In town there are probably 50+ liquor stores (bottle shops, package stores, etc). However for the craft beer lover you can easily pare the list down to 10 good stores, and 3 great stores. Some of them have an active social media presence, posting the new arrivals on facebook, highlighting beer tastings, or advertising sales. Some of them do this multiple times a week, some of them once or twice a month, some of them are even less frequent. I feel that it's pretty important to me, it keeps your rabid craft beer fanbase connected to you. It keeps them coming in. And more importantly, it keeps a lot of great beer flying off the shelves. How about you, what do you think about it? A lot is done through facebook, but I do know some places use Twitter or Instagram as well.