German brewer, Ratsherrn, attempts to trademark "Craft Beer."

Discussion in 'Beer News & Releases' started by bellais, Oct 23, 2013.

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  1. bellais

    bellais Initiate (0) Oct 19, 2011 Colorado

    German brewer, Ratsherrn (Nordmann Group), attempts to trademark the phrase "Craft Beer" in Germany. Although the request was denied and withdrawn, this is just an example how "Big Beer" is not limited to attacks on the American craft beer industry.

    Germany is in the early stages of a craft beer movement. There are several small breweries making finely crafted beers, both traditional and non-traditional. Some are even brewing "beer" not according to the reinheitsgebot.

    Link to trademark application:

    Link to story (in German):

    Yes, this is my first post on BA. Long time reader, first time poster.
  2. Stugotzo

    Stugotzo Initiate (0) Jun 13, 2012 Florida

    Why stop there? Why not trademark "beer"? :angry:
    AngelM, mythaeus and KS1297 like this.
  3. KS1297

    KS1297 Initiate (0) Apr 14, 2013 Wisconsin

    Stugotzo likes this.
  4. otispdriftwood

    otispdriftwood Initiate (0) Dec 9, 2011 Colorado

    If InBev didn't try to do it, perhaps because they knew it wouldn't fly, why would anyone else try?
  5. clarknova

    clarknova Initiate (0) May 29, 2013 Germany

    don't worry, that doesn't work in germany because "craft beer" is a describing term like "water".
  6. bellais

    bellais Initiate (0) Oct 19, 2011 Colorado

    Oliver Nordmann, the owner of Ratsherrn, releases a statement in response to the angry outcry of the craft beer industry. The statement reads not like an apology but rather a justification why the trademark attempt was made.

    Mr. Nordmann list the company's accolades and suggests that they are a pioneer in the craft beer movement in Germany. He states that the market showed them "the rules of the game," admits that it was a mistake and that his company will never try to trademark "craft beer" again.
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