Heineken to cut 8,000 jobs as pandemic hits brewer

Discussion in 'Beer News & Releases' started by Todd, Feb 10, 2021.

  1. Todd

    Todd Founder (6,316) Aug 23, 1996 California
    Staff Moderator Fest Crew Society Trader

    https://www.ft.com/content/7f060d32-f93c-4702-a0bc-9228ff2a3912
     
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  2. steveh

    steveh Poo-Bah (2,908) Oct 8, 2003 Illinois
    Society

    Okay, I'll say it -- 10% of their employees is scary.

    I just heard that we can expect six-pack prices, here in the U.S., to go up by at least $1 per -- maybe more. Strange days indeed.
     
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  3. mmmbeerNY

    mmmbeerNY Devotee (451) Mar 5, 2014 New York

    85,000 employee is a very large company. Would not have guessed that.

    I'm guessing all large alcohol companies need to look at their profolio of products. There is just so many varieties. I think certainly more than needed in many cases. Complexity adds to manufacturing and other costs. Streamlining not only employee base but products down to what is most profitable is understandable if revenue falling
     
  4. grantcty

    grantcty Initiate (132) Feb 17, 2008 Minnesota
    Trader

    So I'm taking that statement to be in general, not just Heineken specific?
     
  5. steveh

    steveh Poo-Bah (2,908) Oct 8, 2003 Illinois
    Society

    Yes, in general. But I only heard it from some sources in this area, so who knows for sure?

    And I forgot to add previously, yes -- the blame falls on the pandemic. Again.
     
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  6. steveh

    steveh Poo-Bah (2,908) Oct 8, 2003 Illinois
    Society

    @Todd -- I'm presuming the BA team is monitoring the possibility of this sort of "business move" becoming its own pandemic, if sorts?
     
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  7. MrBeer82

    MrBeer82 Initiate (46) Feb 21, 2018 Netherlands
    Trader

    Heineken still made over 1 bln net rev. COVID seems like to be the perfect excuse for the new ceo to cut jobs (20%) at the head office.
     
  8. Todd

    Todd Founder (6,316) Aug 23, 1996 California
    Staff Moderator Fest Crew Society Trader

    We don't have access to this data, but I know that the Brewers Association gets state reports (and polls) from its members here in the US (not sure if it includes layoffs). That said, and based on what I've heard, pandemic-related layoffs in the beer industry over the last year were significant.
     
  9. waltari

    waltari Initiate (68) Jan 28, 2016 Georgia

    Even if they have a 40% increase on their prices they will still be a better price/value than the majority of the hyped crap I see here.
     
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  10. cryptichead

    cryptichead Poo-Bah (1,611) Jul 3, 2014 Illinois
    Society Trader

    Hopefully this won't impact Lagunitas.

    I'd also expect Heineken to have done well during pandemic based on the increase in store sales where they have ubiquitous distribution. Guess they have more on premise presence than I thought?
     
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  11. steveh

    steveh Poo-Bah (2,908) Oct 8, 2003 Illinois
    Society

    Sorry, I guess I wasn't clear -- all beer prices were said to be going up. Even the hyped crap. :rolling_eyes:
     
  12. Troy-Hawaii

    Troy-Hawaii Meyvn (1,026) Jun 15, 2015 Hawaii

    Per capita Hawaii is the largest consumer of Heineken in the US so if this affects prices or supplies then this would be a good opportunity for another brewer to boost their sales here. There are a lot of big volume beers that I read about on this site that haven't made it here such as Yuengling so as they expand westward they should keep going until they get here. A lot of thirsty people out here.
     
  13. nc41

    nc41 Poo-Bah (2,743) Sep 25, 2008 North Carolina
    Society Trader

    I don’t buy their products, but it’s hard to envision superior growth with less employees. What he means is “ I need to please my major stockholders”. I get that, it’s his job to do so, even though it sucks, I’m sure he knows that.
     
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  14. BBThunderbolt

    BBThunderbolt Poo-Bah (8,296) Sep 24, 2007 Kiribati
    Society Trader

    Why wouldn't it? Cuts like these oft-times are across the board within the company.
     
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  15. cid71

    cid71 Initiate (116) Mar 2, 2009 New Jersey
    Trader

    Operating profit margin was 12.3% for 2020 vs 16.8% for 2019. That's a big drop. Now its covid related no doubt but people still drank in 2020. Being publicly traded is a tough gig because investors just want to see "up" . Doesn't matter the circumstances. Of course the executives could go with smaller comoensation packages but thats heresy
     
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  16. nc41

    nc41 Poo-Bah (2,743) Sep 25, 2008 North Carolina
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    It’s a business, could be beer, could be anything, a commodity is just that, only looking at the upside on their money invested. A 4% drop on billions is a huge number.
     
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  17. Bitterbill

    Bitterbill Poo-Bah (7,603) Sep 14, 2002 Wyoming
    Society

    Get another brewer. Just kidding.
     
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  18. beardown2489

    beardown2489 Devotee (437) Oct 5, 2012 Illinois

    It’s already happening. Two sizable breweries in Illinois have raised their prices in the last 2 months
     
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  19. steveh

    steveh Poo-Bah (2,908) Oct 8, 2003 Illinois
    Society

    You can name names -- you're among friends. And fellow budgeters.
     
  20. BasWassenaar

    BasWassenaar Initiate (61) May 2, 2017 Netherlands
    Trader

    I think you underestimate their presence at big events, be it sports, concerts, dance events etc. that have been shut down all over Europe at least, if not world wide. Bars and restaurants being closed has a bigger impact than drinking at home can cover.
    Also, at least her in The Netherlands, the puchase prise for bars etc. of tap beer is higher per liter than bottles/cans in stores.
     
  21. unlikelyspiderperson

    unlikelyspiderperson Poo-Bah (1,748) Mar 12, 2013 California
    Society Trader

    I don't think many of us have really appreciated how much we've given up over the last 12 months. The proposed " return to normalcy " will never be what we had 24 months ago.
    It will be what up to each of us to build the culture we want going forward
     
  22. Prep8611

    Prep8611 Disciple (323) Aug 22, 2014 New Jersey

    Well said. When people are ready to stop complying it will end and I’ll be waiting eagerly for that day.
     
  23. beardown2489

    beardown2489 Devotee (437) Oct 5, 2012 Illinois

    Half acre and Pollyanna both took a price increase
     
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  24. steveh

    steveh Poo-Bah (2,908) Oct 8, 2003 Illinois
    Society

    Jeeze. I always walked past both of those, most times, because of price.
     
  25. beershrine

    beershrine Aspirant (235) May 29, 2004 California

    New CEO has to earn his money no doubt it is connected to performance. We have seen this over and over.
     
  26. nc41

    nc41 Poo-Bah (2,743) Sep 25, 2008 North Carolina
    Society Trader

    We went to a semi local winery on Saturday, and spent the night. Their bottles to take home used to be $10, last time we were there before Thanksgiving they were $13, now in March they’re $15. They’re still doing a nice walk up business, they serve terrific food, the governor is relaxing restrictions so they can seat more, but they’ll never back track on their prices. They’re trying to play catch up but it’s a tricky thing, if you raise your prices too quickly people will find alternatives.
     
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  27. deanzaZZR

    deanzaZZR Initiate (156) Jan 8, 2015 California

    Interesting. I would be interested to know if Heineken (and the like) export beer to Hawaii from some lower cost Pacific Rim countries?
     
  28. billandsuz

    billandsuz Devotee (464) Sep 1, 2004 New York

    Memo To Valuable Team Members:

    Go Fuck Yourselves.

    Sincerely,
    Heineken Board of Directors

    Heinekens decision to let go of 8,000 workers must real and truly be a very difficult burden for the Board to live with. Knowing that there is just not enough money* to pay these valuable, dedicated team members. So sorry.

    Moving on to "future proofing" the company to deliver "superior profitable growth" is a challenging course for the remaining Heineken family of valuable team members.

    No wait. Just kidding. Go Fuck Yourselves. Get back to work assholes.

    *The previous Heineken CEO, some dick head named Jean-Francois von Boxmeer (yes, that is not a made up name) was paid a 2019 salary and bonus of US$10,360,000.
    He was paid over US $88,000,000 in compensation over his 15 year tenure as CEO and his pay increased 270%. Let that sink in for a moment. 88 MILLION. He must have worked a lot, right? This strikes me as quite a lot of money. All for basically not tragically fucking up.
    I mean, it's beer.
     
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  29. dennisthreeninefiveone

    dennisthreeninefiveone Initiate (61) Aug 11, 2020 New Jersey
    Trader

    Why don't they start to brew hard seltzer!
     
  30. jesskidden

    jesskidden Poo-Bah (2,179) Aug 10, 2005 New Jersey
    Society Trader

    #30 jesskidden, Mar 16, 2021
    Last edited: Mar 16, 2021