Foothills Brewing Announces Wholesale Distributor Partnerships

Discussion in 'South-Atlantic' started by Jason, Jan 11, 2013.

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  1. Jason

    Jason Founder (8,163) Aug 23, 1996 Massachusetts
    Staff

    WINSTON-SALEM, NC (Jan 2013) – Barely a year after relocating the bulk of its brewing operations, Foothills
    Brewing (foothillsbrewing.com) is once again expanding, signing wholesale distributor agreements that
    will dramatically increase the reach and availability of Foothills brands. Several Foothills beers will now be
    available in 6-packs and 22 oz. bottles at major grocery store chains and bottle shops across the state of
    North Carolina.

    Foothills’ new distribution partners include Mims Distributing Company (Triangle region); Caffey
    Distributing Company (Triad region); Coastal Beverage (Coastal region); and Healy Wholesale Company
    (Fayetteville). Foothills has also expanded existing relationships with United Beverages of North Carolina
    (Boone/Hickory/Lake Norman/Mooresville) and Carolina Premium Beverage (Charlotte).

    “We’re fortunate that, thanks to the dedicated following we’ve built over the years, our beer is in high
    demand,” said Jamie Bartholomaus, president and brewmaster at Foothills. “Our goals for brand
    consolidation and increased sales efforts meant finding more partners. This is a big step for Foothills, so
    we spent a great deal of time selecting those distribution partners. We’re confident our brands will prosper
    under their guidance and direction.”

    “People have been asking us when our beer would be available in six-packs,” added Scott Mizerak, sales
    manager at Foothills. “We’re happy, after years of having such a loyal following, to finally see Foothills
    brands on grocery shelves.”

    “We are very excited to announce our partnership with Foothills,” said Mims Distributing Company CEO
    Chip Mims. “They are a great brewery that creates unique and distinctive beers, and we look forward to
    making them available to beer lovers throughout the Triangle.”

    Foothills features over 20 seasonal and year-round hand-crafted beers, including its best-selling beers,
    Hoppyum IPA and Carolina Blonde.

    Other year-round brands offered by Foothills include Torch Pilsner, People’s Porter, Pilot Mountain Pale
    Ale and Seeing Double IPA. Seasonal offerings include Foothills Red, Oktoberfest, Hefeweizen, and India
    Style Brown Ale, as well as the exclusive and highly anticipated Sexual Chocolate Imperial Stout.

    Foothills Hoppyum IPA, Torch Pilsner and People’s Porter will now be available in six-packs, as are their
    more recent brand acquisitions, Carolina Blonde Cream Ale and Strawberry Cream Ale, and Cottonwood
    Endo IPA. Cottonwood seasonals (Low Down American Brown, Pumpkin Ale, and Frostbite IPA) will be
    available in 6-packs as well.

    An icon of the southern craft beer scene, Foothills began brewing beer in 2005. Since then they’ve gained
    a loyal following in central North Carolina. They’ve also garnered numerous awards for their products,
    including seven Great American Beer Festival medals and three World Cup Beer medals, more than any
    other North Carolina brewery.

    That success prompted Foothills to expand their brewery a year ago, relocating the majority of their
    brewing operation from the company’s popular downtown Winston-Salem brewpub to a 50,000 square-
    foot facility. That move allowed Foothills to focus on bottling and six-pack distribution, which led to the

    need for distribution partnerships.

    The coming months will see even more expansion for Winston-Salem’s hometown brewery. To keep up
    with demand, two 200 BBL fermenting tanks will be delivered and installed at the end of March, followed
    by two more at the end of the summer.

    ###
     
    flipdog0 likes this.
  2. brstls4drmrs

    brstls4drmrs Initiate (0) Jan 30, 2011 North Carolina

    BBL tanks!!! Awesome! Lets celebrate.
     
  3. benjaminahudson

    benjaminahudson Initiate (0) Sep 29, 2012 North Carolina

    If this means I see more Seeing Double, Peoples Porter, and Jade, then I'm all for it!!! :slight_smile:

    seriously though, this is most excellent news!!
     
  4. VncentLIFE

    VncentLIFE Meyvn (1,366) Feb 16, 2011 North Carolina

    Thank god. At least I can get people's porter and hoppyum when I visit my gf in Fayetteville!
     
  5. fmccormi

    fmccormi Meyvn (1,347) Oct 24, 2010 California

    Picked up some Hoppyum in 12oz bottles about two and a half weeks ago and it was particularly good—better than I remembered or was expecting. Seriously great value, at $9/ sixer.
     
  6. PDXHops

    PDXHops Initiate (0) Nov 19, 2008 South Carolina

    I better go ahead and clear out some space in my fridge for People's Porter sixers.
     
  7. CraftEyeDoc

    CraftEyeDoc Initiate (0) May 3, 2012 North Carolina

    As a native and resident of WS great to see this brewery doing so well. Congrats to Jamie and the Foothills crew.
     
  8. brawleys

    brawleys Initiate (0) May 7, 2004 North Carolina

    One big drawback for us is that we will no longer have weekly contact with folks from the brewery. Great folks!
     
    wolfeman007 and CraftEyeDoc like this.
  9. CraftEyeDoc

    CraftEyeDoc Initiate (0) May 3, 2012 North Carolina

    Much love to you guys too! Always love stopping in when I am in CLT.
     
  10. jibartho

    jibartho Initiate (22) Jul 24, 2005 North Carolina

    we will still be around Brawley! dont worry!
     
    wolfeman007 likes this.
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