Welcome to BeerAdvocate!

Looking to talk, rate or trade beer? Join today by creating your free account.

Dismiss Notice
Curious about recent updates to the site and app? Check the Announcements forum for updates.
Dismiss Notice
Love Belgian Beer?

Join us Sep 17 in Portland, Maine for Return of the Belgian Beer Fest, featuring hundreds of authentic Belgian beers and Belgian-inspired offerings.

Tickets + more: beeradvocate.com/belgian

Budweiser to release "Black Crown," a new line of higher-alcohol beers

Discussion in 'Beer Releases' started by Todd, Nov 7, 2012.

  1. uawildcat

    Joined:
    Aug 12, 2011
    Posts:
    33
    Likes Received:
    40
    Location:
    Arizona
    At least it will take less of it to get a buzz.
     
  2. davesway10

    Beer Trader

    Joined:
    Jan 23, 2010
    Posts:
    294
    Likes Received:
    1,138
    Location:
    Iowa
    I'm just guessing that we are not the target market.
     
    Ford likes this.
  3. WassailWilly

    Joined:
    Sep 8, 2007
    Posts:
    1,544
    Likes Received:
    908
    Location:
    New York
    My one buddy is a die hard Bud man ALL the way . I dont even see this stuff geared toward him. It is just another marketing gimmick that will fail miserably
    Anyone else recall BUD DRY ?
    My point exactly !!!
     
  4. buddha5050

    Joined:
    Sep 27, 2012
    Posts:
    185
    Likes Received:
    308
    Location:
    Michigan
    lol
     
    MN_Beerticker likes this.
  5. Thickfreakness

    Joined:
    Oct 2, 2010
    Posts:
    1,513
    Likes Received:
    2,742
    Location:
    New York
    If you get it "Super Cold" and close your eyes it's black... and possibly almost drinkable.
     
    Beerhunter623 likes this.
  6. n2185

    Beer Trader

    Joined:
    Apr 14, 2008
    Posts:
    635
    Likes Received:
    859
    Location:
    North Carolina
    I hope you're being sarcastic. Why would you hope that this is good? Do you want craft beer's market share to be reduced and to have more craft breweries go out of business? The worse this beer does, the better for the beers and breweries that most of us love.

    Edit: On topic, this beer sounds as terrible as everything else they make. Bowtie cans! Beers that are a whole 6% abv! What terrible gimmicks that only appeal to people who watch Honey Boo-Boo and Ancient Aliens all day.
     
  7. mychalg9

    Beer Trader

    Joined:
    Apr 8, 2010
    Posts:
    2,349
    Likes Received:
    1,594
    Location:
    Illinois
    I'd guess thats because they will never admit that they are nervous about losing people to craft beer
     
  8. Retail1LO

    Joined:
    May 4, 2011
    Posts:
    988
    Likes Received:
    1,114
    Location:
    Pennsylvania
    Black Crown. Replace "Crown" with "Clown" and it'd be more accurate.
     
    stooge likes this.
  9. Brokentalontsi

    Joined:
    Nov 10, 2012
    Posts:
    56
    Likes Received:
    32
    Location:
    Texas
    Call me crazy but I don't think those who currently like and purchase craft beer are going to be swayed back to fizzy yellow lager.

    Apparently this is already available now in the "Project 12" sampler packs which are just three different varieties of bud, all with subtle changes in the brew. I only tried the one from LA which is supposed to be the new black crown... Don't see anyone making the transition back needless to say.
     
  10. trixdout

    Joined:
    Aug 12, 2011
    Posts:
    97
    Likes Received:
    27
    Location:
    New Jersey
    I wonder when the day will come when BMC just lets shit go and actually becomes a true competitor. As of right now, they are the most naive set of "businessmen" I've ever read about.
     
  11. n2185

    Beer Trader

    Joined:
    Apr 14, 2008
    Posts:
    635
    Likes Received:
    859
    Location:
    North Carolina
    Oh, I don't think anyone will completely revert or anything, but the more products they sell, the worse it is for craft beer since they do everything in their power to completely dominate the market and eliminate competition.
     
    happy4hoppybeer likes this.
  12. RichardMNixon

    Beer Trader

    Joined:
    Jun 24, 2012
    Posts:
    1,367
    Likes Received:
    1,523
    Location:
    Pennsylvania
    I was busy learning how to walk, so no. What the hell is bud dry? The only information I can find is about the ad tagline. Was it different from regular bud at all?
     
  13. WassailWilly

    Joined:
    Sep 8, 2007
    Posts:
    1,544
    Likes Received:
    908
    Location:
    New York
    Not that I recall but it was many moons ago now..
     
  14. Brokentalontsi

    Joined:
    Nov 10, 2012
    Posts:
    56
    Likes Received:
    32
    Location:
    Texas
    I look at ABI trying to hold down the craft beer movement as someone trying to hold back a waterfall with their hands. Even if they were to take a new approach and make a quality "craft style" beer lineup instead of rebranded lagers they still won't be able to dominate the market due to the sheer variety available. Their only real hope of staying so dominant is through manipulating the legal side and making it more difficult for small breweries to get their products on the shelf and hoping those population segments that are currently BMC/Import drinkers don't find the light.
     
  15. jesskidden

    Subscriber

    Joined:
    Aug 10, 2005
    Posts:
    7,773
    Likes Received:
    17,991
    Location:
    New Jersey
    Bud Dry sold 3.2 million barrels it's first year on the market (4/90-4/91), capturing over 1.5% of the total US market. AB's beancounters probably figured that wasn't too bad a "failure" and, IIRC, most of the other US major brewers at the time quickly followed suit with their own "Dry" beers. Heileman had a bunch of 'em, including...
    [​IMG]
     
  16. Ford

    Beer Trader

    Joined:
    Sep 8, 2012
    Posts:
    1,583
    Likes Received:
    569
    Location:
    Texas
    Drunks and fraboys!
     
  17. Danny1217

    Beer Trader

    Joined:
    Jul 15, 2011
    Posts:
    1,385
    Likes Received:
    1,433
    Location:
    Florida
    Okay. I hope it's awful then.
     
  18. reverseapachemaster

    Joined:
    Sep 21, 2012
    Posts:
    1,078
    Likes Received:
    582
    Location:
    Texas
    It will take up plenty of shelf space with the other beers put out by the big three meant to be not crap-crap like PBR, Lone Star Bock and Henry Weinhard.
     
  19. phooky

    Joined:
    Jan 23, 2010
    Posts:
    551
    Likes Received:
    687
    Location:
    New York
    When in Canada, I always see variations of Molson on shelves with higher ABV (eg Molson XXX) and always wondered why the American macros didn't try to tap into this market. Answers that question.
     
  20. BottleCrowns

    Joined:
    Dec 7, 2008
    Posts:
    37
    Likes Received:
    21
    Location:
    New York
    bottle cap collectors only.
     
    jglowe77 likes this.
  21. Crusader

    Joined:
    Feb 4, 2011
    Posts:
    1,404
    Likes Received:
    4,238
    Location:
    Sweden
    This product reminds me of this commercial for Coors Extra Gold



    "It's got extra gold in it"
     
    birdsellam likes this.
  22. michaeljstraub

    Beer Trader

    Joined:
    Oct 6, 2012
    Posts:
    144
    Likes Received:
    272
    Location:
    Georgia
    I took part in a focus group a few months back that was centered on getting millennials to drink macro beer ... if that contributed to Black Crown then the opinions of the entire group were greatly misinterpreted
     
  23. Crusader

    Joined:
    Feb 4, 2011
    Posts:
    1,404
    Likes Received:
    4,238
    Location:
    Sweden
    That sounds really interesting, what sort of responses did they get? Was there a mix of macro and craft drinkers (of the millenial age group) present?
     
  24. willbm3

    Joined:
    Feb 19, 2010
    Posts:
    1,659
    Likes Received:
    2,150
    Location:
    Massachusetts
    When I was in college in NC a few years back it was still carried in stores. I remember buying a 12 pack around 2006-2007 because I remembered the commercials growing up. Needless to say, it was terrible. And the bottle/package design was unchanged since the 90's
     
  25. SeaOfShells

    Joined:
    Feb 22, 2011
    Posts:
    286
    Likes Received:
    258
    Location:
    California
    You've gotta admit, what they're doing is kind of cute. They awe twying so vewwy hawd.
     
    jglowe77, gir02021 and Winston_Smith like this.
  26. michaeljstraub

    Beer Trader

    Joined:
    Oct 6, 2012
    Posts:
    144
    Likes Received:
    272
    Location:
    Georgia
    It ran the gamete including primarily hard alcohol drinkers as well. Most of the suggestions were about different flavors (including randalizing) and barrel aging. Limited releases and more focus on local ingredients. Nothing really out of the box, more or less a bunch of 20 somethings trying to make easy $ for 2 hours of their time.

    The other part involved figuring out how to make social networking and beer a thing. I kind of stopped talking after I had to explain to the leader of the marketing team what Untapped was.
     
  27. Stinger80OH

    Beer Trader

    Joined:
    Nov 11, 2011
    Posts:
    700
    Likes Received:
    991
    Location:
    Ohio
    Yum...more shitty beer by a macro. Can't wait to NOT try it.
     
  28. jzand219

    Joined:
    Dec 3, 2012
    Posts:
    9
    Likes Received:
    9
    I'm guessing the higher alcohol content will force people to drink less and therefore buy less? I'm confused..
     
  29. boognish666

    Joined:
    Dec 20, 2010
    Posts:
    22
    Likes Received:
    16
    Location:
    Nebraska
    Makes perfect sense to me. They make a higher ABV beer and eventually some stupid kid(the market for high ABV beer) dies drinking it. ABinbev admits their carelessness marketing such a dangerous product and gets behind a stance to ban all booze over 5%(ie most of the craft beer market). One dead kid however stupid they may be is all it takes to get everybody outraged and pass some stupid law(see 4 Loko with caffeine while both alcohol and caffeine in separate forms are legal but combined they are not). Hahaha, it sounds ridiculous but not much more than the marketing idea in the first place from a company that already has King Cobra which is essentially a vile, boozed up version of what they already sell.
     
  30. bdub32689

    Joined:
    May 19, 2011
    Posts:
    122
    Likes Received:
    99
    Location:
    Massachusetts
    cant wait till they start their their barrel aging program. Bud platinum in everclear barrels = instant whale
     
    Beerhunter623 and kojevergas like this.
  31. Centennial

    Joined:
    Nov 9, 2009
    Posts:
    226
    Likes Received:
    316
    Location:
    Vermont
    Well they did do all that research at the philly made in america festival featuring jay Z, and now are coming out with "black crown". Now I'm no racist but this seems pretty suspect to me.
     
  32. jesskidden

    Subscriber

    Joined:
    Aug 10, 2005
    Posts:
    7,773
    Likes Received:
    17,991
    Location:
    New Jersey
    Therefore, most of craft beer's market is "stupid kids"?

    Looks like Budweiser Black Crown is 6% ABV (with a lower alcohol version for 3.2 states). From what I've read on these BA forums, that qualifies as "low" or "session" strength for many craft beer geeks around here.

    [​IMG]
     
  33. dennis3951

    Subscriber Beer Trader

    Joined:
    Mar 6, 2008
    Posts:
    4,278
    Likes Received:
    9,622
    Location:
    New Jersey
    It's a good idea because it will cost almost nothing more to brew but can be wholesaled for $3.00 a case more!
     
  34. Aaron_Ramson

    Joined:
    Nov 24, 2012
    Posts:
    13
    Likes Received:
    6
    Location:
    California
    I can see this appealing to Budweiser drinkers only. College kids, day laborers and people with no taste.
     
  35. Aaron_Ramson

    Joined:
    Nov 24, 2012
    Posts:
    13
    Likes Received:
    6
    Location:
    California
    Right. It's not just frat boys who drink bud. Day laborers like it too.
     
  36. flayedandskinned

    Beer Trader

    Joined:
    Jan 1, 2011
    Posts:
    828
    Likes Received:
    516
    Location:
    California
    Man, I really wish with all that billions of dollars of equipment they would actually churn out some amazing brew. Imagine turning brewers as creative as Vinnie Cilurzo or Sam Calagione loose in the AB labs/breweries with AB's budget. Man, imagine the beers they could come up with!
     
  37. craigo19

    Joined:
    Oct 12, 2009
    Posts:
    436
    Likes Received:
    251
    Location:
    Michigan
    Another crappy product from AB that I will pass on.
     
  38. gir02021

    Joined:
    Dec 5, 2012
    Posts:
    11
    Likes Received:
    1
    Location:
    Illinois
    This will probably be just as good as Bud platinum... -hard sarcasm-
     
  39. bozodogbreath

    Beer Trader

    Joined:
    Oct 19, 2006
    Posts:
    575
    Likes Received:
    752
    Location:
    Indiana
    Man, that stuff was nasty.
     
  40. bozodogbreath

    Beer Trader

    Joined:
    Oct 19, 2006
    Posts:
    575
    Likes Received:
    752
    Location:
    Indiana
    The mind collapses
     
    Eastside151 likes this.
  • About Us

    Your go-to website for beer (since 1996), publishers of BeerAdvocate magazine (since 2006) and hosts of world-class beer events (since 2003). Respect Beer.
  • Return of the Belgian Beer Fest

    BeerAdvocate Brings its All-Belgian Fest to Portland, Maine on September 17, 2016. Tickets are on sale now.

    Learn More
  • Get the Mag

    Become a BeerAdvocate magazine print subscriber today.

    Subscribe