"Great pilsner taste, triple hops brewed."

Discussion in 'Beer Talk' started by psnydez86, Jan 29, 2013.

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  1. psnydez86

    psnydez86 Disciple (363) Jan 4, 2012 Pennsylvania
    Beer Trader

    So after having a few good local/homemade brews with a buddy I find myself extending my buzz with Miller Lite left over from a new years party. My thread subject is word for word what the miller lite label says. I get no grainy pilsner malt flavor, and absoulutely no hops. Is BMC that outta touch or do they choose to use "pilsner" and "hops" as obvious beer words to get the general public riled up? I'm sick of this false advertising and am interested to hear what beer lover's have to say.?
     
  2. Nectar

    Nectar Initiate (0) Jan 17, 2013 New Jersey

    BMC SUCKS. WALEZ BRO.

    for a website focused on craft beer, BMC sure is the topic of a lot of conversation.

    miller/inbev make money off the masses, mostly by increasing thier profit margins in a variety on ways. Cutting corners like this is just one example
     
    Errto and misterid like this.
  3. Eriktheipaman

    Eriktheipaman Savant (971) Sep 4, 2010 California
    Beer Trader

    It's all truth but marketing is an amazing thing.
     
  4. youradhere

    youradhere Devotee (483) Feb 29, 2008 Washington
    Beer Trader

    The rice and or corn adjunct ratio probably eclipses the pils malt, that and Joe sixpack doesn't care enough to warrant the need to risk profits from the potential loss of clientele over changing the recipe to adhere to style guidelines. Its all about marketing and sales brotherman, thats why Walmart and McDonalds do so well.
     
    MilkManX likes this.
  5. Eriktheipaman

    Eriktheipaman Savant (971) Sep 4, 2010 California
    Beer Trader

    I'm pretty sure this site is focused on beer in general. Threads like this do pop up from time to time from new members but it's a good realization the OP is coming to.
     
    Bitterbill likes this.
  6. DStoked

    DStoked Aspirant (257) Sep 28, 2011 Ohio
    Beer Trader

    Misleading advertising? I don't know man, sounds like it would be a first.
     
  7. BeerNFoodDood

    BeerNFoodDood Initiate (0) Jul 7, 2012 Colorado
    Beer Trader

    There is pilsner malt most likely. But remember it is an adjunct lager, so around 30% of the sugar used to make alcohol in that beer is from most likely corn syrup. Im sure hops go into the brew at three separate times, as to be truthful in advertising. But those just have to be hops, it doesnt mean they have any aroma or bittering properties.

    To get down to it, it is what most people in the US still drink, they make tons of money selling this beer. Is it world class no, but people on BA are a very very very tiny minority.

    Cheers
     
    gir02021 likes this.
  8. Schmuck82

    Schmuck82 Initiate (0) Nov 13, 2008 Texas

    On my local radio station they say "impress your friends with your great taste in beer" for the Miller light commercial.
     
    PABSTMASTER likes this.
  9. VncentLIFE

    VncentLIFE Meyvn (1,295) Feb 16, 2011 North Carolina
    Beer Trader

    I thought it had great taste, andwas less filling. Then girls stripped each other and fought in a fountain.
     
  10. RevolutionWahoo

    RevolutionWahoo Initiate (0) Jan 29, 2013 Virginia

    It's all gross and I have a shelf full for my friends that don't drink craft beer, other than that I would pour it down the drain.
     
  11. KingBiscuit

    KingBiscuit Disciple (373) May 30, 2005 Illinois

    Well the bottles do have a vortex and the cans have a punch top can. There's that. Maybe you had an unvortexed bottle or can without the punch top?
     
    copslovebeer and MaineMike like this.
  12. Derranged

    Derranged Devotee (461) Mar 7, 2010 New York

    You're not a man if you don't drink Miller Light. Hand in your man card, sir.
     
    ESeab likes this.
  13. SFACRKnight

    SFACRKnight Savant (938) Jan 20, 2012 Colorado
    Beer Trader

    I heard if you age miller it turns into a white barleywine.
     
  14. SeaOfShells

    SeaOfShells Initiate (0) Feb 22, 2011 California

    It's like in Madmen when they are trying to come up with a slogan for Lucky Strike. All cigarette tobacco is toasted, but the dumbass consumers have no idea, so the Lucky Strike slogan became "They're Toasted!". It may be "triple hop brewed", but when the average person has no idea what the fuck that means, it becomes marketing.
     
  15. shand

    shand Meyvn (1,402) Jul 13, 2010 Florida
    Beer Trader

    Exactly. The point of the Miller Lite advertising is to say that it has "more flavor" than the other light beers, and therefore is better than the other ones, just like Coors Light is "more drinkable" than the other light beers, and Bud Light is "more popular" than the other light beers. You've gotta have a marketing edge when you're selling products that are next to indistinguishable without their containers.
     
  16. JackHorzempa

    JackHorzempa Poo-Bah (2,620) Dec 15, 2005 Pennsylvania

    My guess of the grain bill for Miller Lite:

    60% neutral base malt (American 2-row)
    40% Corn Syrup

    As regards triple hopping they very may well perform three hop additions:

    · A little bit of hops at the beginning of boil to achieve an IBU of around 8-12 IBUs
    · Very little hops added near the end of boil for flavor
    · Very, very little hops added at the end of boil for aroma

    It is ‘popular’ to bash beers like Miller Lite on BA forums since these beers are essentially bland and tasteless, but guess what? The majority of beer drinkers want a beer that is bland and tasteless and Miller Lite delivers in that regard.

    Cheers!
     
    Bitterbill and scootsmal like this.
  17. herrburgess

    herrburgess Savant (993) Nov 4, 2009 South Carolina
    Industry Beer Trader

    You forgot to mention the multiple GABF awards Miller Lite has won. ;)
     
  18. JackHorzempa

    JackHorzempa Poo-Bah (2,620) Dec 15, 2005 Pennsylvania

    Gee Whiz, I can't be expected to remember everything!?!:)
     
  19. hopfenunmaltz

    hopfenunmaltz Meyvn (1,208) Jun 8, 2005 Michigan

    Miller uses hop extract for at least the early additions. Tetrahop that does not skunk, and gives a long lasting head.
     
  20. RichardMNixon

    RichardMNixon Zealot (515) Jun 24, 2012 Pennsylvania
    Beer Trader

    If that's anything like white whiskey, then I'd rather drink my miller fresh.
     
  21. herrburgess

    herrburgess Savant (993) Nov 4, 2009 South Carolina
    Industry Beer Trader

    Certainly not everything, but I had assumed that award-winning U.S.-brewed pilsners were a specialty of yours...
     
  22. SeaOfShells

    SeaOfShells Initiate (0) Feb 22, 2011 California

    The Bruery's Run B.M.C. claims to be "Quadruple Hop Brewed", which is no doubt a jab at Miller.
     
  23. JackHorzempa

    JackHorzempa Poo-Bah (2,620) Dec 15, 2005 Pennsylvania

    “Tetrahop that does not skunk, and gives a long lasting head.”

    Jeff, it has to be over 20 years since I personally drank a Miller Lite. Does a Miller Lite really have a “long lasting head”? When I ‘witness’ AALs being poured on draft in pint glasses my memory is that they don’t develop a head at all (which I always attributed to the fact that too much adjunct is used in brewing the beers).

    Cheers!
     
    Bitterbill likes this.
  24. JackHorzempa

    JackHorzempa Poo-Bah (2,620) Dec 15, 2005 Pennsylvania

    I am forced to throw a flag here! 15 yards for taunting!;)
     
    herrburgess likes this.
  25. hopfenunmaltz

    hopfenunmaltz Meyvn (1,208) Jun 8, 2005 Michigan

    Just going from what Bamforth has said in his talks and stories.

    Edit - I have not had it in a similar timeframe.
     
  26. RyFikes

    RyFikes Initiate (0) Jan 3, 2013 New York

    BMC cost break down per bottle of beer (if every beer cost a dollar):

    33¢ Advertising,
    33¢ Packaging,
    33¢ Distributing,
    1¢ Ingredients/brewing process.

    That should just about say it all.
     
  27. misterid

    misterid Initiate (0) Apr 3, 2009 Wisconsin

    guess i don't get the obsession folks have with constantly putting down Miller/Bud/Coors, etc.

    yes, most here don't like and won't drink it. we get it. we all understand that it's not "real" beer as we know it. we all know about their "false advertisement". we're all appalled that they claim to be the #1 beer in the world. blah blah blah

    these threads should be locked ands/or deleted quicker than any off topic, non beer focused, too many smilies having posts/threads
     
  28. PABSTMASTER

    PABSTMASTER Initiate (0) Feb 23, 2009 Pennsylvania

    Hahaha! DAMN!
     
  29. jtg5678

    jtg5678 Aspirant (208) Nov 27, 2012 Illinois
    Beer Trader

    Don't get it wrong, mister, Bud Light is "drink ability" and Coors Light is "super cold."

    So, obviously, very different beers. Most of the stuff in my fridge just can't get as cold as Coors Light.
     
  30. ThirstyFace

    ThirstyFace Initiate (0) Jan 11, 2013 New York

    To be fair, it beats CL and BL, and that's their aim.
     
  31. Bitterbill

    Bitterbill Poo-Bah (4,684) Sep 14, 2002 Wyoming
    Beer Trader

    In my book, bland and tasteless is >a bad tasting beer. And there are some stinkers out there that aren't brewed by the biggies.
     
    cavedave likes this.
  32. Bitterbill

    Bitterbill Poo-Bah (4,684) Sep 14, 2002 Wyoming
    Beer Trader

    I had one at the Old Chicago Saturday and the head of foam did not last long. But it was there when initially poured.
     
  33. SaisonDeath

    SaisonDeath Initiate (0) Jun 20, 2012

    There's a video of someone making a black and tan with Miller Light and Kate The Great, but it's on the deep web so you might get in trouble if you watch it.
     
  34. smartassboiler

    smartassboiler Champion (805) Apr 9, 2012 Illinois
    Beer Trader

    Pff, if it isn't advertised as being colder than other beers, I ain't drinking it.

    Valid comparison points ftw.
     
  35. aasher

    aasher Poo-Bah (2,463) Jan 27, 2010 Indiana
    Beer Trader

    Introduce your friends to Sam Adams Noble Pils!

    (claark13 approves of this message)
     
    claaark13 likes this.
  36. UCLABrewN84

    UCLABrewN84 Poo-Bah (11,900) Mar 18, 2010 California

    That was a disappointing beer.
     
  37. beercules101

    beercules101 Initiate (0) Dec 3, 2012 British Indian Ocean Territory

    But that has flavor.
     
  38. beercules101

    beercules101 Initiate (0) Dec 3, 2012 British Indian Ocean Territory


    Lucky Strikes taste very different than other cigarettes though.
     
  39. SeaOfShells

    SeaOfShells Initiate (0) Feb 22, 2011 California

    I agree. It was just okay.
     
  40. beercules101

    beercules101 Initiate (0) Dec 3, 2012 British Indian Ocean Territory

    But a stellar name! I'd buy it for the label alone.
     
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