Release Green Flash Debuts Hop Oddysey, 2013 Draft Collection Explores SoCal Brewery's IPA Legacy

Discussion in 'Beer News & Releases' started by Jason, Jan 25, 2013.

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  1. Jason

    Jason Founder (8,019) Aug 23, 1996 Massachusetts
    Staff Beer Trader

    San Diego, CA – (January 2013) - With their roots firmly planted in the land of sunshine and IPA, Green Flash Brewing Co. has pioneered the west coast’s signature hop-forward brewing style for over a decade. Inspired by their own long journey of hop-exploration, Green Flash co-founders Mike and Lisa Hinkley are pleased to introduce “Hop Odyssey” - the national release of 6 diverse, hop-centric beers on draft-only, a brewery voyage that will extend over the next 12-months. The 1st Hop Odyssey beer (a Black IPA) will debut in February, with a new release slated for every other month in 2013. Through Hop Odyssey, Green Flash places a renewed emphasis on their notoriously hoppy foundation and embarks on a year-long journey that will offer a dynamic, flavorful draft lineup to ignite the palates of craft beer enthusiasts and devoted hop heads everywhere.

    “We wanted to hone our focus on the range of flavor that can be achieved with the use of different hop varietals,” explains Green Flash Brewmaster, Chuck Silva. “By utilizing new hop varietals coming out of the Hop Breading Company in Yakima, WA as well as the previously developed hops, we have the opportunity to be innovative while we continue to re-brew some of our favorite hoppy recipes from the past.” Several of the offerings in the 2013 Hop Odyssey lineup are from beers that were originally brewed for limited release, now slated to be produced on a much larger scale. The lineup, release timing and descriptions of each Hop Odyssey beer is as follows:

    February - Black IPA:
    This American-style Black IPA is nearly jet black and perceived to have high hop bitterness, flavor and aroma with medium-high alcohol content, balanced with a medium body. The appearance may trick you into thinking you are about to enjoy a traditional stout beer when in fact your senses are about to be overwhelmed with our Black IPA. Juicy, fruity, floral, and pine from Pacific Northwest hops gives the beer a classic West Coast IPA hop character. The Black IPA is further characterized by a balanced and moderate degree of caramel malt and subdued dark roasted malt flavor and aroma. 7.2% ABV, 85
    Hops used: Warrior, Citra, Cascade

    April - Imperial Red Rye IPA:
    Bigger, bolder, and hoppier is what you get in Green Flash's Imperial Red Rye unusual! This is quite possibly the most amount of flavor that can be packed into a glass of red ale. Columbus hops set the stage for the newly available Mosaic hops (released in 2013) to shine through the rich crystal malt base and a touch of rye malt adds a spicy dryness to accentuate the hop character further. 8.5% ABV, 80 IBU
    Hops used: Columbus and Mosaic

    June - Citra Session IPA:
    When new and unique ingredients become available we often feel inspired to make a new brew highlighting that ingredient, here we are highlighting a newer hop variety called Citra. This pale gold Session IPA is brewed with high quality Maris Otter and Vienna Malt but the flavor is dominated by the Citra hop. 100% Citra hop is used to bitter and flavor the brew with additional Citra in the dry hop for aroma intensity. Citrus notes of lemon, orange and grapefruit are the main traits of the hop with light floral and lemon grass undertones. The abv at only 4.5% makes this hop laden brew an easily sessionable quaffer. 4.5% ABV, 45 IBU
    Hops used: Citra

    August - Cedar Plank Pale Ale:
    This hoppy pale ale starts out as 30th Street Pale Ale and then undergoes Spanish cedar aging. Wood aging imparts an intense cedar aroma which dominates the dry hop. The flavor contributions from the Spanish cedar include peppercorn spiciness and a tannic dry mouth feel that makes the hop flavor and bitterness linger in the finish. The wood adds a fun and unique twist on a classic American Strong Pale Ale, “The wood is good!” 6.3 % ABV, 45 IBU
    Hops used: Warrior, El Dorado, Cascade

    October - Symposium IPA:
    We originally brewed this beer for the 2008 Craft Brewers Conference for the attendees that came from all around the world. The 2008 Symposium IPA was brewed a la San Diego Style with inputs from several brewers around town. This IPA is highly quaffable, pale copper in color, and lighter in body with a profound emphasis on hop extravagance as we added hops at every step throughout the brewing process. We all enjoyed the beer so much that we just had to bring it back for our 8thAnniversary in 2010. Now it’s being released as key brew for our 2013 Hop Odyssey. 7% ABV, 75 IBU
    Hops used: Simcoe, Tomahawk, Amarillo, Cascade, Centennial

    December - Double Columbus IPA:
    Brewed with 100% Columbus hops this double IPA is an absolute Columbus hop bomb! Its resinous hop character comes through with huge grapefruit zest and pine notes throughout the brew. The big juicy, fruity, citrus hops add a resinous and almost sticky hop presence in the body making the medium body from crystal malts seem even richer and fuller. This is a hop head’s treat! 8.8% ABV, 98 IBU
    Hops used: Columbus

    How Hop Odyssey Will Reach The Consumer:
    “We believe in continuously evolving and to us this means exploring, tasting and discovering new beer recipes that inspire, astonish and delight the palate,” says Lisa Hinkley, Green Flash Co-Founder and Vice President of Marketing. “An iconic identifying brand graphic and the messaging of Hop Odyssey will be applied to a series of merchandise and promotional materials to engage directly with consumers so that they are ready to set sail on six hoppy adventures.”

    All 6 Hop Odyssey drafts will be available at taprooms, bars and restaurants in the 37 states where Green Flash is now distributed as an addition to the expansive Green Flash Brewing Co. national lineup of bottled and draft beers, seasonal introductions as well as an impressive rotation of brewery collaborations and other limited releases.

    About Green Flash Brewing Co.
    Green Flash Brewing Co. is located in San Diego, California, and was founded in 2002 by Mike and Lisa Hinkley. Brewmaster, Chuck Silva, leads brewing operations. Green Flash is an award-winning brewer of fine, hand-crafted ales, and specializes in brewing assertive and distinctive beers, such as the nationally acclaimed West Coast I.P.A.: an award-winning beer whose wide acceptance has helped define a category. Green Flash brews ten styles of beer regularly, on draught and in bottles as well as a growing lineup of seasonal and special offerings, including several barrel-aged beers, throughout the year. Please visit the Green Flash website for more information.

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    OMsweetOM, dianimal and smutty33 like this.
  2. smutty33

    smutty33 Defender (632) Jun 12, 2009 Connecticut
    Beer Trader

    Oh! I am sooo ready for this,love Green Flash!

    Cheers All.........
  3. hankbenzenberg

    hankbenzenberg Initiate (47) Feb 1, 2011 Texas

    dannyhipps likes this.
  4. UCLABrewN84

    UCLABrewN84 Poo-Bah (12,446) Mar 18, 2010 California

    Sounds promising. I have already had the Cedar Plank Pale Ale and the Symposium IPA at their taproom and both were pretty good beers.
  5. Eriktheipaman

    Eriktheipaman Savant (979) Sep 4, 2010 California
    Beer Trader

    Sounds pretty fun and tasty! We see a decent amount of Green Flash taps in Nova so hopefully these will be fairly easy to find.
  6. dianimal

    dianimal Initiate (161) Apr 18, 2012 California

    wow, sounds great!!
  7. besaunders

    besaunders Initiate (0) Nov 8, 2007 California

    Too bad they didn't make this series a release party only distribution; the meltdown on BA would have been epic.
  8. thegodfather1076

    thegodfather1076 Devotee (457) Oct 11, 2009 Ohio

    Read about this yesterday...hoping we get some in the Akron, OH area!!!
  9. HopHead84

    HopHead84 Poo-Bah (3,190) Nov 29, 2006 California
    Beer Trader

    GottaTickEmAll would have ended his life
  10. Keffa

    Keffa Defender (634) Jan 8, 2009 Ohio
    Beer Trader

    I wonder how Columbus Brewing feels about Green Flash using that name for the series, since CBC already did a series of hoppy beers under the same name in 2010 and 2011.
  11. dannyhipps

    dannyhipps Aspirant (204) Oct 15, 2009 California
    Beer Trader

    I LOVE Green Flash!!!!!!!!!!!
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