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Discussion in 'Beer Releases' started by BottleCaps80, Mar 28, 2013.
Just another reason why I can't stop buying Founders. Its great to see that they are giving us customers back a little. 3 more beers at no charge? Yes please!!!
Great if the retailers hold the pricing. I wonder if this is connected to the larger release of Pop Up?
Now I may be able to convince some of friends to stop buying Blatz 15 packs!
Best news of the day!
Now we are talking! This is already my favorite canned IPA to keep in the fridge....just got better
What is happening with Pop Up?
So, my local distributor who I buy most of my beer from gets founders. I wonder if he'll sell cases of 2 15 packs (does anyone know if that is how they come from the brewery) because hes in pa? If so, that could mean the first ever craft 30 rack! Probably not the first, but still love the thought of a craft 30 pack.
This is based on retailers holding the price point and Founders actually doing this.(6 packs of FBS anyone?) I don't care for the beer anyhow.
I'm just thinking with Pop Up gearing up for much larger distribution, and likely at a lower price point, is this a competitive move? Session IPA's are pretty rare. All Day probably has the vast majority of the market. It's the only option I know of in Iowa right now.
I'm still getting over not getting FBS in 6 packs for the same price, so i'll believe it when I see it.
Too bad it's not a great beer. Nice price for 15 beers though. I can enjoy the first few sips and finish the can but the second one is tough to drink. I prefer bitter American and lagunitas if they ever make fractional again. Had it on tap a few times and only saw bottles once and not in the last year.
This is definitely happening. My friend toured the brewery and said he saw the new package with room for 15 beers. Can't imagine they would buy the cardboard package and then not release it.
apparently there will also be a 15 pack coming out this spring, according to a post on FB by Founders.
* I should have read the thread but I now see this has already been stated.
I know what's coming with me on the Saco River Float this summer.
I don't doubt the 15 pack at this point, more the "same price as 12 pack" part.
Price will stay the same as it is using the same SKU.
One reason FBS isn't in 6-packs like they planned on is because they had enough demand for All Day to do it year-rounds like originally planned. This takes the place of FBS in the brewing schedule. 6-packs would've happened if volume of FBS was increased, But it wasn't, so 4-packs remain the best option. 15-packs of All Day are good because cans are cheaper across the process (including shipping) and All Day is cheaper than, say, Centennial to brew. Also the beer is best fresh, so 15 cans gone for that price may mean Founders has less out-of-date product on shelves. It's a better deal for the consumer, so they are more likely to buy it again, even if they have an additional 25% more to finish first.
Just in time for tailgating, BBQs, and all other day drinking events!
What are you guys typically seeing the 12packs go for in your area?