"Craft Beer" appearance on sitcom, not an average sighting.

It's just a way to try to reinforce the traits of the characters (being cool, being ahead of the curve, being a pretentious d-bag, etc...) who are seen in the company of "craft beer".

Might also be a paid product placement.

 

I noticed on Orange is the New Black, if they were drinking beer it as always craft. Stone and Southern Tier most of the time. I noticed Sculpin one time on Big Bang Theory.

 

I've noticed Ballast Point multiple times on BBT, thought it was Sculpin or Grapefruit Sculpin but wasn't positive. It's actually even possible that it was the same episode multiple times, but I don't think so.

 

I saw this on that show last night as well. Thought it looked kind of funny...
First time watching that show, and while its no 'Last Man on Earth', it was pretty funny.

 

I agree with Poster #2, that for better or for worse, this character is a "craft" beer drinker.

Sculpin made it's presence known on Silicon Valley!

 

Anyone remember the Drew Carrey show? Growing up in a beer wasteland, that show more or less introduced me to the concept that you could brew your own beer and sell it. Before that I only knew macros and imports.

 

Stone makes many appearances on the show Weeds from what I remember.

 

I noticed Sculpin on Silicon Valley. They actually mentioned it by name.

 

nothing new: http://www.beeradvocate.com/community/threads/beer-in-tv-shows-movies.23851/

 

Green Man has made an appearance on the HBO show Eastbound and Down, and the characters on that show are most certainly not the typical "craft beer drinkers."
I thought it was cool that they would have a somewhat local beer on the show for the setting.

 

I believe that some Portland, OR craft beers, or neon signs, have appeared on Grimm. I'm sure a few have cropped up on Portlandia.

 

yeah, i'm going to go with it is part of the joke...

otherwise they could just use whatever beer they want (doesn't Terrapin show up on walking dead a lot, but they haven't paid for placement...?) or use a common fake beer, there are a few widely used versions out there. But no one is going to know these obscure beers are "craft" so they make it big enough and prominent enough for you to figure it out.

 

I've also seen S/N Pale Ale and Newcastle Brown Ale on that show

 

None of the above.

 

Ditto drtth, above.

 

Next weeks episode has them standing in line for a "Vanilla Coffee Stout" release.

 

Nope it's a tribute .

 

I noticed that too! And had to point that out to everyone watching, lol. I've also noticed bottles of Sierra Nevada PA more than one episode too.

 

Lots of times shows will put generic products on the show with the hope a company will give them money for product placement. Most likely the case here.

 

I noticed Upland in an episode of Parks & Recreation a couple years ago. A good Indiana reference for a show set (fictionally) in Indiana.

 

It means they don't want to pay for product placement or can not afford it.

 

I've spotted Sierra Nevada and Sam Adams on old episodes of f.r.i.e.n.d.s
It was cool coz every episode Joey and Chandler would have a new 6 pk on top of their fridge.
Pretty much it was always cool imports or craft beer (even way back in the 90s)

 

Proving once again that Joey and Chandler were the two coolest cats in NYC in the 90s.

 

That was first show (Big bang Theory) that came to mind for me, with Ballast Point and Sierra Nevada. Makes sense since the show takes place in CA.

 

I've seen cans of Sculpin on Top Chef recently

 

It seems that nearly every episode of "How I met your Mother" the group was drinking some type of brown bottled craft beer, but I never recall them every showing the labels.

 

I've seen Gilfoil (sp?) drinking Old Rasputin on multiple occasions too.

 

No, not any more than generic soda, fast food, or snack foods on TV shows means those items have jumped the shark.

It depends on how it was played. If the distinction between them drinking "craft beer" rather than "beer" is supposed to communicate something about the characters or the scene then that means the people involved with the show expect enough of the audience to get the associations. Having a biker guy order an appletini to communicate this isn't your normal biker only works if the audience understands bikers and appletinis enough to catch it's an atypical drink for such a character. On the flip side it could be intended as an inside nod rather that intended to communicate something to the audience, in that case common understanding isn't required. If it's an inside nod rather than put there for story purposes then it could just be nothing more than a few folks on set who enjoy craft beer wanting to give a nod to something they like without doing any product placement.

 

You know what...I do recall that. And it is interesting that the billionaires were drinking the Sculpins

 

Maybe not jumped the shark, but possibly now becoming a bit more passé, or even normal.
Whether a beer is "craft" or not shouldn't matter anyway. What matters more is if a beer is good. Who makes it is of little importance.

 

a friend of mine works on the show. he said Sculpin is Mike Judge's favorite beer

haven't heard how he feels about the buyout

 

It's a sly way for creators to show their love.

 

I think it's still sly marketing at this point. Does the general populace know craft exists: Absolutely. Are 75% of drinkers in your average bar drinking macro only: Absolutely. We're unfortunately still a minority albeit a vocal one.

 

Seen a few here and there. Can't remember them off the top of my head but I have been surprised by one or two.

 

http://issprops.com/graphics/products/category/beer

 

was recently watching Master of None and noticed quite a bit of craft beer placement

 

I noticed on Justified both the bar Boyd owned and the bar Raylan lived over had various craft handles on display. Kinda odd it seemed for what was portrayed as hillbilly Kentucky dive bars.

 

My first thought upon hearing the idea of a beer label just saying "Craft Beer" is... that it was probably meant as a joke.

Basically the same idea as using a generic white-can-black-text "BEER" label (aside from the fact that that actually existed at some point!) or one of the fictional beer labels, except specifying "hey, this generic/fictional beer isn't made by an international mega-brewer like Bud/Miller/Coors."