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Goose Island - 765ml Matilda / Sophie

Discussion in 'Beer Talk' started by sherm1016, Nov 2, 2012.

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  1. sherm1016

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    Label approvals for Sophie and Matilda on Beer News:

    [​IMG]

    [​IMG]

    I had heard 750ml bottles previously. Not that the 15ml makes a difference, but does anyone know the reasoning or significance behind a 765ml bottle?

    EDIT: Apologies for misspelling Sofie.
     
  2. DevilsCups

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    Probably wine related. More "aesthetically upscale" and similar.
     
  3. fmccormi

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    Some kinda cork-and-cage version? Maybe they're moving to 12oz 4-packs and C&C packages for these two.
     
  4. sherm1016

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    I think it is well documented that they are moving to C&C for the likes for Matilda, Sofie, and their other Belgian style offereings. I'm more interested in understanding the 765ml bottle size.

    Agree that it is probably wine related, although, per WikiPedia (which we all know is right all the time ;)), 765ml is not a standard wine bottle size. http://en.wikipedia.org/wiki/Wine_bottle
     
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  5. cbeer88

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    Those have to be custom bottles.
     
  6. sherm1016

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    Agreed. I'd love to see a picture of them. I have to believe that the Bud marketing machine is behind the unique size, and I'm sure they believe that different sells (which I'm guessing it true).
     
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  7. thecommish101831

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    They have 12oz 4 packs already, in addition to the 22ozers.

    Weird...
     
  8. sherm1016

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    I'm pretty sure these will be replacing the 22oz/650ml bottles.
     
  9. JulianC

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    Interesting. The 22s will likely be obsoleted over these. The labels are now more sophisticated than before. And the bottle size along with C&C will certainly stand out on the shelf and make the beer appear even more prestigious. You have to remember now with InBEV, we're dealing with the masters of marketing.

    Hey, I'll bite :)
     
  10. fmccormi

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    Well, my first thought went back to that whole area code gimmick, but after looking into it I don't see a lot of rhyme or reason for that line of speculation:

    [​IMG]

    Unless they're reaaaaally going after the Purdue student body.
     
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  11. cbeer88

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    Do we actually know they are cork and cages? They still could be capped - particularly if they are already using a customized bottle to grab attention... C&C's have become so common that I'm not sure they really make a beer look "special" anymore.
     
  12. pmoney

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    I wonder if the three sisters will switch to this format.
     
  13. mjohnson17

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    Probably to stand out on shelves. How many other beers do you know that come in 765ml bottles?

    I equate this to what Dogfish Head did 10 or so years ago when they released Midas Touch in 750ml format. At that time most domestic beers came in 12oz.
     
  14. Bluecane

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    Aren't there some states who don't allow bottles > 750ml?
     
  15. crusian

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    why would they go up in size then? I assume then that a huge price increase is coming.
    I would think they would go down to 500ml or something.
     
  16. fmccormi

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    I guess the follow-up question would be whether or not GI distributes to those states. But, I can't speak to either of those, to be honest.
     
  17. pepsican

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    It will be interesting to see but I don't understand why anyone would buy this over a 4 pack considering the price per ounce goes way up for the same beer. I can't imagine these will be cheaper than the bombers they have now either. Here's hoping they don't give up the four packs.
     
  18. crusian

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  19. rowingbrewer

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    They will probably have production cost of the change from 650 to 765 go up by about 10-15% and they will make up for it with a 50% increase in price
     
  20. Hanzo

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    If they want to stand out they need to wax tip these suckers.
     
  21. cbeer88

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    They need to be careful about entering dangerous price territory though. Much of the appeal of Sofie/Matilda is the fairly reasonable prices. If it exceeds the $10 for a large bottle price point, then most people would just happily switch to Orval for less money.
     
  22. fmccormi

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    Yeah, I noticed that in a google search. There are a ton of other shapes for 765ml containers I've found, though. I have no idea how much different this might / might not look.
     
  23. rowingbrewer

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    I think these bottles are going to go from $7-9 for a capped 650ml to $10-13 for a C&C 765ml. These beers are going to be used to try and hook some wine drinkers on beer. they will present the beer differently and up the price so it does seem to be cheap. on a side note, the most recent bottling of sofie i had (don't remember the exact bottling date but it was a 650ml from some time in the first half of 2012) was no where near as good as the 2011s i had been drinking earlier this year, my brother felt the same way
     
  24. fmccormi

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    Or, some other good alternatives. If you're specifically seeking brett then that's one thing, but Brooklyn Local 1 and Sorachi Ace usually go for about $9/ bottle, in my experience. If you're looking for a nice beer to share in a somewhat more elegant presentation, jumping $1/ bottle to go from 650ml to 750ml is not unreasonable, especially for the quality of those two beers. (Which, to be fair, only come in that packaging format, to my chagrin.)

    I just want more good, (somewhat) lower-ABV brett beers. I think Green Flash did something fantastic with Rayon Vert, especially when you consider the contents, packaging, and price all at once. Fantastic value.
     
  25. cbeer88

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    I'm mostly just comparing apples to apples. Orval is the gold standard for a Belgian Pale w/ Brett, so Matilda becomes a mighty tough sell if it costs more than Orval. Rayon Vert is awesome, but it's extremely under the radar. I wouldn't see most Matilda drinkers jumping to Rayon Vert the way I could see them jumping to Orval.
     
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  26. a74gent

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    I'm not sure it is as simple as "Different sells".....at the risk of being argumentative on BA (oh my), I would posit that size matters!
     
  27. sherm1016

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    I have trouble believing 15ml matters. I do however believe that the 765ml bottle must be more expensive than a 750ml bottle in some way (bottle cost, new/different bottling line, something) given it is not industry standard for beer or wine (as best I can tell). So there has to be some value to GI / ABI to using a different size bottle. I'm speculating that it's not the 15ml. Maybe it will be the same shape as a normal 750ml (the Stoudt's above appears to be), but then it would be even stranger IMO.

    Also, as for "different sells": see Bud Light Platinum. It is selling extremely well (much to the chagrin of most here on BA), and I'm guessing the fancy blue bottle is part of the reason why.
     
  28. BedetheVenerable

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    On a semi-related note, I've seen the 22oz Sofie, Matilda, and Sophie going up from a great value at 8-9 bucks, to 12-13...for no apparent reason...why would I spend 13 bucks for a 22oz of Pere Jacques (which I LOVE) or Matilda (love it also) when I can spend 12 bucks for 4-12oz? Hope these beers dont get prohibitively expensive?
     
  29. otispdriftwood

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    Why 765 ml? A mistake by the bottle maker and a discount to GI?
     
  30. HopsJunkiedotcom

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    Double chagrin Fridays here on BA. :D
     
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  31. cbeer88

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    The bottle will look different than everything else on the shelf. On its own it might be subtle, but when placed on a shelf next to the standard sized 750ml, it will stick out.
     
  32. sherm1016

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    That very well might be the case. Time will tell I suppose. But it leads to another question: will other breweries follow so as not to be left behind.
     
  33. cbeer88

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    Yes and no. To some extent many breweries already do angle for packaging that sticks out - be it bottle type, labels, etc. On the other hand, using customized bottles or special rarer bottles are very expensive. Most craft brewers are still small enough that they already have problems getting their prices down, so spending even more money on packaging doesn't make a lot of sense for them.
     
  34. a74gent

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    I was just joking my good man, but since you're in a serious mood I'll retort. GI clearly has some reason and I'm guessing it is about changing the price point for some reason. Bud Light Platinum is selling well? Really...not kidding. I don't see it moving much of anywhere either off the shelf or via bottles/pints at the bar. Is there a stat or do others see the BLP moving well too?
     
  35. mdomask

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    For some reason, bomber prices almost always suck per ounce when compared to 12oz bottles. I haven't bought a 4-pack of GI Belgians in a while, but $12 seems right.

    That means that, at current prices, Matilda is $0.36/oz in bomber vs. $0.25/oz in 4-pack bottles.

    I just don't get bomber pricing :(
     
  36. mdomask

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    http://www.reuters.com/article/2012/10/31/us-abinbev-earnings-idUSBRE89U0AY20121031
     
  37. thecommish101831

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    Wow. My store has them for $8.99 for a 22oz, or $8.99 for a 4 pack
     
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  38. sherm1016

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    http://beerpulse.com/2012/10/a-b-in...ily-up-bud-down-shock-top-and-stella-surging/

     
  39. a74gent

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  40. mjohnson17

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    buy buy buy
     
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