News Esquire: "How To Drink Beer All Night Without Getting Drunk" (advice from Jim Koch)

Discussion in 'Beer News & Releases' started by JohnCassillo, Apr 24, 2014.

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  1. Beeryurt

    Beeryurt Aspirant (202) Mar 8, 2013 Wisconsin
    Beer Trader

    Born and raised in wisconsin let me just say what Mr.Koch has really achieved here: How to be a functioning alcoholic.
    StLeasy, guinness77, KS1297 and 11 others like this.
  2. RichardMNixon

    RichardMNixon Zealot (515) Jun 24, 2012 Pennsylvania
    Beer Trader

    It was just particularly glaring that, per the article, there were literally seconds between complaining about bars with too many IPAs, then ordering two IPAs. Bars have lots of IPAs because people, like Koch, order them.
    fox227, azorie, harperman69 and 4 others like this.

    SILVER Initiate (179) Jan 3, 2007 Florida

    But the dog didn't eat yogurt with it, or did he?
    I'll still give it a try this weekend and make sure I also have some Metamucil, just in case.
    If it doesn't work, I'll have someone post where to send flowers.
  4. LambicPentameter

    LambicPentameter Meyvn (1,476) Aug 29, 2012 Michigan
    Beer Trader

    The point, which I think still holds if you yourself are acknowledging that I could go to the store right now and pick up one of *four* IPAs (five if you include Third Voyage) from BBC, is that Koch seems to make a habit of comments that reflect a sort of do-as-I-say-not-as-I-do attitude. It's just obnoxious to hear a guy lament tap lists that are dominated by IPAs when his company *just* realease a new IPA into the market and has no problem having several on the market at one time. What he really means is that he doesn't like tap lists that have IPAs *in addition to his*.

    I wouldn't say Koch has a hard on for IPAs, and there are certainly other breweries that have portfolios dominated by IPAs far more than BBC. Heck, I respect the fact that BBC will use their vast resources to try new styles, resurrect old ones and generally push the envelope. I just get a "you're doing beer wrong" vibe from too many of Koch's comments for my liking.
    azorie and rozzom like this.
  5. RichardMNixon

    RichardMNixon Zealot (515) Jun 24, 2012 Pennsylvania
    Beer Trader

    I'm not a bio guy, so I know enzymes better than toxicology. There's current research arguing that it's carcinogenic, but certainly more work to be done. It's definitely toxic though, much moreso than ethanol as itself.
    StLeasy likes this.
  6. Boca-X

    Boca-X Defender (699) Jan 21, 2014 Missouri

    Cool, humorous read...funny so many BA brothers get bent out of shape when big Jim talks or is mentioned. Do any of you bashers know what a showman is? Very similar to what you are trying to accomplish with your negative posts but Jim's delivery is spot on and your pettiness is well, junior high. Some of you really need to look in the mirror...more times than not it seems I'm reading a young girl's If you must...bang away on's pathetic but at least it amuses me. :stuck_out_tongue:
  7. Boca-X

    Boca-X Defender (699) Jan 21, 2014 Missouri

    You read into JKs remarks what YOU want to get out of them? IPAs are all the rage right now...FACT? He ordered 2 IPAs on's called irony...I thought it was funny. Now days everyone is offended by someone and/or something...if you want to be offended then you will be?'s beer...JK is a rock don't have to like him or his beers...that will be OK :wink:
  8. nchophead

    nchophead Initiate (0) May 25, 2011 North Carolina

    Sounds like college kid hangover-prevention stuff (duuude, if you chug a gatorade and take 3 advil and then...).
    MrMcGibblets likes this.
  9. Durchfall

    Durchfall Initiate (29) Feb 8, 2010 New Jersey

    Don't get me wrong I love a varied tap list, but its still good to see IPAs on tap at bars that are not solely known for craft beer such as sports bars, dive bars, small clubs etc. For example, last night my friend (who couldn't tell you the difference between an IPA and a stout) and I went to a bar he knew of, which was a pretty typical sports bar. They had all the classic staples like bud bud light Miller Stella Heineken etc. But also had various staple IPAs like stone, 60 minute...Rebel as well haha. My point being I don't mind. Sure if I want a varied selection I'll go somewhere that I know has it. You can't always get what you want. But if you try sometimes...
    azorie and nchophead like this.
  10. draheim

    draheim Poo-Bah (2,431) Sep 18, 2010 Washington
    Beer Trader

    When someone posts an article about how to drink beer all night without gaining any weight, please notify me.
  11. Bsetz

    Bsetz Initiate (0) Aug 29, 2013 Missouri
    Beer Trader

    You say showman...many more would say hypocrite with the way he criticizes the popularity of IPAs while his company rolls out a large nationwide marketing campaign for its new mediocre Rebel IPA.
    nchophead likes this.
  12. Boca-X

    Boca-X Defender (699) Jan 21, 2014 Missouri

    Bang, bang, bang...I'm not one of them :sunglasses:

    Pink lipstick on sale...aisle!

    The only thing wrong with Rebel are the girls bashing it on BA...decent IPA...not great but solid.
  13. Danny1217

    Danny1217 Champion (853) Jul 15, 2011 Florida
    Beer Trader

    It's not even mediocre. If you pick out a hundred IPAs from reputable brewers at random, I can almost guarantee that Rebel would be in the bottom 10%. Maybe it's just my tastebuds, but I thought it was pretty bad. One of the worst IPAs I've drank. And this is coming from someone who actually appreciates a lot of Sam Adams' beers.
    Kendo, SomethingClever and bushycook like this.
  14. JuicesFlowing

    JuicesFlowing Poo-Bah (2,096) Jul 5, 2009 Kansas

    So Koch takes yogurt with him everytime he goes out drinking? Ok.
    TheMagnanimous and rozzom like this.
  15. Boca-X

    Boca-X Defender (699) Jan 21, 2014 Missouri

    BA gives it a 81...the Bros give it a 85...don't seem like bottom 10% to me? 85 is very good...and I still stand by my belief that there are a ton of SA haters on BA. To many geeks that are full of themselves...acting the same way they describe I said before...time to look in the mirror...the kettle IS
    tdmccarthy likes this.
  16. joelwlcx

    joelwlcx Initiate (198) Apr 23, 2007 Minnesota

    Maybe Jim Koch was trolling? When you hear hove beats, think horses, not zebras.
  17. Rohkey

    Rohkey Initiate (0) Jan 13, 2013 Michigan

    Best way to not get drunk in my opinion is to eat before/while drinking, have no more than one beer per 30 mins (one per hour ideally, but some people understandably don't want to drink that slowly), and drink a glass of water with every beer. If you have food in your stomach while drinking your body can only digest one at a time, so basically the beer is forced to sit there longer and is absorbed into the system slower and the effects of drinking are spread out temporally.
    ColonelHopslam likes this.
  18. joelwlcx

    joelwlcx Initiate (198) Apr 23, 2007 Minnesota

    StLeasy, ericj551, HRamz3 and 9 others like this.
  19. pinkfloyd4ever

    pinkfloyd4ever Initiate (0) May 19, 2009 Missouri

    omggg enough bickering about who said what about IPAs or quads...

    Will someone try this please? I'm a small guy (~145 lbs) with a very low tolerance and my weekend-long bachelor party (with a bunch of bigger dudes with much higher tolerances) is coming up next weekend....
  20. jageraholic

    jageraholic Devotee (401) Sep 16, 2009 Massachusetts
    Beer Trader

    Sounds fantastic!
  21. Danny1217

    Danny1217 Champion (853) Jul 15, 2011 Florida
    Beer Trader

    I was judging it based on my taste, but I agree about the SA haters here. A lot of their beers get lower ratings than they should, but I don't think that is the case with Rebel.

    Also, are you gonna tell me that the IPA ratings on this site aren't a little inflated? 81 for an IPA would probably be closer to a 70 if it was something like a brown ale of similar quality.
    imfromwisconsin and Boca-X like this.
  22. readyski

    readyski Aspirant (241) Jun 4, 2005 California
    Beer Trader

    Yeah but a sort of drunk lite - no thanks, I'll just go easy with good beer :rolling_eyes:
  23. AlienSwineFlu

    AlienSwineFlu Disciple (384) Dec 14, 2012 Ohio
    Beer Trader

    That was my first thought as well, lol.
  24. offthelevel_bytheplumb

    offthelevel_bytheplumb Devotee (454) Aug 19, 2013 Illinois

    Fair enough, let's agree to disagree sir.
    RichardMNixon likes this.
  25. draheim

    draheim Poo-Bah (2,431) Sep 18, 2010 Washington
    Beer Trader

    Let me clarify: without gaining weight and keeping all your teeth.
    jRocco2021, azorie, nchophead and 4 others like this.
  26. LambicPentameter

    LambicPentameter Meyvn (1,476) Aug 29, 2012 Michigan
    Beer Trader

    Uh... who is getting bent out of shape? You're the one carrying on about junior high and girl's diaries and how people are "pathetic", or "girls" for disliking a beer you apparently like. I understand it will be ok; do you?

    All I said was that sometimes Koch's comments rub me the wrong way. I know he's a showman. Does that make him immune from criticism? It's not like I'm wishing the dude any ill will. I just disagree with the guy, in spite of having a deep respect for his company and what they do.

    As far as I can tell, you and I are both reading into his comments, simply with different takeaways. Suggesting that he's being satirical certainly isn't taking the comments at face value. I get that IPAs are popular right now, and apparently so does Jim Koch (Rebel IPA). Which is why his comment seemed disingenuous... to me. Maybe it was supposed to be ironic--hell, maybe he was poking fun at the interviewer. I dunno, just expressing my opinion. That ok?

    Trust me, I'm not a BBC hater.
  27. AlienSwineFlu

    AlienSwineFlu Disciple (384) Dec 14, 2012 Ohio
    Beer Trader

    Like any of you care about how to not get drunk.
  28. joelwlcx

    joelwlcx Initiate (198) Apr 23, 2007 Minnesota

    That takes drinking beer out of the equation...

    ...just saying. That carbonation is a bitch.
    nchophead likes this.
  29. jimbuck

    jimbuck Initiate (69) Nov 16, 2012 Connecticut

    of course,you'll never get drunk from taking the yeast..between the farting and changing your underpants all night,you won't have time to drink too many beers...oh! and i forgot about the time spent in the bathroom.
    azorie, nchophead, Kendo and 2 others like this.
  30. markdrinksbeer

    markdrinksbeer Initiate (0) Nov 14, 2013 Massachusetts

    Curious how this article would be received if it were John Kimmich or Greg Stone or Shawn Hillstead instead of Jim Koch saying the exact same thing...
  31. AlcahueteJ

    AlcahueteJ Defender (686) Dec 4, 2004 Massachusetts

    Fair enough. Off to go buy some yeast....
  32. herrburgess

    herrburgess Meyvn (1,039) Nov 4, 2009 South Carolina
    Industry Beer Trader

    Some guy once gave his pet rabbit a hop pellet, and the thing shit all over his apartment.

    I don't think there's a 1:1 correlation with human consumption of these ingredients, otherwise 90% of BAs would be shitting their brains out more or less constantly.
    drtth likes this.
  33. Shroud0fdoom

    Shroud0fdoom Poo-Bah (1,620) Oct 31, 2013 Maryland
    Beer Trader

    This article is great for laughs. What works for me is getting a balanced meal of Carbohydrates and Protein. Then consume a brew, taking an hour with one. In between beers (if you're imbibing on more than one) eat a Tablespoon of Honey. I might get buzzed, but no hangovers. Shit works 100% of the time. I'm not trying this Yeasty Yogurt elixir.
    spicoli00 likes this.
  34. jefffalcone

    jefffalcone Initiate (0) Nov 9, 2013 Massachusetts

    If by "roughly put" you mean "entirely wrong," then yeah, sure.[/QUOTE]

    considering the lawman's knowledge of biochemistry, I'm going to give him a pass on this one.
  35. jesskidden

    jesskidden Meyvn (1,233) Aug 10, 2005 New Jersey

    Leaked test-market image (?):
  36. Boca-X

    Boca-X Defender (699) Jan 21, 2014 Missouri

    If you read my posts again you'll see that they are written with a humorous intent...or maybe you wont? Unlike many on this board I "try" to keep my disagreements playful but respectful? Most just bang away, tossing curse bombs and verbally abusing everything/everyone in sight? Disliking a beer and hate are two different things...I dislike a handful of beers but hate very few things that would cause me to post a rant filled hate bomb. Many who try to be humorous come of many times looking rude and arrogant IMHO. Forum boards are like beer...sometimes it's all perception.

    Sorry to offend but I'm definitely not "bent out of shape". Except for the fact that it might effect distribution, I could careless if people enjoy beers that I like or's all personal taste...unless someone is bashing...then it's just personal.
    azorie likes this.
  37. drtth

    drtth Poo-Bah (3,337) Nov 25, 2007 Pennsylvania

    considering the lawman's knowledge of biochemistry, I'm going to give him a pass on this one.[/QUOTE]

    But since he's simply following and repeating advice given him by a pretty successful biochemist I'm not sure how his own lack of biochemical knowledge invalidates the advice?
    RichardMNixon likes this.
  38. Boca-X

    Boca-X Defender (699) Jan 21, 2014 Missouri

    I don't think it's inflated. If you have 3000 craft breweries and (just for discussion purposes) they all have an average of 5 IPAs each...that would mean there would be 15000 IPAs to try. That is a lot of beer...and I think Rebel would fall in the top 20%...even it it was at 80.

    I have had a ton of "bad" IPAs and I personally don't think Rebel is bad. As I said before...good and solid...not great. I pass by it all the time, so many great beers to choose from but I think it is fine and really don't feel the need to bash it?

    Sponan likes this.
  39. mychalg9

    mychalg9 Champion (849) Apr 8, 2010 Illinois
    Beer Trader

    Cool article, thanks for posting. I might give this idea a shot sometime, I don't think I have anything to lose...
  40. drtth

    drtth Poo-Bah (3,337) Nov 25, 2007 Pennsylvania

    I personally find it interesting that lots of the complaints in this thread focus on a) Koch ordering one of only two SA beers on tap without our knowing what his other choice was and that b) his repeating advice given him by a prominent Biochemist and Fermentation specialist some how invalidates what that Biochemist had to suggest.

    Its pretty common that if you work for a food or beverage company you are expected to not be seen in public consuming a competitors product (except under special circumstances where it is clear you are sampling), e.g., if you are part of the public image of Mercedes Benz you'll probably not be driving a BMD around.

    And the yeast trick doesn't sound any more bizarre to me than many of the other "anti-drunk" tricks I've heard proposed and been assured would work.
    #80 drtth, Apr 25, 2014
    Last edited: Apr 25, 2014
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