Foolproof Launches LFU Farmhouse Ale in Cans

PAWTUCKET, RI (March 12, 2014) – Foolproof Brewing Company announced that its popular farmhouse ale La Ferme Urbaine (LFU) will be available at retail next week as a year-round beer in Rhode Island, Massachusetts, and Connecticut. In addition to draft and 22 oz. bottle format, LFU is now being sold in four-packs of 12 oz. cans.

“There was such a demand for this beer that we knew we had to make it available year round,” said Foolproof’s president and founder Nick Garrison. “With the introduction of cans, we’re able to reach a broader audience with LFU and also sell it at a lower cost to beer lovers in Rhode Island, Massachusetts, and Connecticut.”

LFU, short for La Ferme Urbaine (French for “the urban farm”), is a 7.8% alcohol Belgian-style saison that features a complex blend of German hops, pilsener and pale malts, wheat, rye, oats, and spelt. The beer pours a hazy straw color and delivers a spicy, dry finish. Building off of Foolproof’s experience-based brewing philosophy, LFU is designed as a refreshing post-workday beer. The suggested retail prices for LFU are $9.99 for four-packs of cans and $6.50 for 22 oz. bottles.

Foolproof Brewing Company’s beers are distributed in Rhode Island by C&C Distributors; in Connecticut by Northeast Beverage Corporation; and in Massachusetts by the Massachusetts Beverage Alliance. MBA consists of five wholesale partners – Atlas Distributing Inc., Burke Distributing, Colonial Wholesale Beverage, Commercial Distributing Company, and Merrimack Valley Distributing Company.

About Foolproof Brewing Company
Foolproof Brewing Company (www.foolproofbrewing.com) in Pawtucket, Rhode Island, produces high-quality, hand-crafted beers designed with specific experiences in mind. Whether it be watching a baseball game, sitting at home on a rainy day, or just catching up with friends at the local pub, Foolproof’s goal is to create unique and fulfilling beer experiences.

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