I've been pretty blind to this seemingly growing trend of dudes posting content on social media of them chugging things like Cantillon, Pliny, and strong barrel aged beer. Given my background I'm confused, as I learned to cherish subtlety and flavor and all that which you cant get by chugging the contents of anything. So why do it? Whats the point? Is it a macho thing? Someone told me it was about camaraderie with other dudes who have chugged. I still dont get it.