General Ignorance among AB-Inbev employees

Discussion in 'Beer Talk' started by DHS1029, Mar 4, 2013.

  1. DHS1029

    DHS1029 Feb 14, 2013 Illinois
    Beer Trader

    So I was kind of trolling the Budweiser facebook page (hey its Monday, I'm at work, and bored out of my fuckin skull) and noticed this little gem from someone who's facebook profile indicated that they are a Master Brewer for AB-Inbev at their Georgia facility. I will omit the man's name for privacy's sake but this had me outraged. It was a response to a person who posted that craft beer is basically superior to Bud and that Bud uses rice in their formula. Here it is:

    "@... you are so wrong. It is not a major ingredient, not even close. It does, however, provide an important crispness and a lighter flavor than an all malt beer but don't confuse that as not being a real beer. Budweiser is so balanced and delicate and because of that, it is MUCH harder to make that fuller beers that can better hide flavor problems behind the fullness and hoppiness. Please don't speak on things you are not qualified to speak about."

    Are all AB-Inbev employees this brainwashed by the company line? You would think that someone who is a master brewer has to at least have some general knowledge about beer. The above comment led me to believe that you really don't need to know shit about beer to be a "master brewer" for AB-Inbev
     
  2. bum732

    bum732 Feb 18, 2008 Lesotho

    Um, he's actually correct. If you knew anything about making beer, you'd know that making a pale lager is extremely challenging due to the reasons he states.
     
    dbossman, kneary13, aepb1 and 115 others like this.
  3. Vav

    Vav Jul 27, 2008 Illinois

    bum732 beat me to it.
     
  4. MrGreengenes2

    MrGreengenes2 Aug 9, 2008 Indiana

    Agreed, I am always reminded how much I have yet to learn about brewing when I try and make a simple, light tasting beer. Also, don't even get me started about Macro's precise consistency. I am pretty sure most BAs will at least acknowledge these things, though this does not mean for one second that their beer is enjoyable or flavorful.
     
    JrGtr, InVinoVeritas, JimKal and 10 others like this.
  5. DHS1029

    DHS1029 Feb 14, 2013 Illinois
    Beer Trader

    So it may be harder to make, however it does not mean that the quality is better. I am by no means a brewer nor do I consider myself one, however I sense the overwhelming smell of bullshit in his attempt to justify Budweiser and its crappiness. This fool thinks that just because it is a more complex process, that that somehow translates into the quality of the beer. At the end of the day, it's still another crappy mass-produced adjunct lager.
     
  6. Sledutah

    Sledutah Oct 5, 2007 Utah

    It's not good and we might not like it. But, it is a well made beer and consistently brewed the same way over and over.
     
  7. Pecan

    Pecan Dec 20, 2012 Arizona
    Beer Trader

    Funny though, because he mentions flavor problems. And brews for ABInBev.

    News flash: You've got flavor problems.
     
    bcook582, Lantern, JohnnyMc and 2 others like this.
  8. Vav

    Vav Jul 27, 2008 Illinois

    But you're remarkably incorrect. Quality is not diminished in a product just because you dont enjoy it.
     
  9. abecall98

    abecall98 Aug 11, 2007 California
    Beer Trader

    You are twenty twelving it bro.
     
    weatherdog, SpdKilz, aasher and 4 others like this.
  10. SammyJaxxxx

    SammyJaxxxx Feb 23, 2012 New Jersey
    Subscriber Beer Trader

    I fixed that for you
     
    cjoc83, BobZ, creepinjeeper and 7 others like this.
  11. leedorham

    leedorham Apr 27, 2006 Washington

    If it's so challenging, then how does every third world country that can't seem to figure out flush toilets seem to have one?
     
  12. bleakies

    bleakies Apr 11, 2011 Massachusetts

    It's a crappy mass-produced lager that millions purchase regularly, enjoy, and never ever think "Boy, Bud's really dropped off since last year..."
     
    harrylee773 and ressling like this.
  13. bum732

    bum732 Feb 18, 2008 Lesotho

    Quality of product does not equal quality of enjoyment. Budweiser is flawless for what it is, a pale American lager. You may not like it, but it is a quality product that is much more of a challenge to make than many types of beers.
     
    FUNKPhD, albertq17, BigBarley and 5 others like this.
  14. Ericness

    Ericness Nov 21, 2012 Massachusetts

    Sounds like it's time for a Budweiser vertical tasting to put this thing to bed.
     
    MickJ0nes, jatut, Drock325 and 9 others like this.
  15. Northlax3

    Northlax3 Aug 19, 2012 New Jersey
    Beer Trader

    The definition of "Quality" is so muddled by marketing and personal perceptions, that it should be taken out of the English language.
     
  16. bum732

    bum732 Feb 18, 2008 Lesotho

    To be fair, it is much easier to make a pale lager than figuring out how to flush toilets.
     
  17. mdvatab

    mdvatab Apr 5, 2006 Indiana

    Then, as the brewmaster said, please do not speak on things you are not qualified to speak about. ;)

    If you don't like the taste of AALs, then just leave it at that. No need to talk smack about their quality. Any craft brewer who is being 100% honest will have to agree that ABI & Miller-Coors' quality is top-notch. (They just happen to consistently produce product which many BAs do not like...)
     
    BrettHead, COBeerBuff, JimKal and 6 others like this.
  18. neophilus

    neophilus Apr 4, 2009 Massachusetts

    In a way you have to respect the precision and skill to brew such massive amounts of the same beer at different faciilities across the country and have them all taste exactly the same.
     
  19. DHS1029

    DHS1029 Feb 14, 2013 Illinois
    Beer Trader

    I'm not the only one who doesn't enjoy it however. It seems most craft drinkers don't like it either
     
  20. DHS1029

    DHS1029 Feb 14, 2013 Illinois
    Beer Trader

    These same people also enjoy NASCAR and Honey Boo Boo...
     
    travdawg7, Lare453, iSTi and 3 others like this.
  21. draheim

    draheim Sep 18, 2010 Washington
    Beer Trader

    I'll step in here and suggest that the term "quality" can have various meanings, depending on what you're after. If you're talking about straight-up batch-to-batch product consistency on a global scale, then you can't argue that the big macros turn out a remarkably consistent, issue-free product that would make most small craft breweries envious. You never hear about infections, lack of carbonation, off flavors, or batch variation coming from the big breweries. Likewise, cases of food poisoning at McDonald's are almost unheard of.

    Now, I'll take almost any craft beer over a Budweiser, even with the former's almost rampant quality control issues. I'd rather take my chances on a flat Hair of the Dog or Lost Abbey beer any day over the bland, grainy BMC sure thing that I could buy for a fraction of the price. But you have to give the big guys credit for producing a massive amount of beer that gets distributed worldwide with surprisingly few QC issues.
     
    FUNKPhD, CaptainQ, albertq17 and 2 others like this.
  22. RblWthACoz

    RblWthACoz Aug 19, 2006 Pennsylvania

  23. starkmarvelo

    starkmarvelo Jan 20, 2010 Texas
    Beer Trader

    LOL!! I love threads like these. Sounds like the brewer is spot on. And I have heard that its easier to mask imperfections in an IPA than in say a light American Lager. While I enjoy craft beer more than any of the marcos, I don't think you can call something crappy and say millions buy it in the same sentence. Well you can.
    Let's not hate the big guy for being successful, and we'll leave the snobbishness to the wine drinkers. After all if Marcos were making super awesome craft brews, the little guys would be out of business and we wouldn't be here.
     
  24. DHS1029

    DHS1029 Feb 14, 2013 Illinois
    Beer Trader

    I agree wholeheartedly, and I will give a nod to your final point. If anything, they are consistent
     
  25. starkmarvelo

    starkmarvelo Jan 20, 2010 Texas
    Beer Trader

    I also want to add that Modelo Group is a macro, and Modelo Negro is one of the best examples of a Vienna Lager.
     
    harrylee773 likes this.
  26. GuzzLah

    GuzzLah Mar 2, 2013 Illinois

    They brew a very CONSISTENT product on a massive scale. You don't like the recipe. This doesn't mean it isn't a quality product.
     
    SlowWideTurns and albertq17 like this.
  27. zstef99

    zstef99 Dec 25, 2008 New York

    1) I don't see anything factually inaccurate with his statement.

    2) What do you expect him to say on a public forum? That the product he makes (and makes a living from) is bad?
     
  28. bleakies

    bleakies Apr 11, 2011 Massachusetts

    Does that mean that NASCAR cars are quite slow, rather than fast as NASCAR officials would have us believe?
     
    BigBarley likes this.
  29. draheim

    draheim Sep 18, 2010 Washington
    Beer Trader

    What does the dead former president of the Phillippines have to do with it?
     
  30. starkmarvelo

    starkmarvelo Jan 20, 2010 Texas
    Beer Trader

    Missed it.
     
  31. starkmarvelo

    starkmarvelo Jan 20, 2010 Texas
    Beer Trader

    Got it, touche. Macros.
     
    kemoarps likes this.
  32. TMoney2591

    TMoney2591 Apr 21, 2009 Illinois

    EVERYTHING, duh! C'mon, man, get yer head in the game!
     
  33. kevanb

    kevanb Apr 4, 2011 Illinois
    Beer Trader

    I remember my first thread too
     
    JrGtr, Pando, MickJ0nes and 19 others like this.
  34. shuajw

    shuajw Aug 12, 2007 Georgia

    Craft drinkers are still only 5 or 6% of beer drinkers. Everyone else is drinking Bud/Miller/Coors
     
    FUNKPhD, warchez and aasher like this.
  35. lackenhauser

    lackenhauser Dec 10, 2002 Maryland
    Subscriber Beer Trader

    Hate NASCAR, love Honey Boo Boo. Love BUD, and Bigfoot too.
     
  36. jesskidden

    jesskidden Aug 10, 2005 New Jersey
    Subscriber

    This was a particularly ignorant thing for the AB brewmaster to say:

    "Please don't speak on things you are not qualified to speak about."

    This shows that, for all his knowledge of brewing, he has little understanding of the driving force behind the internet and Facebook.;)

     
  37. draheim

    draheim Sep 18, 2010 Washington
    Beer Trader

    Now I understand why you didn't post anything in this thread.
     
    Chaz likes this.
  38. yemenmocha

    yemenmocha Jun 18, 2002 Arizona

    Jim Koch has a famous quote out there that I can't find right now which fully grants the Budweiser point, but he says it in a pejoritive way which is still accurate. It's a great quote. It must be really hard to make such a reduced flavor/low flavor beer without imperfections leaping out at you.
     
  39. grandmachine

    grandmachine Mar 11, 2010 California
    Beer Trader

    Talk about a thread backfiring.
     
    Pando, Brew33, cjoc83 and 4 others like this.
  40. otispdriftwood

    otispdriftwood Dec 9, 2011 Colorado
    Beer Trader

    So what did you expect him to post? That Budweiser is crappy beer and he's only there for the paycheck? Seeing that employers regularly check facebook, something tells me he MUST toe the company line or he'll be out looking for work elsewhere.
     
  • About Us

    Your go-to website for beer (since 1996), publishers of BeerAdvocate magazine (since 2006) and hosts of world-class beer events (since 2003). Respect Beer.
  • Return of the Belgian Beer Fest

    BeerAdvocate Brings its All-Belgian Fest to Portland, Maine on September 17, 2016. Tickets are on sale now.

    Learn More
  • Get the Mag

    Become a BeerAdvocate magazine print subscriber today.

    Subscribe