Welcome to BeerAdvocate!

Looking to talk, rate or trade beer? Join today by creating your free account.

Dismiss Notice
Curious about recent updates to the site and app? Check the Announcements forum for updates.
Dismiss Notice
Love Belgian Beer?

Join us Sep 17 in Portland, Maine for Return of the Belgian Beer Fest, featuring hundreds of authentic Belgian beers and Belgian-inspired offerings.

Tickets + more: beeradvocate.com/belgian

Chick Beer ...

Discussion in 'Beer Talk' started by TheFunGuy, Apr 12, 2012.

  1. John_M

    John_M Moderator
    Staff Member Beer Trader

    Joined:
    Oct 25, 2003
    Posts:
    4,595
    Likes Received:
    3,720
    Location:
    Oregon
    Sigh... I do so miss the Swedish Bikini Team.
     
  2. imbrue001

    Joined:
    Aug 6, 2010
    Posts:
    831
    Likes Received:
    1,077
    Location:
    Pennsylvania
    This is like when Kid Rock made a beer called Badass Redneck Lager
     
  3. AngusOg

    Beer Trader

    Joined:
    Apr 23, 2010
    Posts:
    97
    Likes Received:
    255
    Location:
    North Carolina
    ISO:Badass Redneck Lager FT: Chick Beer
     
  4. imbrue001

    Joined:
    Aug 6, 2010
    Posts:
    831
    Likes Received:
    1,077
    Location:
    Pennsylvania
    I can totally see Chick Beer selling at Spencer Gifts at the mall.
     
    yamar68 likes this.
  5. drtth

    Joined:
    Nov 25, 2007
    Posts:
    8,971
    Likes Received:
    14,820
    Location:
    Pennsylvania
    Wait. Does this mean you are saying that the Swedish Bikini team was a sexist misogynistic advertising gimmick designed to attract the attention of men????
     
  6. FreshHawk

    Beer Trader

    Joined:
    Nov 24, 2009
    Posts:
    77
    Likes Received:
    39
    Location:
    Illinois
    I just saw this at my local Hy-Vee and just laughed and walked away. Soon after they were advertising it over the intercom, promoting it as brewed by women for women and I wondered what it meant by brewed for women. They then went on to state that with the low calories and carbs it's great for getting in shape or something to that affect. I just shook my head as I know plenty of women who will enjoy a relatively high calorie/flavor beer now and then, and I know men that have gotten low calorie beers for want of not gaining weight. I wasn't planning on getting it before but definitely won't after that pandering to gender norms.
     
  7. brainmist

    Joined:
    Aug 27, 2012
    Posts:
    5
    Likes Received:
    0
    "The flavor is soft, smooth and full-bodied."

    "Chick Beer celebrates women: independent, smart, fun-loving and self-assured women who love life and embrace all of the possibilities that it has to offer."

    http://chickbeer.com

    Apparently it hasn't occurred to them that the enormous range of beers out there qualify as some of those possibilities we're so good at embracing. But silly me, I didn't realize all the marketing was directed at men, and I needed a SPECIAL beer with a pink label to really enjoy it. Here I thought what mattered was flavor, mouthfeel, aroma, etc.

    Silly me. Isn't that just like a chick?
     
  8. kzoobrew

    Joined:
    May 8, 2006
    Posts:
    2,791
    Likes Received:
    7,342
    Location:
    Michigan
    You know what I find offensive? Chick Peas. I like Garbonzo beans, like me some Hummus but everytime I try to eat some all I hear is "look at that guy eating chick peas".

    It is advertising, no more no less. There is plenty of beer advertising tell males to "man up" and drink real beer drink light/lite beer. Should I be offended or insulted that I am supposedly not a real man because I choose to drink something else? I guess its not worth my time to worry about it.
     
    JimDH, Zimbo, TimoP and 4 others like this.
  9. jivex5k

    Joined:
    Apr 13, 2011
    Posts:
    3,182
    Likes Received:
    3,327
    Location:
    Florida
    As a huge bastard, the beers Double Bastard and Arrogant Bastard offend me.
    Who are they to say I only like aggressive beers? I usually drink Zima.
    Here I thought what mattered was a clear color and fruity taste.

    Silly me, Isn't that just like a big bastard?
     
    crushedvol and beertunes like this.
  10. Kaie

    Joined:
    Jun 5, 2011
    Posts:
    8
    Likes Received:
    4
    Location:
    Washington
    My "chick" wouldn't ever buy this beer on her own.

    Heres another one of my favorites


    I thought that was a joke at first.
     
  11. azorie

    Joined:
    Mar 18, 2006
    Posts:
    3,684
    Likes Received:
    2,375
    Location:
    Florida
    Most women I know drink the same thing I do. That's the way it should be.
     
  12. Longstaff

    Joined:
    May 23, 2002
    Posts:
    1,539
    Likes Received:
    1,245
    Location:
    Massachusetts
    No different than Stone's "You're not worthy" challange imo.
     
    Chaz likes this.
  13. beertunes

    Beer Trader

    Joined:
    Sep 24, 2007
    Posts:
    7,979
    Likes Received:
    20,033
    Location:
    Washington
  14. kzoobrew

    Joined:
    May 8, 2006
    Posts:
    2,791
    Likes Received:
    7,342
    Location:
    Michigan
    While I do believe tongue is firmly planted in cheek when it comes to Stone, as far as perception goes you are right.
     
  15. Pahn

    Beer Trader

    Joined:
    Dec 2, 2009
    Posts:
    4,373
    Likes Received:
    6,337
    Location:
    New York
    yes, it's offensive. no, giving them free publicity was probably not a good idea. pick your battles.
     
    TimoP likes this.
  16. FosterJM

    Beer Trader

    Joined:
    Nov 16, 2009
    Posts:
    2,201
    Likes Received:
    1,512
    Location:
    California
    And the Mayor has spoken. Nicely put Kevin! BL has grab some buds. Implies manly and tuff.
    Marketing at its finest for chick beer.

    Cheers!
     
    Zimbo likes this.
  17. Chaz

    Beer Trader

    Joined:
    Feb 3, 2002
    Posts:
    2,710
    Likes Received:
    6,035
    Location:
    Minnesota
    Unless I'm mis-reading my contemporary post-post-modernist cultural cues, this brand* is marketed in the same type of self-aware "novelty" branding that is aimed at those consumers who understand it as exactly that. It's much like the "Three Stooges Beer" from Panther Brewing back in the early Oughts (or perhaps even the many "Skinny Girl" brands of adult beverages, come to think of it).

    I'd play "Beer Pong" with it -- in a pinch. ;)

    *It's a Minhas contract, and by now even the owners of the company understand that their brands face legitimate challenges in the market. Other than taste being subjective, I mean.
     
  18. Archemedies

    Joined:
    Dec 8, 2011
    Posts:
    442
    Likes Received:
    572
    Location:
    Massachusetts
    I bet it sucks.
     
  19. eyemustard

    Beer Trader

    Joined:
    Apr 5, 2012
    Posts:
    98
    Likes Received:
    56
    Location:
    Wisconsin
    It's certainly stupid, but I did get a kick out of this line from the FAQs.

    "Chick Beer is also lightly carbonated, because women generally aren’t as fond of belching as men are."
     
  20. Pahn

    Beer Trader

    Joined:
    Dec 2, 2009
    Posts:
    4,373
    Likes Received:
    6,337
    Location:
    New York
    it is worth your time to worry about, because it's sexist. also, the roles those types of advertising try to impose on men are usually positions of power and privilege relative to women (why does "man up" mean be brave and/or responsible?). you should be offended by all sexism, and not just "they talk about my maleness too, nyah!" but how messages to men and women serve to oppress them both (usually mostly oppressing women).

    also, not to get too cliche, but people need to turn their brains on about gender and sexism. if you saw a commercial that said, "white up, whiteboy! drink the racially superior beer!" you'd--hopefully!--remember the lynching, forced labor, etc of racism and be offended (you should also think about current racism, but for most people that's apparently too much to expect; at least they remember slavery and lynching). but what are the consequences of sexism? are they happy go lucky consequences, or rape, murder, unequal pay, unequal representation in positions of power, etc? why is that not so offensive when people are casually sexist in advertising?
     
  21. bifrost17

    Joined:
    Dec 16, 2011
    Posts:
    2,163
    Likes Received:
    3,164
    Location:
    Washington
    Chaz likes this.
  22. kzoobrew

    Joined:
    May 8, 2006
    Posts:
    2,791
    Likes Received:
    7,342
    Location:
    Michigan
    If I allow myself to worry about everything that is offensive, insulting, sexist or racist I would not have time to do anything else. Chick Beer is not worth my time to worry about. Do I think it is in poor taste? Yes. They will get there, poor taste equals poor sales, they will pay for it. Let's not overblow this one, it just is not that big of a deal.
     
    Zimbo and Chaz like this.
  23. SittingOnAMtnTop

    Joined:
    Nov 3, 2009
    Posts:
    68
    Likes Received:
    27
    Location:
    North Carolina
    I'm more offended when I'm studying the beer menu at a bar or restaurant and the waiter asks me, "Do you like Blue Moon? I can recommend a few beers that are similar. You might like a Shock Top!" ...Just because I'm a women. My husband never gets recommended beers like that.

    I usually tell them I think it's ok and proceed to order a DIPA, Imperial Stout or something sour and that usually shuts them up and they will leave me to my own devices.
     
  24. drtth

    Joined:
    Nov 25, 2007
    Posts:
    8,971
    Likes Received:
    14,820
    Location:
    Pennsylvania
    You should write to the women (and self-defined chicks) who founded Chick and who developed that marketing approach that bothers you. But they are right in some of what they say, for example, most of the beer marketing money spent in this country is spent targeting men.
     
  25. brewbetter

    Joined:
    Jun 2, 2012
    Posts:
    1,132
    Likes Received:
    2,743
    Location:
    Nauru
    Haven't you ever seen pink electronics? This is nothing new.
     
  26. beernut

    Joined:
    Jun 6, 2008
    Posts:
    127
    Likes Received:
    76
    Location:
    New Jersey
    I find it insulting to newly hatched chickens.
     
    DSlim71 likes this.
  27. duchessedubourg

    Beer Trader

    Joined:
    Nov 2, 2007
    Posts:
    1,364
    Likes Received:
    1,144
    Location:
    Vermont
    This got a full (and spirited!) discussion last spring on here. Few opinions have changed since, looks like.
     
    FUNKPhD likes this.
  28. TMoney2591

    Joined:
    Apr 21, 2009
    Posts:
    571
    Likes Received:
    910
    Location:
    Illinois
    I assure you, there are those of us working to make sure exchanges like this go the way of the dodo and (fingers crossed) Chick Beer...
     
  29. otispdriftwood

    Beer Trader

    Joined:
    Dec 9, 2011
    Posts:
    5,296
    Likes Received:
    5,310
    Location:
    Colorado
    If this works, get ready for 'gay' beer, 's&m' beer, 'girlyman' beer. You get the picture.
     
  30. kzoobrew

    Joined:
    May 8, 2006
    Posts:
    2,791
    Likes Received:
    7,342
    Location:
    Michigan
  31. ant880

    Joined:
    Nov 7, 2010
    Posts:
    790
    Likes Received:
    2,598
    Location:
    New York
    Apparently you forgot Schmitts Gay
    [​IMG]
     
    jaminjohnson and TimoP like this.
  32. otispdriftwood

    Beer Trader

    Joined:
    Dec 9, 2011
    Posts:
    5,296
    Likes Received:
    5,310
    Location:
    Colorado
    I hope you and all of the rest of the people working to make sure these exchanges go away are successful. But it's like trying to make something idiot proof. The idiots always find a way.
     
  33. coreyfmcdonald

    Beer Trader

    Joined:
    Nov 13, 2008
    Posts:
    632
    Likes Received:
    494
    Location:
    Georgia
    Though it's certainly subjective as to whether or not something is in good taste, marketing your product to a certain demographic is simply good business. This has absolutely nothing to say this product is well marketed or not. I do, however, think it is in good taste from the very limited amount I have seen. It is pretty blatant on who it is for, though, and I can see why a woman may be offended by it. However, I don't think it's saying women should drink this over craft beer because women can't handle or aren't manly enough for craft beer (or even for other light beer for that matter). It's saying women should drink this instead of drinking macro light beer that is marketed directly to men. It's also saying women may have slightly different tastes (generally, on average) than the average man and women shouldn't have to submit to the tastes of men. Keep in mind this is not catering to the craft beer drinker (male or female).

    Your comments on racist marketing comment directly about the superiority of a majority group. That is taboo, blatantly incorrect, and completely different than what the marketing for this product is saying. I simply don't see the comparison. This probably has to do with the fact that I don't really find this marketing very sexist. If anything, it's telling women not to submit to marketing and tastes of men.
     
    OddNotion likes this.
  34. tjensen3618

    Joined:
    Mar 23, 2008
    Posts:
    1,986
    Likes Received:
    3,109
    Location:
    California
    It's gonna take a lot more than somebody marketing beer towards females to insult me.
     
    FUNKPhD likes this.
  35. jivex5k

    Joined:
    Apr 13, 2011
    Posts:
    3,182
    Likes Received:
    3,327
    Location:
    Florida
  36. superspak

    Beer Trader

    Joined:
    May 5, 2010
    Posts:
    3,895
    Likes Received:
    46,469
    Location:
    Michigan
    I saw that in one of my beer stores a couple weeks ago. I was asking myself if I was in reality, because I gave that beer a 10% chance of hitting market after hearing about it a while back lol
     
  37. abraxel

    Joined:
    Aug 28, 2009
    Posts:
    383
    Likes Received:
    318
    Location:
    Michigan
    Fair enough; no one can get riled up about everything. That said, you should still recognize sexist (or insulting, racist, etc.) things as offensive, even if it's not egregious enough to truly offend you. I don't really care about Chick Beer (not to mention that it was already discussed on BA), but I do think it's somewhat sexist and anyone who cares enough to say something has my moral support.
     
  38. leedorham

    Joined:
    Apr 27, 2006
    Posts:
    2,542
    Likes Received:
    4,335
    Location:
    Washington
    This beer is for independent, smart, fun-loving and self-assured women who love life and embrace all of the possibilities that it has to offer. If you find this beer insulting then you are clearly a dependent, stupid, fun-hating, and timid woman who hates life and fears change.
     
  39. Torontoblue

    Subscriber

    Joined:
    Jun 12, 2005
    Posts:
    400
    Likes Received:
    181
    Location:
    Alberta (Canada)
    Everything about Minhas is an insult to beer!!!!
     
    RKPStogie likes this.
  • About Us

    Your go-to website for beer (since 1996), publishers of BeerAdvocate magazine (since 2006) and hosts of world-class beer events (since 2003). Respect Beer.
  • Return of the Belgian Beer Fest

    BeerAdvocate Brings its All-Belgian Fest to Portland, Maine on September 17, 2016. Tickets are on sale now.

    Learn More
  • Get the Mag

    Become a BeerAdvocate magazine print subscriber today.

    Subscribe