News Budweiser Makes Limited-Edition Sampler Pack to Woo Craft Beer Crowd

Discussion in 'Beer News & Releases' started by bpd2001, Sep 20, 2012.

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  1. Norica

    Norica Aspirant (248) Feb 2, 2006 Massachusetts

    The stores around me (MA is a state where most retailers are independent retailers due to limited license laws) are loaded with craft beer so much that it makes shopping a chore, where most of my time is spent checking dates rather than lamenting over the lack of selection.
    cavedave and IceAce like this.
  2. trixdout

    trixdout Initiate (0) Aug 12, 2011 New Jersey
    Beer Trader

    The fact that they are trying to put out of business some of the best craft micro brews in the country is enough for me to say F you and your wannabe tactics because they will not work.

    Why even try it?! Even buying it once adds to their statistic. I don't understand some of you craft fans out their when you say you are gonna try something new bmc puts out. Makes me wonder how much of a craft fan you are.
    SammyJaxxxx likes this.
  3. mychalg9

    mychalg9 Champion (849) Apr 8, 2010 Illinois
    Beer Trader

    Sounds pretty crappy
  4. n2185

    n2185 Poo-Bah (1,953) Apr 14, 2008 North Carolina
    Beer Trader

    Congrats. I also live in a craft beer-supporting area (Asheville, NC) where even grocery stores will often carry a pretty decent craft selection, from local growlers to Bell's or the like. However, I've also been to several parts of the country where you're lucky to find Yuengling, Guinness, or Sam Adams. Regardless of how good your local market may be for craft beer, BMC still controls >90% of the market on a national scale.
    SammyJaxxxx and trixdout like this.
  5. iowacraft01

    iowacraft01 Initiate (0) Oct 3, 2012 Iowa

    Sucks! 12.99-13.99
  6. Stinkypuss

    Stinkypuss Poo-Bah (4,018) Apr 7, 2008 Pennsylvania

    Where I live craft is hard to find. I bought this sampler case and it was crap.
  7. Gregfalone

    Gregfalone Initiate (0) Sep 5, 2012 California
    Beer Trader

    Ill try it. With the resources the megabrewers have they should be able to produce a very high quality beer, if they really set out to do so. Try as they may, they won't put anyone out of business. The majority of craft beer drinkers are biased and will not touch anything made by the "Big Three", and ill never drink ANYTHING exclusively. If anything, they may get strict bud/bud light drinker to expand their horizons. I think it's a good thing.
  8. flayedandskinned

    flayedandskinned Initiate (0) Jan 1, 2011 California
    Beer Trader

    Could be a good halfassed gateway for true beer but still, fuck those motherfuckers for trying squeeze in more shelf space for their shit. I work at Bevmo and I'm amazed at how many people come in to a store that is LOADED with fine craft beers and they still go for bmc.
  9. fredmugs

    fredmugs Poo-Bah (1,547) Aug 11, 2012 Indiana
    Beer Trader

    All you need to know is "worthy of the Budweiser name." The label should be a pig wearing a lot of lipstick.
    Spikester and JediMatt like this.
  10. rjniles

    rjniles Initiate (145) Aug 30, 2012 South Carolina

    It seems to me that AB is afraid to brew anything with some hops taste and more that 6% alcohol.
  11. JackHorzempa

    JackHorzempa Poo-Bah (3,543) Dec 15, 2005 Pennsylvania
    Premium Member

    Wouldn’t it be cool if Anheuser-Busch brewed a genuine Classic American Pilsner?

    It is pretty easy to brew a Pre-Prohibition Lager (Classic American Pilsner); I homebrew them a lot. The BJCP style guidelines provide all the information you need.

    In a nutshell:

    · Grain: 80% 6 row malts, 20% corn
    · Hops:
    o For Bittering: Cluster hops 25-40 IBUs (I prefer 40 IBUs)
    o For Flavor: Medium to high hop flavor from noble hops
    o For Aroma: Medium to high hop aroma from noble hops
    · Lager yeast

    Crusader likes this.
  12. Centennial

    Centennial Initiate (0) Nov 9, 2009 Vermont

    "There really were no winners or losers with Project 12, but we wound up with three great beers that slightly edged out the others."

    In other words, the beers were all pretty crappy, and a few were less crappy then the rest.

    "This included approximately 10,000 festival- goers to the Budweiser Made in America music festival in Philadelphia over Labor Day weekend."

    I guess it does make sense they decided to do this at a general, non beer related event and stayed away from getting feedback at a beer festival or somewhere people's opinions would hold much more clout.
    trixdout and cavedave like this.
  13. Ricelikesbeer

    Ricelikesbeer Zealot (582) Nov 29, 2006 Colorado

    This is a sign for the future guys... .I'd expect to see plenty more "craft" offerings from AB. I think they're scared of the rising microbrewery sales, and want a piece of that market as well. A couple of years ago I went to the Budweiser factory in Broomfield, CO, and sampled several beers i was suprised to see. I remember having a dunkel, a pale ale, and couple of others.

    The more craft sales rise the more the focus will shift on ways to keep people dumbed down - i.e. pseudo craft beers, trendy advertising, and gimmics like wide mouthed cans and cans that change color when theyre cold... ect.
    Centennial likes this.
  14. trixdout

    trixdout Initiate (0) Aug 12, 2011 New Jersey
    Beer Trader

    They have the means and by no means want to produce quality. Their main focus and only focus is profit margin. They could care less if the beer tasted like water as long as they make more money from it. People fail to realize this. I don't drink exclusively from a brewery. I drink all craft beer and only craft beer which excludes BMC. I have yet to even take a sip or drink anything by BMC that actually tastes good. Prove me wrong.
  15. JackHorzempa

    JackHorzempa Poo-Bah (3,543) Dec 15, 2005 Pennsylvania
    Premium Member

    “I have yet to even take a sip or drink anything by BMC that actually tastes good. Prove me wrong.”

    It is impossible for me to prove you wrong but I will offer up my personal opinion that Anheuser-Busch has made a beer that I think is reasonably good: Michelob DunkelWeisse:

    “Michelob Dunkel Weisse

    Posted on January 29, 2009 by Jon

    Michelob Dunkel Weisse is the second of the PR beers I’d received back in August and forgot to write about. It’s a new beer, an unfiltered dark wheat beer from the house of A-B, one which I was a bit surprised to see—it’s definitely a departure for them and an interesting style choice.

    Dunkel Weisse 5.5% alcohol by volume.

    Appearance: Kind of a dirty, apple cider brown, and murky (because I swirled up the yeast). Thick dirty-white head.

    Smell: Sour banana and a hint of clove spiciness. "Sour" is predominant.

    Taste: Wheat, and a light character that belies its dark, murky appearance. Lemony-fruity that has a hint of green banana to it, and the spiciness is prominent—cloves and peppercorns.

    Mouthfeel: Pleasantly crisp and somewhere between light and medium-bodied.

    Overall: Not that I’ve had many Dunkel Weisses, but this is decent and tasty… I like it better than the Trader Joe’s version.

    On BeerAdvocate, it scores an overall grade of B. On RateBeer, it scores 3.11 out of 5, and is in their 53rd percentile.”

    Above is a quote from:

    As others have made mention of: I think that Anheuser-Busch is fully capable of making quality (i.e., craft type) beer but generally they choose to not make these kinds of beer.

  16. jonbeer89

    jonbeer89 Initiate (0) Jul 8, 2011 Nebraska
    Beer Trader

    If you truly love beer shouldn't you want to try anything and everything???
  17. RobertColianni

    RobertColianni Zealot (528) Nov 4, 2008 Pennsylvania

    Funny, but I was a VIP at the Made in America Festival for two days and didn't see a single sampling from this set available. I even filled out a survey for Budweiser.
  18. trixdout

    trixdout Initiate (0) Aug 12, 2011 New Jersey
    Beer Trader

    Interesting.... I definitely missed that one. Never seen that on the shelf so can't say i've been enticed to purchase and try it. It may be their only good beer to date.
  19. trixdout

    trixdout Initiate (0) Aug 12, 2011 New Jersey
    Beer Trader

    When you have tried many of bmc's offerings and cat piss would drink better than most of them, then you wouldn't want to try everything.
  20. Keyportnick

    Keyportnick Initiate (0) Sep 29, 2012 Wisconsin
    Beer Trader

    Does anyone remember Budweiser American Ale?? I'm sure this will play out just the same. I am a liquor retailer and I do hope this will encourage the average consumer to search out different beers with more flavor than the average American lager or pilsner.
  21. AmitC

    AmitC Crusader (720) Sep 21, 2012 New York

    I have tasted all three of those. Two of them do not at all taste like the styles they are being marketed as.
    Spikester likes this.
  22. weltywm

    weltywm Disciple (362) Jul 27, 2012 Pennsylvania

    This article also refers to Budweiser as a "medium bodied" beer. If that's true, I'd hate to see their idea of a light-bodied one.
  23. jonbeer89

    jonbeer89 Initiate (0) Jul 8, 2011 Nebraska
    Beer Trader

    I do truly agree. But hey, who is to say they don't have one trick up their sleeves?
  24. coachdicarlo

    coachdicarlo Initiate (0) Apr 20, 2012 Missouri

    Tried them...not impressed
    Spikester likes this.
  25. epk

    epk Initiate (151) Jun 10, 2008 New Jersey

    I'm sure the actual brewers are happy to break out of the standard mold for once. They are brewers at heart, aren't they?

    Maybe I would buy a 12 pack of it for non-craft drinking company if I have a party (and of course I would try them). Could be a way to turn some. But I'm not sure I would buy one for myself when there are other beers to be had.
  26. epk

    epk Initiate (151) Jun 10, 2008 New Jersey

    This is a failure? I'm confused - these are three distinct styles. And I love Leffe (brune more so) and don't mind drinking the other two whatsoever. Stella is actually a nice gateway for BMC drinkers as well.

    EDIT: Oh oh, is it because they actually called them the "Best of Belgium"? And I think I prefer the typical mixed 12 pack instead.
  27. DonDirkA

    DonDirkA Initiate (0) Dec 14, 2011 Arizona

    Its a failure because A) they call it the "Best of Belgium" and B) all these beers are basically just the European version of our BMC garbage. Stella is Budweiser, Hoegaarden is Blue Moon and I haven't had Leffe, so I can't really say on that one.
  28. 2beerdogs

    2beerdogs Poo-Bah (2,050) Jan 31, 2005 California
    Premium Member Beer Trader

    Did somebody say Budweiser? Not interested.
  29. acevenom

    acevenom Initiate (0) Oct 7, 2011 Louisiana

    It probably will. I thought Budweiser American Ale was a decent beer when I tried it, but it still paled in comparison to what they've done with the Michelob line. It's just funny that BAA was discontinued, yet things like Chelada stay on the market. I couldn't even find this sampler pack in any of the stores I visited. I am curious enough to try these things.

    Leffe Blonde is okay, but nothing I'd seek out on a regular basis. I've never had the other Leffe offerings, so I can't really judge the entire lineup that well. It's probably for the best because if most places received the entire Leffe line, shelf space would be even more of a premium.
  30. kenpo23

    kenpo23 Initiate (0) Oct 8, 2009 Massachusetts

    I love these types of threads.

    I find it fascinating that a thread like this will end up with nearly everyone saying they will not touch beer from AB on principle, but it is unbelievably easy to find threads where nearly everyone says they will continue to purchase GI brews regardless of the fact that they are owned by AB. It's an interesting thing to see.... quite the conundrum.

    Also, these threads tend to be educational! All the talk of previous attempts on ABs part to break into the craft side...I sometimes find things I did not know. Good stuff.
  31. ChanChan

    ChanChan Devotee (475) Dec 12, 2009 California
    Beer Trader

    This will make for an interesting hangover!!!
  32. epk

    epk Initiate (151) Jun 10, 2008 New Jersey

    Meh, A I can agree on. B not as much. Despite Stella being what it is, it still taste different from Bud to me. Blue Moon is owned by a different company and Hoegaarden has much more history behind it. I'd argue it's a few notches in flavor above Blue Moon as well.

    And I recommend trying Leffe - like I said, the Brune is my favorite - both hold "good" scores on here. Even the big boys can make "good" brews if they put their mind to it. It certainly isn't an award winner, but its something I don't mind drinking. There is also a whole line of other Leffes which aren't imported to the US, including a tripel, strong pale and dark ales along with a fruit beer.
  33. epk

    epk Initiate (151) Jun 10, 2008 New Jersey

    Obviously that would be Bud Light. I'd be interested to see instead, their take on a full bodied beer, hehe.
  34. JackHorzempa

    JackHorzempa Poo-Bah (3,543) Dec 15, 2005 Pennsylvania
    Premium Member

    I think Crusader did an excellent job comparing and contrasting American Adjunct Lagers (e.g., Budweiser) vs. Euro-Lagers (e.g., Stella Artois) in this recent thread:

    “In Europe the mainstream beers did not follow the exact same trajectory, in part due to aspects such as tradition (either our own or those of neighboring countries such as Germany and its purity law which influenced brewing traditions of other countries) and a more homogenous, stable culture if we look at the first half and then some of the 1900s. In Europe today the mainstream beer is not a 4.2% light lager but a 5% lager which isn't attenuated the way a light lager is, with an IBU of somewhere around 20ish (my best guestimate from having tried a broad assortment of European lagers). The taste of the average European lager, even if it appears dull and unimaginative in the eyes of a craft beer enthusiast, still has taste.”

    epk likes this.
  35. brethartt

    brethartt Initiate (0) Oct 30, 2012 California

    I feel this beer pack is not marketed toward BAs or Craft beer drinkers, its marketed to the consumer that thinks they have more adventurous palate then bud, but not yet open to anything more then lagers and pilsners. Many people buy something because its marketed as being new and special/limited
  36. kelvarnsen

    kelvarnsen Devotee (402) Nov 30, 2011 Ontario (Canada)

    I am not sure why this is a bad thing. I mean yes a brewery making wide mouth or cold certified cans is totally a gimmick. But a brewery trying to make actually good tasting beers, like a budweiser produced dunkel or pale ale, how is that a gimmick?

    To me it seems hypocritical for beer fans and small brewers to trash the big brewers for making nothing but light beers and pilsners and relying on marketing for sales. But then when the big brewers recognize those complaints, and try to make more flavourful beer they get trashed for that too.
    cavedave likes this.
  37. JackHorzempa

    JackHorzempa Poo-Bah (3,543) Dec 15, 2005 Pennsylvania
    Premium Member

    The principle concern that I have noted from BA’s is concern over distribution and shelf/tap handle space.

    If AB-InBev starts producing what we consider to be craft beers, they have the financial (and other business) wherewithal to get their beers onto grocery shelves, bar taps, etc. This could impact the ability of existing (and newly formed) craft breweries to sell their beers since they need to be on shelf space (which is limited) and bar tap handles (which is also limited) to sell their wares.

  38. Ricelikesbeer

    Ricelikesbeer Zealot (582) Nov 29, 2006 Colorado

    Oh, beleive me, I'm fine with BMC making better products, that's not my issue. The Gimmicks I'm talking about are one like, "triple hops brewed" and Bud light platinum. If the big guys want to get into the craft scene then good for them. Their setback will be that they are still trying to make these beers for the everyday drinker that wants beer to taste... welll, not like beer. So far the bud beers don't look like they strayed all that far from bud original. But, it's a start I guess. Just like coors releasing Batch 19 and Colorado Native.
  39. Nachos4two

    Nachos4two Zealot (554) Nov 26, 2011 Illinois
    Beer Trader

    anyone seen this is the chicago burbs area, as my bro-inlaw is a huge bud fan,
  40. cwreay90

    cwreay90 Aspirant (207) Nov 19, 2012 Texas

    Oh Budweiser, why? -____-
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