I'll try not to rehash the other thread and this is will be the last comment I make on this subject. I don't like the price increase and believe it wastes a lot of good will the company has from customers. But, ultimately, they get to set the prices. Like Duvel pushing the prices up on Ommegang, I see it as a mistake, but the only choice I have is to either continue to buy it or not to buy it (I'm not particularly interested in this particular product, by Ommegang used to be my go-to brewery). They make their choices, I make mine. As should you. But claiming that they should not be able to do this is just plain silly. A lot of factors appear to be in play in this decision--the product was moved into a different category and different format which, in their minds, justifies the decision. There are two plausible, if unsatisfying, explanations--the price of raw ingredients went up and the product was selling below cost in the past. Bottom line--get over it. Either you buy it or not, but you can't tell Founders that they're not within their rights to do this (whether distributors or retailers can do something similar is another story--the brewer can always revoke future supplies to the outfit if they think their good will is being abused). End of story. Now, can we get back to whining about the cost of the product that headline this thread? Will people still buy it if, like RR, it is priced at $12-14/4 in the Northeast, after coming down to $9-10/4 over the summer? I'm sure most customers are not even aware of the decision to change format and its revocation.