I'm so embarrassed that the US has spawned this aberration

Discussion in 'Beer Talk' started by -N8, Mar 7, 2016.

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  1. mwa423

    mwa423 Initiate (0) Nov 7, 2007 Ohio

    The problem with this thread (and your comment) is you ignore the reality (which many deem unfortunate). Great marketing drives the vast majority of beer sales, not the liquid in the glass. Of course there are beers here and there which are simply amazing liquid, the word gets around and people end up lined up on a country road in Frog's Balls, Vermont to get two bottles. But these beers are the exception and far from the majority.

    This extends to naming/labeing of beers, what are you going to pull off the shelf first to take a second look at? A beer with a label like 3 floyds which is absolute crazy art or a name like GINORMUASS ASS BLOWER STOUT, or a relatively boring label (and name) like Sierra Nevada Porter? I know that most people would walk by the 3 Floyds/made up beer above and at least pick it up to take another look (or post a picture on social media for commentary!), while Sierra Nevada might get passed over because it doesn't catch anybody's eye.

    I would challenge anybody to look at their own markets to see this in action, often times, the brewery with the best beer may not have the best marketing (because the management are beer people, not business/sales/marketing people) and the best marketing may be from people who produce mediocre crap.

    There's a local brewery in the Cincinnati area whose beer is mediocre at best, generally overpriced and as inspiring as the letter B volume of an encyclopedia. That being said, they do extremely well with their marketing and have an extremely nice tap room. This brings people in for events and they have quickly built an extremely good reputation in the community. Oh and their best beer is probably a C+/B-.

    So, I guess if you want to see less of this stuff, try and figure out a way to change human nature, things that catch our eye and are interesting (or gimmicky) will always sell better than a brown bottle with "BEER - IPA" written on the side in silver sharpie.

    Edit: better example, what would sell better "Stone Arrogant Bastard ale" or "Stone American Strong Ale"....
    #41 mwa423, Mar 7, 2016
    Last edited: Mar 7, 2016
  2. Uniobrew31

    Uniobrew31 Initiate (0) Jan 16, 2012 Pennsylvania

    But is it any good?
    -N8 likes this.
  3. algebeeric_topology

    algebeeric_topology Pooh-Bah (1,966) Dec 30, 2014 Florida
    Pooh-Bah Trader

    Don't be such a prude. It's easier to just move on.
    Sir_Whats-his-face, TBonez477 and -N8 like this.
  4. MostlyNorwegian

    MostlyNorwegian Initiate (0) Feb 5, 2013 Illinois

    Relax and enjoy the party because I recall what you Europeans did during the alcopop craze. Same dang thing.
  5. cambabeer

    cambabeer Pooh-Bah (2,594) Dec 29, 2010 New York
    Super Mod Pooh-Bah Society Trader

    Is that real apple-jacks in the wax seal? This is gross...
  6. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,169) Dec 15, 2005 Pennsylvania
    Pooh-Bah Society

    Bill, FWIW I enjoyed your generous use of emoticons.:slight_smile:

  7. bungletrpg

    bungletrpg Initiate (0) Sep 3, 2014 California

    I can speak for most of the locals familiar with Brew Rebellion, they make shit beer.
    Beerrito, crob3888 and -N8 like this.
  8. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,169) Dec 15, 2005 Pennsylvania
    Pooh-Bah Society

    And don't forget Radlers.


    Dan_K, LeRose, BBThunderbolt and 2 others like this.
  9. LambicPentameter

    LambicPentameter Initiate (0) Aug 29, 2012 Nebraska

    ISO: Ginormuass Ass Blower Stout

    On second thought, maybe not...
  10. Gaddabble

    Gaddabble Initiate (0) Mar 8, 2014 Ohio

    I hope that I can love this and hate this at the same time, because that's what I'm a-gonna do.
  11. LambicPentameter

    LambicPentameter Initiate (0) Aug 29, 2012 Nebraska

    Of course, the underlying truth here is that attention getting is a key part of any commercial pursuit.

    In an industry with 4,000+ breweries, the most successful ones over the long haul--especially new ones without the brand recognition of brands like Sierra Nevada--are going to be the ones with unique, eye-catching labeling/marketing/packaging AND kick-ass beers inside the packaging.

    You have to get consumers attention before they can ever decide if they like your beer.
    LeRose and drtth like this.
  12. HopVol

    HopVol Initiate (0) Mar 31, 2015 Tennessee

    And that's probably why they felt the need for the gimmick. People will notice that on the shelf and a portion of those people will buy it that may not have otherwise paid it any attention. Next they should promote a beer made with yeast propagated via a single hair from Scarlett Johansson's vagina. I'll let you guys ponder the packaging for that, lol...
    TonyLema1, -N8 and mwa423 like this.
  13. hiimrichie

    hiimrichie Initiate (0) Jul 11, 2012 California

    Had 4oz or so yesterday and wasn't offended by the label in the least. The beer isn't world class, but it's solid.
    tylerstubs and JackHorzempa like this.
  14. mwa423

    mwa423 Initiate (0) Nov 7, 2007 Ohio

    Paging rogue brewing Co...
  15. billandsuz

    billandsuz Pooh-Bah (1,951) Sep 1, 2004 New York

    This is a serious conversation we are trying to have here Junior.
    BBThunderbolt and -N8 like this.
  16. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania


    What have sex and nudity got to do with any of this? Missing the connection here.
  17. -N8

    -N8 Initiate (0) Feb 7, 2014 Germany

    How about: Buffalo Chip Brown Ale - featuring that unmistakable big WOW(tm) sun baked flavor
    BBThunderbolt likes this.
  18. LambicPentameter

    LambicPentameter Initiate (0) Aug 29, 2012 Nebraska

    Collaboration: Rogue + Against The Grain

    With a dry, crusty--er, roasty finish.
  19. Squire

    Squire Initiate (0) Jul 16, 2015 Mississippi

    Rather says more about potential customers than the maker.
    Ericness and -N8 like this.
  20. brewmudgeon

    brewmudgeon Initiate (0) Jun 26, 2007 Wisconsin

    I get what you're saying (the part I had the limited attention span to read carefully at least), and readily admit my reaction was simply knee jerk and old school no-gimmicks-needed-to-sell-a-good-product-with-normal-marketing-in-an-uncrowded-marketplace thinking. But I truly think you are describing a subset of the audience, not the whole thing.

    Also, and maybe more importantly, there is probably a reason that I never saw fruit loops or cheerios stuck to the side of a beer bottle before. The fate of many products may be intimately tied to their marketing, but what other than an overcrowded market would likely lead to this?
    #60 brewmudgeon, Mar 7, 2016
    Last edited: Mar 7, 2016
  21. -N8

    -N8 Initiate (0) Feb 7, 2014 Germany

    Bingo - this is apparently what consumers are clam morning for.
  22. 4truth

    4truth Initiate (0) Jan 30, 2015 Illinois

    Kind of like these? German, German, Japanese.

    McMatt7, TboneRN, swolepeer and 2 others like this.
  23. montman

    montman Maven (1,278) Mar 10, 2009 Virginia

    It's really silly but maybe its not so serious an issue as to evoke shame & embarrassment for me.
    Yeah second this.
    algebeeric_topology and -N8 like this.
  24. BBThunderbolt

    BBThunderbolt Grand High Pooh-Bah (7,210) Sep 24, 2007 Kiribati
    Pooh-Bah Trader

    It can't be any worse than anything that has ever come from the Pink Death bottle series from Rogue.
    cavedave, zestd, -N8 and 1 other person like this.
  25. -N8

    -N8 Initiate (0) Feb 7, 2014 Germany

    So, basically it's the over crowded market that forces brewery to extreme marketing gimmicks to sell (average-ish) beer? And it's also the beer consumer's fault because they buy it thereby making it an effective strategy?

    So what's more important? The beer itself or the bottle art/marketing hype?

    I'm thinking of a Westvleteren XII bottle - no label, a basic cap with a date and the name of the Abby.
  26. zid

    zid Grand Pooh-Bah (3,036) Feb 15, 2010 New York
    Pooh-Bah Society Trader

    Breweries do this to give us something to talk about on this forum. It's working.
  27. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,169) Dec 15, 2005 Pennsylvania
    Pooh-Bah Society

    The craft beer industry is a consumer business just like any other consumer business.

    IMO, @mwa423 addressed your topics/questions in his post above.

    Did you read what he had to say?

    drtth and mwa423 like this.
  28. mwa423

    mwa423 Initiate (0) Nov 7, 2007 Ohio

    I can understand your frustration, but when I'm talking about marketing/packaging/gimmicks driving beer sales (as opposed to liquid), I'm talking about the vast majority of the beer market. What's going to get more reaction: "Tap the Rockies"/"This Bud's For You" or (insert local beer tagline here) in your city?
  29. zid

    zid Grand Pooh-Bah (3,036) Feb 15, 2010 New York
    Pooh-Bah Society Trader

    You can't make a judgement about the beer itself without having tried it. The packaging, yes.
    If you think that Westvleteren's bottles equate to a lack of packaging identity (or seduction) then think again.
  30. Shroud0fdoom

    Shroud0fdoom Initiate (0) Oct 31, 2013 Maryland

    Yes, most humans want to believe that they are mature. Yet will still buy flashy and gimmicky things due to us still being attracted to childish things. It's all a joke, a big sad joke. I'd rather the beer speak and not it's Label.
  31. Oktoberfist

    Oktoberfist Initiate (0) Nov 26, 2014 Pennsylvania

    It's called marketing . . .
  32. mstrcrwly

    mstrcrwly Pundit (888) Dec 21, 2013 New York

    i've had 2 of their Imp stouts..both sucked.
  33. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,169) Dec 15, 2005 Pennsylvania
    Pooh-Bah Society

    I think it is a good idea that this thread got moved. You are obtaining a more robust level of discussion here; both a greater participation amount but also a broader perspective of discussion.

    Maybe you should post more in the Beer Talks forum?

  34. hopfenunmaltz

    hopfenunmaltz Pooh-Bah (2,549) Jun 8, 2005 Michigan

    Stopping for a night soon. Not sure of the brewery you are speaking of. Send a beer ail if you wish.
  35. KindbrewCali

    KindbrewCali Initiate (0) Aug 14, 2013 California

    Its like the Kardashians...if you ignore them then maybe one day it'll go away. But thanks for giving them free advertising to millions of beer drinkers...
  36. otispdriftwood

    otispdriftwood Initiate (0) Dec 9, 2011 Colorado

    Fortunately, this is just beer. There is so much more to be embarrassed about in the U.S.A. these days that has nothing to do with beer.
    TonyLema1, BigJim5021, tone77 and 6 others like this.
  37. -N8

    -N8 Initiate (0) Feb 7, 2014 Germany

    Truthfully my primary aim was to elicit a few guffaws from my fellow ex-pats and maybe 2 or 3 comments in the Germany section.

    I thought the whole this too rediculous for, what's essentially, the front page of this forum.

    But hey - it's out there now, and the posts have made for a throughly entertaining evening.

    Prost alles
    raffels, steveh and zid like this.
  38. KCUnited

    KCUnited Savant (1,006) Nov 11, 2014 Arizona

    Cheerios, mate
  39. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,169) Dec 15, 2005 Pennsylvania
    Pooh-Bah Society

    Then remaining in the Germany forum would have accomplished what you are seeking.

    If you are ever in the mood for some broader thinking/perspective then the Beer Talk forum will always be available to you.

    Entirely your choice in this matter.

    -N8 likes this.
  40. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania

    So as I think about this a bit more, I'm wondering, if marketing is all there is to it, how did Bud Light drinkers ever step up and say "No" to a recent marketing campaign about eliminating "no" from their vocabulary? How did New Coke every become a colossal failure to the point they took it off the market and brought back the old version? How is it that Edsels never became a success?
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