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Good People Brewing Company Purchases Avondale Brewing Company

Discussion in 'South' started by Keene, Oct 16, 2017.

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  1. Keene

    Keene Editorial Director (871) Sep 11, 2009 Washington

    BIRMINGHAM, ALABAMA—Good People Brewing Company, Alabama’s oldest and largest brewery, has announced that they will be the new managers of Avondale Brewing Company. The founders of Good People purchased the brewery and its assets from Avondale Holdings, a subsidiary of Orchestra Partners.

    “We’ve always really admired Avondale Brewing Company and what it has done for Birmingham and the culture of this city,” said Michael Sellers, co-owner and founder of Good People Brewing Company. “We look forward to continuing to brew great beer in the city of Birmingham and bring that beer across the Southeast. We wish the Lake brothers the best of luck on their new ventures.”

    The new management team will continue to build upon the already established success of the Avondale brand. The name and location of the brewery will remain the same. Guests and fans will continue to see the same faces they’ve seen at Avondale Brewing over the years. The brewery will host all events and performances already scheduled. The leadership team will not be overseeing management of any of Avondale’s previously affiliated restaurants.

    The purpose of this new venture was to combine the strengths of both organizations. By combining forces and becoming more collaborative, the local beer community will see more quality offerings and innovative brews.

    “We are so excited to start this new chapter in the brewery’s history,” said Taylor Lander, Director of Marketing & Events at Avondale Brewing Company. “We are looking forward to showing you what we have on the horizon.”

    Avondale Brewing Company, located at 201 41st Ave Street South, was founded in 2011. Known for a wide selection of craft beers and offerings from The Sour Room, the brewery produces 6,000 barrels per year. Avondale has hosted such acts ranging from The Wailers to Gov’t Mule to Yelawolf in their outdoor venue.

    For up-to-date information about news and events, “like” Good People Brewing and Avondale Brewing on Facebook or follow on Twitter or Instagram at @GPBrewing and @AvondaleBrewing.

    Good People Brewing Co., located in Birmingham, Alabama, is a leader in the South’s craft beer movement. Founded in 2008, it was the first craft brewery in the Southeast to can its beers. For more information on Good People’s beers—and the good people behind them—visit goodpeoplebrewing.com.

    Avondale Brewing Co., founded in 2011, is a small brewery housed in a fully renovated, historic building in the Avondale neighborhood of Birmingham, Alabama. With a passion for creative beers and good music, the brewery offers a good story with each pint. For more information on the history and stories behind Avondale’s brews, visit avondalebrewing.com.

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    JuliusPepperwood likes this.
  2. JuliusPepperwood

    JuliusPepperwood Aspirant (213) Jul 21, 2013 North Carolina

    Avondale has always struggled with quality and inconsistency issues. Hopefully being aided by Good People's quality control lab and their brewers the beer will get better at Avondale. They have a big patio and are surrounded by some great restaurants but I have typically avoided the brewery in the past.
    donspublic likes this.
  3. donspublic

    donspublic Poo-Bah (1,652) Aug 4, 2014 Texas
    Society Trader

    I was there the weekend of July 4th, that patio was something else and they had a good R&B band playing. I thought the beers at the sour room were better quality than those at the regular tap room. Really enjoyed my time there that weekend even though I was walking in the rain most of the time :slight_smile:
  4. Birdrinker

    Birdrinker Initiate (137) Mar 30, 2014 Colorado

    So pumped for this, I have family in Alabama and always make it out to both breweries when I visit. My favorite memory is seeing Jeff Austin play in the patio at Avondale. Love the sours, and Good People just make great beers!

    Side note: Can anyone tell me what the heck is happening with Back Forty these days? I know of a friend laid off that worked there....
  5. JuliusPepperwood

    JuliusPepperwood Aspirant (213) Jul 21, 2013 North Carolina

    @Birdrinker Back Forty was working on a distribution deal to sell their beer in Mexico but the new political climates and the earthquake have disrupted that deal. I know they distributed beer to China last year too. Other than that they continue to produce solid beer that in my opinion isn't very adventurous or exciting.
  6. NeroFiddled

    NeroFiddled Poo-Bah (10,586) Jul 8, 2002 Pennsylvania
    Society Trader

    Was it Tabernash that bought Left Hand or the other way around? I'm guessing it was the other way around, or just a joining of the two. Who's left? And what about that Pyramid deal years ago? Who's left? I don't see any good coming out of this in the long run, but I'll cross my fingers and hope for the best.
  7. Dan_K

    Dan_K Devotee (496) Nov 8, 2013 Colorado

    Left Hand Merged with Tabernash in 1998. I am guessing LH bought them because LH is still around and Tabernash is not.
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