Dogfish & Grateful Dead to brew a grassroots collaboration: American Beauty

Discussion in 'Beer News & Releases' started by Todd, Oct 16, 2012.

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  1. Todd

    Todd Founder (6,561) Aug 23, 1996 California
    Staff Moderator Fest Crew Society Trader

    Dogfish Head Craft Brewery and Grateful Dead, two pioneers who built their followings by connecting directly with beer lovers and music lovers, are collaborating on the newest beer in Dogfish’s line of off-centered ales.

    Working in that happy place between creative ideas and like-minded people, the off-centered brewery and free-spirited band have been trading ideas for a beer they’re calling “American Beauty.” They’ve settled on a strong pale ale with all-American hops and barley, and now they’re asking their loyal fans to suggest a special ingredient – and the Dead-inspired story behind it.

    “Grateful Dead Productions is extremely pleased to be partnering with Dogfish Head Craft Brewery on the American Beauty pale ale. We’ve looked for a long while for the perfect brewery to team up with for a Grateful Dead-inspired brew, and feel we’ve finally found the right fit. Aside from Dogfish’s history with music-themed brews, we love their beer, and think it’s the best around. Plus, these are really good people and are the type of folks we want to work with,” says David Lemieux, legacy manager for Grateful Dead.

    “The feedback the band got from Dead Heads was always an important factor in their shows,” says Dogfish Founder and President Sam Calagione. “And at Dogfish, we’ve always thought of our pub regulars and brewery tour guests as an informal focus group, so we’re sending a shout out to all those Dead Heads and Dogfish Heads by making them a driving force behind this beer.”

    Did you trade a bushel of fresh clementines for tickets to a two-night-stand at Long Beach Arena? Or maybe your dad first laid eyes on your mom sipping a cup of green tea in the parking lot of the legendary Cornell ‘77 show? Jog your memory, tell the story, and suggest the ingredient at the heart of that story. You could help bring this counterculture collaboration to life.

    Suggestions for American Beauty’s final ingredient will be taken online in December. A panel from the Dogfish Head and Grateful Dead teams will pick the ingredient they feel works best in the context of a strong pale ale recipe. The brewery and band hope to invite the fan who suggested the ingredient to Dogfish’s coastal Delaware brewpub in the spring of 2013 to help brew a test batch.

    “My wife, Mariah, and I went to our first Dead show together in the summer of ‘91,” says Calagione, “and I’ve been listening to Workingman’s Dead and Shakedown Street, two of the earliest albums I ever owned, on my morning kayak trips. It’s amazing how timeless those albums are.”

    American Beauty is expected to hit taps and shelves throughout Dogfish’s 27-state distribution network in October 2013. Stay tuned to for details on how to be a part of this grassroots brew.


    About Dogfish Head Craft Brewery
    Dogfish Head makes off-centered ales for off-centered people. Since 1995, Dogfish has brewed with nonstandard ingredients such as raisins, chicory, maple syrup and grapes, changing the way people think about beer. Dogfish believes beer can have as much flavor, complexity, diversity, food-compatibility and ageability as the world’s finest wines. To discover your favorite off-centered ale, visit

    About Rhino Entertainment
    Based in Burbank, California, Warner Music Group’s Rhino Entertainment was founded in 1978 and is the world’s leading pop culture label. Emphasizing flawless sound quality, bonus tracks, informative liner notes, award-winning creative packaging, an offbeat sense of humor, and a strong social conscience, Rhino continues to set the standard for excellence in the reissue business it pioneered in both the physical and digital worlds. Rhino is also expanding the definition of what a catalog music company is, as evidenced by the label’s recent name and likeness representation deal with Frank Sinatra and its multi-faceted relationship with Grateful Dead. The vast Rhino catalog of more than 5,000 CDs, videos, and digital exclusive albums features material by Aretha Franklin, Ray Charles, The Doors, Chicago, Black Sabbath, John Coltrane, Yes, Alice Cooper, Linda Ronstadt, The Ramones, The Monkees, Carly Simon, Curtis Mayfield, among many others.

  2. Rutager

    Rutager Initiate (0) Oct 18, 2010 Canada (BC)

    Beer and the Dead? That's nothing I'd be interested in...

    :wink: iso
  3. mykey120

    mykey120 Initiate (121) Aug 13, 2012 Wisconsin

    sweet! I would buy this for sure
  4. bleakies

    bleakies Disciple (374) Apr 11, 2011 Massachusetts

    One man bottles what another man spills.
  5. Bay01

    Bay01 Initiate (0) Nov 19, 2008 Illinois

    This is a good candidate for some fresh resinous Chinook nuggs.
  6. KajII

    KajII Initiate (0) Feb 3, 2011 North Carolina

    Ok now we are talkin', great music to go with great beer....
  7. Mojo

    Mojo Champion (836) Jul 21, 2012 Alabama

    Gotta have it!!!!
  8. MKozaka

    MKozaka Zealot (599) Apr 25, 2006 Connecticut
    Society Trader

    Oh, c'mon! At least it's not called Built to Last.
  9. Stormfield

    Stormfield Aspirant (214) Feb 21, 2011 Massachusetts

    Hmm...surprised someone hasn't (directly) suggested the hop's smokable cousin yet. But I would vote on a big, resinous hop like Bay01 already suggested. I wish they'd just go simple with it. Maybe ALL Chinook hops. How 'bout a nice single hopped beer? C'mon guys! I doubt they'd do it. Just isn't Dogfish Head's style. Will it be aged with wood chips from one of Jerry's Irwin guitars?
  10. ShemRahBoo

    ShemRahBoo Initiate (0) Jan 28, 2010 New Jersey

    Finally, I thought this would eventually become a reality. Very interested in this one.
  11. suspect

    suspect Defender (662) Apr 12, 2010 New York

    Hell yes. Love the Dead, love DFH, love IPAs. Cannot. Wait.
  12. davey101

    davey101 Meyvn (1,119) Apr 14, 2009 Connecticut

    The secret ingredient should be shrooms. Because grateful dread.
  13. Melomanemusher

    Melomanemusher Initiate (0) Aug 7, 2012 Canada (QC)

    Nothing more , nothing less than petals from a rose !!!!
    Buster, ehammond1, robinsmv and 2 others like this.
  14. Hanzo

    Hanzo Savant (975) Feb 27, 2012 Virginia

    The special ingredients should be sour cream and onion chips with some dip, man, some beef jerky, some peanut butter. Some Häagen-Dazs ice cream bars, a whole lot, make sure chocolate, gotta have chocolate, man. Some popcorn, red popcorn, graham crackers, graham crackers with marshmallows, the little marshmallows and little chocolate bars, man. Also, celery, grape jelly, Cap'n Crunch with the little Crunch berries, pizzas. We need two big pizzas, man, everything on 'em, with water, whole lotta water, and Funyons.
  15. yamar68

    yamar68 Initiate (0) Apr 1, 2011 Minnesota


    Brewed with reds, vitamin C and cocaine perhaps?
    MickJ0nes, ackeeper, Snowrs and 13 others like this.
  16. cartoonshop

    cartoonshop Initiate (0) Jun 6, 2011 Rhode Island

    grateful dead patchouli pale ale
  17. Beerisheaven

    Beerisheaven Initiate (0) Dec 5, 2007 Pennsylvania

    Wow, very disappointed in the Dead on this one.
  18. Melomanemusher

    Melomanemusher Initiate (0) Aug 7, 2012 Canada (QC)

    why are you disappointed ?
  19. LMT

    LMT Initiate (0) Oct 15, 2009 Virginia

    Call it Parking Lot Porter. Secret ingredient...veggie burrito.
  20. Rutager

    Rutager Initiate (0) Oct 18, 2010 Canada (BC)

    Fatty vegie burritos. That made me laugh. :grinning:
    MickJ0nes likes this.
  21. cartoonshop

    cartoonshop Initiate (0) Jun 6, 2011 Rhode Island

    if its anything like a grateful dead show, it will will smell horrible and bore your pallete for 40 mins at a time
    Beerontwowheels likes this.
  22. SatlyMalty

    SatlyMalty Initiate (0) Sep 12, 2012 Washington

    Hazelnuts from Eugene!
  23. cosmicevan

    cosmicevan Initiate (0) Dec 13, 2009 New York

    wonder if this one will get as much hype as the pearl jam DFH collab...that was actually rather tricky to get ahold of.

    as for the ingredient...gotta be sugar mags!!!
    ObiWanKushnobi and yamar68 like this.
  24. yamar68

    yamar68 Initiate (0) Apr 1, 2011 Minnesota

    Sick burn, brah.
  25. zappafrank

    zappafrank Initiate (0) Sep 9, 2012 Ohio


    Vote 1: The dankest of the dank

    Vote 2: Rosemary
  26. GeddyLeeRocks

    GeddyLeeRocks Initiate (0) Oct 14, 2012 Pennsylvania

    Manzanita Leaves all the way!!!
  27. GeddyLeeRocks

    GeddyLeeRocks Initiate (0) Oct 14, 2012 Pennsylvania

  28. ASUBeer

    ASUBeer Initiate (0) Nov 4, 2011 North Carolina

    Box of Rain would have been a cool name.
    DelMontiac, bhir and yamar68 like this.
  29. ChefBergo

    ChefBergo Initiate (0) Nov 9, 2011 Illinois

    :slight_smile: Two favorite things finally meet....the secret ingredient should change and be brewed in small batches to match the style of the shows...not a single one the same.
  30. tigerbeer90

    tigerbeer90 Aspirant (238) Apr 27, 2012 South Carolina

    where do you go to suggest the special ingredient?
  31. brstls4drmrs

    brstls4drmrs Initiate (0) Jan 30, 2011 North Carolina

    Morning Brew would of been a good name too.
    ackeeper, beersabound and yamar68 like this.
  32. 395er

    395er Initiate (0) Apr 29, 2011 California

    Can someone do a Bad Religion or Black Flag collab? Quick?
  33. paulys55

    paulys55 Initiate (0) Aug 2, 2010 Pennsylvania

  34. redmagik99

    redmagik99 Initiate (0) May 15, 2007 California

    Interesting. I have some questions about this:

    Who is being referred to by the term "Grateful Dead," besides David Lemieux, "legacy manager"? Are any of the band members involved in this? What is the relationship between Rhino Entertainment and this brew?
  35. SatlyMalty

    SatlyMalty Initiate (0) Sep 12, 2012 Washington

    Or a Minor Threat brew? j/k
  36. digdug1810

    digdug1810 Initiate (0) Mar 1, 2011 New Jersey

    A Lil Sandoz especial
    JackStraw likes this.
  37. Melomanemusher

    Melomanemusher Initiate (0) Aug 7, 2012 Canada (QC)

    A straight edge beer !! awesome but, lets go back to the excellent grooves of GD
    PumaSaysRawrr and SatlyMalty like this.
  38. Gratefullawyer

    Gratefullawyer Initiate (0) Mar 10, 2007 Ohio

    drums, space and beer .....I'll be twirling with this one........

    MIRACLE MY favorite pub......Chappys Tap Room
  39. Gratefullawyer

    Gratefullawyer Initiate (0) Mar 10, 2007 Ohio

    Best idea.
  40. antlerwrestler19

    antlerwrestler19 Initiate (0) Nov 24, 2010 Nebraska

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