Based on demographic projections of a huge rise in the Asian, Hispanic and elderly populations over the next 40 years, can non-BMC breweries continue to take market share? I am asking because these groups don't currently consume a lot of non-BMC beer. Will non-BMC brewers attempt to attract these growing populations? Will the buying power of the big brewers corner the market for the materials needed to supply a population that is expected to grow by more than 82%? http://www.pewsocialtrends.org/2008/02/11/us-population-projections-2005-2050/ I don't use the term "Craft" because any brewer making thousands of barrels of beer per year is using a factory.