Do you believe in Beer Hype?

Discussion in 'Beer Talk' started by Geuzedad, Feb 6, 2013.

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  1. Geuzedad

    Geuzedad Zealot (540) Nov 14, 2010 Arizona
    Beer Trader

    Just read an interesting piece by Ben and Malia, owners of The Birch in Norfolk VA. They asked the question "Is beer hype ruining the beer drinking experience?" They quoted a story by Heather Vandenengel which compares the hyping of food to the same thing that seems to be happening with Craft beer (check out the Bells Hopslam forum) To put it directly, how many times have you had a beer hyped up to you that you couldn't wait to try, only to have the beer be a real let down to your palate, and perhaps even ruining your experience? One that stands out in my mind was 2011 Friek. I was dying to try it, having some friends tell me it was over the top, only to say "ehh" when I had it on tap. Not that it was a bad beer in any way, it was that I was expecting so much more and did not get it, basically ruining my evening when there were so many other great beers that night on tap I could have enjoyed.
  2. MacNCheese

    MacNCheese Initiate (0) Dec 10, 2011 California

    Of course it exists. It goes hand in hand when people say "X beer was better Y years ago."
    Bung and SammyJaxxxx like this.
  3. ShogoKawada

    ShogoKawada Meyvn (1,247) May 31, 2009 Pennsylvania

    No, it is not, except for a very deluded very vocal very tiny part of the beer community.

    Protip: the line between a solid, everyday, tasty brew and the 'OMG Stuff Of Legends' beer you hear people rave about is often blurred. There's only so far upwards the 'Awesome' taste scale can go.
    Ranbot, Stockfan42, Rutager and 6 others like this.
  4. brewfly

    brewfly Initiate (0) Dec 13, 2012 New York

    Had the same letdown with sierra nevada narwhal. Wasn't a bad beer but not what i hoped for.
    ESeab likes this.
  5. Levitation

    Levitation Initiate (0) Aug 7, 2009 California

    not to worry - beer hype is real, and it believes in you.
  6. kzoobrew

    kzoobrew Meyvn (1,167) May 8, 2006 Michigan

    Hype with in BA is simply more conversation than one thinks is warranted. We drink beer, we discuss it but we better not discuss it too much or else we're hyping it.

    You know what hype is? It is a product of lacking common sense and unrealistic expectation with in the community. This should only effect the individual who buys into that mindset. I think it is foolish but if other people choose to buy in it does not impact my enjoyment of beer. If one believes that hype is ruining beer then they are probably buying into it a bit more than they are willing to admit.
  7. CLively

    CLively Initiate (0) Feb 8, 2011 Maine
    Premium Member

    It seems to have served the community somewhat well thus far. When something is hyped and it doesn't live up to expectations, its gets called out pretty quickly. But then again, its good to here people rave about high quality brews too, and helps us all source out the good stuff. Just listen to the hype from the more knowledgeable folks, they'll steer you in the right direction. And concerning the OP's example of Hopslam, even when its not as great as a previous batch its still an excellent beer, and some people forget that. Shogo said it best, awesome tastes only can get so far on the awesome meter.....just like good weed.
    Geuzedad likes this.
  8. robboyd

    robboyd Initiate (0) Aug 7, 2011 Indiana

    At least the hype is good for getting some likes on the post a picture of your latest haul thread. The only time the hype experience is truly rewarding is when you actually hunt down the beer. I think there is something to be said for that, and the slight feeling of pride when you score a bottle you've been hunting. Once it's in the glass though, you gotta keep your expectations in check and enjoy the beer for what it is in that moment, not the experience leading up to it.
    gcamparone, CLively and Geuzedad like this.
  9. LostTraveler

    LostTraveler Initiate (0) Oct 28, 2011 Maine

    Hype tastes goid but not as good as the flavor we know as "rare"
  10. Zhiguli

    Zhiguli Initiate (140) Jul 12, 2012 California

    mostly what i see called hype is general excitement, buzz and chatter about a beer... from beer enthusiasts.. hype would be something from people vested in the beer.
  11. jRocco2021

    jRocco2021 Disciple (351) Mar 13, 2010 Wisconsin
    Beer Trader

    This is something about this community I will never get. It's always going to taste like beer and while that taste can vary wildy how can you honestly get so excited and have such high expectations for a beer that when you finally have it your disappointed?! I think rather than blame people being enthusiastic after having a beer and talking about how good it was, I blame the people who expect the same results for themselves and have unrealistic expectaions for the negativity surrounding the hype.
    tjensen3618 and Geuzedad like this.
  12. ucfalum08

    ucfalum08 Initiate (0) Jan 20, 2013 Florida

    I missed the hype with Narwhal as a newer reader of these boards and I loved Narwhal. Had to guy right back out to buy another 4-pack as I knew there weren't many in the shelf the last time I had gone to the store.
  13. guyforget

    guyforget Initiate (0) Nov 12, 2009 Colorado

    how about the other end of the spectrum where a beer is not worth the hype yet people still buy into the hype and go nuts for it?

    like hopslam or 120, for instance....
  14. Ri0

    Ri0 Poo-Bah (2,576) Jul 1, 2012 Wisconsin
    Beer Trader

    Wow, THAT ruined your evening? I hope that you don't have to endure reality, you may not make it.
  15. jRocco2021

    jRocco2021 Disciple (351) Mar 13, 2010 Wisconsin
    Beer Trader

    Did anyone else think of that Loving Spoonful song when they read the title of this thread? except with different lyrics "Do you believe in magic, in a young BA's heart? and how we can crush it, whenever it starts. Ooooh with beer hype."
    Geuzedad and WoodburyMN like this.
  16. johnnybgood1999

    johnnybgood1999 Disciple (341) Oct 31, 2008 Virginia

    I agree with this. When I first got into craft beer hype ruined a beer or two for me. After that I realized that my expectations should be more reasonable. If I drink a BCBS it's not likely that another hyped beer will be that much better, minus subjective tastes.
    Bung likes this.
  17. Hanzo

    Hanzo Initiate (0) Feb 27, 2012 Virginia

    Dude you just blew my mind, I was like cool this guy knows Ben and Malia, then I looked at your profile and saw you're from AZ.....did you used to live here?

    And hell yeah hype sucks, it can make your expectations unrealistic and it can make some people like a beer more than they normally would because they think, if everyone else loves this...why don't I?
    Geuzedad likes this.
  18. Andygirl

    Andygirl Initiate (0) Jan 3, 2013 Michigan

    I believe in it. However, my taste seems to be so oddball that I don't ever expect to like a beer based on what other people like. My hubby is pretty spot on for hype though. If it's hyped and not put in a barrel, he tends to like it.
    Geuzedad likes this.
  19. SammyJaxxxx

    SammyJaxxxx Poo-Bah (2,193) Feb 23, 2012 New Jersey
    Premium Member Beer Trader

  20. YogiBeer

    YogiBeer Initiate (0) May 10, 2012 Illinois

    Believing in something and the validity of it's existence aren't related.
    frazbri, Andygirl and Providence like this.
  21. Casedogg43

    Casedogg43 Initiate (0) Jan 4, 2012 Indiana
    Beer Trader

    I try my best to wash the Hype away before I try a beer for the first time.

    Then sip and enjoy?
    ( at least I give it a shot )
    Geuzedad likes this.
  22. Doppelbockulus

    Doppelbockulus Initiate (0) Jan 3, 2012 Florida

    I have had a few beers that didn't live up to their accolades, but usually (90 something % of the time) I'm only disappointed when the price tag is high, otherwise I kind of shrug it off.
  23. Providence

    Providence Initiate (0) Feb 24, 2010 Rhode Island

    Sadly and quite despicably, yes. Yes I did.
    Geuzedad, jRocco2021 and SammyJaxxxx like this.
  24. Schmuck82

    Schmuck82 Initiate (0) Nov 13, 2008 Texas

    Well I haven't had BCBS or KBS or Hopslam or Heady Topper or a lot of those that people rave about all the time here but I'm pretty sure when I do they will make me sprout wings and fly up to the heavens. They will, won't they?
  25. Giovannilucano

    Giovannilucano Devotee (452) Feb 24, 2011 New Jersey

    Well my feelings about it are simple: while I may not indulge in beer hype, I know many are passionate about getting the beer they love and this is maybe a gateway to hype.

    An example is I have no plans of trying a Heady Topper, which I am very sure is very yummy, but the fact is for me I love to drink the unknown or unpopular or whatever I may enjoy. Hmm, maybe I am rebelling the status quo and this is my take on the craft beer in my life.
  26. yemenmocha

    yemenmocha Poo-Bah (2,482) Jun 18, 2002 Arizona

    Hell yes it exists.

    Yes it can ruin the experience.

    There's enormous amounts of inflating value of things in craft beer. Rarity is just one aspect. The "buy local" fad is another, where otherwise mediocre stuff suddenly gains a crowd of supporters like a sucky sports team (and who won't give up on the team, no matter what the evidence). :slight_smile:
    Geuzedad likes this.
  27. SammyJaxxxx

    SammyJaxxxx Poo-Bah (2,193) Feb 23, 2012 New Jersey
    Premium Member Beer Trader

    So if I offer to send you a fresh Heady, you don't want it?
    bigherb713 likes this.
  28. CellarGimp

    CellarGimp Disciple (335) Sep 14, 2011 Missouri

    You haven't suffered true hype letdown until you accuse someone of "raping your childhood."
    JulianB likes this.
  29. LostTraveler

    LostTraveler Initiate (0) Oct 28, 2011 Maine

    How Hipster of you....
  30. SammyJaxxxx

    SammyJaxxxx Poo-Bah (2,193) Feb 23, 2012 New Jersey
    Premium Member Beer Trader

    Giovanni is no hipster.
    He is more of a renaisance man. An Italian free spirit
    Giovannilucano likes this.
  31. Giovannilucano

    Giovannilucano Devotee (452) Feb 24, 2011 New Jersey

    I would kindly say no....for now heheh :grinning:
  32. mscudder

    mscudder Crusader (723) Jan 22, 2012 Georgia
    Beer Trader

    Beer is good, yet hype can depict the flavor. Enjoying beer blind to extraneous critique yields the most fruitful results!
  33. Shagator

    Shagator Initiate (0) Mar 17, 2012 Kentucky

    or PtE
  34. Shagator

    Shagator Initiate (0) Mar 17, 2012 Kentucky

    and they will satisfy you every night and will make your breakfast. it might even start your car and scrape your windows
  35. Bluecane

    Bluecane Initiate (0) Dec 30, 2011 New York

    I disagree wholeheartedly. It's perfectly normal for people to hype up food, drink, music, TV shows, etc. Sometimes, you'll agree. Other times, you may disagree, and perhaps you'll be "disappointed." This seems pretty common and reasonable to me.
    CORKSCREWFISH likes this.
  36. jRocco2021

    jRocco2021 Disciple (351) Mar 13, 2010 Wisconsin
    Beer Trader

    I'm not sure I get what your trying to say.
  37. kingofhop

    kingofhop Initiate (0) May 9, 2010 Oklahoma

    "Hype" tastes a whole lot better when you don't expect so much of it.
  38. Bluecane

    Bluecane Initiate (0) Dec 30, 2011 New York

    This happens all the time, and not just with beer. Your shock -- at someone having high expectations and then being disappointed if they aren't met -- is very curious to me, as I see it as a normal and commonplace reaction.
    CORKSCREWFISH likes this.
  39. jRocco2021

    jRocco2021 Disciple (351) Mar 13, 2010 Wisconsin
    Beer Trader

    Oh I see sorry I've been drinking :grinning: my bad. I agree I've had my expectations met, exceeded, and missed before with lots of varying things bands albums, restaurants etc. but those are my own personal expectations I formed from from my own experiences which I think is different than what we are discussing. My shock was directed at people who use the opinions and experiences of others to form their expectations and being surprised when they don't have the same opinion or experience.

    EDIT: E.g. "I just had heady Topper and that s**t sucked. Everyone said how good it was. Don't believe the hype."
    510a likes this.
  40. jRocco2021

    jRocco2021 Disciple (351) Mar 13, 2010 Wisconsin
    Beer Trader

    Something must be wrong with our brains.
    Providence likes this.
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