That's ridiculous. Also, per a Twitter conversation going on today, it sounded to me like there was a 2 bottle limit at the Valley West HyVee? A certain Twitter follower of mine was very pissed about the bottle limit at that store in particular, which I found odd. They've always had a 2 bottle limit. Came off as greedy and entitled. I guess they lifted the bottle limit at some point after this person went there...which is humorous, as he was so upset about it.