Welcome to BeerAdvocate!

Looking to talk, rate or trade beer? Join today by creating your free account.

Dismiss Notice
Curious about recent updates to the site and app? Check the Announcements forum for updates.
Dismiss Notice
Love Belgian Beer?

Join us Sep 17 in Portland, Maine for Return of the Belgian Beer Fest, featuring hundreds of authentic Belgian beers and Belgian-inspired offerings.

Tickets + more: beeradvocate.com/belgian

HBO & Brewery Ommegang Team Up for "Game of Thrones" Themed Beers

Discussion in 'Beer News' started by THANAT0PSIS, Dec 17, 2012.

Thread Status:
Not open for further replies.
  1. THANAT0PSIS

    Beer Trader

    Joined:
    Aug 3, 2010
    Posts:
    1,921
    Likes Received:
    3,381
    Location:
    Wisconsin
    According to the New York Times, HBO is teaming up with everyone's favorite Cooperstown, NY based, Belgian-inspired brewery: Ommegang to create an initial run of four Game of Thrones themed beers.

    http://artsbeat.blogs.nytimes.com/2012/12/16/coming-soon-the-beer-of-kings/
     
    acevenom likes this.
  2. kevanb

    Beer Trader

    Joined:
    Apr 4, 2011
    Posts:
    1,097
    Likes Received:
    4,237
    Location:
    Illinois
    Can't wait!!
     
  3. flayedandskinned

    Beer Trader

    Joined:
    Jan 1, 2011
    Posts:
    828
    Likes Received:
    516
    Location:
    California
    Gimmicky, but cool idea. Hopefully this will be a gateway to craft brew to average BMC only drinkers.
     
  4. n2185

    Beer Trader

    Joined:
    Apr 14, 2008
    Posts:
    635
    Likes Received:
    859
    Location:
    North Carolina
    Omigoshomigoshomigoshomigosh! Two of my favorite things are coming together! Beer and George R. R. Martin's work?! The only way it could be better is if the Audubon Society did collaboration beers with Founders.
     
    Bubbalito, chianski, afrokaze and 5 others like this.
  5. THANAT0PSIS

    Beer Trader

    Joined:
    Aug 3, 2010
    Posts:
    1,921
    Likes Received:
    3,381
    Location:
    Wisconsin
    I'm personally looking forward to the label artwork more than anything. They could do a lot of really cool stuff, given all of the great imagery in the books and TV series. Ommegang has some decent, if minimalist labels; hopefully they don't screw up this opportunity.
     
    Maxwell likes this.
  6. sullenbee

    Joined:
    Jan 15, 2010
    Posts:
    291
    Likes Received:
    315
    Location:
    Michigan
  7. fredmugs

    Beer Trader

    Joined:
    Aug 11, 2012
    Posts:
    3,593
    Likes Received:
    18,235
    Location:
    Indiana
    First beer: Blonde ale. Then what? A wheat.
     
  8. BedetheVenerable

    Joined:
    Sep 5, 2008
    Posts:
    818
    Likes Received:
    472
    Location:
    Missouri
    Ugh, I had this idea long before the HBO series for my homebrewery :)

    -The Hound (sharp, brutal black IPA)
    -The Kingslayer (strong golden ale, cross between Duvel and a tripel, with honey and a touch of saffron...beautiful, golden, and deadly).
    -The Imp (a pint-sized: read, 7-8%, English-style imperial stout)
    -Night's Watch Porter (Baltic style porter, sustaining for those winter months with medium-high gravity but significant amount of unfermentables as well...lagered long and cold)
     
  9. Ricelikesbeer

    Joined:
    Nov 29, 2006
    Posts:
    737
    Likes Received:
    331
    Location:
    Colorado
    One of my favorite breweries already... I'm halfway through the first book and loving it. I wonder how many they'll try to do, since there is only like, a million characters. Ha ha. I'm all for them brewing new stuff anyway.
     
  10. Ricelikesbeer

    Joined:
    Nov 29, 2006
    Posts:
    737
    Likes Received:
    331
    Location:
    Colorado
    Love the theme and names. Just because they are gonna make it popular, it doesn't mean you didn't have a great idea to begin with :) Nothing for the bastard? or a dragon themed beer?
     
  11. BedetheVenerable

    Joined:
    Sep 5, 2008
    Posts:
    818
    Likes Received:
    472
    Location:
    Missouri
    I like where your head's at...gimme some time :)
     
  12. seakayak

    Joined:
    May 20, 2007
    Posts:
    103
    Likes Received:
    212
    Location:
    Massachusetts
    For the luciously pale Daenerys Targaryen: Allagash White
    For the deviously rutting Cersei Lannister: Sweaty Betty
     
    Kuemmelbrau likes this.
  13. Jnorton00

    Joined:
    Apr 13, 2007
    Posts:
    2,427
    Likes Received:
    4,002
    Location:
    Massachusetts
    Nimble Dick needs his own beer.
     
  14. Creetoper

    Beer Trader

    Joined:
    Jul 7, 2011
    Posts:
    144
    Likes Received:
    127
    Location:
    Ohio
    Blood of the Dragon: a smoked imperial red ale brewed with chilies for a touch of heat.
     
    fmccormi, sullenbee and zappafrank like this.
  15. mjryan

    Joined:
    Dec 22, 2007
    Posts:
    1,290
    Likes Received:
    754
    Location:
    Minnesota
    I kind of wish the beer was based more on the books. What I mean is, that while I'm sure Iron Throne blond will be a fine beer, it seems they are just pairing what will most likely be a beer with broad appeal with a catchy name from the story.
     
    gueuzer likes this.
  16. Creetoper

    Beer Trader

    Joined:
    Jul 7, 2011
    Posts:
    144
    Likes Received:
    127
    Location:
    Ohio
    If they did that there'd be a lot of sour ale and the black ale from Braavos so thick you can chew it.
     
    Kuemmelbrau and Jnorton00 like this.
  17. merc7186

    Joined:
    Dec 5, 2010
    Posts:
    417
    Likes Received:
    553
    Location:
    New York
    Back it up a second, you do know that we are talking about Ommegang here, right? It will be the same Belgian Yeast for every beer, which I am pretty sure is not anywhere associated with the era of Game of Thrones. Sorry, but I have little hope for these beers to be anywhere original for Ommegang...merely gimmicky.
     
  18. Jnorton00

    Joined:
    Apr 13, 2007
    Posts:
    2,427
    Likes Received:
    4,002
    Location:
    Massachusetts
    They'd be fools not to make a wight ale.
     
    Kuemmelbrau and sullenbee like this.
  19. Rosty

    Beer Trader

    Joined:
    Nov 29, 2006
    Posts:
    85
    Likes Received:
    101
    Location:
    California
    Can't wait to use the Blonde ale for the GoT drinking game. Every time they show a boob or nudity. . .drink. Every time someone gets their head cut off. . .drink. With just those two rules you are wasted in an hour. Shoot, one could just use the first rule. HBO loves themselves some TnA. Can't wait to see what the labels look like.
     
    Kuemmelbrau likes this.
  20. Maxwell

    Joined:
    Apr 2, 2012
    Posts:
    34
    Likes Received:
    17
    Location:
    Massachusetts
    I love the concept. Sure its gimmicky, but they went to Ommegang and not to a BMC for it, which is great. There is also a strong chance they do a Flanders Red for a southern beer (maybe the Tyrells?) and some chili beers for the Martells, both of which I would love to see Ommegang try. I also hope they get George RR Martin in there with the brewers to craft some of the beers, his food is always elaborately explained in the books so it would be cool to see what he'd come up with.
     
    Bubbalito likes this.
  21. sliverX

    Joined:
    Oct 5, 2007
    Posts:
    348
    Likes Received:
    858
    Location:
    S. Georgia & S. Sandwich Isls.
    The books hold their own with the tna.
    .
    If GRRM is doing anything other than writing The Winds of Winter he should be flayed.
     
    libbey, gengle, Maxwell and 8 others like this.
  22. mjryan

    Joined:
    Dec 22, 2007
    Posts:
    1,290
    Likes Received:
    754
    Location:
    Minnesota
    Ouch, water out nose and all over phone. Thanks for that.
     
    sliverX likes this.
  23. Corey76

    Subscriber Beer Trader

    Joined:
    Mar 21, 2009
    Posts:
    19
    Likes Received:
    14
    Location:
    California
    way ahead of 'em on the GoT label (Feb 2012) ;)

    [​IMG]
     
    Kuemmelbrau, whodeyvols and seakayak like this.
  24. Rosty

    Beer Trader

    Joined:
    Nov 29, 2006
    Posts:
    85
    Likes Received:
    101
    Location:
    California
    The books are maxim to HBO's hustler when it comes to TnA. And if GRRM takes as long with the next book as with DwD there might be a geek revolt. He is not the healthiest looking individual. If he pulls a Robert Jordan there will be hell to pay! Just saying.
     
  25. trbergman

    Joined:
    Nov 17, 2006
    Posts:
    285
    Likes Received:
    203
    Location:
    Illinois
    Hodor Half Wit (session Belgian white)
    Lysa Tully Milk Stout
     
  26. BedetheVenerable

    Joined:
    Sep 5, 2008
    Posts:
    818
    Likes Received:
    472
    Location:
    Missouri
    In response to your second, I laughed my ass off, and then wanted to throw up a bit :)
     
  27. THANAT0PSIS

    Beer Trader

    Joined:
    Aug 3, 2010
    Posts:
    1,921
    Likes Received:
    3,381
    Location:
    Wisconsin
    This is my only worry. I don't want a bunch of plain, "accessible"-style beers. I can't see how they wouldn't do a stout or porter, though, given a particular passage in which Tyrion drinks beer "so thick he had to chew."
     
    fredmugs likes this.
  28. Creetoper

    Beer Trader

    Joined:
    Jul 7, 2011
    Posts:
    144
    Likes Received:
    127
    Location:
    Ohio
    In the end this is going to be a marketing ploy, so I wouldn't expect anything ground breaking.
     
  29. Gobigvt7

    Joined:
    Mar 15, 2008
    Posts:
    288
    Likes Received:
    211
    Location:
    Oregon
    Those are rad!

    Mine:
    The Salt Wife (Gose)
    Coldhands (Eisbock)
    Brienne the Beauty (Strong Blonde)
    The Night's Watch Belgian Wight
     
    sullenbee likes this.
  30. DaveAnderson

    Joined:
    Jan 11, 2011
    Posts:
    857
    Likes Received:
    1,387
    Location:
    Minnesota
    Red Wedding (Flanders Red Ale) needs to be made.
     
  31. THANAT0PSIS

    Beer Trader

    Joined:
    Aug 3, 2010
    Posts:
    1,921
    Likes Received:
    3,381
    Location:
    Wisconsin
    Made untraditionally with blood oranges, of course.
     
  32. THANAT0PSIS

    Beer Trader

    Joined:
    Aug 3, 2010
    Posts:
    1,921
    Likes Received:
    3,381
    Location:
    Wisconsin
    Would you consider DFH Bitches Brew a marketing ploy? It's a pretty fantastic brew.
     
  33. fmccormi

    Beer Trader

    Joined:
    Oct 24, 2010
    Posts:
    3,390
    Likes Received:
    5,257
    Location:
    Florida
    Yeah I understand why people would think it's gimmicky (because it's almost impossible not to be gimmicky with set-ups like this)—but it's Ommegang. I feel like they take their products way too seriously to make something that will actually taste gimmicky.
     
  34. jlpred55

    Joined:
    Jul 26, 2006
    Posts:
    501
    Likes Received:
    153
    Location:
    Iowa
    Love this idea. I'm currently serving out of my kegerator Longclaw Pale Ale. It's feeds on the burned skin of wights and the blood of wildlings. Heartsbane Black Ale, Lightbringer Lager, and Widow's Wail Weizen are in the works. We do not sow!
     
    sullenbee and THANAT0PSIS like this.
  35. robinsmv

    Joined:
    Jun 24, 2010
    Posts:
    1,210
    Likes Received:
    3,148
    Location:
    Florida
    My Ideas:
    Ned's Red (a red ale very true to style, but with horrible head retention)
    Johns Taken the Black (a black IPA with a nod to the nights watch and the fact that the Black IPA is a bastard style)
    You know nothing John snow (a gruit from north of the wall)
     
  36. Ricelikesbeer

    Joined:
    Nov 29, 2006
    Posts:
    737
    Likes Received:
    331
    Location:
    Colorado
    Yes, but I've never had an Ommegang beer that wasn't awesome. Truthfully. They'll make a good beer, despite the gimmicky nature of it. As long as they don't get too cute and add a million weird ingredients, (which they don't seem to) they'll be fine. They normally brew yeast forward, simple beers that are all great.
     
    fmccormi likes this.
  37. Creetoper

    Beer Trader

    Joined:
    Jul 7, 2011
    Posts:
    144
    Likes Received:
    127
    Location:
    Ohio
    You're right, Bitches Brew was a marketing ploy as well as a fantastic beer. I'm not saying the GoT beers will be bad, I'm just saying I don't expect them to depart significantly from Ommegang's traditional brewing style or be of anything but accessible styles (see: blonde ale). I would be great if they turned out to be stellar beers with unique takes on their styles but since it's commissioned by HBO for a current TV series I'm sure they'll be trying to sell it to more than just beer geeks.
     
  38. Creetoper

    Beer Trader

    Joined:
    Jul 7, 2011
    Posts:
    144
    Likes Received:
    127
    Location:
    Ohio
    I don't doubt that Ommegang will make some solid beers that will be true to their styles, I just don't see them blowing anyone's mind.
     
  39. Ricelikesbeer

    Joined:
    Nov 29, 2006
    Posts:
    737
    Likes Received:
    331
    Location:
    Colorado
    My mind is already BLOWN!!!! :eek:o_O:eek:o_O:eek:o_O:eek:o_O
     
  40. tehzachatak

    Joined:
    Sep 19, 2010
    Posts:
    1,006
    Likes Received:
    840
    Location:
    Massachusetts
    Winter ales are coming.
     
    Kuemmelbrau and sullenbee like this.
Thread Status:
Not open for further replies.
  • About Us

    Your go-to website for beer (since 1996), publishers of BeerAdvocate magazine (since 2006) and hosts of world-class beer events (since 2003). Respect Beer.
  • Return of the Belgian Beer Fest

    BeerAdvocate Brings its All-Belgian Fest to Portland, Maine on September 17, 2016. Tickets are on sale now.

    Learn More
  • Get the Mag

    Become a BeerAdvocate magazine print subscriber today.

    Subscribe