Dismiss Notice
We're celebrating 10 years of BeerAdvocate magazine with $10 print subscriptions for US residents.

Subscribe now!

Budweiser to release "Black Crown," a new line of higher-alcohol beers

Discussion in 'Beer Releases' started by Todd, Nov 7, 2012.

Thread Status:
Not open for further replies.
  1. davesway10

    davesway10 Jan 23, 2010 Iowa
    Beer Trader

    I'm just guessing that we are not the target market.
    Ford likes this.
  2. WassailWilly

    WassailWilly Sep 8, 2007 New York

    My one buddy is a die hard Bud man ALL the way . I dont even see this stuff geared toward him. It is just another marketing gimmick that will fail miserably
    Anyone else recall BUD DRY ?
    My point exactly !!!
  3. buddha5050

    buddha5050 Sep 27, 2012 Michigan

    MN_Beerticker likes this.
  4. Thickfreakness

    Thickfreakness Oct 2, 2010 New York

    If you get it "Super Cold" and close your eyes it's black... and possibly almost drinkable.
    Beerhunter623 likes this.
  5. n2185

    n2185 Apr 14, 2008 North Carolina
    Beer Trader

    I hope you're being sarcastic. Why would you hope that this is good? Do you want craft beer's market share to be reduced and to have more craft breweries go out of business? The worse this beer does, the better for the beers and breweries that most of us love.

    Edit: On topic, this beer sounds as terrible as everything else they make. Bowtie cans! Beers that are a whole 6% abv! What terrible gimmicks that only appeal to people who watch Honey Boo-Boo and Ancient Aliens all day.
  6. mychalg9

    mychalg9 Apr 8, 2010 Illinois
    Beer Trader

    I'd guess thats because they will never admit that they are nervous about losing people to craft beer
  7. Retail1LO

    Retail1LO May 4, 2011 Pennsylvania

    Black Crown. Replace "Crown" with "Clown" and it'd be more accurate.
    stooge likes this.
  8. Brokentalontsi

    Brokentalontsi Nov 10, 2012 Texas

    Call me crazy but I don't think those who currently like and purchase craft beer are going to be swayed back to fizzy yellow lager.

    Apparently this is already available now in the "Project 12" sampler packs which are just three different varieties of bud, all with subtle changes in the brew. I only tried the one from LA which is supposed to be the new black crown... Don't see anyone making the transition back needless to say.
  9. trixdout

    trixdout Aug 12, 2011 New Jersey

    I wonder when the day will come when BMC just lets shit go and actually becomes a true competitor. As of right now, they are the most naive set of "businessmen" I've ever read about.
  10. n2185

    n2185 Apr 14, 2008 North Carolina
    Beer Trader

    Oh, I don't think anyone will completely revert or anything, but the more products they sell, the worse it is for craft beer since they do everything in their power to completely dominate the market and eliminate competition.
    happy4hoppybeer likes this.
  11. RichardMNixon

    RichardMNixon Jun 24, 2012 Pennsylvania
    Beer Trader

    I was busy learning how to walk, so no. What the hell is bud dry? The only information I can find is about the ad tagline. Was it different from regular bud at all?
  12. WassailWilly

    WassailWilly Sep 8, 2007 New York

    Not that I recall but it was many moons ago now..
  13. Brokentalontsi

    Brokentalontsi Nov 10, 2012 Texas

    I look at ABI trying to hold down the craft beer movement as someone trying to hold back a waterfall with their hands. Even if they were to take a new approach and make a quality "craft style" beer lineup instead of rebranded lagers they still won't be able to dominate the market due to the sheer variety available. Their only real hope of staying so dominant is through manipulating the legal side and making it more difficult for small breweries to get their products on the shelf and hoping those population segments that are currently BMC/Import drinkers don't find the light.
  14. jesskidden

    jesskidden Aug 10, 2005 New Jersey

    Bud Dry sold 3.2 million barrels it's first year on the market (4/90-4/91), capturing over 1.5% of the total US market. AB's beancounters probably figured that wasn't too bad a "failure" and, IIRC, most of the other US major brewers at the time quickly followed suit with their own "Dry" beers. Heileman had a bunch of 'em, including...
  15. Ford

    Ford Sep 8, 2012 Texas
    Beer Trader

    Drunks and fraboys!
  16. Danny1217

    Danny1217 Jul 15, 2011 Florida
    Beer Trader

    Okay. I hope it's awful then.
  17. reverseapachemaster

    reverseapachemaster Sep 21, 2012 Texas

    It will take up plenty of shelf space with the other beers put out by the big three meant to be not crap-crap like PBR, Lone Star Bock and Henry Weinhard.
  18. phooky

    phooky Jan 23, 2010 New York

    When in Canada, I always see variations of Molson on shelves with higher ABV (eg Molson XXX) and always wondered why the American macros didn't try to tap into this market. Answers that question.
  19. BottleCrowns

    BottleCrowns Dec 7, 2008 New York

    bottle cap collectors only.
    jglowe77 likes this.
  20. Crusader

    Crusader Feb 4, 2011 Sweden

    This product reminds me of this commercial for Coors Extra Gold

    "It's got extra gold in it"
    birdsellam likes this.
  21. michaeljstraub

    michaeljstraub Oct 6, 2012 Georgia
    Beer Trader

    I took part in a focus group a few months back that was centered on getting millennials to drink macro beer ... if that contributed to Black Crown then the opinions of the entire group were greatly misinterpreted
  22. Crusader

    Crusader Feb 4, 2011 Sweden

    That sounds really interesting, what sort of responses did they get? Was there a mix of macro and craft drinkers (of the millenial age group) present?
  23. willbm3

    willbm3 Feb 19, 2010 Massachusetts

    When I was in college in NC a few years back it was still carried in stores. I remember buying a 12 pack around 2006-2007 because I remembered the commercials growing up. Needless to say, it was terrible. And the bottle/package design was unchanged since the 90's
  24. SeaOfShells

    SeaOfShells Feb 22, 2011 California

    You've gotta admit, what they're doing is kind of cute. They awe twying so vewwy hawd.
    jglowe77, gir02021 and Winston_Smith like this.
  25. michaeljstraub

    michaeljstraub Oct 6, 2012 Georgia
    Beer Trader

    It ran the gamete including primarily hard alcohol drinkers as well. Most of the suggestions were about different flavors (including randalizing) and barrel aging. Limited releases and more focus on local ingredients. Nothing really out of the box, more or less a bunch of 20 somethings trying to make easy $ for 2 hours of their time.

    The other part involved figuring out how to make social networking and beer a thing. I kind of stopped talking after I had to explain to the leader of the marketing team what Untapped was.
  26. Stinger80OH

    Stinger80OH Nov 11, 2011 Ohio
    Beer Trader

    Yum...more shitty beer by a macro. Can't wait to NOT try it.
  27. jzand219

    jzand219 Dec 3, 2012

    I'm guessing the higher alcohol content will force people to drink less and therefore buy less? I'm confused..
  28. boognish666

    boognish666 Dec 20, 2010 Nebraska

    Makes perfect sense to me. They make a higher ABV beer and eventually some stupid kid(the market for high ABV beer) dies drinking it. ABinbev admits their carelessness marketing such a dangerous product and gets behind a stance to ban all booze over 5%(ie most of the craft beer market). One dead kid however stupid they may be is all it takes to get everybody outraged and pass some stupid law(see 4 Loko with caffeine while both alcohol and caffeine in separate forms are legal but combined they are not). Hahaha, it sounds ridiculous but not much more than the marketing idea in the first place from a company that already has King Cobra which is essentially a vile, boozed up version of what they already sell.
  29. bdub32689

    bdub32689 May 19, 2011 Massachusetts

    cant wait till they start their their barrel aging program. Bud platinum in everclear barrels = instant whale
    Beerhunter623 and kojevergas like this.
  30. Centennial

    Centennial Nov 9, 2009 Vermont

    Well they did do all that research at the philly made in america festival featuring jay Z, and now are coming out with "black crown". Now I'm no racist but this seems pretty suspect to me.
  31. jesskidden

    jesskidden Aug 10, 2005 New Jersey

    Therefore, most of craft beer's market is "stupid kids"?

    Looks like Budweiser Black Crown is 6% ABV (with a lower alcohol version for 3.2 states). From what I've read on these BA forums, that qualifies as "low" or "session" strength for many craft beer geeks around here.

  32. dennis3951

    dennis3951 Mar 6, 2008 New Jersey
    Subscriber Beer Trader

    It's a good idea because it will cost almost nothing more to brew but can be wholesaled for $3.00 a case more!
  33. Aaron_Ramson

    Aaron_Ramson Nov 24, 2012 California

    I can see this appealing to Budweiser drinkers only. College kids, day laborers and people with no taste.
  34. Aaron_Ramson

    Aaron_Ramson Nov 24, 2012 California

    Right. It's not just frat boys who drink bud. Day laborers like it too.
  35. flayedandskinned

    flayedandskinned Jan 1, 2011 California
    Beer Trader

    Man, I really wish with all that billions of dollars of equipment they would actually churn out some amazing brew. Imagine turning brewers as creative as Vinnie Cilurzo or Sam Calagione loose in the AB labs/breweries with AB's budget. Man, imagine the beers they could come up with!
  36. craigo19

    craigo19 Oct 12, 2009 Michigan

    Another crappy product from AB that I will pass on.
  37. gir02021

    gir02021 Dec 5, 2012 Illinois

    This will probably be just as good as Bud platinum... -hard sarcasm-
  38. bozodogbreath

    bozodogbreath Oct 19, 2006 Indiana
    Beer Trader

    Man, that stuff was nasty.
  39. bozodogbreath

    bozodogbreath Oct 19, 2006 Indiana
    Beer Trader

    The mind collapses
    Eastside151 likes this.
  40. RBassSFHOPit2ME

    RBassSFHOPit2ME Mar 1, 2009 California

    College kids under 21 is a part of the market for that stuff. Give em' a break. They don't know any better bro!
    tectactoe likes this.
Thread Status:
Not open for further replies.
  • About Us

    Your go-to website for beer (since 1996), publishers of BeerAdvocate magazine (since 2006) and hosts of world-class beer events (since 2003). Respect Beer.
  • Extreme Beer FestĀ® Cometh

    February 3-4, 2017. Boston, Mass. Limited tickets available. Prepare for epicness.

    Learn More
  • Free Trial Subscription

    Reside in the US? Interested in a free 1-month trial subscription to the print edition of BeerAdvocate magazine?

    Yes! Sign Me Up!