Budweiser to release "Black Crown," a new line of higher-alcohol beers

Discussion in 'Beer Releases' started by Todd, Nov 7, 2012.

  1. Todd

    Todd Founder Aug 23, 1996 Colorado
    Staff Moderator Site Editor Fest Crew Subscriber

    More: http://www.huffingtonpost.com/2012/11/06/budweiser-black-crown_n_2083866.html
    More: http://adage.com/article/news/black-crown-turn-bud/238151/
    Label approval: http://nbwa.org/the-daily-brew/ab-inbev-gets-label-approval-for-budweiser-black-crown
     
  2. BearsOnAcid

    BearsOnAcid Mar 17, 2009 Massachusetts
    Beer Trader

    Mmmmm beechwood
     
    Gosox8787, jon2465, whiskey and 3 others like this.
  3. StuartCarter

    StuartCarter Apr 25, 2006 Alabama

    yes, because the ABV is the only reason why people are switching to craft. No other reason, nosirree Bob. Just the booze.

    Ayup.
     
  4. frazbri

    frazbri Oct 29, 2003 Ohio

    "golden amber lager" At least they've come up with an oxymoron for a style designation like their smaller competitors!
     
  5. LIQUORBARREL

    LIQUORBARREL Oct 16, 2009 Minnesota

    Black Crown? More like Black Crow
     
    Ungertaker likes this.
  6. WassailWilly

    WassailWilly Sep 8, 2007 New York

    Can anyone say
    WINTER'S BOURBON CASK ALE ?

    Vilest SWILL ever tried to be passed off as micro beer

    [​IMG]
     
    bosshop, Kopfschuss and GeddyLeeRocks like this.
  7. Envelopes

    Envelopes Aug 26, 2012 Ohio

    Maybe it'll be more than 12%ABV and they'll pull their magic government strings and raise the cap in Ohio...then I'd be in support of it.
     
    Ungertaker, kemoarps, sliverX and 7 others like this.
  8. Hanzo

    Hanzo Feb 27, 2012 Virginia

    Do not want.
     
    ZX6Chris, bfg75, ericj551 and 8 others like this.
  9. RobertColianni

    RobertColianni Nov 4, 2008 Pennsylvania

    If Platinum were $2.00-$2.50/bottle at a sports bar I'd probably drink more of it. Unfortunately, it's not, and that alone would make me assume that higher alcohol content will result in a price too competitive with craft prices, which when all is said and done, will not sway me into drinking anything different than what I already prefer...a damn good beer from breweries that actually give a damn.
     
  10. MN_Beerticker

    MN_Beerticker Jul 10, 2012 Minnesota

    I look forward to Bud Light Lime Black in a snifter!
     
  11. MilkManX

    MilkManX Jul 10, 2012 Arizona

    Where do they get their market research? I don't see who they are going to appeal too...
     
    Duff27 likes this.
  12. YogiBeer

    YogiBeer May 10, 2012 Illinois

    We alls aid the same thing about Platinum, and they've been selling the ever living fuck out of it. Some people dont want "more flavor," they just want more alcohol, and they will pay more to get it. Best we can hope for is that drinking this makes them want to try actual beer... but it probably wont.


    Also, "Golden Amber Lager" is the stupidest thing I've heard yet. BREWED ICE COLD, TRIPLE HOPS BREWED GOLDEN AMBER LAGER, FOR A TASTE THATS COLD, REFRESHING, SMOOTH, FlAVORFUL, SMOOTH, AND MANLY! (also refreshing.)"
     
  13. BreakingBad

    BreakingBad Sep 17, 2012

    This sounds like their version of Dark Lord... or maybe it's just bourbon county base....
     
    bozodogbreath likes this.
  14. otispdriftwood

    otispdriftwood Dec 9, 2011 Colorado
    Beer Trader

    Sounds like this could turn out to be an entry to craft beer for the non-believers. Thanks, Bud! [No sarcasm intended, btw.]
     
  15. Etan

    Etan Jul 11, 2011 Wisconsin

    The article says it's designed to combat people moving to spirits, not craft beer.
     
  16. Danny1217

    Danny1217 Jul 15, 2011 Florida
    Beer Trader

    Has anyone here ever drank Wild Blue, AB's high alcohol blueberry lager? That stuff is fucking awful. Hopefully this stuff is a little better than that, but I'm not holding out too much hope.
     
    meanmutt and Beerandraiderfan like this.
  17. Bonis

    Bonis Jul 28, 2010 Ohio

    Isn't that why they have Four Loco???

    Seriously though, why does Budweiser think it is a good idea to tweak the same bullshit lager recipes and repackage them differently? I am half tempted to try their new mix 12 pack, but I just know it will be a waste of my money. These beers could push others into the craft beer world, as someone else mentioned. I remember back in the day, trying every different kind of swill I could, before I realized none of them were really any good. That's when I searched further and found craft beer.

    And as for the "golden amber lager"... WiTF is that???
     
    happy4hoppybeer likes this.
  18. John_M

    John_M Oct 25, 2003 Oregon
    Moderator Beer Trader

    I saw that as well, but does that make even a lick of sense?

    "Woaaaa.... I was gonna get me a glass of Wild Turkey Rare Breed, but now that I see that them thar black crown, golden amber lager, no way I want that glass of bourbon."

    Who knew that bud lite was a gateway drink for single malt scotch and small batch bourbon?
     
  19. Etan

    Etan Jul 11, 2011 Wisconsin

    I think the idea is more that less refined drinkers are looking to cheap vodka, wine, whiskey, etc... to get drunk rather than beer.
     
  20. tectactoe

    tectactoe Mar 20, 2012 Michigan

    I remember when all the frat boys got super-stoked about BL Platium, "But it's 6% ABV, bro!"

    They're gonna blow their diaper over this news.
     
  21. John_M

    John_M Oct 25, 2003 Oregon
    Moderator Beer Trader


    :) Yeah, I'm sure you're right... though I daresay, AB would probably use a different expression than "less refined drinkers."

    I mean surely you're not suggesting that many (most?) consumers drink AB products just to get drunk, and that AB is well aware of that fact and is concerned they're losing a signficant chunk of that important market. :)
     
    Etan likes this.
  22. TheSixthRing

    TheSixthRing Sep 24, 2008 California

    Nothing says Black quite like Golden Amber.
     
  23. herrburgess

    herrburgess Nov 4, 2009 South Carolina
    Beer Trader

    Except for maybe India Pale Ale...
     
    champ103 likes this.
  24. CMUbrew

    CMUbrew Jan 27, 2012 Michigan

    Adding more alcohol to a fizzy yellow lager? Wow, if any brewery knows how to diversify its portfolio it's AB.
     
    Leaf_hound likes this.
  25. domtronzero

    domtronzero Aug 18, 2007 California

    Looks like they are also targeting craft beer consumers as the Adage article also says:

    Either way sounds like yet another awesome marketing ploy from the big boys.
     
  26. AndrewBV

    AndrewBV Jul 13, 2012 Connecticut

    Holy shit, Wild Blue is one of the worst things I've ever had in my life.
     
    Azzy and meanmutt like this.
  27. Greywulfken

    Greywulfken Aug 25, 2010 New York
    Beer Trader

    "Black Crap"
     
    WassailWilly likes this.
  28. headbucket

    headbucket Oct 30, 2007 Ohio

    Between this and their brewmaster zip codes beers it seems like they are realizing they are going to have trouble gaining or maintaining their number of customers in the long run with their current offerings and the huge variety of craft beer out there now. Makes me smile a little bit.
     
  29. meanmutt

    meanmutt Feb 6, 2012 Ohio
    Beer Trader


    Agreed...Wild Blue was the first beer I ever drain poured.
     
  30. soughtbygod

    soughtbygod Apr 27, 2011 California
    Beer Trader

    BRILLIANT, now their beer will taste better faster haha
     
    bozodogbreath and Omer4176 like this.
  31. VncentLIFE

    VncentLIFE Feb 16, 2011 North Carolina
    Beer Trader

    im surprised Cigar City hasnt messed around with beechwood yet.
     
    Duff27 likes this.
  32. herrburgess

    herrburgess Nov 4, 2009 South Carolina
    Beer Trader

    Schlenkerla, Hofmark, and many many others have....
     
  33. VncentLIFE

    VncentLIFE Feb 16, 2011 North Carolina
    Beer Trader

    yea but I can see a CCB Beechwood aged IPA or saison.
     
    Kopfschuss likes this.
  34. herrburgess

    herrburgess Nov 4, 2009 South Carolina
    Beer Trader

    What if the inside of the beechwood barrel were blackened with pitch to prevent any woody flavors from entering the beer?
     
  35. VncentLIFE

    VncentLIFE Feb 16, 2011 North Carolina
    Beer Trader

    then its pointless. I was just thinking thats a wood they havent tinkered with yet.
     
  36. MagillaGriller

    MagillaGriller Aug 20, 2012

    Cigar City does not "mess around".... Cheers
     
    Beerhunter623 likes this.
  37. VncentLIFE

    VncentLIFE Feb 16, 2011 North Carolina
    Beer Trader

    haha I know. Just a wrong word I guess.
     
    MagillaGriller likes this.
  38. BearsOnAcid

    BearsOnAcid Mar 17, 2009 Massachusetts
    Beer Trader

    Bud just uses the chips for a part in the lagering process. Im not sure if beechwood imparts much flavor.
     
  39. chrispoint

    chrispoint Oct 14, 2009 Connecticut

    "While beechwood chips are used in the maturation tank, there is little to no flavor contribution from the wood, mainly because they are boiled in sodium bicarbonate [baking soda] for seven hours for the very purpose of removing any flavor from the wood. The maturation tanks that Anheuser-Busch uses are horizontal and, as such, flocculation of the yeast occurs much more quickly. Anheuser-Busch refers to this process as a secondary fermentation, with the idea being that the chips give the yeast more surface area to rest on." Source is Wikipedia. I've also read something similar in The Oxford Companion to Beer. Cheers, twerps.
     
    sirtomtom likes this.
  40. herrburgess

    herrburgess Nov 4, 2009 South Carolina
    Beer Trader

    When used to dry-smoke the malt for Schlenkerla's beers, it tastes like the best beverage in the universe.
     
    jesskidden, Spider889 and afrokaze like this.
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