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News Chipotle Testing Craft Beer in Chicago

Discussion in 'Beer News & Releases' started by BreakingBad, Nov 5, 2012.

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  1. BreakingBad

    BreakingBad Initiate (0) Sep 17, 2012

    scstorer likes this.
  2. chugalug06

    chugalug06 Initiate (0) Jun 5, 2008 Colorado

    Chipotle has had craft offerings in Colorado for as long as I can remember, not trolling, just sayin'
    Ispeakforthetrees likes this.
  3. BreakingBad

    BreakingBad Initiate (0) Sep 17, 2012

    they have corona... that's about all i've seen
  4. chugalug06

    chugalug06 Initiate (0) Jun 5, 2008 Colorado

    Depending on the city in CO you can find Fat Tire, Sunshine, Laughing Lab, Beehive, Avery, ect.
  5. warrenout330

    warrenout330 Initiate (0) Oct 19, 2012 Ohio

    This a great idea... I only go there when I absolutely want a burrito with hot sauce. But with a craft movement behind them.... I would definitely be there 3 times a week, just as long as it was a decent line up!
    indybearsfan likes this.
  6. Danny1217

    Danny1217 Champion (850) Jul 15, 2011 Florida
    Beer Trader

    They already have Boston Lager. :stuck_out_tongue:
  7. Triglycerides

    Triglycerides Initiate (0) Sep 30, 2012 Rhode Island

    The ones in RI carry an alright selection. They tend to rotate them pretty often to carry seasonals here. I've even seen some pumpkin ale in their fridge. Mostly Sam Adams harpoon etc. Can't complain.
  8. zappafrank

    zappafrank Initiate (0) Sep 9, 2012 Ohio

    Chipotle is the Budweiser of burrito joints, so this is a wise move.
    schteve, MontereyBay831 and BrettHead like this.
  9. gtermi

    gtermi Meyvn (1,214) Apr 21, 2010 Texas

    The difference of the two, is that Chipotle is actually tasty. :wink:
  10. pixieskid

    pixieskid Initiate (0) Jun 4, 2009 Germany

    I'm just happy to have a Chipotle in Paris! Not worried about the beer so much, was happy to see that they did offer the preferred Mexican Lager: Bohemia.
  11. doopiedoopiedoo

    doopiedoopiedoo Initiate (0) Oct 2, 2010 Netherlands

    No way. You guys got one in Paris. J'adore Chipotle.

    Hopefullythey'll have some IPA's at the Chipotle I frequents when I'm in the US.
  12. pixieskid

    pixieskid Initiate (0) Jun 4, 2009 Germany

    Yup, opened about 3 months ago. Not as good as the one's in the US, but still pretty damn good.

    Where are you going in the states? I've been to Chipotle's in a bunch of different states and have never seen a selection outside of the typical "mexican food beers" Corona, Modelo, etc.
  13. TheNoodleIncident

    TheNoodleIncident Initiate (0) Apr 30, 2012 New York

    Taco Bell is the Budweiser of taco joints. Chipotle is the Boston Lager.

    EDIT: Heck, I like Chiopotle - it might even be the SN Pale Ale!
  14. Flounder57

    Flounder57 Poo-Bah (2,285) Feb 22, 2010 Massachusetts
    Beer Trader

    It varies by location here in Mass. Very limited selection with only a couple of local offerings like Sam and Harpoon.
  15. BigCheese

    BigCheese Initiate (0) Jul 4, 2009 Massachusetts

    taco bell is the budweiser of burrito joints.

    Chipotle is like the blue moon maybe
  16. TheNoodleIncident

    TheNoodleIncident Initiate (0) Apr 30, 2012 New York

    is there an echo in here?

  17. coreyfmcdonald

    coreyfmcdonald Savant (953) Nov 13, 2008 Georgia
    Beer Trader

    I don't really see this working that well, at least not for why I go to Chipotle. I go to Chipotle when I want a quick burrito - at lunch, during a road trip, when I'm in a hurry, etc. I don't foresee myself wanting a beer in the majority of times I want to go to Chipotle, and I see myself picking more of a sit down type restaurant when I want a beer with my meal. Having said that, a small craft beer selection will only add incremental sales for them.
  18. mdomask

    mdomask Aspirant (274) May 27, 2012 Illinois
    Beer Trader

    Haven't they had GI year-round stuff for ages now, or was that just Noodles and Company?
  19. imperialbeerdude

    imperialbeerdude Initiate (0) Feb 5, 2012 Colorado

    Yeah lots of joints carry Dales Pale Ale which is surprisingly refreshing in an ice mug with a burger.
  20. kawilliams81

    kawilliams81 Meyvn (1,248) Feb 27, 2009 Illinois
    Beer Trader

    I was hoping they meant multiple breweries not just 5 Rabbit. I get the whole Mexican tie-in but what's the point of having just 2 craft beers from 1 brewery, unless they will expand in the future?
  21. cbeer88

    cbeer88 Crusader (719) Sep 5, 2007 Massachusetts

    Definitely not a new thing...

    Interesting follow-up question though - does anyone actually like drinking beer at a fast food joint?

    I figure if I have time for a beer, I have time for a more relaxing sit down restaurant/bar. Nothing against Chipotle's tasty burritos, but if I'm at a place like Chipotle, I'm typically there to grab some quick food and get out - not to relax over beers in uncomfortable industrial seating and decor.
  22. claaark13

    claaark13 Zealot (504) Nov 29, 2007 Indiana
    Beer Trader

    I have no intentions of ordering beer with my Burrito Bowl.
  23. otispdriftwood

    otispdriftwood Defender (637) Dec 9, 2011 Colorado
    Beer Trader

    Looks like the beers they will try in the Chicago test are nothing but Corona and Negra Modelo clones.
  24. Ispeakforthetrees

    Ispeakforthetrees Aspirant (232) Apr 2, 2012 Colorado

    Every chipolte I've been to in Colorado either has had offerings from the following breweries
    • New Belgium in majority of CO locations, nearly guaranteed a Fat Tire & Seasonal release
    • Bristol in the Springs
    • O'dells in Fort Collins and Greeley
    • I've seen Boulder Beer only once...oddly enough at the 16th street mall location
  25. ShogoKawada

    ShogoKawada Meyvn (1,247) May 31, 2009 Pennsylvania

    chipotle's chips are the saltiest things in the world. I'm not entirely unconvinced they're nothing more than pressed rock salt.

    that being said, there is harpoon, magic hat, and 'gansett at the ones near me.
    CORKSCREWFISH likes this.
  26. chuckycheese

    chuckycheese Initiate (0) Feb 18, 2010 Maine

    incorrect, BA who doesn't get his limited release is saltiest thing in world.
  27. ClubberLang

    ClubberLang Initiate (0) Jun 1, 2007 Illinois

    The only way they're even remotely comparable is that 5 Rabbit is golden/yellow color and 5 Vulture is dark.
  28. Beerandraiderfan

    Beerandraiderfan Initiate (0) Apr 14, 2009 Nevada

    Yes. They've carried SNPA at every Chipotle I've been to.

    SNPA + Barbacoa burrito + Green Tabasco = better than most 'slow food/small plate/artisan tacos/food truck' trends I've reluctantly thrown $$ at in the big cities.
  29. otispdriftwood

    otispdriftwood Defender (637) Dec 9, 2011 Colorado
    Beer Trader

    I got my opinion from the article:

    The brews to make the cut are the company’s 5 Rabbit, a golden ale described as simple and somewhat similar to Corona, and 5 Vulture, a dark ale with chiles and spices that’s been compared to Negra Modelo.

    Check your in box for a message from me.
  30. ShogoKawada

    ShogoKawada Meyvn (1,247) May 31, 2009 Pennsylvania

    Chipotle is the subway of mexican food, too. It's really not that good. really.
  31. leedorham

    leedorham Crusader (701) Apr 27, 2006 Washington

    We have 3 or 4 different "Mexican grill" style chains around here. We just got a Chipotle here and everyone was all excited about it. Turns out they are by far the worst. No selection, flavorless ingredients. I'll take Costa Vida, Qdoba, or better yet a Taco Truck over Chipotle every time even if Chipotle starts serving Westy 12.
    ShogoKawada likes this.
  32. Ispeakforthetrees

    Ispeakforthetrees Aspirant (232) Apr 2, 2012 Colorado

    Qdoba is disgusting, at least in CO.
    Their meat isn't even cooked to order when they run out. The prep for the entire day and only cook once they run out.
    I will say CO Chipolte is way better than other locations across the country, not sure why.
    Beerandraiderfan likes this.
  33. Mbennett

    Mbennett Aspirant (270) Jun 16, 2011 New York
    Beer Trader

    This guy is clearly smarter than the owners of a multi-million dollar food corporation. He should be a board member.
  34. Retsinis

    Retsinis Champion (857) Sep 25, 2009 California
    Subscriber Beer Trader

    There is a Chipotle on my block. They just have Coronoa, Modelo, Bohemia. Hope that changes. I have seen some other chains, namely Rubio's offer Stone, which is something.
  35. queens1130

    queens1130 Initiate (109) Nov 21, 2008 California
    Beer Trader

    Let's be real, Chipotle isn't over the moon awesome mexi food. If I wanted real mexican food I'd go down the street from my work when the little old lady is hand making corn tortillas for my lunch tacos. It is however a big step up above Budweiser & while not authentic is delicious for what it is.
    mrcraft and Beerandraiderfan like this.
  36. coreyfmcdonald

    coreyfmcdonald Savant (953) Nov 13, 2008 Georgia
    Beer Trader

    While I thank you for your support, I want to point out that I did not claim this to be a poor business decision. I simply said that I do not think this will lead to much incremental sales and, as an avid craft beer drinker and Chipotle consumer, I will likely never purchase craft beer at Chipotle. I am confident that the Chipotle executives have many more financial figures with which they can make their decision than I do.
  37. TheNoodleIncident

    TheNoodleIncident Initiate (0) Apr 30, 2012 New York

    Let me translate into the version he was too nice to say: "don't be a dick"
  38. AgentZero

    AgentZero Poo-Bah (2,336) Jul 19, 2009 Illinois
    Beer Trader

    I went to the Chipotle Cultivate Festival a couple of months ago, and they had a craft beer tent their featuring probably in the neighborhood of 20 craft breweries. Some of them included were FFF, Founders, GI, Revolution, Half Acre, and a long list of others I don't remember. I was pleasantly surprised to see they had craft on the mind, so it's not a complete shock now they are going this direction.

    I've always supported Chipotle for their belief in the humane treatment of animals. While adding craft beer isn't really going to do anything for me as I'm not likely to start drinking during my lunch hour (the normal time I visit there), it's nice to see large corporations embracing the craft beer movement.
    Beerandraiderfan likes this.
  39. zappafrank

    zappafrank Initiate (0) Sep 9, 2012 Ohio

    woosterbill and tabascosigned like this.
  40. Mbennett

    Mbennett Aspirant (270) Jun 16, 2011 New York
    Beer Trader

    Fair enough. After reading my post, I realize it came off kinda harsh. I guess the last sentence you posted kinda irked me... "Having said that, a small craft beer selection will only add incremental sales for them".

    If Chipotle is adding craft beer to their stores, it is purely based on the assumption that they are going to add to their bottom line. Making a blanket statement that it "will only add incremental sales for them" seems like a uninformed statement to make.
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