News Gene Simmons opens "Rock & Brews" restaurant franchise

Discussion in 'Beer News & Releases' started by Todd, Mar 12, 2012.

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  1. Todd

    Todd Founder (5,552) Aug 23, 1996 California
    Staff Subscriber


    Legendary Rocker Partners With Restaurant Impresario Michael Zislis And Concert Promoter Dave Furano To Open and Franchise A New Restaurant Concept For Music Lovers


    Dave Furano, Gene Simmons and Michael Zislis celebrate the launch of their restaurant venture, Rock & Brews

    Los Angeles (March 12, 2012) – Gene Simmons, rock legend and media mogul, is parlaying his love for music into a new restaurant and entertainment venture called Rock & Brews™. The concept captures the excitement of live concerts in an authentically themed backstage environment including Rock & Brews’ “The Great Wall of Rock,” rock posters and rock art and multiple flat screen televisions.

    Rock & Brews serves rock musicians’ favorite foods and highlights an ever-changing, award-winning craft beer selection with hundreds of artisanal breweries featured from around the world.

    The first Rock & Brews is scheduled to open just south of Los Angeles International Airport in the beach community of El Segundo, Calif., on April 3. Several others are in the works in the Los Angeles area, including one at Los Angeles International Airport, as well as locations in Denver; Atlanta; Maui, Hawaii; Tokyo; and Los Cabos, Mexico. The expansion plan anticipates the opening of four Rock & Brews in 2012 with aggressive plans for continued expansion worldwide beginning in 2013 and beyond.

    Rock & Brews was inspired by Michael Zislis, a notable force on the L.A. restaurant scene, and Dave Furano, a veteran concert promoter, who are Simmons’ partners in the venture.

    The Food and Drink
    Rock & Brews’ casual American menu features a broad selection of “Opening Acts” appetizers, “VIP” salads, hand-crafted burgers, “Headliner” sandwiches, “Front Row” pizzas and “Encores” desserts. The emphasis is on quality comfort foods that feed the soul as much as the appetite.

    With hundreds of craft beers to choose from, craft beer is the top grog at Rock & Brews. More than 40 craft beers are available on tap via a state-of-the-art draft system with hundreds more available in the bottle or can. Selections include lagers, pilsners, pale ales, fruit, malty, hoppy, Belgian, dark, on-deck and bottled beer and a knowledgeable staff to help guests navigate the selection. Red and white wines are also available.

    The Concerts
    Rock & Brews features multiple large screen televisions that continuously screen concert videos and live recordings of the greatest rock concerts of all time with state-of-the-art sound.

    The Atmosphere
    With an ambiance reminiscent of being back stage at a rock event, Rock & Brews features a casual, friendly, energized environment decked out with picnic tables, concert lighting, and retractable projection screens and speakers that create a 360-degree experience. The venue is designed to be family and dog friendly with a play area for kids and a large open-air area where four legged guests can howl to the tunes.

    The grand opening of Rock & Brews in El Segundo will feature a private luncheon for returning veterans and a star-studded opening bash that evening hosted by Simmons, Furano and Zislis, benefitting Wounded Warrior Project.

    Rock & Brews El Segundo is located at 143 Main Street in El Segundo, Calif. For reservations or information, call 310.615.9890 or visit

    About Gene Simmons
    Rock legend, television star, multi-hyphenate entrepreneur, writer, lecturer, and guest of financial and news programs, Gene Simmons is one of the world’s most recognized personalities. He co-founded the legendary rock band KISS, which has sold over 100 million CDs and DVDs worldwide, and continues to sell out stadiums and arenas around the world, breaking box-office records set by Elvis and the Beatles. In addition to performing, Simmons has his own record company, Simmons/Universal Music, a joint venture with Universal Music.

    Simmons has also enjoyed a successful career in television and film. His own reality show on A&E, Gene Simmons Family Jewels, now in its seventh year of production, is the longest-running celebrity reality show of all time. He has also completed two seasons of his other show, Gene Simmons’ Rock School, for VH1. In addition he created the show Mr. Romance for Oxygen, and his own cartoon, My Dad the Rock Star, for Nickelodeon’s NickToons. Simmons has co-starred in several motion pictures and co-produced New Line Cinema’s Detroit Rock City.

    Other entrepreneurial accomplishments include his own book imprint, Simmons/Phoenix books, which published his New York Times best seller, Sex Money Kiss, the Los Angeles Times best seller Ladies Of The Night, and the soon-to-be-released Gene Simmons’ Art Of War. Simmons also tours internationally on the lecture circuit. With millions of fans around the globe and speaking four languages including English, Hebrew, Hungarian, German and some Japanese, Simmons is the personification of today’s globally connected citizen and the ideal individual to takeRock & Brews worldwide.

    About Dave Furano
    Putting the “Rock” into Rock & Brews is Dave Furano. While serving as President of Bill Graham Presents, Furano produced a number of the most momentous concert tours ever. Working side by side with legendary concert luminary Graham, he served as tour manager for the Rolling Stones, Grateful Dead, Bob Dylan, Crosby Stills Nash and Young, Led Zeppelin, and George Harrison, and on Graham's groundbreaking "Day on The Green" outdoor festivals. During the course of his concert career, he also co-produced the critically acclaimed Martin Scorsese film “The Last Waltz” with Graham. Furano is also a leader in concert merchandising, co-founding Winterland Productions and Signatures Networks with Graham.

    About Michael Zislis
    A visionary entrepreneur, restaurateur, hotelier and philanthropist, Zislis has captivated consumers with a cavalcade of well-loved and highly successful establishments. He brewed his first beer for a school science experiment when he was 13. By the time he was a student at USC, he was a master brewer. In the late ‘80s, Zislis opened his own brew pub, one of the first in California, Manhattan Beach Brewing Company. Soon after, he opened a second brew pub in nearby Redondo Beach, then more up and down the coast. In 2000, he introduced ROCK’N FISH, a seafood and steak house in Manhattan Beach. He has since opened additional ROCK’N FISH restaurants at L.A Live and in Laguna Beach. In 2004, Zislis transformed an urban revitalization project in Manhattan Beach into the area’s first and only luxury boutique hotel, Shade, recently named one of the top 25 trendiest hotels in the U.S. by Trip Advisor as well as being listed as Conde Nast Traveler’s #6 reason to visit Los Angeles. In 2007, Zislis opened Mucho Ultima Mexicana, which immediately became the South Bay’s premier Mexican restaurant and hottest lounge scene. In 2011, he opened The Strand House restaurant, featuring American cuisine in an environment that is reminiscent of an elegant yet welcoming beach house with stunning ocean views. Zislis is also committed to supporting local charities and schools.

  2. StarRaptor

    StarRaptor Initiate (0) Jun 8, 2010 California

    Nice that they're using the term craft beer instead of micro brew, but how "state-of-the-art" can their "draft system" be if they're not using forward sealing faucets
  3. dublthink

    dublthink Initiate (0) Feb 22, 2012

    great... another Planet Hollywood... I'll stick to the locally owned holes in the wall.
  4. AndresR

    AndresR Aspirant (235) Jul 19, 2009 California
    Beer Trader

    This place is used to be on the lunchtime rotation from my work, until they shut it down a few months ago for the current renovations. Food was so-so. But, the beer list was really solid. Always had Speedway on tap.

    But, the place quickly got a nick-name from all my co-workers that frequented the place.........."Outta-Brews". They were always out of at least 1/3 of the tap list, yet still listed all of it.

    I'm just hoping they still have a legit tap list, and don't dumb it down once it Franchises. *Fingers Crossed
    Beerandraiderfan and EdTheEdge like this.
  5. yamar68

    yamar68 Initiate (0) Apr 1, 2011 Minnesota

    Anyone else find this news kind of ironic given that Gene Simmons doesn't drink beer?
  6. UCLABrewN84

    UCLABrewN84 Poo-Bah (12,229) Mar 18, 2010 California

    The taplist for the location that is currently open doesn't look too bad.

    Plus, Maui can always use more beer options.
    luwak likes this.
  7. KevSal

    KevSal Savant (959) Oct 17, 2010 California
    Beer Trader

    im surprised he waited this long. gene is the king of at selling himself (and his band) which makes me think, unless he hires knowledgable folks to run it it'll just be a gimrick.

    looking forward to the Rock and Brew caskets....
    russpowell likes this.
  8. dublthink

    dublthink Initiate (0) Feb 22, 2012

    Gene Simmons is the biggest product whore on the face of the planet... Of course it's a gimmick... ha ha
  9. CellarGimp

    CellarGimp Disciple (335) Sep 14, 2011 Missouri

    But he is a bad ass business man... oh and the God of Thunder.
    TheJollyHop and Etan like this.
  10. yamar68

    yamar68 Initiate (0) Apr 1, 2011 Minnesota

    I certainly can't ague with that.
  11. smutty33

    smutty33 Defender (606) Jun 12, 2009 Connecticut
    Beer Trader

    No,don't find it ironic at all....Genie always has a place in his heart where there is money to be made :wink:

    AWWWKK !!
    BrewerRev likes this.
  12. mmcgrath

    mmcgrath Aspirant (272) Mar 3, 2003 Massachusetts

    curious that they don't even sell the ki$$ wine (zin fire) and beer (destroyer) in the us market - major marketing oversight to not serve them at this place.
  13. denver10

    denver10 Poo-Bah (2,229) Nov 17, 2010 New Mexico

    Eh, I'd rather hit up the Yard House if I want to hit up an over priced franchised restaurant with a decent beer menu. Nothing wrong with this list by any means but plenty of other places that do this niche better and I am sure the $$$ isn't cheap.
  14. Rzzzzz

    Rzzzzz Devotee (424) Nov 10, 2007 California

    Zislis not making devil horns. What's up with that? NOT a team player!!!
  15. braineater

    braineater Initiate (158) Dec 24, 2005 Massachusetts

    If I ever make it to El Segundo, I'll be sure to stop by for some on-deck beers.
    nicholasofcusa likes this.
  16. draheim

    draheim Poo-Bah (2,431) Sep 18, 2010 Washington
    Beer Trader

    Well, I'm impressed that they worked the word "multi-hyphenate" into Simmons' bio. But "...speaking four languages including English, Hebrew, Hungarian, German and some Japanese..." maybe he can speak four languages but he's evidently not very good at counting. And "one of the world’s most recognized personalities"? That's a big stretch.

    I'm always in favor of more places serving great beer, but this place sounds like a gimmick I wouldn't be especially interested in trying. How do they know what "rock musicians’ favorite foods" are anyway, did they conduct a poll or something?
  17. aficionado

    aficionado Initiate (0) Jan 6, 2011 New Jersey

    Well, Ozzy chows down on Bats and Led Zeppelin really likes Mud Sharks... They all like Groupie and Kitty. You didn't know this? :wink:
    draheim likes this.
  18. draheim

    draheim Poo-Bah (2,431) Sep 18, 2010 Washington
    Beer Trader

    And yet, none of these items appears to be listed on Rock & Brews' menu.

    EDIT: stop editing your post! Then I have to edit my reply! :astonished:
  19. aficionado

    aficionado Initiate (0) Jan 6, 2011 New Jersey

    Haha, wanted to be politically correct instead of writing Grouper and Pussy... cat.
  20. draheim

    draheim Poo-Bah (2,431) Sep 18, 2010 Washington
    Beer Trader

    At least you didn't say grouper/cat tacos.
    Beerandraiderfan likes this.
  21. JoolyGoodFellow

    JoolyGoodFellow Initiate (0) Feb 23, 2012

    Gene has always spoken down to alcohol and those who imbibe. This won't be, however, the first time he has made a business investment in an arena for which he has no interest in. I seem to recall a Swedish KISS lager.

    That said, I will not poo-poo a place who will be bringing more craft brews into circulation.
  22. kolschboy

    kolschboy Initiate (0) Sep 18, 2003 North Carolina

    This may be trite, but does anyone else find the name Rock and Brews kinda clumsy? Surely someone could have come up with something more catchy.
    JoeSixpack, OtisCampbell and gymst20 like this.
  23. jaxon53

    jaxon53 Meyvn (1,134) Mar 1, 2006 Connecticut
    Subscriber Beer Trader

    Gene Simmons is a WHORE!
    OtisCampbell likes this.
  24. Swim424

    Swim424 Initiate (0) Apr 29, 2011 Florida

    Classic rock and craft beer? This sounds like heaven!
  25. Monkeyknife

    Monkeyknife Poo-Bah (2,894) Jan 8, 2007 Missouri
    Supporter Subscriber Beer Trader

    It won't be about the beer. I guarantee it.
    AxesandAnchors likes this.
  26. gregmoscetti

    gregmoscetti Initiate (0) Mar 9, 2009 California

    To my knowledge this place has been open for over a year... I guess now he's just putting his stamp on it
  27. originalgoat

    originalgoat Initiate (0) Dec 6, 2005 California

    I've never met a person who didn't recognize this:

    Beerandraiderfan and smutty33 like this.
  28. draheim

    draheim Poo-Bah (2,431) Sep 18, 2010 Washington
    Beer Trader

    You probably need to travel more.
  29. originalgoat

    originalgoat Initiate (0) Dec 6, 2005 California

    Oh I travel plenty, but I should correct my statement.
    I never met a person who's old enough to drink etc...
  30. hopsgirl36

    hopsgirl36 Initiate (0) Mar 25, 2012

    Just one more reason for me to vist california
    Gene simmons is awsome....can't what to tell my dad.
  31. originalgoat

    originalgoat Initiate (0) Dec 6, 2005 California

    Agreed. Even the simple (and somewhat logical IMO) change to "Rockin' Brews", while still clumsy (and cheesy), is at least a snatch better. (hhhhhuhuhuhh huh huh - I said snatch. I suppose "Snatch and Brews" is next. Wait.... that actually does sound nice :slight_smile: :slight_smile: )
  32. Schmittymack

    Schmittymack Defender (643) Sep 3, 2008 Colorado
    Subscriber Beer Trader

    He might be a "whore" but he's a marketing genius. Pretty good music (not great), great shows, and all the merchandising. He's a rich "whore".
    Beerandraiderfan likes this.
  33. UMNbeerhunter

    UMNbeerhunter Disciple (399) Oct 21, 2010 Minnesota

    This is going to end up like "Toby Keith I love This Bar". After a year it will be a BMC pump house for people to get wasted and listen to bad local/cover bands. Any bar with their name attached to a celebrity like Gene has one purpose... Make money at any cost. If it suits them, they will sell the blood of Jesus for a %200 mark up.
  34. EgadBananas

    EgadBananas Initiate (0) Mar 18, 2009 Louisiana

    The beer list IS actually beyond decent:

    ... Granted I am in Louisiana, so of course that's a good looking list in my eyes. Maybe a local Californian would find it just meh though...
    highdesertdrinker likes this.
  35. jaxon53

    jaxon53 Meyvn (1,134) Mar 1, 2006 Connecticut
    Subscriber Beer Trader

    He is rich but also a sellout! Glad he's pushing craft brew though...
  36. dizzy1955

    dizzy1955 Initiate (0) Feb 10, 2013

    Aloha..... What's going on with the Maui restaurant?? The building has been empty for 2 years! When are you going to open ??? We can't wait.......HURRY !! We need you in Paia!
  37. WassailWilly

    WassailWilly Initiate (0) Sep 8, 2007 New York

    Draft list looks pretty killer to me !!
  38. fredmugs

    fredmugs Poo-Bah (1,533) Aug 11, 2012 Indiana
    Beer Trader

    Great list. Who wouldn't want to try Dr. Tongue
  39. otispdriftwood

    otispdriftwood Defender (637) Dec 9, 2011 Colorado
    Subscriber Beer Trader

    It doesn't matter what rock musicians' favorite foods are. There are enough star-struck people out there who will flock there to eat the same things musicians eat based on [mis]representations - whether the musicians eat the particular item or not.
  40. Beerandraiderfan

    Beerandraiderfan Initiate (0) Apr 14, 2009 Nevada

    I really like going to this place, its one of my favorites in Las Vegas. A great combination of butt rock and craft beers. Oh? What? This isn't Aces N Ales in Las Vegas?

    Well, imitation is the most sincere form of flattery.
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