Release Founders Brewing Co. To Introduce "Doom", A New Barrel-Aged Imperial IPA This Spring

Discussion in 'Beer News & Releases' started by Jason, Feb 13, 2013.

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  1. Jason

    Jason Founder (8,121) Aug 23, 1996 Massachusetts
    Staff Subscriber

    GRAND RAPIDS, MI (Feb 2013) –Founders Brewing Co. will introduce Doom, a bourbon-barrel-aged Imperial IPA, this April to mark the sixth installment in the brewery’s popular Backstage Series. Like all Backstage Series beers, Doom will be sold in 750mL bottles. It has a suggested retail price of $12.99 per bottle.

    Doom is unleashed when Founders’ award-winning specialty Imperial IPA, Double Trouble, is aged in bourbon barrels for four months to create a distinct flavor experience. So, while Double Trouble is brewed to turn your world upside down, Doom is brewed to tear it apart: pungent hops conspire with boozy bourbon notes to send your senses spinning.

    Known as “Hand of Doom” when originally brewed for Founders’ taproom, this 10% ABV beer is a unique addition to Founders’ barrel-aged repertoire, which has mostly consisted of malt-forward beers such as Backwoods Bastard and Kentucky Breakfast Stout.

    “Doom is one of those beers that we’ve talked about releasing ever since we started the Backstage Series,” says Co-Founder and Vice President of Brand & Education Dave Engbers. “It’s hop heavy. It’s barrel-aged. It’s unapologetic. It’s the definition of a Founders beer.”

    Founders’ Backstage Series is made up of boundary-pushing, experimental beers that have previously been available only in the brewery’s taproom and at a handful of high-exposure events. The intent of the series is to take the diehard Founders fan experience to a wider audience—though all of the beers are still released in limited batches. Since its introduction in the summer of 2011, Founders’ Backstage Series beers have quickly become some of the most sought-after releases in the industry.

    Doom will be released in limited quantities across Founders’ distribution footprint beginning on Monday, April 22, and will be available at the brewery’s taproom through a ticketed release during the week of April 14. The brewery expects to release two more Backstage Series beers in 2013.

    About Founders Brewing Co.
    Established in 1997 by two craft beer enthusiasts with day jobs and a dream, Founders Brewing Co. brews complex, in-your-face ales, with huge aromatics and tons of flavor. Founders ranks among the top 50 largest craft breweries in the U.S., it has received numerous awards from the World Beer Cup and the Great American Beer Festival and its beers are often rated among the best in the world by RateBeer and BeerAdvocate users. Located in downtown Grand Rapids, Michigan, Founders is a proud member of the Michigan Brewers Guild and the Brewers Association. For more information, visit

  2. 4DAloveofSTOUT

    4DAloveofSTOUT Poo-Bah (2,313) Nov 28, 2008 Illinois
    Beer Trader

    Looks like the black buscuit will evade us again for another backstage installlment....
    Gosox8787 and KevSal like this.
  3. yamar68

    yamar68 Initiate (0) Apr 1, 2011 Minnesota

    They should have aged it in fresh oak.
  4. JulianC

    JulianC Aspirant (204) Mar 9, 2012 Illinois
    Beer Trader

    Sucks that they can't just combine this with the KBS release.
    frankthetank86 likes this.
  5. evilcatfish

    evilcatfish Defender (623) May 11, 2012 Missouri
    Beer Trader

    Sounds tasty but I was hoping for a FIS variant...
  6. Jaycase

    Jaycase Meyvn (1,115) Jan 13, 2007 Illinois
    Beer Trader

    Gotta love the label art :wink:

    LuisQ, jdmandel, ThreeFishes and 16 others like this.
  7. RayOhioFelton

    RayOhioFelton Devotee (416) May 24, 2011 Ohio
    Beer Trader

    I need to get some of my own bourbon barrels!
    RobertColianni likes this.
  8. smartassboiler

    smartassboiler Champion (871) Apr 9, 2012 Illinois
    Beer Trader

    Pretty excited about this. I haven't had a Founders beer that disappointed me yet.
  9. besaunders

    besaunders Initiate (0) Nov 8, 2007 California

    Good, strong beer is a necessity for Purdue fans, especially this year.
    ressling and Judgie like this.
  10. danpam1024

    danpam1024 Initiate (0) Oct 31, 2012 Florida

    Get'em to Florida!
    LuisQ likes this.
  11. Hammdesigns

    Hammdesigns Initiate (171) Dec 14, 2011 New York
    Beer Trader

    Yes and the wait continues...
  12. smartassboiler

    smartassboiler Champion (871) Apr 9, 2012 Illinois
    Beer Trader

    Rebuilding year = I'm sorry, liver
  13. yojimbo1

    yojimbo1 Initiate (0) Feb 26, 2012 Kansas

    Can't believe no one is saying this but, not everything should be barrel aged.
  14. Dan114

    Dan114 Initiate (0) Feb 14, 2013 Massachusetts

    Indeed sir!
  15. Stinkypuss

    Stinkypuss Poo-Bah (4,018) Apr 7, 2008 Pennsylvania

    Looks like a rebranding of "Syzyrp of Doom". Which makes me deeply happy, as that brew always evaded me!
    KGMIbeer likes this.
  16. GRDave

    GRDave Initiate (76) Oct 7, 2011 Michigan
    Beer Trader

    Actually, this is a rebranding of Hand of Doom, as its aged in bourbon barrels. Syzyrp of Doom is aged in Maple Bourbon barrels.
    KGMIbeer likes this.
  17. Stinkypuss

    Stinkypuss Poo-Bah (4,018) Apr 7, 2008 Pennsylvania

    Thanks for the clarity, I was on the right track
  18. Jose2412

    Jose2412 Initiate (86) Feb 25, 2012 Michigan

    Purdue? More like purDON'T.
    csparace likes this.
  19. mjshearer1

    mjshearer1 Aspirant (213) Dec 16, 2011 Michigan
    Beer Trader

    So, Founders kicked BPT to the curb after the KBS debacle, and is now going with Eventbrite. They also pushed the ticket sales back a week. Be sure to bookmark the following page:
  20. GRDave

    GRDave Initiate (76) Oct 7, 2011 Michigan
    Beer Trader

    Also of note is the verbiage at the bottom of the page linked by mjshearer1. They went back to the "name specific" tickets.....and reads like their playing hardball now. I like it.

    Due to overwhelming feedback regarding the ability to reduce scalping, we have returned to the "Name Specific" tickets. Each ticket is assigned to the purchaser and CANNOT BE TRANSFERRED - NO EXCEPTIONS. If you are not sure if you are able to complete your purchase on the date specified on your ticket, do not purchase a ticket.
    All proceeds from ticket sales will be contributed to the Grand Rapids White Water initiative (link:

  21. JohnB87

    JohnB87 Initiate (108) Mar 14, 2011 Michigan

    Good thing I still have my fake ID from college.
  22. CaseyB23

    CaseyB23 Initiate (0) Mar 6, 2013 Illinois

    anyone know the date tickets go on sale? I'll actually be in grand rapids on sunday april 14, and id love to get a bottle or two.
  23. steebo777

    steebo777 Zealot (511) Jun 30, 2009 Michigan

    Saturday 3.16
  24. dpjosuns

    dpjosuns Initiate (0) Dec 8, 2009 Illinois

    I'll try some if I can get my hands on it, but not going to work too hard. The only aged IPA I've enjoyed is white oak jai alai. I have a hard time imagining this will be as good, but I've been surprised before.
    thousandfoldthought and CaseyB23 like this.
  25. markd4

    markd4 Initiate (121) Aug 15, 2004 Michigan

    Mjmoser likes this.
  26. mjshearer1

    mjshearer1 Aspirant (213) Dec 16, 2011 Michigan
    Beer Trader

    Well...that was a lot less stressful than KBS. I even was able to buy the ticket on my phone in the boonies. Double bonus.
  27. c64person

    c64person Devotee (432) Mar 20, 2010 North Carolina
    Beer Trader

    Yeah. tickets are still available for every day except Sunday. But then again, if this is anything like Bolt Cutter, you will probably be able to find it on the shelves for quite a while. I still see places that have Frangelic Mountain Brown on the shelf.
  28. acyl

    acyl Initiate (0) Mar 16, 2010 Michigan

    There is about 200 bottles of frangelic in the taproom as of 2 weeks ago.
  29. Franch

    Franch Devotee (451) Mar 22, 2011 District of Columbia
    Beer Trader

    this was good y'all
  30. eawolff99

    eawolff99 Savant (953) May 10, 2010 Minnesota
    Beer Trader


    I'll still spend $20 to drink half of a bottle and dump the rest though...thanks: FMB, Bolt Cutter, this year's BwB and FBS :slight_smile:
  31. adamdarcy

    adamdarcy Initiate (0) Feb 26, 2008 Michigan
    Beer Trader

    Wild Turkey barrels run about $150. Excellent deal, and they ship!
  32. mjshearer1

    mjshearer1 Aspirant (213) Dec 16, 2011 Michigan
    Beer Trader

    So, a couple of important things came across the comments section on their Instagram pic of Doom in a glass:

    1. There will be some Doom related glassware associated with the release. Cool stuff, I'm down.

    2. Some guy asked if the KBS glass was ever coming back. Their response: "Yes! We've ordered some, in fact."

    rsenters29 and Michigan like this.
  33. jb123

    jb123 Initiate (0) Dec 3, 2012 Michigan
    Beer Trader

    sounds good, shorts bba huma was freaking amazing so i cannot wait.
  34. mychalg9

    mychalg9 Champion (849) Apr 8, 2010 Illinois
    Beer Trader

    Cool glass
  35. morebeersforgeorgia

    morebeersforgeorgia Initiate (0) Aug 18, 2012 Mississippi

    Is this going to affect the release of Frangelic Mountain Brown in any way?
  36. Dcv

    Dcv Initiate (0) Nov 12, 2009 Michigan

    It's a good thing the Doom Release is right before the Black Party, I can pick up some Doom glasses at the party.
  37. JDizzle

    JDizzle Zealot (563) Aug 24, 2010 Indiana

    I can't wait. Looking Glass is unreal. I know it's not the same, but Double Trouble is my favorite DIPA.
  38. HattedClassic

    HattedClassic Poo-Bah (2,119) Nov 23, 2009 Virginia

    Sorry. I couldn't help myself.

  39. HattedClassic

    HattedClassic Poo-Bah (2,119) Nov 23, 2009 Virginia

    I disagree. I think EVERYTHING should be barrel aged. Syrup, lemonade, water, etc., every single beverage or liquid substance used by man should be barrel aged.
  40. UCLABrewN84

    UCLABrewN84 Poo-Bah (12,229) Mar 18, 2010 California

    paul27 and steebo777 like this.
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