News Dark Horse Brewing Co. says "no thanks" to Nickelback endorsement deal

Discussion in 'Beer News & Releases' started by Todd, Jun 27, 2012.

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  1. DrAwkward82

    DrAwkward82 Initiate (55) Apr 16, 2005 California

    I don't think Dark Horse's problem with Nickelback was that they're "too commercial" (since they mentioned they would enjoy working with Slayer, a huge "commercial" band); it was that they think Nickelback is awful. Sure, DH could have made a truckload of cash on this offer, but it would have been by associating themselves with a entity they feel is sub-par. I don't think many of us here are anti-capitalism but it's admirable these days when individuals limit their compensated endorsements to products they believe in.
    teal, mocktm and Bobheed like this.
  2. KingBiscuit

    KingBiscuit Disciple (373) May 30, 2005 Illinois

    Not quite sure they would have made a truckload of cash here, at least on this offer and not considering possible increased future sales due to product visibility; NB was not going to pay them to include their beer, perhaps the opposite, they might have expected DH to pay them for the product placement. Just sayin'
  3. DrAwkward82

    DrAwkward82 Initiate (55) Apr 16, 2005 California

    Sure, but that kind of product visibility shouldn't be understated, especially considering DH is a tiny shack in rural Michigan, and being featured in a video by an internationally famous music act would certainly be the largest publicity they've ever received. Whether they would choose to translate that into increased production and increased sales is anybody's guess, but the opportunity would definitely be there.
  4. yamar68

    yamar68 Initiate (0) Apr 1, 2011 Minnesota

  5. Etan

    Etan Initiate (0) Jul 11, 2011 Wisconsin

    I remember reading about this on Dark Horse's (hilarious) blog.
  6. mocktm

    mocktm Devotee (437) Jan 3, 2011 Virginia
    Beer Trader

    In short, the world would be much better off if Canada ceased all musical ventures of any kind.
  7. fortsambo

    fortsambo Initiate (132) Feb 14, 2011 Colorado
    Beer Trader

  8. Riseagainstme

    Riseagainstme Initiate (0) Apr 30, 2012

    Still better than rap
  9. Todd

    Todd Founder (5,517) Aug 23, 1996 California
    Staff Subscriber

    Two entirely different scenarios. In your case that clip had been posted numerous times in the last 2 years too. In this case, only once and it didn't receive much attention. Huffington Post and other sources didn't cover the clip either. Also, this one never gets old.

    Thanks for playing though. :wink:
  10. BearsOnAcid

    BearsOnAcid Savant (957) Mar 17, 2009 Washington
    Beer Trader

    I always thought they were complete morons for passing up this opportunity. On the other hand, since the beer was being used for a frat party scene (something people associate underage/irresponsible drinking) I probably wouldn't want my brand as the center-point. BMC can hold on to that image.

    Huffingtonpost publishing a 2 year old blog post is idiotic. No wonder why so many people don't give that place any credit.

    da fawk?
    yamar68 and Beerandraiderfan like this.
  11. MaxSpang

    MaxSpang Initiate (0) Jan 28, 2011 Ohio
    Beer Trader

  12. Beerandraiderfan

    Beerandraiderfan Initiate (0) Apr 14, 2009 Nevada

    New Pornographers mutha funker!
  13. bugdoc

    bugdoc Aspirant (208) Apr 4, 2011 California
    Beer Trader

    Rush > you.
    smutty33 likes this.
  14. mocktm

    mocktm Devotee (437) Jan 3, 2011 Virginia
    Beer Trader

    Yeah, there's also Neil Young and The Band, but what have they done lately? Nickelback and Justin Beaver? They're doing well...
  15. Todd

    Todd Founder (5,517) Aug 23, 1996 California
    Staff Subscriber

    Seems like many can't stay focused on the topic, so let's move on.
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