Do any of your local brewery taprooms permit a mix-a-four/six of their beers?

Discussion in 'Beer Talk' started by JackHorzempa, Jan 19, 2023.

  1. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,181) Dec 15, 2005 Pennsylvania
    Pooh-Bah Society

    There has been some discussion in the beer is more expensive thread on the topic of creating our own mix (e.g., a mixed four-pack or mixed six-pack) of their packaged beers as a to go purchase. There was further discussion by some BAs that they would be willing to pay an ‘upcharge’ to make this purchase (e.g., if one beer is $20 a four-pack and the other three beers are of a lesser price per four-pack they would be willing to pay $20+ for the mixed four-pack).

    The idea of selling a mix-a-four or mix-a-six with a reasonable ‘upcharge’ at the taproom sounds like a business opportunity for the breweries. Just wondering how widespread this might be elsewhere.

    Cheers!

    P.S. FWIW, I am personally not aware that any of the craft breweries local to me that sell in this manner.

    @bubseymour @jonphisher
     
  2. Redrover

    Redrover Grand Pooh-Bah (3,602) Jan 18, 2003 Wisconsin
    Pooh-Bah Society

    Elmhurst Brewery (Elmhurst, IL) allows you to mix beers and there are no additional costs.

    Just tell them what you want and they hand make the 4 pack of 16 oz cans for you. Price depends on the beers chosen (BA Stouts are more per can).
     
  3. bubseymour

    bubseymour Grand Pooh-Bah (4,656) Oct 30, 2010 Maryland
    Pooh-Bah Society Trader

    I know in MD, Sapwood Cellers did it once (4 different IPAs in a mixed 4 pack) but then next time I was there they didn’t offer it. No other breweries I’ve been to offers it. I asked once at a local brewery and just got a “we just don’t do that” anwser. Just doesn’t seem like any extra work or inefficiency. Question: Do the canning lines at most of these small breweries put those plastic rings on top of the 4 packs automated or is that a manual process?
     
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  4. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,181) Dec 15, 2005 Pennsylvania
    Pooh-Bah Society

    Was that a factory constructed mix pack or did customers get to select the four beers?
    In every small brewery that I toured (a half-dozen or so) the plastic cap application was a manual process.

    But even if there was automation to do this it is relatively easy to remove cans from the plastic can holder and 'reassemble' four cans under a holder. And as discussed above this effort could be readily 'covered' by an 'upcharge'.

    Cheers!
     
  5. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,181) Dec 15, 2005 Pennsylvania
    Pooh-Bah Society

    Is the can price per brand just 1/4th of the four-pack price?

    For example if the four-packs price per brand was 16, 18, 20 and 22 and you got one of each would the mixed four-pack prices be $19.00?

    Cheers!
     
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  6. jgido759

    jgido759 Pundit (943) Oct 7, 2014 New Jersey

    I believe that Jersey Girl in Hackettstown was doing this for a while. Wasn't pre-packaged, you got to pick your beers from what was available. Don't know if they still offer it, though. . .
     
  7. Spade

    Spade Pooh-Bah (2,034) Mar 27, 2006 Pennsylvania
    Pooh-Bah Society

    Victory in Parkesburg does/did this, and I think it was a flat fee or maybe a set price per brew. Been a while since I've been there but I remember thinking it was pretty straightforward.
     
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  8. Resistance88

    Resistance88 Pooh-Bah (2,786) Apr 9, 2015 California
    Pooh-Bah Society

    is it a mix a six if they still charge individual prices per single or does it have to be an average of all 4 prices
     
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  9. ManforallSaisons

    ManforallSaisons Maven (1,480) Mar 20, 2008 Belgium

    What a missed opportunity at any place that doesn't. I'm sure they have reasons, but SMH, what better way to get people to fall in love with your stuff.
     
  10. donspublic

    donspublic Grand Pooh-Bah (3,478) Aug 4, 2014 Texas
    Pooh-Bah Society Trader

    I visited Hold Out brewery in Austin, probably dropped about $60 on draft while there with family. On leaving I was going to grab some to go and was torn on what to get and they offered to do a mix 4 pack. I normally don't like asking this, but since it was requested I jumped on it. In my case I think all were priced approx the same per 4 pack so it was no difference in cost.
     
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  11. cryptichead

    cryptichead Grand Pooh-Bah (3,813) Jul 3, 2014 Illinois
    Super Mod Pooh-Bah Society Trader

    Blue Stallion in Lexington KY had a fridge of singles and you can make your own packs to go
     
  12. IMFletcher

    IMFletcher Pooh-Bah (2,348) May 2, 2014 Kentucky
    Pooh-Bah Society Trader

    I believe each brewery in Kentucky (at least Lex/Lou) have the choice to offer mixed packs. Of the breweries that package enough for this to be a useful option, only West Sixth and Country Boy do not offer this in Lexington.
     
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  13. cryptichead

    cryptichead Grand Pooh-Bah (3,813) Jul 3, 2014 Illinois
    Super Mod Pooh-Bah Society Trader

    I'm totally willing to pay a premium for a mixed pack of singles...I'll take variety (or option of variety) over quantity of the same beer. I don't understand why more places don't have this option especially since they can probably make a higher margin on it to compensate for the extra labor...I've been trying to convince my local store to get into singles. He's open to it but needs more fridge room
     
  14. papposilenus

    papposilenus Grand Pooh-Bah (3,188) Jun 21, 2014 New Hampshire
    Pooh-Bah Society Trader

    Tree House used to sell everything by the single can. They’ve gone to four-pack pricing since the expansion or, in a few instances, two-packs - which is weird because they still give you the cans loose anyway.

    Locally, West L.A. Beer sells loosies or at least they did last time I was there, back in the fall I guess. Post & Beam often has four of their cans that they let you make into a mixed four-pack. I think I remember that Stoneface sold loosies last time I was there.

    I wish everyone would. I can’t see why it would be a particular hardship for breweries to stock their coolers with loose cans rather than, or in addition to, packs.
     
  15. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,181) Dec 15, 2005 Pennsylvania
    Pooh-Bah Society

    Do you think more brewery taprooms would offer mix-a-four/six if more customers requested them?

    Maybe it is incumbent on all of us to deliver this message to our local craft breweries?

    Cheers!

    @jonphisher
     
  16. cryptichead

    cryptichead Grand Pooh-Bah (3,813) Jul 3, 2014 Illinois
    Super Mod Pooh-Bah Society Trader

    My guess is that breweries are concerned that selling singles would lead to a drop in volume. Maybe some industry folks can weigh in on this.
     
  17. IMFletcher

    IMFletcher Pooh-Bah (2,348) May 2, 2014 Kentucky
    Pooh-Bah Society Trader

    Same.

    Also, it's a lot easier for me to create a sampler to send in trades. How many different sixers am I going to buy just to send a buddy a tick box? Not many. But will I pay $16 for a mixed six instead of $12 for a six pack? Hell yes.
     
  18. BBThunderbolt

    BBThunderbolt Grand High Pooh-Bah (7,282) Sep 24, 2007 Kiribati
    Pooh-Bah Society Trader

    None of my locals do, which is a huge PITA during BIFs when trying to a lot of different beers to targets.
     
  19. Giantspace

    Giantspace Pooh-Bah (2,879) Dec 22, 2011 Pennsylvania
    Pooh-Bah Society

    I’m pretty sure you can mix up cans at Forest and Main.

    Enjoy
     
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  20. BruChef

    BruChef Pundit (933) Nov 8, 2009 New York

    Fox Farm prices all their beer by single cans/bottles. Part of the reason why they are one of the best breweries in the country.
     
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