Great Awakening Brewing Company

This place had some buzz this past summer. They showed up at a couple of different beerfests and received some high marks. They announced in May that they found a retail spot in Westfield, MA but since then their social media has been a ghost town. The last post was in June and there is a vague comment in early September that says they are hoping to open in December.

Has anybody heard anything? Has anyone seen the space?

Usually breweries in the building process are posting updates once a week.

 

From their Facebook page last week...
"We think we'll be opening in March 2020."
Bummer. I was really hoping to check them out next month. I guess it is better than the thing falling through all together.

 

Does anybody have an update on this place?

After initially saying December, they pushed the opening to "hopefully March." March is a week away and they haven't posted anything since December 31st when they said "Spring." So, I am thinking March isn't happening unless they are keeping things totally under wraps.

Does anybody know the guys?
Do any locals have some inside information?

 

Much obliged.

 

They replied to a Facebook comment yesterday and essentially said...

We are targeting a Spring opening and doing everything we can to open as soon as possible. We will update social media when we get closer.

I guess the March opening is officially out of the picture. I really hope they open in April. It just seems crazy to me that they were originally targeting December. They really must have run up against something.

 

Thanks for the update but something tells me they aren't opening anytime soon. Hopefully they can survive being closed for the foreseeable future.

 

I guess if they were ready to open with restrictions still in place, they could do what Kismet is doing and just offer cans to go only (although that was their plan from the start). It could help bring in some revenue if they were desperate.

 

Haha. I didn't even think of that. Perfect!
Maybe once this blows over they could offer a free pint with proof of a positive Covid test and hospital discharge papers.

 

I keep going back and forth on whether it would be a good idea for a new brewery (not necessarily this one but it does apply) to open for the first time with cans to go only.
I heard Great Awakening plans to have cans from the start so it is theoretically possible but does that look bad compared to a real taproom grand opening? Could it actually hurt the business in the long run?
What do you think? If you are a brewery ready to open today, do you do it?

 

It is happening...

 

Yes!


Plus this looks exciting.

 

Sales are live...



Does anybody care?

 

Really? I like it.
Great Awakening. The eye is open and then the pupil and iris make a G and A.
Though I am sure you didn't need it explained.