Discontinuation of Sierra Nevada Tumbler

Discussion in 'Beer Talk' started by SnowFlowMfg, Oct 31, 2013.

Thread Status:
Not open for further replies.
  1. SnowFlowMfg

    SnowFlowMfg Initiate (0) Dec 13, 2011 California

    Is anyone else really bummed that Tumbler is discontinued? I have been drinking it for years now and love it. This year's has been particularly good so i'm really sad I can't even find it on a shelf anywhere.
  2. jmw

    jmw Initiate (0) Feb 4, 2009 North Carolina

    Seriously bummed. I had a great time with this beer this year. Sad that SN is falling into the IPA trap with most other breweries. I felt they were above that.
  3. Ranbot

    Ranbot Devotee (448) Nov 27, 2006 Pennsylvania

    I don't think it's a bad beer, but it was probably my least purchased SN product, mostly the occassional draft at a bar. But if something does not sell there's not much else for a business to do. There have also been reports that in some markets distributers are holding back releasing Celebration to stores until Tumbler is off the shelves...which is not good for anyone.
  4. BottleCaps80

    BottleCaps80 Zealot (595) Jan 12, 2013 Iowa
    Beer Trader

    I don't buy a lot of Tumbler each year (probably a sixer or two), but I really do love that beer and look forward to it each year. Will be bummed to not see it on shevles next year. Flipside Red IPA is good, but I enjoy Tumbler more.
  5. ChrisMyhre

    ChrisMyhre Devotee (464) Sep 15, 2013 Massachusetts
    Beer Trader

    I'm bummed.
  6. TheFlern

    TheFlern Initiate (0) May 9, 2009 Idaho

    I really hope they aren't just going to replace Tumbler with only Flipside. I wonder what Sierra Nevada could do in the dark lager style.
  7. Treyliff

    Treyliff Poo-Bah (3,145) Aug 10, 2010 West Virginia
    Beer Trader

    It was my go-to football tailgating beer, it will be missed.
  8. azorie

    azorie Initiate (0) Mar 18, 2006 Florida

    yes I even BM them and emailed them. we never even got this years allotment, for some reason. Or maybe I was just blind this year...its possible.

    email from them:
    We brewed less Tumbler this year to allow Flipside a bit of shelf time and—::deep breath::—it’s looking like Tumbler will bow out of our seasonal lineup. The scorn of some folks will be palpable, we know. Many of us at the brewery really enjoy the liquid, too. Fact is, Tumbler debuted to big success, but demand has subsequently fallen until it’s no longer practical to continue. Shifting tastes, seasonal creep, bad juju—who knows the reason it fell from favor. We’ve learned to never say never, but it’s unlikely Tumbler will be back in the foreseeable future. If you’re after malt-centric brews, check out the likes of Narwhal Imperial Stout and our longstanding Porter and Stout, all of which are great warmers.


    Ryan Arnold

    Sierra Nevada Brewing Co.

    1075 E. 20th St.

    Chico, CA 95928
  9. RangnaR

    RangnaR Initiate (0) Dec 17, 2012 California

    I think they're just falling into the trap of trying to make beers that will generate a profit, as opposed to taking up shelf space...
  10. norcalhophead

    norcalhophead Initiate (49) Jan 28, 2010 Wisconsin

    This would not be happening if they had just stayed with their "original" SN Brown Ale recipe
    RBassSFHOPit2ME likes this.
  11. jmw

    jmw Initiate (0) Feb 4, 2009 North Carolina

    In addition to the email response to azorie above, BA sierranevadabill confirmed this for us in the Flipside thread recently:

  12. ThatFatBeerGuy

    ThatFatBeerGuy Initiate (0) Oct 11, 2013 California

    Impermanence teaches the Buddha. Nothing is forever. Lament the loss, but look forward to new experiences.
  13. GotWad629

    GotWad629 Aspirant (229) Sep 14, 2010 New York

    Long live the brown ales
  14. yemenmocha

    yemenmocha Poo-Bah (2,459) Jun 18, 2002 Arizona

    I'm sad and angry because it was replaced by yet another IPA. Yet another example of why it is an oversimplification and outright wrong to simply think that what you choose to drink doesn't affect others' choices. Sierra Nevada Bill also mentioned here on BA that Kellerweiss wasn't doing so great with sales either.
    tronester, Jsteez, Tidesox28 and 7 others like this.
  15. mrcraft

    mrcraft Meyvn (1,384) Dec 15, 2012 California
    Beer Trader

    I'm bummed. I haven't tried it before, but it was on my list to try. I had no idea they were going to retire that beer after this summer.
  16. abecall98

    abecall98 Devotee (448) Aug 11, 2007 California
    Beer Trader

    Good riddance.
  17. azorie

    azorie Initiate (0) Mar 18, 2006 Florida

    You think they could afford to just have a fuller menu of beer types....but it seems not. West coast thinking?

    I love the Kellerweiss also, but hey they can drop it I will drink more BM. there loss.
  18. sierranevadabill

    sierranevadabill Aspirant (244) Jul 2, 2008 California

    I'm not sure I understand what this means? Can we afford to have a fuller menu of beers? You mean more variety of styles?

  19. azorie

    azorie Initiate (0) Mar 18, 2006 Florida

    yea. You are so hop centric. are you not? porter and stout are even hoppy imho. with the exception of olivia series. everything is a tad over hopped...Still I do love the porter/stout.
    I mean its a west coast thing to hop the heck out of the beer. right? I am not bitching.
    I would like to see a different line up, but hey its your company, I am just expressing my 2 cents. FWIW

    trust me I know no 1 cares what I think on the hop subject.
    #19 azorie, Oct 31, 2013
    Last edited: Oct 31, 2013
    KS1297 likes this.
  20. TequilaSauer

    TequilaSauer Initiate (0) Dec 31, 2006 Florida

    It is one of the SN seasonals I probably enjoyed the least. This isn't saying it's bad, but more rather that their seasonals are usually so good. They're a brewery whose decisions I trust so if this had to go to make room for Flipside or something else new, I'm sure it's the right move.
  21. offthelevel_bytheplumb

    offthelevel_bytheplumb Devotee (453) Aug 19, 2013 Illinois

    It's a good beer, no doubt about that. With that said, I don't buy it very often, and I didn't buy it this year yet. I completely understand the switch. If you want it again, brew a duplicate.
  22. sierranevadabill

    sierranevadabill Aspirant (244) Jul 2, 2008 California

    It IS true that we skew toward the hoppy. For one, man, we just really like hops. Always have, always will. That aside, we've done many wide-release beers that weren't quite as hop-focused and by-and-large they've underperformed. (Porter, Stout, Kellerweis, Glissade) at some point, it seems that people vote with their dollars, and in our case, most of the beers that are super-popular are the hop focused selections. This is purely speculation, but I've heard before that we've become so synonymous with hop-forward beers that people now expect Sierra to mean hops. I've heard that as a reason why more people haven't tried Kellerweis in fact, people are either expecting a fruity witbier BM style, or something hoppy, neither of which accurately describes Keller. Some things we may never know.
    Personally, and this is just me speaking, I love hops, but I also love beers that aren't about hops. Kellerweis for example is one of my all-time favorite beers we have ever made. I wish it were better loved. I really do.

    *(spoiler alert)* 2014 will be very hop centric with new Sierra Nevada releases... and boy, there are a lot of 'em. Stay tuned for more details.

  23. BottleCaps80

    BottleCaps80 Zealot (595) Jan 12, 2013 Iowa
    Beer Trader

    To me, Sierra Nevada is synonymous with hops. You guys were one of the first and still one of the best makers of BIG hoppy beers. Keep doing what you do well, SN.

    Looking forward to all of the hop centric beers in 2014, as well as the Beer Camp Across America series!!
    nickmantia and WassailWilly like this.
  24. victory4me

    victory4me Zealot (547) Oct 16, 2004 Pennsylvania

    I love brown ales, but I wasn't a big fan of Tumbler. I felt it was missing something that I just couldn't put my finger on.

    I really wish SN would release the Weizenbock from the first Beer Camp pack. That was an excellent beer, and one I would enjoy in the fall.

    FlipSide does nothing for me.

    Edit: another awesome idea would be a dunkel version of Kellerweis for the fall.
  25. azorie

    azorie Initiate (0) Mar 18, 2006 Florida

    No surprises there. lol We are on the same page. I know you folks love hops. I still Love me some SNPA, and always will. Still its at my limit for hops bombs. some of us are more into balance and malt favor...

    If I ever get in to a beer camp I am going to make me a beer I LOVE. lol
    the_trystero likes this.
  26. JediMatt

    JediMatt Initiate (81) Jun 18, 2010 Iowa

    I love your non-hoppy beers. I buy/bought Glissade and Summerfest. I think Kellerweis is one of the absolute top American-brewed hefeweizens. And I just bought a sixer of Tumbler a couple of weeks ago. It will be missed. /salute
  27. jmw

    jmw Initiate (0) Feb 4, 2009 North Carolina

    not liking the implications here. please don't take the porter and stout from us.
  28. tillmac62

    tillmac62 Meyvn (1,470) Oct 2, 2013 South Carolina
    Beer Trader

    I'm actually drinking one now. It's good, but not great. Flipside is better, imo.
    scotorum likes this.
  29. TheFlern

    TheFlern Initiate (0) May 9, 2009 Idaho

    Of all the breweries to release more hop forward beers Sierra is the one most likely to make a really good beer. So are we looking at different kinds of IPAs in 2014 or different styles that are hopped up?
  30. Ranbot

    Ranbot Devotee (448) Nov 27, 2006 Pennsylvania

    I would be way more bummed about losing Kellerweis! Outside of Germany, there's very few wheats/hefs that can compete with Kellerweis, and of those they don't have Sierra Nevada's great distribution and pricing.
  31. Jirin

    Jirin Aspirant (282) Apr 28, 2013 Massachusetts

    I'm not that surprised. I'm not a hop fan, and here's the thing about Sierra Nevada's non-hoppy beers. I like Tumbler, but there are other similar beers I like better. I like Kellerweiss, but there are other similar beers I like better. These are good beers but do not stand out among the competition the way their more hoppy beers do.
    TheFlern likes this.
  32. ejn22

    ejn22 Initiate (0) Jan 13, 2013 New Jersey

    As great as SN's hoppy beers are (and they are), to me, what really makes SN such a fantastic brewery is the quality of their beers across so many styles. Beers like Tumbler or Kellerweis or even something like Glissade are/were fantastic representations of underappreciated styles, and as a consumer, I always feel comfortable taking a chance on SN's version of a style I'm not that familiar with because I know it will be a quality product and a solid introduction to that style. I understand the market pressures involved, but I am bitterly disappointed to see Tumbler go away (really the perfect fall beer and by far the best American brown on the market), and I'm concerned that in a decade, based on the way things seem to be going, there won't be much availability in the US market of solid non-hoppy offerings other than huge imperial stouts.
    mconn13, jmw and azorie like this.
  33. StLeasy

    StLeasy Initiate (0) Sep 8, 2013 Illinois

    I'm not going to weigh-in on Tumbler (i'm just not a brown fan), but I will give my condolences :stuck_out_tongue:
    I would love to see SN's take on a scotch ale, but I'm sure there would already be (a regular) one if it were feasible. Can't wait to see what 2014 has to offer!
  34. bjmh

    bjmh Initiate (148) Sep 9, 2012 Ohio

    I certainly did my part to prop up the sales of Tumbler! Probably drank 2+ cases this fall--and loved it. Two bottles left in my fridge, which might just be my Halloween treat to myself tonight! I am a big fan of IPA's, but I also love to mix it up with other styles. Fortunately for me, I've got another brown ale that I really like--Mt. Carmel Nut Brown Ale is brewed about 15 miles from my home, and available pretty much year round here in Cincinnati. I'm disappointed that Tumbler is to be no more, but I won't diss SN for it--if the sales don't justify continuing production... SN makes some great beers at great prices.

    SnowFlowMfg likes this.
  35. hokieguy95

    hokieguy95 Aspirant (225) Feb 10, 2010 Virginia

    Darn.....Tumblr is a really good beer. A lot better than it gets credit for.
    naloxone, Jsteez, MilkManX and 4 others like this.
  36. djs467

    djs467 Initiate (190) Mar 1, 2011 Colorado
    Beer Trader

    I'm upset with this not because I am going to miss Tumbler, but because a Brown Ale is being replaced by yet another IPA. Last year Glissade was replaced by Ruthless Rye IPA.
    IMO Sierra Nevada is a top notch brewer that puts out great beers, but usually companies try to diversify their portfolio to appeal to a broad audience, not narrow it. Here is what I mean:

    Of Sierra Nevada's 4 seasonal beers (Celebration, Ruthless Rye, Summerfest and Flipside Red), only summerfest is not an IPA. 75% of their seasonal beers are IPA's.
    Almost all of their limited releases are IPA's (Northern Harvest, Southern Harvest, Estate, Devistation)
    The Beer Camp this year had a Black IPA, a Imperial Red Ale and some other IPA. Nothing else.
    I do like the Ovila, but that to is shrinking. The first year of it (I think 2011), they released 4 beers (Saison, Dubbel, Quad and Golden Ale). This year they are releasing 2.

    I know that SN is doing this because IPA's dominate the market and are generally approachable to newbies, but pretty soon SN will be the brewery that makes only IPAs
    Jsteez, tzieser, StuartCarter and 4 others like this.
  37. Ranbot

    Ranbot Devotee (448) Nov 27, 2006 Pennsylvania

    Yeah, I heard a rumor that Sierra Nevada is going to start putting gargoyles on their labels... :wink: just kidding...
    ColinStClaire likes this.
  38. Dupage25

    Dupage25 Aspirant (279) Jul 4, 2013 Antarctica

    ....my thoughts exactly, but extend that to Kellerweis. Probably my favorite of their year-round lineup.
  39. JrGtr

    JrGtr Disciple (397) Apr 13, 2006 Massachusetts

    I personally am disappointed that Tumbler will be gone after this batch. I had grabbed a sixer here and there when I found it, then I found a new shipment came in and grabbed a couple more 12-packs.
    I'm looking for a good clone recipe so I can brew something pretty close at home, and one person did BM me one, (Thanks again, though I don't remember your name offhand) but I want to see a couple more before I settle on a brewing recipe.
    I'm thinking a dash of pale chocolate malt, some roasted, and a dash of smoked in there, and not much hop presence, but beyond that I'm stuck.
    Crafts_and_recreation likes this.
  40. Jake1605

    Jake1605 Initiate (0) Nov 24, 2009 Missouri

    It'll be back, just keep asking for it.
    SnowFlowMfg likes this.
Thread Status:
Not open for further replies.
  • About Us

    Founded in Boston in 1996, BeerAdvocate (BA) is your go-to resource for beer powered by an independent community of enthusiasts and professionals dedicated to supporting and promoting better beer.

    Learn More
  • Our Community

    Comprised of consumers and industry professionals, many of whom started as members of this site, our community is one of the oldest, largest, and most respected beer communities online.
  • Our Events

    Since 2003 we've hosted over 60 world-class beer festivals to bring awareness to independent brewers and educate attendees.
  • Our Magazine

    Support uncompromising beer advocacy and award-winning, independent journalism with a print subscription to BeerAdvocate magazine.