Foothills blasted on Twitter for Sexual Chocolate beer

Discussion in 'Beer News & Releases' started by ohiobeer29, Dec 15, 2018.

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  1. ohiobeer29

    ohiobeer29 Defender (653) Feb 2, 2013 Ohio

    Hold onto your bottles this one is definitely going away

  2. drtth

    drtth Poo-Bah (4,006) Nov 25, 2007 Pennsylvania

    Interesting that it took over 10 years for this complaint to show up....
  3. MaddieMason

    MaddieMason Initiate (39) Feb 9, 2017 Kentucky

    I'm sure it'll be on The View on Monday and hashtag movements everywhere. I seriously hate the victimized crybaby that society has turned into. Brings me closer and closer to permanently cutting myself off from all forms on social media and online forums.
  4. DVMin98

    DVMin98 Poo-Bah (3,489) Nov 1, 2010 North Carolina
    Moderator Society Trader

    PC police are back!
    PatrickCT, TrojanRB, mkh012 and 7 others like this.
  5. DVMin98

    DVMin98 Poo-Bah (3,489) Nov 1, 2010 North Carolina
    Moderator Society Trader

    They are also targeting Foothill's Jade IPA because it basically says "Jade. Exotic jewel of the orient. Now a gem of an IPA..."
  6. TomDRaleigh

    TomDRaleigh Disciple (327) Feb 8, 2016 North Carolina

    So stupid, would they be ok with it if they showed a white woman with the label "sexual chocolate"? Or would that some how be offensive also? This is why I drink.
    Chaz, Ale_Jedi, stevesbeer and 11 others like this.
  7. Dragginballs76

    Dragginballs76 Poo-Bah (2,588) Nov 13, 2015 South Carolina
    Society Trader

    This is why I spend most of my time on BA it seems like the rest of the world has gone crazy. It's like they scour the world looking for something to bitch about. Why wait until now???
    Chaz, RedhawkPoke, mschrei and 18 others like this.
  8. nc41

    nc41 Poo-Bah (2,578) Sep 25, 2008 North Carolina
    Society Trader

    Ah, they're boycotting Rudolph the Red Nosed Reindeer as sexist and racist too. Get a fucking life. I wouldn't change shit, don't like the name don't buy it.
    Chaz, PatrickCT, mschrei and 34 others like this.
  9. Oktoberfiesta

    Oktoberfiesta Aspirant (283) Nov 16, 2013 New Mexico

    Their people's Porter branding reeks of old timey propaganda posters

    Some breweries think they're slick. Some actually are pretty innovative. Some steal ideas and try to make their own. I mostly try to say good beer sells itself without gimmicky names. But gimmicks are in every facet of life.

    There are so many puns and cues from pop culture attached to beer names now. You really could boycott half the breweries out there with many of their beers names offending some group out there.
  10. Tamarack

    Tamarack Initiate (52) Sep 22, 2016 Massachusetts

    Ok, bye bye see you later, don't let the door hit you in the ass on the way out :kissing_heart:
  11. rgordon

    rgordon Meyvn (1,093) Apr 26, 2012 North Carolina

    I'll not let others bash these guys without a serious debate. If you know the folks at Foothills, there is nothing overt about their intent relative to the suggestive packaging and nomenclature. Rather than make this about a screed against political correctness, it's much more like embracing and celebrating a huge part of our culture. It is about beauty and sensuality, and I would bet that most folks know the difference between objectifying and celebrating.
  12. Tamarack

    Tamarack Initiate (52) Sep 22, 2016 Massachusetts

    God damn there are alot of white people in this thread telling other people that they can't be offended at the bullshit white people pull daily. Beeradvocate is getting mighty yikes.
  13. Mindcrime1000

    Mindcrime1000 Meyvn (1,244) Apr 30, 2016 South Dakota
    Society Trader

    So.....this beer has been around for what is essentially an "eon" in craft-beer years. @YesYoureRacist is a bit late to the party.

    I'm not dismissing the complaint out of hand (the promo is objectively tacky, irrespective of one's socio-political leanings), but it feels like someone was spending a few hours trolling around the internet looking for something to blast.
    colby600, PatrickCT and surfcaster like this.
  14. Beersnake1

    Beersnake1 Poo-Bah (2,484) Aug 17, 2013 California
    Society Trader

    I don't think a bunch of white males (which is likely the majority of people posting on this thread) really have the right to comment on what might offend someone else. It's easy to say that people shouldn't be offended when you aren't the one being offended.
  15. WesMantooth

    WesMantooth Poo-Bah (3,073) Jan 8, 2014 Ohio
    Society Trader

    Considering it took over 60 years for someone to complain about “Baby it’s Cold Outside” I would say they are becoming more efficient.
    Speaking of, note to the world, “what’s in this drink” was a joke/excuse of behavior at the time. Watch a sitcom or 2.
    jaysker95, FlintB, colby600 and 11 others like this.
  16. TomDRaleigh

    TomDRaleigh Disciple (327) Feb 8, 2016 North Carolina

    Not that long ago I was at Foothills, when they had a desert festival at the brewery with people selling cupcakes, brownies, cookies ect. Several of these tables/businesses were owned and operated by African Americans (for lack of better word since we are all American). They proudly promoted their products as being a great compliment to Sexual Chocolate. Black, White, and Asian people enjoyed sampling thier treats along with sexual chocolate. No issues. Someone should have told them they were supporting racists, and obviously us racist should not have purchased thier products while we were enjoying this offensive product.
  17. Dragginballs76

    Dragginballs76 Poo-Bah (2,588) Nov 13, 2015 South Carolina
    Society Trader

    So this is a good point, I texted the others in my local beer share group to see what they think as well as my daughter who is black. I will report back. there are 3 white males in our group along with our local beer store manager who is Asian and the other guy I work with who is black. I think this is a pretty diverse group. My biggest point is I only see this on the internet. The people I work with everyday (very diverse group) think most of this stuff is stupid.
  18. chipawayboy

    chipawayboy Devotee (459) Oct 26, 2007 Massachusetts

    Uh oh. The mob that tried to destroy Trillium has moved Foothills.
    TonyLema1, Sheppard, TrojanRB and 8 others like this.
  19. rgordon

    rgordon Meyvn (1,093) Apr 26, 2012 North Carolina

    I would like to know what it is about Foothills naming and packaging that most bothers you. I was always curious about how little flak they received, and I figured most everyone sort of gave them a pass.
    Racism is alive and well everywhere. As a junior in high school I was asked to escort a friend and great young quarterback to visit Duke (1968) We were friendly competitors. He was the first black man to be recruited by Duke University for football. He ended up going to Rice. This area is rife with Quaker and Moravian heritage These have been good long term influences. Castigate Foothills if you wish, but know them first,
    rozzom, surfcaster, TheDoctor and 3 others like this.
  20. Mindcrime1000

    Mindcrime1000 Meyvn (1,244) Apr 30, 2016 South Dakota
    Society Trader

    Notwithstanding a couple of profane posts, I think the point most are making is that @YesYoureRacist's SJW post seems a little forced, regardless of its merits, which naturally engenders an eye-roll response..
  21. MaddieMason

    MaddieMason Initiate (39) Feb 9, 2017 Kentucky

    There's the classic retort. I was waiting for it. Sure anyone is allowed to be offended, especially in 2018 when people are waking up and the first thing on their mind is 'How do I get offended today?'

    I'm also allowed things too mind you, being human and all. I'm allowed to think people have taken PC and social whining way overboard and it wears on people that want to enjoy time on the internet without having to read about the latest daily outrage. Don't worry though, there'll be something new to be angry about tomorrow. People are combing Twitter feeds now looking for it as I type this.
  22. Beersnake1

    Beersnake1 Poo-Bah (2,484) Aug 17, 2013 California
    Society Trader

    Let's face it, this type of response typically comes from people who are not the subject of things offensive. You are allowed things? You are allowed to tell others that they shouldn't be offended. Yes, feel free. I am certainly not offended by this entire thing, but I'm also able to see how people could be offended by things. We are living in a society that finally addresses things that aren't OK. Things like this have likely offended people for the past 10 years, but only now do they feel confident enough to speak up and voice their concerns. Again, people in the opposite position don't really have the right to tell people that they should or should not be offended.
  23. nesarebad

    nesarebad Devotee (491) Feb 4, 2012 Massachusetts

    Lately threads about stuff like this has been a lot of white folks lamenting how the world just isn't how is used to be for them. Dern it!
  24. bbtkd

    bbtkd Poo-Bah (11,208) Sep 20, 2015 South Dakota
    Society Trader

    This one might be over the line - depending on how African Americans feel about it, not for me to say. On the other hand, you can hardly find a song, movie, beer label, etc that doesn't offend someone - or incite someone to just object because they can. If the knee-jerk reaction to PC accusations is to pull the movie, song, beer - then we'll be left with generic everything. If you recall the movie Demolition Man, the future in that movie is the end result of PC. If that's the future, spare me.
  25. Dragginballs76

    Dragginballs76 Poo-Bah (2,588) Nov 13, 2015 South Carolina
    Society Trader

    So I have an early day tomorrow and have not heard back from our group I directed them to this thread but I did call my daughter and had her pull up the Sexual Chocolate bottle label and giving her no back story asked her what she thought of the label art. She asked me what do you mean? I asked her if she was offended by it and she said no why and i explained what was going on. She pretty much said that is ridiculous and I need to stop arguing with people on the internet!!! I will admit racism is real I have seen it happen to my kids this is people trying to stir shit up. We need to focus on the true bigoted people and comments from those people (her words not mine). I hope the others I drink with chime in but I already know what they will say since I am around them all the time so I will leave it at this. Cheers!
  26. rgordon

    rgordon Meyvn (1,093) Apr 26, 2012 North Carolina

    My problem is that I'm an old white guy that embraces and knows the melding of cultures is only a continuation of human evolution going deep into Time. This always makes all of us better long term.
    readyski, JayORear and Dragginballs76 like this.
  27. thesherrybomber

    thesherrybomber Devotee (417) Jun 13, 2017 California
    Society Deactivated

    That wouldn't make much sense, then (unless terms like "sexual chocolate" have been applied to white women?)

    Now, with something like "snow bunny", you might have a point.

    Its more disturbing when you consider white slave owners regularly raped their black female slaves less than four hundred years ago...

    Eh, I don't think every person who has had a racist thought or did something racist is automatically a racist. Its not as simple as saint vs klansmen/nazi. The majority of people fall prey to it, but its the ones who flat out refuse to learn and actually go out of their way to harm others that piss me off.

    Just like I don't think every person who lived in 1950s America was "evil" (some extremists might). A lot just knew what they knew, didn't want to rock the boat, and probably were more concerned with how civil rights would affect them.
    HorseheadsHophead likes this.
  28. CannedWaggoneer

    CannedWaggoneer Initiate (107) May 1, 2017 Ohio

    This label was very recently subject of a different complaint which is likely how this Twitter user found out about Sexual Chocolate. The previous complainer took the high road (?) by pulling the sexism card over the racism card.

    This is how today's wannabe thought police trap people in a catch-22.

    Depict a fit, attractive woman?
    Sexist. You're objectifying women and harming the self image of average girls.

    Depict a more realistic, but less sexually attractive woman?
    Misogynistic. You can't portray women as being fat or overweight.

    Don't portray women at all?
    Patriarchy. Men don't run the world.

    It's nothing more than a power grab by people who aren't your customers. They aren't interest in anything but controlling society by altering pop culture, sanitizing history and directing the free market.

    You have the right to be offended at a beer label, if that's really worth getting hung up on for you. Everyone else also has the right to not give a damn what offends you.
    #28 CannedWaggoneer, Dec 15, 2018
    Last edited: Dec 15, 2018
  29. CannedWaggoneer

    CannedWaggoneer Initiate (107) May 1, 2017 Ohio


    That's mighty racist of you.
  30. HorseheadsHophead

    HorseheadsHophead Poo-Bah (2,230) Sep 15, 2014 New York

    I always thought this was a clever name for a beer, but I guess the label is slightly objectifying/fetishizing/racist. Maybe they should update the artwork to something less overtly racial and keep the name, to appease both sides of the conflict.
  31. WhiteHart

    WhiteHart Initiate (47) Apr 16, 2018 North Carolina

    This is a big part of what is wrong with us. And I mean "us".
    We're here to talk about beer.
    Why does everything have to devolve into who is most hard done by?
    DVMin98 likes this.
  32. Tilley4

    Tilley4 Poo-Bah (2,272) Nov 13, 2007 Tennessee
    Society Trader

    Sigh... for fucks sake...
  33. Beersnake1

    Beersnake1 Poo-Bah (2,484) Aug 17, 2013 California
    Society Trader

    Because this IS about beer.
  34. Subcontrabass

    Subcontrabass Initiate (65) Jun 21, 2014 North Carolina

    stevesbeer, jaydoc and chipawayboy like this.

    THANAT0PSIS Crusader (793) Aug 3, 2010 Wisconsin

    On the one hand, I'm surprised it took this long. On the other, it's exhausting to see everything be offensive to someone, and at the end of the day, that is the truth: everything is offensive to someone, and we cannot and should not police everything just because some people don't like it.

    That said, I don't really have a problem with it personally, though I can see how some people might and can see how it could be considered problematic/objectifying (again, I don't necessarily think that means we should change/censor it).

    More importantly, I'm not really in a position to say one way or another. I honestly don't know if this is offensive or not because I won't claim to speak for black people.
  36. FatBoyGotSwagger

    FatBoyGotSwagger Poo-Bah (1,789) Apr 4, 2009 Pennsylvania

    The label/beer name is racial as in having to do with race.

    It is not racist which would be discriminationg or prejudice against a race.
  37. WhiteHart

    WhiteHart Initiate (47) Apr 16, 2018 North Carolina

    Kind of. But not really. It's about the name of a beer, and a marketing image.
    Maybe I just think some things shouldn't be so over-scrutinized. Pump clips have pushed boundaries for a very long time. This is nothing new, just a new set of Offended.
    DrumKid003 likes this.
  38. LambicPentameter

    LambicPentameter Meyvn (1,428) Aug 29, 2012 Nebraska

    It's amusing to me how the PC Police Police always show up in threads like these to lament the fact that people have given thought to how something might be insensitive to groups within our society that don't enjoy the same privilege as others (i.e., women and people of color). There's always a handful of people crying about how other people are supposedly crying about some problematic branding.

    Obviously, there are much more egregious examples of marginalization that exist in our culture than some random beer label, but that doesn't change the fact that, on balance, a beer named "Sexual Chocolate" with a black woman on the label is problematic on two levels.

    For one, it objectifies women by reducing them to nothing more than their sexuality.

    For two, it objectifies people of color by reducing them to nothing more than their skin color.

    Whether or not you, personally, are offended by those two things is beside the point.Taking offense to something is a personal thing. That the label objectifies those two marginalized groups is a fact, even if it was not intended to do so.

    SIDEBAR: I think it's totally fine to give Foothills Brewing the benefit of the doubt that this was not intentional; but not all racism and sexism IS intentional. That's why those things are so hard to root out of our culture--because a lot of it comes from people who don't hold any conscious ill-will towards women or people of color, but who have been socialized to be unaware of the different experiences women have than men and black people have than white people. Aka privilege.

    Back to the main point: objectifying people is generally a bad practice, but it's even more complicated (and worse) when the objectification comes from a group of people (in this case, a brewery that is predominantly white) that enjoys privilege over the group being objectified (in this case, a black woman).
  39. russpowell

    russpowell Poo-Bah (10,517) May 24, 2005 Arkansas
    Society Trader

    Good God, sure I just offended someone. This beer was around forever. If the SJW crowd has just now twitched on this, then thwy are even bigger idiots than I calculated. I hope Foothills tells them to pound sand...
    TrojanRB, Lare453, DrumKid003 and 3 others like this.
  40. errantnight

    errantnight Savant (945) Jul 7, 2005 District of Columbia

    Look I agree. If something is racist, you have one year, two years tops to say something. After that, racist shit becomes not racist. It’s the law.
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