"Great pilsner taste, triple hops brewed."

BMC SUCKS. WALEZ BRO.

for a website focused on craft beer, BMC sure is the topic of a lot of conversation.

miller/inbev make money off the masses, mostly by increasing thier profit margins in a variety on ways. Cutting corners like this is just one example

 

It's all truth but marketing is an amazing thing.

 

The rice and or corn adjunct ratio probably eclipses the pils malt, that and Joe sixpack doesn't care enough to warrant the need to risk profits from the potential loss of clientele over changing the recipe to adhere to style guidelines. Its all about marketing and sales brotherman, thats why Walmart and McDonalds do so well.

 

I'm pretty sure this site is focused on beer in general. Threads like this do pop up from time to time from new members but it's a good realization the OP is coming to.

 

Misleading advertising? I don't know man, sounds like it would be a first.

 

There is pilsner malt most likely. But remember it is an adjunct lager, so around 30% of the sugar used to make alcohol in that beer is from most likely corn syrup. Im sure hops go into the brew at three separate times, as to be truthful in advertising. But those just have to be hops, it doesnt mean they have any aroma or bittering properties.

To get down to it, it is what most people in the US still drink, they make tons of money selling this beer. Is it world class no, but people on BA are a very very very tiny minority.

Cheers

 

On my local radio station they say "impress your friends with your great taste in beer" for the Miller light commercial.

 

I thought it had great taste, andwas less filling. Then girls stripped each other and fought in a fountain.

 

It's all gross and I have a shelf full for my friends that don't drink craft beer, other than that I would pour it down the drain.

 

Well the bottles do have a vortex and the cans have a punch top can. There's that. Maybe you had an unvortexed bottle or can without the punch top?

 

You're not a man if you don't drink Miller Light. Hand in your man card, sir.

 

I heard if you age miller it turns into a white barleywine.

 

It's like in Madmen when they are trying to come up with a slogan for Lucky Strike. All cigarette tobacco is toasted, but the dumbass consumers have no idea, so the Lucky Strike slogan became "They're Toasted!". It may be "triple hop brewed", but when the average person has no idea what the fuck that means, it becomes marketing.

 

Exactly. The point of the Miller Lite advertising is to say that it has "more flavor" than the other light beers, and therefore is better than the other ones, just like Coors Light is "more drinkable" than the other light beers, and Bud Light is "more popular" than the other light beers. You've gotta have a marketing edge when you're selling products that are next to indistinguishable without their containers.

 

My guess of the grain bill for Miller Lite:

60% neutral base malt (American 2-row)
40% Corn Syrup

As regards triple hopping they very may well perform three hop additions:

· A little bit of hops at the beginning of boil to achieve an IBU of around 8-12 IBUs
· Very little hops added near the end of boil for flavor
· Very, very little hops added at the end of boil for aroma

It is ‘popular’ to bash beers like Miller Lite on BA forums since these beers are essentially bland and tasteless, but guess what? The majority of beer drinkers want a beer that is bland and tasteless and Miller Lite delivers in that regard.

Cheers!

 

You forgot to mention the multiple GABF awards Miller Lite has won.

 

Gee Whiz, I can't be expected to remember everything!?!

 

Miller uses hop extract for at least the early additions. Tetrahop that does not skunk, and gives a long lasting head.

 

If that's anything like white whiskey, then I'd rather drink my miller fresh.