https://foundersbrewing.com/latest-news/2019/introducing-pilsners-new-look/ Interesting change. Any thoughts on why? Official Press Release --- GRAND RAPIDS, Mich., April 24, 2019 – Founders Brewing Co. has shared a refreshed label design for their American-hopped Pilsner, previously known as PC Pils. Pilsner (5.5% ABV) is the culmination of our love of American hops and appreciation of easy-drinking styles. Where traditional Pilsners typically feature European Noble hops, our version celebrates some of our favorite American varieties: Chinook, Centennial, Cascade and Crystal. Crisp and bright, with notes of citrus, this Pilsner is refreshingly untraditional. “We’re excited to share this new look for Pilsner,” said Co-Founder and President Dave Engbers. “We wanted to update the packaging to better reflect the liquid inside and our vision of what a Pilsner can be. The sunset on the lake evokes a view that generations of Michiganders have shared. Our new label celebrates the pure pleasure of summer and the perfect time for a Pilsner made with American hops.” Click here to view photos of Pilsner Pilsner will be available in 15-pack cans and on draft from June through September. Its availability will be limited to Michigan, Ohio, Illinois, Indiana, Wisconsin, Pennsylvania and New Jersey. The taproom price will be $18/15-pack. The price can vary elsewhere depending on the market. Let us know how we can support your media coverage! Please reach out to Amanda Davis for more information and samples. About Founders Brewing Co. Established in 1997 by two craft beer enthusiasts—Dave Engbers and Mike Stevens—with day jobs and a dream, Founders Brewing Co. brews complex, in-your-face ales, with huge aromatics and tons of flavor. Founders ranks among the top 10 largest craft breweries in the U.S. and is one of the fastest growing. The brewery has received numerous awards from the World Beer Cup and the Great American Beer Festival and RateBeer and BeerAdvocate users often rate its beers among the best in the world. A proud sponsor of chasing the American dream, Founders launched the Chase Your What If campaign in January 2019 to inspire all beer fans to live life to its fullest. Located in downtown Grand Rapids, Michigan, Founders is a member of the Michigan Brewers Guild. For more information, visit foundersbrewing.com or follow Founders on Twitter, Facebook, Instagram and YouTube.