So, first, facts. JA does lagers not ales, and according to the brewer I spoke with takes around 2 months fermentation per beer, with larger beers taking longer. And yet they are killing other local breweries on at least price, and maybe quality (in some people's opinion, including mine). Honestly, how? Is Jack's able to price their beers lower due to better initial capitalization, or are they selling at a loss to undercut others? Why so much cheaper than say, Maine? Same size bottle, both great beer but one is lager vs ale and yet cheaper.