Do you like the SBS Squires Spice trail adverts?

Discussion in 'Australia & New Zealand' started by sinkas, Aug 10, 2012.

  1. sinkas

    sinkas Jul 9, 2008 Australia
    Beer Trader

    Even though I find the host a really creepy,
    I quite like the lengths JS are going to to try and steer people toward serving beer by style and for a reason with dishes,
  2. danieelol

    danieelol Jun 15, 2010 Australia

    never seen these but sounds like it's aimed at hipsters who will buy obscure glassware to drink terrible beer
  3. heygeebee

    heygeebee Aug 6, 2010 Australia

    works for me - and also the really large billboards with Squires being advertised.

    Good to see one of the big boys promoting it's craft arm....

    would also have to challenge the word terrible above - 'variable' would be better imho...
  4. sirob

    sirob May 30, 2007 Australia

    I'd be +1 for terrible
  5. goodbyesoberday

    goodbyesoberday May 12, 2005 Australia

    It depends on which beer you're talking about. Some are variable but golden ale has been consistently terrible for at least half a decade.
  6. Lukie

    Lukie Jun 16, 2007 Australia

    "craft" is an ambiguous term it seems.
  7. Darwin553

    Darwin553 Jan 5, 2009 Australia

    I for one absolutely appauld Squires and Kirin for putting the resources in behind this campaign.
  • About Us

    Your go-to website for beer (since 1996), publishers of BeerAdvocate magazine (since 2006) and hosts of world-class beer events (since 2003). Respect Beer.
  • Return of the Belgian Beer Fest

    BeerAdvocate Brings its All-Belgian Fest to Portland, Maine on September 17, 2016. Tickets are on sale now.

    Learn More
  • Get the Mag

    Become a BeerAdvocate magazine print subscriber today.