Former Blue Moon Brewmaster To Brew THC Version Of The Beer That Made Him Famous

Discussion in 'Beer News & Releases' started by Todd, Nov 12, 2018.

  1. Todd

    Todd Founder (5,608) Aug 23, 1996 California
    Staff

    https://www.forbes.com/sites/taranu...thc-version-of-the-beer-that-made-him-famous/
     
  2. Alefflicted

    Alefflicted Initiate (77) Dec 2, 2017 Minnesota

    Interesting, not sure how I feel about it though.
     
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  3. EvenMoreJesus

    EvenMoreJesus Champion (864) Jun 8, 2017 Pennsylvania
    Premium Trader

    Not sure about the beverage, but I feel that Keith Villa is a knob.
     
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  4. BayAreaJoe

    BayAreaJoe Defender (600) Nov 23, 2017 California
    Trader

    Yikes, $9 for 10oz. that contains only 5mg of THC? That's a pricey buzz, if you can even catch one.
     
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  5. eppCOS

    eppCOS Crusader (720) Jun 27, 2015 Colorado
    Premium

    Tonight at 10, Blue Moon that is drinkable, and that you'll crave.
    Brownies at 11.
    Tom, back to you...
     
  6. Alefflicted

    Alefflicted Initiate (77) Dec 2, 2017 Minnesota

    I'd have to agree with you on that note.
     
  7. rgordon

    rgordon Champion (858) Apr 26, 2012 North Carolina

    How about Blue Moon Pie?
     
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  8. stevepat

    stevepat Disciple (357) Mar 12, 2013 California
    Trader

    so much a terrible idea.
     
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  9. FatBoyGotSwagger

    FatBoyGotSwagger Meyvn (1,115) Apr 4, 2009 Pennsylvania

    can't you just get high the old fashioned way and then drink a blue moon and catch a better buzz for a lot cheaper. I don't see the appeal but it also wouldn't surprise me if this was a hit.
     
  10. AZBeerDude72

    AZBeerDude72 Meyvn (1,387) Jun 10, 2016 Arizona
    Premium Trader

    CERIA's first beer, the Belgian white, will be available in individual bottles (64 calories per bottle) costing about $9; four-packs will cost less than $36.

    Hey only $36 bucks a 4 pack, lol.

    This entire venture sounds like a money grab to me, if he was brewing great beer and making new stuff cool, hard pass for me.
     
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  11. DrumKid003

    DrumKid003 Aspirant (221) Aug 10, 2013 Oklahoma

    Aside from the fact that I hate pot with an unabashed passion, this just sounds like a terrible idea. Add in the fact that they're looking at a $9.00 price point, for a 12oz. bottle, and the already terrible idea becomes even worse.
     
  12. Gajo74

    Gajo74 Poo-Bah (1,682) Sep 14, 2014 New York
    Trader

    Or get high the ole fashioned way and drink something better than Blue Moon? Maybe a nice danky IPA would be a better pairing? Or a chocolate chip cookie/fudge brownie stout to cover the munchies?
     
    #12 Gajo74, Nov 14, 2018
    Last edited: Nov 14, 2018
  13. EvenMoreJesus

    EvenMoreJesus Champion (864) Jun 8, 2017 Pennsylvania
    Premium Trader

    I enjoy cask Bitter with my Pineapple Express, thank you very much.
     
  14. Gajo74

    Gajo74 Poo-Bah (1,682) Sep 14, 2014 New York
    Trader

    I suppose I’d try it for shits and giggles. Question is though, as you pointed out, would it be enough THC to give me giggles?
     
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  15. BayAreaJoe

    BayAreaJoe Defender (600) Nov 23, 2017 California
    Trader

    I'm guessing non-tokers/lightweights can probably drink 2, maybe 1 and feel something; but everyone else needs to come with $27 or just kill off the whole 4-pack (and honestly that may not be enough for some). At that point you could've just blazed a whole eighth of dank herb or 1/2 gram of concentrate, got way more zooted, and still have a few bucks to go buy some wheat or other beer if you'd rather have that taste.
     
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  16. Squire

    Squire Poo-Bah (2,029) Jul 16, 2015 Mississippi
    Premium Trader

    Wonder how well it will sell in Colorado.
     
  17. Gajo74

    Gajo74 Poo-Bah (1,682) Sep 14, 2014 New York
    Trader

    Dude...loving the lingo bro! Haven’t heard the word zooted in ages. That takes me back.
     
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  18. stevepat

    stevepat Disciple (357) Mar 12, 2013 California
    Trader

    price wise I do think it's in line with similar strength edibles. I'm not actually a dispensary frequenter but I think the cheap edibles are around 5 to 10 bucks and usually 5 mg. Also in my experience with 2 mg gummies, 4 (8 mg) put me right to sleep and 6 (12 mg) got me right zooted.

    So it is still so much a terrible idea, but I don't think it's a terribly bad deal if youre already at the reeferman's house and looking to score
     
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  19. Hoppedelic

    Hoppedelic Devotee (422) Dec 6, 2010 California
    Premium Trader

    The alcohol vapor being vacuumed off ruins it, if he could’ve left the alcohol in this would be interesting.
     
  20. sportscrazed2

    sportscrazed2 Aspirant (288) Mar 29, 2010 Indiana
    Trader

    5mg thc for $9? Aka half a standard dose of an edible for an insane price for people willing to pay for novelty.
     
  21. stevepat

    stevepat Disciple (357) Mar 12, 2013 California
    Trader

    what are edible prices like in indy?
     
  22. sportscrazed2

    sportscrazed2 Aspirant (288) Mar 29, 2010 Indiana
    Trader

    They're not legal here yet. But looked up a random dispensary in Chicago and came up with this. That's a drink with 100mg for $25. Compared to $36 for 20mg? Yeah it's a gimmick.
    [​IMG]
     
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  23. sportscrazed2

    sportscrazed2 Aspirant (288) Mar 29, 2010 Indiana
    Trader

    You think pairing a stout with cannabis is a way to avoid the munchies? Oh sir that's a Harold and Kumar movie waiting to happen.
     
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  24. Gajo74

    Gajo74 Poo-Bah (1,682) Sep 14, 2014 New York
    Trader

    Harold and Kumar truck chase Toppling Goliath Kentucky Brunch Stout?
     
    #24 Gajo74, Nov 16, 2018
    Last edited: Nov 16, 2018
  25. VitisVinifera

    VitisVinifera Initiate (105) Feb 25, 2013 California

    Yeah no kidding. Everyone's so gung ho about doing a THC beer, but a) it's totally illegal since the TTB would NEVER allow it and; b) it's just about as easy to get craft beer as it is to swing by the local dispensary afterwards, and drinking a beer while burning a blunt is maxin and relaxin.
     
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  26. HorseheadsHophead

    HorseheadsHophead Meyvn (1,469) Sep 15, 2014 New York

    If it's shits and giggles you want, smoke a blunt and eat Taco Bell! :grin:
     
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  27. sportscrazed2

    sportscrazed2 Aspirant (288) Mar 29, 2010 Indiana
    Trader

    OK
     
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  28. elohim

    elohim Initiate (183) Dec 4, 2010 Georgia
    Trader

    I don't mind THC in beer and think it will inevitably happen. With that out of the way the idea of selling $9 10oz beers with 5mg of THC is flat out price gouging.
     
  29. BayAreaJoe

    BayAreaJoe Defender (600) Nov 23, 2017 California
    Trader

    I dropped by the dispensary this morning, here are some more price comparisons:

    fruit gummies - cont.100mg THC - $16
    cookies - cont. 100mg THC - $19
    16oz. fruity drink - cont. 100mg THC - $22

    5 grams 16+% flower - cont. 840mg THC - $20
    1 gram concentrate - cont. 672mg THC - $32
     
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  30. Brad007

    Brad007 Poo-Bah (3,730) Mar 28, 2007 Vermont
    Premium

    5mg? Hell naw!

    You could probably brew your own beer and add THC in extract form, and in more than a 5mg dose. LOL.
     
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  31. BasterdInABasket

    BasterdInABasket Aspirant (205) Nov 8, 2010 Wisconsin

    From the article:
    “First Villa must brew and de-alcoholize the beer to its current ABV level of under .5% because if selling a federally illegal pot product poses risks unto itself, selling an alcoholic pot product is a definite no-no.”

    Because pot poses more risks than alcohol..:no_mouth:
     
  32. elohim

    elohim Initiate (183) Dec 4, 2010 Georgia
    Trader

    If you buy THC distillate at retail (which my educated guess says this is made with) it can be had for $30/g. In bulk it can be less than half that. So purchased in bulk 1000mg of THC is about $15

    The THC adds essentially no value to this beer. THC is cheap. How these guys charge more the Prairie is nuts to me. Such an obvious cash grab.

    Once again I don't dislike the idea of THC beer. This THC beer however makes me mad on multiple levels.
     
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  33. rronin

    rronin Initiate (179) Jul 4, 2005 Washington

    It's the equivalent of buying a Porsche Cayenne. Nobody NEEDS an SUV built by Porsche. But if you own a Porsche 911 Carrera you DON'T want a Land Rover. You want a Cayenne!
     
  34. stevepat

    stevepat Disciple (357) Mar 12, 2013 California
    Trader

    I stand corrected on pricing, this 'beer' returns to nothing but so much terrible idea
     
  35. SFACRKnight

    SFACRKnight Meyvn (1,242) Jan 20, 2012 Colorado

    One more bullshit excuse to marijuana-ize something. I miss 90s CO, black market weed, and people not being a bunch of pothead hipster assholes. CO used to have a killer music scene that's been destroyed by every asshole hipster listening to the same bullshit folk music smoking the same weed... shit I'm just rambling now.
     
  36. EvenMoreJesus

    EvenMoreJesus Champion (864) Jun 8, 2017 Pennsylvania
    Premium Trader

    It was the weed, wasn't it?
     
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  37. tzieser

    tzieser Savant (994) Nov 21, 2006 New Jersey
    Trader

    Lemmie guess: he's gonna call it Blue Dream.
     
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  38. SFACRKnight

    SFACRKnight Meyvn (1,242) Jan 20, 2012 Colorado

    No, I don't like that shit any more. Since the weed industry has artificially inflated the cost of living in Denver all the soul is gone, replaced by rich people trying to be cool. One of my favorite local bands broke up over it. It's sad.
     
  39. EvenMoreJesus

    EvenMoreJesus Champion (864) Jun 8, 2017 Pennsylvania
    Premium Trader

    Guess I should be glad I moved? MORE douchebags in Denver? I didn't think that was possible. :wink:
     
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  40. cavedave

    cavedave Poo-Bah (2,458) Mar 12, 2009 New York
    Trader

    Or..., now I know this is crazy, but..., instead of this Ceria potion, maybe a drop or two of tincture into your favorite beer?
     
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