Founders All Day IPA in Cans/12pks this Summer

Discussion in 'Beer Releases' started by BottleCaps80, Mar 28, 2013.

  1. DrStiffington

    DrStiffington Oct 27, 2010 New Jersey
    Subscriber Beer Trader

  2. Monstro

    Monstro Dec 5, 2009 New Jersey

    Just another reason why I can't stop buying Founders. Its great to see that they are giving us customers back a little. 3 more beers at no charge? Yes please!!!
  3. printer1

    printer1 Aug 29, 2005 Iowa

    Great if the retailers hold the pricing. I wonder if this is connected to the larger release of Pop Up?
  4. Diotima

    Diotima Jan 9, 2013 Wisconsin

    Now I may be able to convince some of friends to stop buying Blatz 15 packs!
  5. blastoderm55

    blastoderm55 Jun 7, 2013 Texas
    Beer Trader

    Best news of the day!
  6. coldy

    coldy Sep 16, 2010 Delaware

  7. jcb7472

    jcb7472 Jul 13, 2011 Florida
    Beer Trader

    this rules
  8. Biff_Tannen

    Biff_Tannen Dec 8, 2013 Missouri
    Beer Trader

    What is happening with Pop Up?
  9. tbaker397

    tbaker397 Nov 9, 2013 West Virginia
    Beer Trader

    So, my local distributor who I buy most of my beer from gets founders. I wonder if he'll sell cases of 2 15 packs (does anyone know if that is how they come from the brewery) because hes in pa? If so, that could mean the first ever craft 30 rack! Probably not the first, but still love the thought of a craft 30 pack.
  10. Rekrule

    Rekrule Nov 11, 2011 Massachusetts

    king75 and VictorWisc like this.
  11. printer1

    printer1 Aug 29, 2005 Iowa

    I'm just thinking with Pop Up gearing up for much larger distribution, and likely at a lower price point, is this a competitive move? Session IPA's are pretty rare. All Day probably has the vast majority of the market. It's the only option I know of in Iowa right now.
  12. mechamifune

    mechamifune Jan 26, 2008 North Carolina
    Beer Trader

    I'm still getting over not getting FBS in 6 packs for the same price, so i'll believe it when I see it.
    VictorWisc likes this.
  13. Giantspace

    Giantspace Dec 22, 2011 Pennsylvania

    Too bad it's not a great beer. Nice price for 15 beers though. I can enjoy the first few sips and finish the can but the second one is tough to drink. I prefer bitter American and lagunitas if they ever make fractional again. Had it on tap a few times and only saw bottles once and not in the last year.

    Rekrule likes this.
  14. Monstro

    Monstro Dec 5, 2009 New Jersey

    This is definitely happening. My friend toured the brewery and said he saw the new package with room for 15 beers. Can't imagine they would buy the cardboard package and then not release it.
  15. APBT91

    APBT91 Apr 12, 2013 North Carolina

    apparently there will also be a 15 pack coming out this spring, according to a post on FB by Founders.

    * I should have read the thread but I now see this has already been stated.
  16. HookerBrews

    HookerBrews Sep 24, 2013 Oregon

    I know what's coming with me on the Saco River Float this summer.
    APBT91 likes this.
  17. mechamifune

    mechamifune Jan 26, 2008 North Carolina
    Beer Trader

    I don't doubt the 15 pack at this point, more the "same price as 12 pack" part.
    Rekrule likes this.
  18. steebo777

    steebo777 Jun 30, 2009 Michigan

    Price will stay the same as it is using the same SKU.
  19. abaculy

    abaculy Sep 14, 2005 Michigan

    One reason FBS isn't in 6-packs like they planned on is because they had enough demand for All Day to do it year-rounds like originally planned. This takes the place of FBS in the brewing schedule. 6-packs would've happened if volume of FBS was increased, But it wasn't, so 4-packs remain the best option. 15-packs of All Day are good because cans are cheaper across the process (including shipping) and All Day is cheaper than, say, Centennial to brew. Also the beer is best fresh, so 15 cans gone for that price may mean Founders has less out-of-date product on shelves. It's a better deal for the consumer, so they are more likely to buy it again, even if they have an additional 25% more to finish first.
  20. jimmypa

    jimmypa Nov 15, 2012 Pennsylvania
    Beer Trader

    Just in time for tailgating, BBQs, and all other day drinking events!
  21. Skye1024

    Skye1024 Oct 3, 2009 Indiana

    What are you guys typically seeing the 12packs go for in your area?
  22. Biff_Tannen

    Biff_Tannen Dec 8, 2013 Missouri
    Beer Trader

  23. steebo777

    steebo777 Jun 30, 2009 Michigan

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