So after having this conversation with a few people I'd like to see what everyone else thinks. Where do you see the craft beer industry in 10 years. Do you see it as a fad and one that will not last? Or is it a business that will be booming in 10 years. I would like to think that the general public will have totally accepted craft beer by then and that it is in your average drinker's fridge. I've had friends who disagree and think that we are currently in the bubble. What are your thoughts on craft beer a decade from now?