i just don't understand this argument. you guys are suggesting that because someone had the option to get a case that the beer is worth less than it's dollar amount. even in these scenarios we're only considering beers like beat. what about beers like BA speedway, bb batch 9k, etc? there are several beers i can think of off the top of my head that are double the price, 1/8th the bottle count, low bottle limit, and didn't last long that are generally expected to go 1:1 for kh/bcbvs. it defies all logic except the logic of the midwest shelf whale, the very same logic you guys are using to try to prove your point. unfortunately it doesn't make sense to me.