process, then sure.

    As for attracting craft beer drinkers, that ship has sailed. The 800 pound gorilla has proven themselves to be quite challenged when it comes to attracting what we know as Craft Beer drinkers. Does not mean they won't sell a million cases and command miles of shelf space...

    I for one will probably try it eventually, if it lasts for more than a month. If only to re-assure myself why I like quality craft and not AB's typically dumbed down attempt.
  30. sjverla

    sjverla Devotee (490) Dec 1, 2008 Massachusetts

    I'm with you on that one. There's my incentive not to pick this one up.

    Sure. I'll be looking for BCBS. IS ABInBev a soulless machine? Yep. However, my benefit from picking up a small amount of BCBS is far greater than theirs from the same transaction. And besides, if I don't do it someone else (lots of someone elses) will.
    ohiobeer29 and kemoarps like this.
  31. FosterJM

    FosterJM Poo-Bah (2,719) Nov 16, 2009 California
    Beer Trader

    I dont think I would probably buy. What happens if you buy it, dont like any of the 3 and are left with 9 more beers to dump? Waste of money.

  32. poopinmybutt

    poopinmybutt Initiate (85) May 25, 2005 Nebraska

    sounds terrible
  33. cavedave

    cavedave Poo-Bah (2,441) Mar 12, 2009 New York
    Beer Trader

    I wouldn't buy these beers because they are made by the company that is putting my favorite breweries out of business. Due to damaging muscle flexing by ABInBev, Three Floyds, Deschutes, Stone, Captain Lawrence, Founders, Green Flash, and a host of others are on the brink of bankruptcy due to their heavy handedness.

    What? What's that? BMC sales are sharply down? All those craft brewers I mentioned are unable to keep up with demand for their beers, and most have either recently expanded or are planning to? Well,that's completely different.

    Never mind.
  34. CellarGimp

    CellarGimp Disciple (335) Sep 14, 2011 Missouri

    They sound like dogshit to me. Perhaps they will get some Bud drinkers to try new stuff though.
    exodus1369 and Retail1LO like this.
  35. JediMatt

    JediMatt Initiate (82) Jun 18, 2010 Iowa

    Cute. But just because they aren't succeeding doesn't mean they aren't trying. And that's enough reason for me.
  36. zappafrank

    zappafrank Initiate (0) Sep 9, 2012 Ohio

    It doesn't matter what they put in the box, I'm not buying it!
    SammyJaxxxx and Ford like this.
  37. steveh

    steveh Poo-Bah (2,024) Oct 8, 2003 Illinois

    Don't they do this every couple years and then nothing is heard of the new styles?

    Last one I tried had 1 decent beer out of 4, and that wasn't even worth waiting for. I'll pass this time.
  38. steveh

    steveh Poo-Bah (2,024) Oct 8, 2003 Illinois

    They're all lagers, the 312 is an ale, you're outta luck.

    In fact, all Goose Island beers are ales, so the insinuation fails even more.
    BeerNinjaLevel1 likes this.
  39. 5thOhio

    5thOhio Zealot (512) May 13, 2007 South Carolina

    Correct me if I'm wrong, but Bud has been testing the branding of Budweiser craft beers for a while now. Along with Budweiser American Ale, there's the whole line of Michelob craft styles. One might argue that Michelob isn't Bud, but I'm guessing that A) most beer drinkers know Michelob is owned by Bud and 2) as a business effort, it doesn't matter if it's Bud or Mich.
  40. BearsOnAcid

    BearsOnAcid Savant (968) Mar 17, 2009 Washington
    Beer Trader

    Did it say a price somewhere? I might tick it if it's cheap.
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