Controversial new label from Mikkeller: Mexas Ranger

Discussion in 'Beer Talk' started by jmgrub, Feb 27, 2012.

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  1. jmgrub

    jmgrub Aspirant (211) Nov 20, 2010 California

    Just came across this new Mikkeller label on BeerNews:

    Given the stir that the Clown Shoes labels caused, I can't imagine that this one will escape the ire of many in the BA community. I am interested to hear everyone's thoughts.
  2. FeerBarts

    FeerBarts Initiate (0) Feb 27, 2012

    kinda Funny,Sad and True...
    Squidly and bryanole27 like this.
  3. emannths

    emannths Initiate (0) Sep 21, 2007 Massachusetts

  4. ShogoKawada

    ShogoKawada Initiate (0) May 31, 2009 Pennsylvania

    Nice use of colors and artwork. A mole beer of sorts? Hmm yo quiero beber mikkeller!
  5. kzoobrew

    kzoobrew Initiate (0) May 8, 2006 Michigan

    Why people allow inanimate objects, such as labels, offend them is beyond me. They are not direct and personal attacks. A label does not call your mother names or kick your dog. Is this label any worse than the stereotypes that you hear in the form of jokes on a sitcom on any given night of the week? It is fine to think a label is tasteless, but it seems short sighted to get worked up over labels when there are definitely more important things in the world to get worked up over.
    bryanole27, ceazaleo, nickfl and 24 others like this.
  6. normyk

    normyk Initiate (0) Dec 10, 2007 Ohio

    Is it me or does it seem they're crossing INTO Mexico?

    Also: Black Beans? No quiero.
    Nutwood, jobbenedict, Gushue3 and 2 others like this.
  7. rmalinowski4

    rmalinowski4 Initiate (0) Oct 22, 2010 Illinois

    I heard they were going to sell this at Taco Bell, make a run for the border.
  8. woosterbill

    woosterbill Poo-Bah (3,051) Apr 6, 2009 Kentucky

    If you look closely, you'll see that the figures are actually crossing the border from piss-colored America into vibrantly multi-hued Mexico, presumably in search of exciting flavors like almond milk and avocado leaves.

    Anyone who takes things like this seriously enough to get offended needs to relax and have a beer.
  9. woosterbill

    woosterbill Poo-Bah (3,051) Apr 6, 2009 Kentucky

    Beat me to it.
  10. 5thOhio

    5thOhio Initiate (0) May 13, 2007 South Carolina

    Exactly. Don't like the label, don't buy the beer.
  11. BrianTheBrewer30

    BrianTheBrewer30 Initiate (0) Nov 17, 2009 Massachusetts

    I have driven the Texas boarder a few times and it looks nothing like that image :slight_smile:
    Lantern likes this.
  12. emdawg

    emdawg Initiate (0) Jun 29, 2011 New York

    While I am not personally offended by this label, the fact that a label is an "inanimate object" does not make it less offensive than an "animate object." Inanimate objects such as these were still brought into the world by humans and have intention behind them. Additionally, I think that people who find specific labels offensive would find the sitcom stereotypes you mention offensive but do not discuss them here as this is a beer forum.
  13. crossovert

    crossovert Initiate (0) Mar 29, 2009 Illinois

    i put nuts into mole but not usually almond milk, and the black beans are odd.
  14. ShogoKawada

    ShogoKawada Initiate (0) May 31, 2009 Pennsylvania

    as is the addition of chili- NOT chiles, but chili. Hmmm. Does he use the alternative spelling of the pepper, or is he adding some Five Alarm Chili to the beer?
  15. MrVonzipper

    MrVonzipper Initiate (0) May 9, 2011 California

    Exactly. In fact it's reality. They have official signs like this all over San Diego but instead of the woman dragging a chili, she's dragging a child.
  16. kzoobrew

    kzoobrew Initiate (0) May 8, 2006 Michigan

    I see your point and will raise another. The only things that can offend you are the things that you allow to offend you. My point about an inanimate object is particular to the inanimate object in question and beer labels as a whole. How many beer labels have been created as a direct attack on any of us? I think it is safe to say few if any. Allowing such an inanimate object to allow you to become offended is silly to me, I just don't get it.
    FriarTuckInLuck likes this.
  17. BdubleEdubleRUN

    BdubleEdubleRUN Initiate (0) Jul 28, 2009 California

    Want to post South Park clip.
    MisterGrizz and LostTraveler like this.
  18. AleWatcher

    AleWatcher Initiate (0) Jan 25, 2009 Illinois

    With the new forums I have the problem that I zoom my phone to just read the replies before I scroll left to see who authored it.
    I hit like before I even knew it was you Kevin, but upon finding out it was you, I'm not at all surprised.
    Well said!
  19. jmgrub

    jmgrub Aspirant (211) Nov 20, 2010 California

    I wasn't personally offended by this label (nor was I offended by the Clown Shoes labels), but I definitely don't find it outside the realm of reason that somebody might be. You say that why people allow labels to offend them is beyond you, but then you also say that is fine to think a label is tasteless, which seems like the same thing as being offended by it. I completely agree there are more important things to worry about, but that never stopped anyone before.
  20. UCLABrewN84

    UCLABrewN84 Initiate (0) Mar 18, 2010 California

    My wife is Mexican and I showed her this last night. She didn't mention anything about the artwork but when she read it will be brewed with black beans and avocado leaves she made a gag noise.
    Etan and Duff27 like this.
  21. kzoobrew

    kzoobrew Initiate (0) May 8, 2006 Michigan

    Maybe its all semantics but finding something tasteless and being offended by it are two very different things. I think many of us have watched roasts on Comedy Central. Nearly every single joke made is purposely tasteless and often that is why they are funny. In that instance I can find something tasteless and hilarious at the same time. Being offended is moving beyond simply finding something tasteless into allowing it to actually affect you in some way, shape or form.
  22. Pahn

    Pahn Initiate (0) Dec 2, 2009 New York

    first off, this label isn't offensive (i spent a few seconds trying to figure out why it's supposed to be, and then concluded it's b/c people who don't understand "offensive" think we who get offended are offended by the mere mention of race or gender or something).

    but you ask why people get offended by labels, then say they're no worse than raunchy sitcom jokes. but they're both worth getting offended over! public media (commercials, beer labels, sitcoms, etc) is part of our culture. i don't want a racist, sexist, homophobic culture.

    frankly, i'm surprised someone as reasonable as you would hold such a thoughtless opinion as "why would an inanimate object offend you?" it's not that the object hurts your feelings, it's that you see implications of condoning racism/sexism/etc in various forms of media.
  23. bum732

    bum732 Initiate (0) Feb 18, 2008 Lesotho

    Beer looks gross, i like the label, almost like i'm on an acid trip.
    ShogoKawada likes this.
  24. jmgrub

    jmgrub Aspirant (211) Nov 20, 2010 California

    I think that's a good and fair distinction...I just got served.
  25. BOBPINCH666

    BOBPINCH666 Initiate (0) Feb 21, 2011 New York

    Let's say a modern-day brewery located in South Carolina released a beer called "The Good Ol' Days" with a label that depicted slaves picking cotton. Yes, for all intents and purposes it's not a "direct attack on any of us" but do you know why? Because BAs—not unlike the Oscar voters, as we've just found out!—are ≈ 90% straight white men. Which, is a pretty comfortable thing to be. (I was gonna make a joke, but then realized that I was simply lifting from a Louis C.K. bit…)
  26. jmgrub

    jmgrub Aspirant (211) Nov 20, 2010 California

    I think the reason why someone would get offended by this is that they chose to represent a beer brewed with Mexican ingredients with the image of illegal immigrants. I think that many would argue that this is not a "tasteful" way to represent Mexican culture. Without the knowledge that Mikkeller brewed Texas Ranger and this was taking that beer "south of the border," I can definitely see someone getting upset. It is sort of a beer inside joke that would likely be lost on the average consumer.
  27. Levitation

    Levitation Initiate (0) Aug 7, 2009 California

    considering it's mikkeller, what is inside the bottle is bound to be more offensive than the label.
  28. aasher

    aasher Poo-Bah (3,601) Jan 27, 2010 Indiana

    Whatever, if its spicy ill try it.
  29. semibaked

    semibaked Zealot (590) Mar 27, 2007 Illinois

    Gah, I hate when I agree with Levitation, I really do.
    Levitation likes this.
  30. AndyTaylor

    AndyTaylor Initiate (0) May 28, 2011 North Carolina

    I like it :slight_smile:

    Probably won't be worth a damn though.
    TheDayIsMine likes this.
  31. draheim

    draheim Poo-Bah (2,993) Sep 18, 2010 Washington

    This is pretty close to the response I would have posted. Labels, pictures, and words are not neutral inanimate objects, they are expressions that someone came up with, and they often use symbols that draw on a common consciousness and suggest specific ideas. That's why a beer label bearing the image of a swastika, for example, would be considered "offensive" by some or most people. It's not the image itself; it's what it represents. Is that such a difficult concept to grasp?
    dcook11 and alwaysanswerb like this.
  32. kzoobrew

    kzoobrew Initiate (0) May 8, 2006 Michigan

    I appreciate this post and respect what you have to say. What you have to say is right, I just happen to look at this situation from another prospective. I think often times offensive statements are made to draw a reaction. They want people to be offended, once people react it empowers those whose goal is to offend. It is my choice to not given them that power or the reaction they desire. By not being offended does not mean I support or condone the action, it simply means I do not allow it to affect me.

    My entire comments were based on the prospective of previous beer label discussions that have happened in the past. It seems that some wind up irrationally upset, almost if they themselves have been personally attacked. Maybe my comments are on the complete opposite side of the spectrum as a reaction to that but for the most part this is how I feel. I will certainly agree racist/sexist/etc implications made that should not exist but on the flip side society has become a bit too ultra sensitive.
    CBlack85 likes this.
  33. alwaysanswerb

    alwaysanswerb Initiate (0) Jun 28, 2010 California

    The new "being offended" is taking offense to someone else being offended.

    Even if we don't understand the reasoning behind someone finding this label in poor taste, I don't think it's too much to ask to grant them their right to feel the way they do. Particularly since things like this, though they are often construed this way, are about more than differing senses of humor.

    edited to add: This discussion has been thoughtful, more than most. I'm ruminating on what usually tends to happen when "controversy" arises.
  34. Levitation

    Levitation Initiate (0) Aug 7, 2009 California

    you should roundhouse kick them.
  35. draheim

    draheim Poo-Bah (2,993) Sep 18, 2010 Washington

    I've struggled a bit with this concept in areas not related to beer. Yes, you're denying someone power by refusing to react to something that is (or could be viewed as) offensive; but your silence could also be construed as consent or condonation (Qui tacet consentire).

    It's up to each of us where we draw the line personally, I don't think anyone should be in the position of telling me what "should" offend me. So I also agree w/ you that political correctness often goes overboard. I don't find this label offensive but I'm also not going to tell someone else that they're wrong if they do.
  36. crossovert

    crossovert Initiate (0) Mar 29, 2009 Illinois

    didn't see that, i think my mind just assumed chilies
  37. jacksback

    jacksback Initiate (0) Jul 20, 2011 Massachusetts

    I think one key there would be to look at where those "discussions" originated.

    But to the meat of the subject- to take the stance that "inanimate objects shouldn't be considered offensive" is pretty much untenable. A slippery slope- but by that logic, things like swastikas wouldn't be offensive, as they are just inanimate symbols. I know, I know, slippery slope- but in this case, valid I'd say. Imagery can easily be offensive. Simple being designed to provoke a reaction, and succeeding in doing so, doesn't exempt something from offense.

    This specific beer label in question... eh, not especially offensive, though it obviously is making light of a touchy situation (likely-illegal immigration), so who's to say.

    The beer itself... from Mikkeller... I'm with backfat.
  38. Etan

    Etan Initiate (0) Jul 11, 2011 Wisconsin

    Maybe meat is the next frontier in adjuncts? Right Brain Brewing did that pork beer...
  39. TheDayIsMine

    TheDayIsMine Initiate (0) Jan 6, 2012 New York

    Too true!!!
  40. digita7693

    digita7693 Initiate (0) Jan 19, 2010 Germany

    Id say the label is rather tasteless and further perpetuating stereotypes and racism, which is part of what led to ridiculous profiling laws in Arizona.
    To say people should not get riled up over simple art work is a bit easy, usually and idea posited by those in the majority and not facing discrimination. Do you think a swastika is equally unoffensive? It is, after all, just an inanimate object... I personally, along with millions of other people, am/would be offended by seeing such a symbol.
    Otherizing the minority through speech, propaganda, cartoons etc... is what has led to some of the worlds most heinous crimes against humanity.
    If you were the one being attacked I suspect you would be singing a different tune.
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