Founders to release Spectra Trifecta to benefit ArtPrize 2015

Discussion in 'Beer News & Releases' started by abaculy, Jul 21, 2015.

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  1. abaculy

    abaculy Initiate (0) Sep 14, 2005 Michigan

    http://foundersbrewing.com/latest-news/2015/spectra-trifecta-brewed-to-benefit-artprize-2015/

    We’re excited to announce that we’re going to release Spectra Trifecta, brewed in the traditional Kolsch style, this September. Proceeds from the sale of this new beer will benefit ArtPrize, the world’s largest art competition that takes place annually in Grand Rapids, Mich. Spectra Trifecta will be sold in 12 oz. bottles in Michigan, Wisconsin, greater New York City and greater Chicago with a suggested retail price of $9.99 per 6-pack. Draft will be sent throughout Founders’ distribution footprint.

    In April 2013 the two organizations inked a deal that made Founders the official brewery of ArtPrize for the next five years. The premier leadership sponsorship deal included offering Founders beer at all official ArtPrize events, signage, promotion, merchandise, specialized glassware and other items. It also included permission for Founders to use the ArtPrize identity marks (logo and graphics) on any co-packaged items, including beer. Founders expects to release a new beer for each year of its five-year partnership with ArtPrize under the name “Artist Series”. This is year three. Last year’s release was Mosaic Promise, and the 2013 release was Inspired Artist Black IPA.

    “I love coming up with the recipe for the ArtPrize beer every year,” said Founders Brewmaster Jeremy Kosmicki. “For the past two years, I’ve worked on our pilot system to develop an approachable, lower alcohol beer with tons of flavor. This year’s beer is brewed using a different fermentation process than what we usually use, and is made with some fun, nontraditional ingredients.”

    Brewed in the traditional Kolsch style, which requires fermenting ale yeast at a colder temperature and gives the beer a clean finish without fruity yeast esters. This bright, golden beer is brewed with a trifecta of natural ingredients: earthy, floral and slightly sweet chamomile; a touch of citrusy lemongrass; and a hint of spicy fresh ginger. At 5.9% ABV and 20 IBUs, it’s delightfully refreshing.

    Founders Family members were given the opportunity to submit their portfolios to find an artistic match for the Spectra Trifecta label, without knowing anything about the beer. Alexis Brooke’s nature-inspired pen and ink drawings fit well with the character of this beer, so she was selected to create the label, with a focus on illustrating the beer’s special ingredients. Alexis is a Grand Rapids native and has been a Founders employee since fall 2014, working in the deli and on the catering team. She’s a musician first, with a passion for singing and playing the blues, and has played a couple of shows in the Founders taproom. But Alexis has drawn since she was a kid. A self-educated artist, Alexis is inspired by nature and a deep love for animals. She created this mixed media piece with markers, ink and watercolors.

    Proceeds from the sale of Spectra Trifecta will support the future programming of the ArtPrize organization. ArtPrize is an international art competition, open to any artist and decided by public vote. Its mission is to promote critical dialogue and collaboration through new, creative ideas among a large and diverse population of people. As an innovator in redefining what beer can be, Founders believes that experimentation is central to the human experience—whether one experiments with grains and hops or markers and watercolors—and that sharing one’s creation with the public is a brave act worth celebrating.

    “Founders is now undoubtedly one of the finest craft brewers not only in Michigan but in the entire United States,” said Christian Gaines, executive director of ArtPrize. “We’re immeasurably proud to call Founders the official ArtPrize Brewery and share in the excitement of their new special release, Spectra Trifecta—a culmination of our partnership, built upon a mutual passion for our community and the creativity that resides within it.”

    More than 400,000 people are expected to attend ArtPrize Seven this fall.

    Founders also partnered with ArtPrize to launch ArtPrize on Tap, now in its second year. From the patios of the Centennial Room, Founders’ private second-floor entertainment space, ArtPrize on Tap offers ArtClub members the opportunity to connect year-round and stay on the ArtPrize insider track, while enjoying Founders food and beer. Founders will premiere Spectra Trifecta at the August installment of ArtPrize on Tap. Held on the third Wednesday of every month, ArtPrize on Tap is free for ArtClub members, and friends of ArtPrize and Founders can join for $10. To learn more, visit artprize.org/artclub.

    Spectra Trifecta will be available for a limited time starting on Sunday, September 13, in Michigan, Wisconsin, metro NYC and Chicagoland in bottles and across Founders’ entire distribution footprint on draft. It will be released in the brewery’s taproom on draft and in bottles starting on Monday, September 14. Spectra Trifecta will be featured at official ArtPrize events.

    This year marks the seventh edition of ArtPrize, which will take place Sept. 23–Oct. 11, 2015. The Founders taproom will be a venue for the seventh year running.
     
  2. deakin

    deakin Initiate (0) Jul 28, 2014 Michigan

    Sounds like a tasty summer beer, if not very exciting. A little part of me is disappointed that Mosaic Promise isn't coming back.
     
    Ristaccia, szmnnl99 and Aero like this.
  3. HeislerGold

    HeislerGold Initiate (131) Oct 19, 2013 Michigan

    A new Kolsch from Founders seems like a great way to end the warm weather beer season. I'll definitely be grabbing this.
     
  4. pavement714

    pavement714 Initiate (0) Jul 21, 2010 Massachusetts

  5. SteveB24

    SteveB24 Initiate (0) Aug 29, 2013 New York

    Really Excited, Love the style and Love the brewery, super happy NY will be seeing this one, next send some CBS our way please? :slight_smile:
     
  6. FinchSCF

    FinchSCF Initiate (0) Aug 22, 2013 Michigan

    Oh man bring this on!

    Been seeing some people out there commenting on how they're not happy that this is a release. Founders has a great portfolio of different styles, and I'd say this is the most different from what they typically do. This style is so uncommonly done, and to see Founders doing it has me pretty excited.
     
  7. JohnnyHopps

    JohnnyHopps Poo-Bah (2,810) Jun 15, 2010 Indiana
    Society Trader

    It sounds more interesting than the forthcoming Backstage Pass.
     
    archiebunkerjr likes this.
  8. archiebunkerjr

    archiebunkerjr Aspirant (224) Oct 25, 2010 Michigan
    Trader

    No, it doesn't...unless you are factoring in price...then yes it does.
     
    gibgink and hopnado like this.
  9. hopnado

    hopnado Devotee (417) Aug 13, 2014 Michigan

    Shocked this isn't being sold in the overpriced bomber format.
     
  10. archiebunkerjr

    archiebunkerjr Aspirant (224) Oct 25, 2010 Michigan
    Trader

    I don't know the reason why but Founders seems to prefer the 6 bottles for $9.99 format for their ArtPrize beers. I'm not complaining. I hate bombers.
     
    szmnnl99 likes this.
  11. JohnnyHopps

    JohnnyHopps Poo-Bah (2,810) Jun 15, 2010 Indiana
    Society Trader

    I will be more challening to find unless you are in the listed areas.
     
  12. BradenMK

    BradenMK Aspirant (279) Sep 24, 2012 Alaska

    I'm FAR more excited to try this than their Black IPA offering. Color me intrigued!
     
  13. apendecto

    apendecto Initiate (0) Mar 31, 2009 Michigan

    Boo!

    Black IPA and Mosaic Promise > This.

    PS. Mosaic Promise is returning.
     
  14. Kevin67

    Kevin67 Initiate (0) Feb 8, 2015 Arkansas

    I can't wait to try this one.
     
  15. SteelersX

    SteelersX Disciple (335) Jan 30, 2011 New York
    Trader

    Tried this. Very perfuney
     
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