Good News For 'Green' Brews: Consumers Say They'll Pay More For Sustainable Beer

Discussion in 'Beer News & Releases' started by CASK1, Oct 14, 2018.

  1. CASK1

    CASK1 Aspirant (293) Jan 7, 2010 Florida

    BuffaloBill12 and eppCOS like this.
  2. Giantspace

    Giantspace Defender (678) Dec 22, 2011 Pennsylvania


    Do it because you want to as a company.

    Uinta does it and they don’t charge too much compared to others.

    If you use solar it’s a savings to your company, sure it’s an upfront investment but it benefits your company. The cost should be part of your plan and not Passed on to the consumer.

    Tell me your going solar and it will only be $1 more a six pack and I walk away.

    Daveshek28, Lahey, PatrickCT and 8 others like this.
  3. Brad007

    Brad007 Poo-Bah (3,737) Mar 28, 2007 Vermont

    I wouldn't pay more even if the beer was dry hopped with unicorn dust.
    Zorro likes this.
  4. medb

    medb Initiate (52) Aug 27, 2013 California

    What if it was Double Dry Hopped?
    BuffaloBill12 and Brad007 like this.
  5. TheGent

    TheGent Meyvn (1,443) Jun 29, 2010 New Jersey
    Premium Trader

    Zorro likes this.
  6. Zorro

    Zorro Poo-Bah (4,357) Dec 25, 2003 California

    Don't care.
  7. Brad007

    Brad007 Poo-Bah (3,737) Mar 28, 2007 Vermont

    Prefer Quadruple Dry Hopped.

    THANAT0PSIS Crusader (768) Aug 3, 2010 Wisconsin

    Only if it actually cost them more to make the beer "sustainibly," which, with alternative clean energy it does not in the long run. I'm not paying a more just because they're doing a good thing.
  9. waltari

    waltari Initiate (63) Jan 28, 2016 Georgia

    Just putting that on a label will get the price to go up and have people lined up to buy it.
  10. DrumKid003

    DrumKid003 Aspirant (221) Aug 10, 2013 Oklahoma

    If it makes the price go up, I start looking for other beers to drink. I'm also really tired of this holier than thou bullshit that comes from people who use renewable energy.
    Alefflicted and Lone_Freighter like this.
  11. grilledsquid

    grilledsquid Devotee (490) Jul 10, 2009 California

    This thread warms (pun intended) my heart.
    mig100 likes this.
  12. mig100

    mig100 Meyvn (1,020) Aug 3, 2014 Texas

    Yet a company who just raises the price $1 per six pack without explanation, will likely continue to get your business. This is the issue with transparency in politics, unfortunately.
  13. Giantspace

    Giantspace Defender (678) Dec 22, 2011 Pennsylvania


    I bargain hunt beer so really I dont care who brews it or what system they brew with. I have zero loyalty and ill buy Inbev product or other large or small breweries.

    I stay at under $1 a beer. Drinking my OB Canundrum 15 pack I paid $12.99 for, MId Sptember cans includes the G'night Im drinking now.

    I love that Uinta and others are green brewers but end of the day that really has nothing to do with my purchase.

    Again, if you want to brew in a way good to the environment I am all for it. If you ask more for your beer because you want me to pay for your initial investment, no thank you. I do not know much about brewing or the economies of scale related to the business but I would think solar or brewing with less water would ultimately bring prices down.

    PatrickCT and FatBoyGotSwagger like this.
  14. FatBoyGotSwagger

    FatBoyGotSwagger Meyvn (1,138) Apr 4, 2009 Pennsylvania

    I am impressed you have been able to keep this effort going for some years now in SEPA. Cheers! To fighting the good fight.
    JackHorzempa likes this.
  15. jesskidden

    jesskidden Meyvn (1,365) Aug 10, 2005 New Jersey

    Of course, none of these processes are new or unique.

    "Refillable" beer bottles were all that existed until the mid-1930s and the "Throw-away" bottle didn't outsell refillables until the early 1970s. And, given the water usage, waste water produced and energy/fuel needed (heating the water + the "all the refillable bottles will be sent to a facility in Montana to be washed"), whether this is "green" is still debatable.

    Waste grain has long been given away or sold by brewers to farmers. Schlitz (#2 in the US, with a barrelage of 10-20 million at the time) even had a subsidiary that produced cattle feed - Brewlage®" and "Maltlage®" which were "mixture(s) of wet brewers grains, maize, minerals and vitamins".

    Breweries have been "recovering" CO2 since the process of "carbonization" (i.e., "force carbonation") was developed in the late 1800s.

    --- from 1903's One Hundred Years of Brewing
    eldoctorador likes this.
  16. Ranbot

    Ranbot Zealot (547) Nov 27, 2006 Pennsylvania

    What people say they will buy and how they actually spend their money are often very different.
  17. EvenMoreJesus

    EvenMoreJesus Champion (886) Jun 8, 2017 Pennsylvania
    Premium Trader

    The interesting thing about "sustainability" is that it is often quite profitable for the company in question. Many times in the long run, as practices take time to implement and equipment can be expensive. Most of these companies wouldn't be doing this unless it saved/made them money, but that doesn't take away from the fact that it makes them look good to people who think that they're taking steps to save the planet. :rolling_eyes:
    Alefflicted likes this.
  18. Ranbot

    Ranbot Zealot (547) Nov 27, 2006 Pennsylvania

    Right. Sustainability done correctly should reduce costs. Sustainability for the sake of feel good marketing isn't really sustainable. It might surprise some but Walmart and Rob Walton, specifically, are one the biggest supporters of sustainable practices, because in the long run it saves the company money.
  19. Ranbot

    Ranbot Zealot (547) Nov 27, 2006 Pennsylvania

    The other irony here is that consumers already have craft beer choices that use many sustainable processes, Sierra Nevada and New Belgium and yet their sales volume has gone down. The truth is sustainable practices often favor economies of scale, which is why you see sustainable practices [effective ones] more often at large operations like Sierra Nevada or New Belgium [or even Walmart] than small, local operations.

    FWIW, I am being dismissive of this poll, but not because I am an ideologic neo-con. I'm actually pretty liberal and want to save the world from climate change and environmental disaster as much and probably more than the next person. But I care most about what actually creates results, not what makes people feel good.
    HopsAreDaMan, CASK1, Squire and 2 others like this.
  20. hopfenunmaltz

    hopfenunmaltz Meyvn (1,391) Jun 8, 2005 Michigan

    Sierra Nevada saves a lot of greenhouse gas by having their own facilities where grain is delivered by the grain hopper rail car. Much more efficient as they have the scale to do it that way.. It saves them a lot of money to buy by the rail car and have it shipped by rail. It is a green practice that returns some greenbacks to the bottom line.

    I always cringe when a place buys sacks of grain, and often pays extra to have them crushed by the supplier because they don't have a mill or mill room.
    drtth and Ranbot like this.
  21. Ahonky

    Ahonky Initiate (133) Feb 13, 2018 New York

    According to some very reliable data I have access to, it's a mere 4% of the US population who are true, active "green" consumers.

    This subject is very close to me, as it presents itself as a hot subject from all of my clients. Not a seedling of altruism behind the entire movement
    BayAreaJoe likes this.
  22. BayAreaJoe

    BayAreaJoe Defender (646) Nov 23, 2017 California

    If you're talking about folks who do everything green every step of the way, I'm surprised it's even that high. I try to do what I can, but those that I've met out here who I would say are truly green produce practically no garbage and do all their own composting. It's a lifestyle choice that isn't very convenient.
    Daveshek28 likes this.
  23. grilledsquid

    grilledsquid Devotee (490) Jul 10, 2009 California

    Everyone has a carbon footprint. You can go zero waste and live in a passive home, but if you're taking flights abroad on a regular basis for leisure, you'll have a pretty big ecological footprint. That said, you still have to do the best that you can, especially when it comes to energy consumption.
  24. stevepat

    stevepat Devotee (415) Mar 12, 2013 California

    you really think there's not a single person out there who is trying to make more ecologically or socially concientious purchasing decisions out of altruism? makes me skeptical of your other 'reliable data'
  25. BiddzzBA

    BiddzzBA Initiate (29) Jan 26, 2018 North Carolina

    Ill not pay more. If a brewery wants to play the green card, they can pay the bill themselves. No socialism in my beer thx.
    Squire likes this.
  26. BeerDrinkinGuy

    BeerDrinkinGuy Initiate (42) Nov 2, 2018 Minnesota

    Because beer isnt expensive as it is now.....