Do you believe in Beer Hype?

Discussion in 'Beer Talk' started by Geuzedad, Feb 6, 2013.

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  1. DrLasers

    DrLasers Initiate (160) Apr 18, 2011 California

    Hype can be a positive thing and much less expensive than traditional marketing.
  2. unclekeith

    unclekeith Defender (696) Sep 4, 2012 Alaska
    Beer Trader

    Without hype, there can be no disappointment.
  3. Tballz420

    Tballz420 Meyvn (1,187) Mar 4, 2003 Minnesota

    It is ruining it from a price perspective. And a "camping overnight' perspective.

    I've had better homebrew
  4. 510a

    510a Disciple (397) Jan 12, 2013 Washington
    Beer Trader

    I agree, you like what YOU like , not what others HYPE. You may be influenced to obtain a brand because of hype , but you should not have unrealistic expectations to the point of having the experience ruined. Beer is what it is, you like what tastes good to you. If it was not easily obtained or expensive or both, then the tendency will be to dispute the hype. I just cross it off the list and say bring on the next, it just might be my new favorite.
    jRocco2021 and CORKSCREWFISH like this.
  5. w_klon

    w_klon Initiate (80) Aug 1, 2012 Oregon
    Beer Trader



    One thing I dont get, that ties into the "hype", is when people that dont like a certain style go running out to get the new "flavor of the month" just because everybody is talking about it. Just because 90% of the palates love (or at least rave about loving) a certain beer, doesnt mean its going to blow everyone away. These people are definitely going to get letdown. The last 3 years, ive seen bottle after bottle of Abyss on the shelf, I dont bother to pick it up. After the first 3 times trying it(my brother keeps wanting me to like it), I realized I cant appreciate it for what it is, so why take it off the shelves from everyone else that likes it.
    jRocco2021 and JulianB like this.
  6. doopiedoopiedoo

    doopiedoopiedoo Initiate (0) Oct 2, 2010 Netherlands

    Obviously we all believe in beer hype. After all we all log on to a website dedicated to beer, daily.
  7. JulianB

    JulianB Initiate (0) Feb 1, 2012 South Carolina

    Damn you Michael Bay! *shakes fist*

    On the topic of this thread, "hype" certainly exists at least in the sense of raising one's expectations and causing one to seek out beers that would otherwise be hard to get. If a beer receiving enthusiastic word of mouth and great reviews is part of what constitutes hype, then I've certainly gone out and made traded for beers for this reason. And rather than be let down, several of these beers (Zombie Dust, Everett, Abrasive) have actually met or even exceeded my expectations.
  8. Geuzedad

    Geuzedad Zealot (540) Nov 14, 2010 Arizona
    Beer Trader

    Well it was the buildup bro! I had been looking forward to the release and it was a total letdown! Since then I have become a much more "realistic expectations" kind of guy and stopped buying into the hype. As I stated in the piece, I needed to realize that the evening would have been great anyway if I had taken advantage of what I realized were the other great offerings available to me that night. Now that is exactly what I do. I approach the experience with a much more open mind and try not to buy into the hype but enjoy the overall experience for what it is.
  9. Geuzedad

    Geuzedad Zealot (540) Nov 14, 2010 Arizona
    Beer Trader

    Yeah just moved here in August of last year. Ben and Malia are two really cool people who happen to own one sweet little bar in Norfolk. I really miss spending time there. They were great, cared about their customers, and served up some really great beers and conversations.
    Hanzo likes this.
  10. jeremiahoden

    jeremiahoden Disciple (339) Apr 4, 2012 Indiana
    Beer Trader

  11. jeremiahoden

    jeremiahoden Disciple (339) Apr 4, 2012 Indiana
    Beer Trader

  12. otispdriftwood

    otispdriftwood Defender (637) Dec 9, 2011 Colorado
    Beer Trader

    No only do I not believe in beer hype, I don't believe in any other kind of hype. I make up my own mind. Of course, I do seek out certain seasonal beers and can't wait to get my hands on them but as far as going far out of my way to get a particular beer just because it's been hyped to death, forget it.
  13. Highbrow

    Highbrow Devotee (476) Jan 7, 2011 California
    Beer Trader

    hmm. does hyping - "hype", help or hurt?
  14. Seacoastbrewer

    Seacoastbrewer Aspirant (215) Jun 5, 2012 New Hampshire

    I don't get it. Hype seems to be community driven, whether on these forums or elsewhere. How often do you see commercials for rare releases? Why all the hate for hype? If you don't like it, shut it out and don't visit the forums where you know it'll pop up.

    If this is enough to ruin the experience, you may be trying too hard. Reset your expectations. Presumably we all take beer seriously, but you can't really expect whatever rare/limited/special beer to change your life.

    A wonderful beer experience for me is all about it occuring unexpectedly. Think about great experiences you've had with beer involved. Was the beer the only factor? Or were there other intangibles?
  15. UCLABrewN84

    UCLABrewN84 Poo-Bah (12,446) Mar 18, 2010 California

    It exists and a lot of people buy into it - see Bolt Cutter.
  16. Treyliff

    Treyliff Poo-Bah (3,612) Aug 10, 2010 West Virginia
    Premium Member Beer Trader

    I'd say hype adds about 0.75 points to the average BA beer rating.
  17. Absolut

    Absolut Zealot (564) Sep 19, 2011 California

    beers i have gone out of my way to get due to the hype train:
    zombie dust
    Night Stalker (2011 i believe)
    Dark Lord 2009
    enjoy by
    Abyss 2012

    was blown away by all of them, with the exception of the 09 dark lord. I thought that was very good, but a notch below parabola. Now, i have read that the 09 dark lord was not the top of the line. A lot of it depends on who is doing the hyping and how similar their tastes are to yours.
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