It still blows my mind that Heineken changed their bottle to what looks like just any other long neck green bottle. I mean, if they went with brown glass with the switch, I could understand but their bottle - hate it or hate the lightstruck beer - was pretty damn iconic. OK... but it was Kramer's line - from a (ficitional) Woody Allen movie he was in. Oh, yeah, pretty commonly available, too - at least in the northeast. Oh, and cheap, especially for an import. In NJ, in the mid-60s the state minimum price (which all beer was sold at) was $1.15 a sixpack ($4.60/cs) compared to Heineken's $2.49 ($9.75/cs). Bud was $1.25 and most large regional beers were around the same price as Ringnes. They even brewed ShopRite brand beer. See 1964 NJ STATE MINIMUM PRICES Oh, a nice malt liquor, too. Fatato the importer was also a NYC distributor and had links to the infamous "bad beer" brewery in Hammonton, NJ, the Eastern Brewing Corp. Pretty sure he's also discussed in Steve (Brooklyn Brewery) Hindy's book, Beer School.