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Discussion in 'Beer News & Releases' started by Todd, Nov 7, 2012.
I'm just guessing that we are not the target market.
My one buddy is a die hard Bud man ALL the way . I dont even see this stuff geared toward him. It is just another marketing gimmick that will fail miserably
Anyone else recall BUD DRY ?
My point exactly !!!
If you get it "Super Cold" and close your eyes it's black... and possibly almost drinkable.
I hope you're being sarcastic. Why would you hope that this is good? Do you want craft beer's market share to be reduced and to have more craft breweries go out of business? The worse this beer does, the better for the beers and breweries that most of us love.
Edit: On topic, this beer sounds as terrible as everything else they make. Bowtie cans! Beers that are a whole 6% abv! What terrible gimmicks that only appeal to people who watch Honey Boo-Boo and Ancient Aliens all day.
I'd guess thats because they will never admit that they are nervous about losing people to craft beer
Black Crown. Replace "Crown" with "Clown" and it'd be more accurate.
Call me crazy but I don't think those who currently like and purchase craft beer are going to be swayed back to fizzy yellow lager.
Apparently this is already available now in the "Project 12" sampler packs which are just three different varieties of bud, all with subtle changes in the brew. I only tried the one from LA which is supposed to be the new black crown... Don't see anyone making the transition back needless to say.
I wonder when the day will come when BMC just lets shit go and actually becomes a true competitor. As of right now, they are the most naive set of "businessmen" I've ever read about.
Oh, I don't think anyone will completely revert or anything, but the more products they sell, the worse it is for craft beer since they do everything in their power to completely dominate the market and eliminate competition.
I was busy learning how to walk, so no. What the hell is bud dry? The only information I can find is about the ad tagline. Was it different from regular bud at all?
Not that I recall but it was many moons ago now..
I look at ABI trying to hold down the craft beer movement as someone trying to hold back a waterfall with their hands. Even if they were to take a new approach and make a quality "craft style" beer lineup instead of rebranded lagers they still won't be able to dominate the market due to the sheer variety available. Their only real hope of staying so dominant is through manipulating the legal side and making it more difficult for small breweries to get their products on the shelf and hoping those population segments that are currently BMC/Import drinkers don't find the light.
Bud Dry sold 3.2 million barrels it's first year on the market (4/90-4/91), capturing over 1.5% of the total US market. AB's beancounters probably figured that wasn't too bad a "failure" and, IIRC, most of the other US major brewers at the time quickly followed suit with their own "Dry" beers. Heileman had a bunch of 'em, including...
Drunks and fraboys!
Okay. I hope it's awful then.
It will take up plenty of shelf space with the other beers put out by the big three meant to be not crap-crap like PBR, Lone Star Bock and Henry Weinhard.
When in Canada, I always see variations of Molson on shelves with higher ABV (eg Molson XXX) and always wondered why the American macros didn't try to tap into this market. Answers that question.
bottle cap collectors only.
This product reminds me of this commercial for Coors Extra Gold
"It's got extra gold in it"
I took part in a focus group a few months back that was centered on getting millennials to drink macro beer ... if that contributed to Black Crown then the opinions of the entire group were greatly misinterpreted
That sounds really interesting, what sort of responses did they get? Was there a mix of macro and craft drinkers (of the millenial age group) present?
When I was in college in NC a few years back it was still carried in stores. I remember buying a 12 pack around 2006-2007 because I remembered the commercials growing up. Needless to say, it was terrible. And the bottle/package design was unchanged since the 90's
You've gotta admit, what they're doing is kind of cute. They awe twying so vewwy hawd.
It ran the gamete including primarily hard alcohol drinkers as well. Most of the suggestions were about different flavors (including randalizing) and barrel aging. Limited releases and more focus on local ingredients. Nothing really out of the box, more or less a bunch of 20 somethings trying to make easy $ for 2 hours of their time.
The other part involved figuring out how to make social networking and beer a thing. I kind of stopped talking after I had to explain to the leader of the marketing team what Untapped was.
Yum...more shitty beer by a macro. Can't wait to NOT try it.
I'm guessing the higher alcohol content will force people to drink less and therefore buy less? I'm confused..
Makes perfect sense to me. They make a higher ABV beer and eventually some stupid kid(the market for high ABV beer) dies drinking it. ABinbev admits their carelessness marketing such a dangerous product and gets behind a stance to ban all booze over 5%(ie most of the craft beer market). One dead kid however stupid they may be is all it takes to get everybody outraged and pass some stupid law(see 4 Loko with caffeine while both alcohol and caffeine in separate forms are legal but combined they are not). Hahaha, it sounds ridiculous but not much more than the marketing idea in the first place from a company that already has King Cobra which is essentially a vile, boozed up version of what they already sell.
cant wait till they start their their barrel aging program. Bud platinum in everclear barrels = instant whale
Well they did do all that research at the philly made in america festival featuring jay Z, and now are coming out with "black crown". Now I'm no racist but this seems pretty suspect to me.
Therefore, most of craft beer's market is "stupid kids"?
Looks like Budweiser Black Crown is 6% ABV (with a lower alcohol version for 3.2 states). From what I've read on these BA forums, that qualifies as "low" or "session" strength for many craft beer geeks around here.
It's a good idea because it will cost almost nothing more to brew but can be wholesaled for $3.00 a case more!
I can see this appealing to Budweiser drinkers only. College kids, day laborers and people with no taste.
Right. It's not just frat boys who drink bud. Day laborers like it too.
Man, I really wish with all that billions of dollars of equipment they would actually churn out some amazing brew. Imagine turning brewers as creative as Vinnie Cilurzo or Sam Calagione loose in the AB labs/breweries with AB's budget. Man, imagine the beers they could come up with!
Another crappy product from AB that I will pass on.
This will probably be just as good as Bud platinum... -hard sarcasm-
Man, that stuff was nasty.
The mind collapses
College kids under 21 is a part of the market for that stuff. Give em' a break. They don't know any better bro!